div class=trans-pagebutton class=gotoPage data-page=1Page 1button div class=trans-imageimg data-url=documenthome-2-bourkes-pr-writing-and-marketing-services-step-1-write-your-lead-thehtmlpage=1 data-page=1 class=trans-thumb lazyload alt=Page 1: Home - 2 bourkes PR: Writing and Marketing ServicesStep 1: Write your lead The first paragraph of a news article is called the lead because it captures a readers attention and leads loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mM8Uw8AAh0BTZud3BwAAAAASUVORK5CYII= data-src=https:reader033fdocumentsinreader033viewer20220427085f3bed64af7ac81e581c4d7ehtml5thumbnails1jpg width=140 height=200 divdivdiv class=trans-pagebutton class=gotoPage data-page=2Page 2button div class=trans-imageimg data-url=documenthome-2-bourkes-pr-writing-and-marketing-services-step-1-write-your-lead-thehtmlpage=2 data-page=2 class=trans-thumb lazyload alt=Page 2: Home - 2 bourkes PR: Writing and Marketing ServicesStep 1: Write your lead The first paragraph of a news article is called the lead because it captures a readers attention and leads loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mM8Uw8AAh0BTZud3BwAAAAASUVORK5CYII= data-src=https:reader033fdocumentsinreader033viewer20220427085f3bed64af7ac81e581c4d7ehtml5thumbnails2jpg width=140 height=200 divdivdiv class=trans-pagebutton class=gotoPage data-page=3Page 3button div class=trans-imageimg data-url=documenthome-2-bourkes-pr-writing-and-marketing-services-step-1-write-your-lead-thehtmlpage=3 data-page=3 class=trans-thumb lazyload alt=Page 3: Home - 2 bourkes PR: Writing and Marketing ServicesStep 1: Write your lead The first paragraph of a news article is called the lead because it captures a readers attention and leads loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mM8Uw8AAh0BTZud3BwAAAAASUVORK5CYII=...