Hollywood Branding Movie Theater Advertising and Promotions

HOLLYWOOD BRANDING l 9107 WILSHIRE BLVD. 10TH FL l BEVERLY HILLS, CA 90212 l 424.201.5464 | WWW.HOLLYWOODBRANDING.COM

Movie Theater Advertising & Promotions


We are unbiased media planners who find the best theater locations for your target. We are not “reps” for any movie theater circuit.

We have relationships with the 30+ vendors who own the advertising inventory on U.S. movie screens. In addition, we work with hundreds of independent theaters nationwide.

We negotiate rates far below rate card.

We save time and money with our customized research and buying power.

We can provide Nielsen standard measurements for impressions, gross impressions (reach x frequency), attendance, and affidavits for POP.

We make it easy! We handle all the details. One call. One solution.

Movie Theater Advertising Access to every movie theater in the U.S.

Movie Theater Advertising A Proprietary Database of Every Movie Theater in the U.S.

Our proprietary database includes every movie theater in the U.S. that offers any type of advertising onscreen or in the lobby.

Working with over 30 different cinema advertising vendors and hundreds of independent theaters, our cinema media plans drill down and offer the exact theater locations needed based on geo- or demo-graphic targets.

Over 25,000 movie screens

Over 3,200 theater locations

Top 10 Markets1,167 Theater Locations with 7,584 Movie

Screens


Movie Theater Advertising Moviegoers buy products seen on-screen.

RecallMoviegoers who saw in-theatre advertising are

more likely to remember the ad than consumers who saw it on TV

MotivationMoviegoers are more likely to be motivated by ads, meaning theyfeel the ad increased their interest in the brand and they would

talk to others about a point brought out in the ad

Purchase IntentMoviegoers who recalled the

in-theatre spot said they are likely to purchase the advertised product

Source: Screenvision Impact Study, TNS, Taylor Nelson Sofres, November 2004; Lieberman Reseasrch Group, In-theatre Exit Research, weighted average of 25 studies from 2008, n=6,457; ages range from 14-65.


Digital Spots – commercials that run before the feature film

Concessions – popcorn bags & buckets, soda cups, kiddie packs

In-lobby signage- Plasma lobby screens, posters, floor graphics, window clings

Print products – flyers, coupons, mini-applications

Internet – banner ads placed on entertainment websites

Experiential activations – brand ambassadors, sampling, kiosks, demonstrations, POS, car and motorcycle displays

Cross promotions with local businesses such as car dealerships, entertainment venues, shopping malls, and moreHOLLYWOOD BRANDING l 9701 WILSHIRE BLVD. 10TH FL l BEVERLY HILLS, CA 90212 l 310.497.0527 |

WWW.HOLLYWOODBRANDING.COM

Movie Theater Opportunities On-Screen and Movie Lobby Promotions

Movie Lobby Promotions Digital Screens, Static Signage, Kiosks, Brand Ambassadors, Exit Sampling, Interactive Demos, Product Displays



Concession PromotionsCo-Brand with a Major Film Release

Hundreds of Movie-Related Promotional Items Available

Created for major films (tent poles)

Items can be printed with a brand logo (We secure approval for the brand as a 3rd party vendor)

Distributed at theater concession areas

Can be used by brand as premium gifts for promotions outside the movie theaters

Most premium items less than $1 each

Turn-key promotion – all licensing, printing, and production are included in item pricing

No minimum quantities (theaters may require minimums based on monthly attendance)

Cinema is the #1 Weekend Network

Source: Cinema Advertising Council, 2011. Nielsen Monitor Plus, 4/2/10-5/6/10; Fri-Sat. 8pm-11pm – watched 60+ minutes of daypart;Nielsen Media Research April 2010,


Cinema Delivers More People Than Amusement Parks & All U.S. Major Sports Combined


Cinemas Remain the Most Affordable Entertainment VenueFamily of Four Only $31.72



Case StudyFamous Footwear

Famous Footwear did a 4 week 18 market test campaign during the Nov.-Dec. holiday season. Based on the success of the campaign they are expanding to 50 markets for the following season.

Campaign results as reported by Famous Footwear:

1. Cinema drove brand awareness and recall2. The text offer in the cinema ad had similar results to the television ad campaign3. Cinema is a video medium meant to drive awareness and brand4. Cinema can also be utilized as a direct response vehicle.5. Strong Famous Footwear recall scores: 69% of respondents recalled the Famous Footwear

ad either aided or unaided with 26% recalling the ad unaided.6. Likelihood to shop at Famous Footwear increased after seeing cinema ad. 66% of

respondents said they were more likely to shop at Famous Footwear

Proudly closed business and provided services to these fine companies, non-profit groups, and government agencies among scores of others the past 13 years!

Hollywood Branding International

9701 Wilshire Blvd.10th Floor

Beverly Hills, CA 90212V | 310.497.0527

Local Offices in: Los Angeles | St. Louis | New York City

Hollywood Branding Movie Theater Advertising and Promotions

Marketing

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