Home Care Assistance 2017 ConferenceWalk the Line in Music City I Nashville, Tennessee

8:00am – 9:00am

9:00am – 5:00pm

9:00am – 5:00pm

9:00am – 5:00pm

9:00am – 5:00pm

5:30pm – 7:00pm

Registration * All attendees must register before going to the training sessions

Marketing Training, Kathryn Zakskorn, Director of Marketing When synchronized well, marketing creates a promise, and the branddelivers on that promise through an experience. Join us for a day ofhow to effectively market your business through consumer and digitalmediums while upholding our superior brand. Attendees will come outof the session with creative marketing ideas and a clear idea of whereto focus efforts to stay top of mind and differentiated in your market.We will also spotlight several owners who market effectively andconsistently drive brand awareness

Sales & Leadership Training, Jim Wiegers, Director of Franchise Support Are you looking for ways to keep your sales team motivated and tohold them accountable so they produce exceptional results? Join us for a day of building a winning sales environment, setting minimumstandards and goals, effective weekly one-on-ones, running aneffective sales huddle, effective messaging at the point of sale andhow to ensure it is happening.

Business Development Training, Michele Boehmer, Director ofFranchise Development If you are new to referral marketing, new to HCA or just looking tohone your skills in building strong referral partners, join us for a daydedicated to Business Development. In this session, we will explore the keys to: Developing strong referrer relationships, various referrergroups, creating value for our referral partners, developing a strongpre-call plan, advancing the sale and contact management and reporting

CTM Training, Sasha Inobe, Project Manager and Naoko Shirota,Director of Business Intelligence If you are new to HCA or looking to further your expertise in CTM, join us for an interactive, fun day where we will cover the CognitiveTherapeutics Method (caregiver and interventionist programs) and the Mind Fit Series. In this session, we will discuss techniques forleveraging CTM and the Mind Fit Series to generate home carereferrals, facilitating CTM and the Mind Fit Series and offering a labwhere participants can role play. Additionally, we will feature severalowners who have been successful in leveraging CTM and the Mind Fit Series.

A Taste of Nashville - Cocktail Reception / Cash Bar Join your franchise team for light bites and music from local Nashvillemusicians!

Wednesday, October 18th, 2017 I Pre-Conference

Because you’re mine, I walk the line!

Because you’re mine, I walk the line!

Home Care Assistance 2017 ConferenceWalk the Line in Music City I Nashville, Tennessee

7:30am – 8:30am

8:30am – 9:30am

9:30am – 9:45am

9:45am – 10:00am

10:00am – 10:15am

10:15am – 10:30am

10:30am – 11:30am

11:30am – 11:45am

11:45am – 12:45pm

12:45pm – 3:30pm

Thursday October 19th, 2017Conference Check-In, Breakfast & Sponsor Exhibits

State of the Network, Barbara Schuh, VP of Franchise DevelopmentThe Home Care Assistance network continues to evolve in 2017 aswe celebrate milestone achievements and look ahead to countlessnew opportunities. Our network has set new records for locations,geographic breadth, revenues and growth. We’ve seen masterfulimplementation of referral marketing programs and employee careprograms. Many of our newer sites are reaching breakeven at recordspeed. We have unleashed an enormous amount of positive energyacross all of our sites and we look ahead to replicating thesesuccesses in 2018.

Network-Wide Initiatives, Katie Roper VP, Health Care Strategy & Partnerships – Overview of evolving strategic partnerships andopportunities.

Naoko Shirota, Director of Business Intelligence – Presentation on HCA's latest analytics efforts that will empower users with timely performance feedback and actionable data.

Platinum Sponsor Presentation – Arthur J. Gallagher & Co.

Break

FAC Presentation and Q&A – The FAC has worked hard this pastyear to bring new ideas and innovations across our operatingsystems. The FAC committee is excited to present the outcomes of their yearlong projects.erview of evolving strategic partnershipsand opportunities.

Gold Sponsor Presentations – Silverstone, Legalsheild, Personal RX& Micro-Distributing

Lunch and Sponsor Exhibits

Bob Gappa – How to Win in an Increasing Competitive EnvironmentFounder & CEO of Management 2000, Bob Gappa, will be presentingon how to build a world class brand in your market. Bob will guideyou in the beliefs and behaviors that “create a great place to workand a great place for customers to spend money” and will help youunderstand the difference between building a business and buildinga brand. You will learn steps that create engagement to drivefinancial performance with customers and team-members by propelling“emotional currency” with customers before during and after theirinteractions with you.

Because you’re mine, I walk the line!

Home Care Assistance 2017 ConferenceWalk the Line in Music City I Nashville, Tennessee

3:30pm – 3:45pm

3:45pm – 4:00pm

4:00pm – 4:45pm

6:00pm – 9:00pm

Thursday October 19th, 2017

Break

Gold Sponsor Presentations – Intuit, Call a Doctor, ClearCare, IPCed

SLACK LIVE! – Franchisee panel on Building your Internal Team: Anyone who has ever wished they could talk to the franchisees whodisplay expertise on SLACK will want to attend this panel of yourpeers who do Building your Internal Team very well. Come preparedwith questions on Hiring and Developing your team to staff for growthwith the right roles & attributes.

Cocktail Reception & Awards Dinner

Friday October 20th, 2017

7:30am – 8:30am

8:30am – 8:45am

8:45am – 9:45am

9:45am – 10:15am

10:15am – 10:30am

Breakfast & Sponsor Exhibits

Kick-Off Day Two

Littler Mendelson – Employment and Labor Law Solutions –Angelo Spinola - Building Compliance to Defend (and Prevent) Pay Practices Litigation Investigations and lawsuits against home care companies are at anall-time high, while the new political administration has only begun to implement its policy agenda. What do these and otherdevelopments mean for operating a home care franchise? JoinAngelo Spinola from Littler Mendelson to understand the practicesmost commonly targeted by lawsuits and Department of Laborinvestigations. Discuss recent litigation trends in home care and howthey impact the way franchises should approach legal compliance.

Gold Sponsor Presentations – myCNAjobs, FHS, XYZPress, Saba

Break

Home Care Assistance 2017 ConferenceWalk the Line in Music City I Nashville, Tennessee

Because you’re mine, I walk the line!

10:30am – 12:00pm

12:00pm – 1:00pm

1:00pm – 1:45pm

1:45pm – 2:00pm

2:00pm – 4:15pm

4:15pm – 4:30pm

Friday October 20th, 2017

MUSIC & MEMORYSM – Transforming Lives Through the Power of Personalized Music – Deborah Ferris / Will Reid Our experience teaches that personalized music benefits everyone.We promote the therapeutic benefits of beloved music, the recall ofmemories that inspire a renewed sense of self for participants,fulfillment of purpose for their caregivers and deepened connectionsand respite for family. Join Deborah for an interactive introductionsession and Cincinnati Franchisee, Wil Reid, who is actively implementingthe Music & MEMORYSM program to discover the difference thatpersonalized music can make in the lives of the clients and familieswe serve and the caregivers who work for us.

Lunch and Sponsor Exhibits

SLACK LIVE! – Franchisee Panel on Increasing Client Retention Average Length of Stay (ALOS) gets the same panel treatment fromyour peers who do ALOS very well. Come prepared with questions oncustomer retention to increase your ALOS.

Break

Round Tables - Enjoy attending six round tables of your choice.

Convention Wrap-Up & Closing Remarks

Home Care Assistance 2017 ConferenceWalk the Line in Music City I Nashville, Tennessee

Because you’re mine, I walk the line!

Thank You to Our Sponsors!

PLATINUM SPONSOR

GOLD SPONSORS