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Home Security Smart Technology Protecting Consumers’ Homes

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Thisreportpresentstheresearchfindings

fromthestudycommissionedbyRingand

producedbyFluentResearch.

Thestudywasconductedonlinewitha

na>onallyrepresenta>vesampleof1,001

homeownersages18to74,whoowna

smartphone.

Inaddi>on,wesurveyedaseparatesample

of100currentusersofRingproducts.

ThedatawascollectedinOctober-

November2017.

INTRODUCTION

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Neighborhood Crime

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More than one in four U.S. homeowners (28%)

have been a vic;m of home burglary

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One in four reported burglaries occurred within this or last year

Whendidtheburglaryoccur?(amongthosewhohadaburglary,N=279)

9%

18% 17%12%

44%

Thisyear Lastyear 2-3yearsago 4-5yearsago 6ormoreyearsago

When the home burglary occurred (among victims of home burglary)

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The average value of stolen goods in the last burglary

was $2,000

Approximately,whatwasthedollarvalueofwhatwasstolenduringthatburglary?(amongthosewhohadaburglary,N=279)

13%

23% 22%

30%

5%

$100orless $101-$500 $501-$1,000 $1,000-$5,000 Morethan$5,000

The dollar value of what was stolen in the burglary (amongvic>msofburglary)

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Nearly one third of U.S. homeowners (30%) report that someone in their neighborhood has been a vic;m of home burglary in the last year

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Home burglaries are on the rise and only 25% of homeowners say that crime in the neighborhood is not a problem

Howmuchofaproblemiscrimeinyourneighborhood?(TotalN=1,001)Towhatextentdoyoufeelthathomeburglariesaremoreofaproblemnowthaninpastyears?(TotalN=1,001)Towhatextentdoyoufeelthatcrimeinyourneighborhoodismoreofaproblemnowthaninpastyears?(TotalN=1,001)

75%crimeisaproblem

30%crimebiggerproblem

Howbigaproblemiscrimeintheneighborhood

Neighborhoodcrimeabiggerproblemthaninpastyears

§  Averybigproblem5%§  Amoderateproblem21%§  Asmallproblem49%§  Notaproblem25%

§  Muchmoreofaproblem16%§  Somewhatmoreofaproblem34%§  Thesameasinpastyears40%§  Lessofaproblem10%

50%burglariesbigger

problem

Homeburglariesabiggerproblemthaninpastyears

§  Muchmoreofaproblem8%§  Somewhatmoreofaproblem22%§  Thesameasinpastyears56%§  Lessofaproblem14%

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45% of homeowners have a neighborhood watch

45% of homeowners prevent neighborhood crime by having a neighborhood watch

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Mediacontact:MeredithChiricostaBIGfishCommunica>onsforRingring@bigfishpr.com202.609.7622