Holy 158% Increased Click-Through Rates, Batman!
Transcript of Holy 158% Increased Click-Through Rates, Batman!
How to Utilize the Power of Social Media and Email Marketing Simultaneously
Holy 158% Increased Click-Through Rates, Batman!
If you believe that email marketing should stay separate from social media, now is the
time to find out that this is far from the truth.
When done correctly, social
media can have an incredible impact
on your email marketing
methods; they can go together like
Batman and Robin.
Alone they have their own individual power...
But when combined
they can take on the world.
There are over 1.44 billion active users on
Facebook, with this number growing 13
percent year-on-year (Facebook). So why wait any longer to
attract these users?
There are numerous ways to utilize the
power of social media and email
marketing simultaneously.
Promote: Use emails to encourage people to join your social media pages.
Include a ‘re-tweet this’ in your email: This way
you will give your readers the chance to further interact with your brand and share
your news to the social media world.
Base an email solely on social media: Have an offer, for example, ‘Invite 50 friends on
Facebook and you get 15% off!’
Opt-in: Build an email opt-in form on Facebook so that users can sign up to
your emails.
Add to your blog: If you use email to showcase your blog posts, make sure to
include social sharing buttons.
Be proud of your
relationship with Batman:
Place your social media
icons at the top of your email.
You need to be where your customers are, so social media is
a must when implementing an email marketing plan. Give them somewhere to ‘check you out’ to see more about your company,
likes, comments, photos, re-tweets etc, so your brand not
only gains awareness, but also authenticity.
Emails that include social sharing buttons have a 158% higher click-through rate than
emails which don’t, (GetResponse). And more clicks mean more conversions!
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