Holker Group Brand Guidelines

Holker Group Guidelines

Holker Group GuidelinesMoving our heritage forward

April 2011 Version 1

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|01

01 Introduction

Moving our heritage forward

The Holker Group has an enviably deep heritage, so developing our branding has to be a matter of evolution, rather than revolution.

Thats why we took the time to think thoroughly about the history of the Holker Group and our ambitions, before actually putting pen to paper.

The resulting identities fulfill the need to take our visual presence to the next level. Yet they do so without compromising Holkers aura of permanence and continuity which is an effectively priceless asset for our brand.

Our new brand guidelines are all about presenting Holker Groups unique heritage as the central pillar of a forward-looking group.

At the same time, the guidelines also support and celebrate the individual personalities of the group companies.

Its important to note that these guidelines are just that; theyre only intended as an overall guide to our presentation consistency. Theyre not written to be restrictive, and they cant cover every application. So if ever youre in doubt about something, dont hesitate to call Sarah Ross on 015395 58328.

A strong family resemblance

These guidelines have been created to allow us to express visually two important realities:

that we are all individual companies, each with its own distinctive character

that we are all part of the same group

Each of these Holker Group company identities has been developed to share a family style.

So long as we follow the guidelines in every communication, the strength and stand-out of our brand will be maintained.


|02

02 Holker Group


|02.02

Logos: Holker Group

This is the principal logo for our group youll see several variations for different applications in the following pages. The minimum size this can appear at is shown below.

Minimum size: 21mm



|02.02

Logos: Holker Group

These various logo versions have been created to ensure consistency, whatever the communication and whatever your role. Heres how to choose the correct version: 1. Decide what the logo will be used for i.e. print materials, on screen, internal memo.2. Choose a colour, black or white logo.3. Finally, select the size it will appear at.

For professional designers: the eps versions are for print applications.For digital designers: the 72dpi png files should be used for web applications.For internally produced communications: if youre creating things in the office like memos, posters or charts, use the 72dpi.jpg logo for on screen items, and the 300dpi.jpg version for any materials you print off.

Colour logo

Black logo

White logo

Internal produced communications: 72dpi

HG_col_72dpi.jpgMinimum size 21mm

HG_black_72dpi.jpgMinimum size 21mm


HG_col_300dpi.jpgMinimum size 21mm

HG_black_300dpi.jpgMinimum size 21mm

For professional designers: eps

HG_col.epsMinimum size 21mm

HG_black.epsMinimum size 21mm

HG_white.epsMinimum size 21mm

For digital designers: 72dpi pngs

HG_col.pngMinimum size 120px

HG_black.pngMinimum size 120px

HG_white.png Minimum size 120px



|02.03

Logos: Associated logos

The correct associated logo must be used on most communications as described below. There are three versions: A member of, In partnership with and In association with.

Use A member of Holker Group on communications from:

Holker Hall & GardensHolker Estate CumbriaBurlington StoneCartmel Racecourse

Please note: only use A member of for Holker Hall & Gardens and Holker Estate Cumbria business-to-business communications. The A member of logo shouldnt appear on consumer-focused materials for these two companies.

Use In partnership with Holker Group on communications from:

Corrie and Co

Use In association with Holker Group when the communication is a joint property development venture.

Minimum size: 21mm

Minimum size: 21mm

Minimum size: 21mm



|02.03

Colour logo

Black logo

White logo


HG_M_col_72dpi.jpgMinimum size 21mm

HG_M_black_72dpi.jpgMinimum size 21mm


HG_M_col_300dpi.jpgMinimum size 21mm

HG_M_black_300dpi.jpgMinimum size 21mm


HG_M_col.eps Minimum size 21mm

HG_M_black.epsMinimum size 21mm

HG_M_white.epsMinimum size 21mm


HG_M_col.pngMinimum size 120px

HG_M_black.pngMinimum size 120px

HG_M_white.pngMinimum size 120px

Logos: Associated logos A member of Holker Group

These various logo versions have been created to ensure consistency across the board, whatever the communication and whatever your role.




|02.03

Colour logo

Black logo

White logo


HG_P_col_72dpi.jpgMinimum size 21mm

HG_P_black_72dpi.jpgMinimum size 21mm


HG_P_col_300dpi.jpgMinimum size 21mm

HG_P_black_300dpi.jpgMinimum size 21mm


HG_P_col.epsMinimum size 21mm

HG_P_black.epsMinimum size 21mm

HG_P_white.eps Minimum size 21mm


HG_P_col.pngMinimum size 120px

HG_P_black.pngMinimum size 120px

HG_P_white.png Minimum size 120px

Logos: Associated logos In partnership with Holker Group





|02.03

Colour logo

Black logo

White logo


HG_A_col_72dpi.jpg Minimum size 21mm

HG_A_black_72dpi.jpgMinimum size 21mm


HG_A_col_300dpi.jpgMinimum size 21mm

HG_A_black_300dpi.jpgMinimum size 21mm


HG_A_col.epsMinimum size 21mm

HG_A_black.epsMinimum size 21mm

HG_A_white.eps Minimum size 21mm


HG_A_col.pngMinimum size 120px

HG_A_black.pngMinimum size 120px

HG_A_white.png Minimum size 120px

Logos: Associated logos In association with Holker Group





|02.04

Colour versions: Holker Group

You can use any of the three colour versions shown. Please dont alter these colours.

Holker blue Black White



|02.04

Colour versions: Associated logos





|02.05

Safety zones: Holker Group

The Holker Group logo needs to sit inside at least the amount of space shown, so it isnt cramped or overpowered by other parts of the design. The safe zone is defined by the height of the initial letter of the logo.



|02.05

Safety zones: Associated logos

Each logo shown needs to sit in at least the amount of space indicated, so they are not cramped or overpowered by other parts of the design. The safe zone is defined by the height of the initial letter of the logo.



|02.06

Please dont: Holker Group

Dont leave out any part of the logo. Dont use unspecified colours. Dont change the size, position or distort any of the logo elements.

Dont place the logo on a background where the contrast is not sufficient.



|02.06



Please dont: Associated logos



|02.07

Typefaces: Holker Group

The corporate typeface for Holker Group communications is Helvetica in the three weights shown. No other font should be added.

Helvetica LightABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890!@$%^&*(): RegularABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890!@$%^&*(): BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890!@$%^&*():



|02.07

Typefaces: Secondary typeface

Weve selected Georgia for use when youre creating things like letters, memos, internally produced leaflets or for when Helvetica is unavailable. Georgia is a standard system typeface available on all Macs and PCs. It should also be used for all email communications.

Georgia RegularABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890!@$%^&*(): ItalicABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890!@$%^&*(): BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890!@$%^&*():



|02.08

Colour palette: Primary

Holker blue is our main colour. Thats why its essential to keep the colour as consistent as possible on everything, whether its a web communication, print, internal document or the paint we use around the estate.

Pantone 315 C 100 M 0 Y 15 K 47 R 0 G 103 B 132 Hex #006784 NCS 4050-B20G



|02.08

Colour palette: Secondary

Use these colours to add variation and to keep communications fresh. And as with our Holker blue, its very important to keep these secondary shades consistent, wherever theyre used.

Pantone 1807

C 0 M 91 Y 94 K 31

R 163 G 48 B 156

Hex #a33038 Z base UMM Litre Formula 84 U00 356 UBL 19 UWW 28

Pantone 5825

C 0 M 0 Y 87 K 60

R 132 G 124 B 53

Hex #847c35 NCS 5040-G70Y

Pantone 5415

C 56 M 12 Y 0 K 43

R 90 G 126 B 146

Hex #05a7e92 NCS 5020-R90B

Pantone 124

C 0 M 28 Y 100 K 6

R 236 G 172 B 0

Hex #ecac00 NCS 2070-Y20R

Pantone 458

C 12 M 12 Y 72 K 0

R 222 G 205 B 106

Hex #decd6a NCS 1050-G90Y

Pantone 452

C 24 M 19 Y 38 K 0

R 182 G 178 B 142

Hex #b6b28e NCS 2010-Y



|02.09

Positioning

The Holker Group logo should be positioned at the top of any communication.Left aligned, middle or right aligned.

In the case of using A member of, In partnership with or In association with, position the logo at the bottom of the document. Please note if the communication is more than two sided, place either logo on the back page at the bottom. Either logo can be left aligned, middle or right aligned.



|02.10


Applications: Stationery

Following all the guidelines created for Holker Hall & Gardens makes it easy to always reflect our brand as one of consistently high quality, whatever the application.

Stationery should always be laid out consistently to ensure logo positions, typeface sizes and address details match.


|03

03 Holker Hall & Gardens


|03.01

03 Holker Hall & Gardens03.01 Brand values | 03.02 Logos: including Gift Shop, Food Hall and Festival | 03.03 Colour versions | 03.04 Safety zones | 03.05 Please dont | 03.06 Typefaces | 03.07 Colour palette | 03.08 Working with the Holker Group logo | 03.09 Applications |

Holker Hall & Gardens brand values

Its important to ensure that Holker Hall & Gardens individual brand personality is reflected in all our communications.

You can use the following characteristics as a checklist, to help your communications stay on-brand. And dont forget, you can take a look at the 03.09 Applications section to see examples of on-brand work.

Realistically, only one or two of these will ever be able to underpin a given communication. But its always worth checking that an image, tone of voice or style youre thinking of using connects with one or more of these Holker Hall & Gardens personality traits:

1 Quality and Dependability Committed to the highest standards in all things, so visitors can confidently expect a quality experience every time.

2 Creative and Sensory Delightful activities and experiences visitors will enjoy intensely, all of which are for and of the senses.

3 Intimate and Accessible A welcoming, involving place thats never stuffy, elitist or over-blown, just quietly assured of its own excellence.

4 Authentic and Joyful A location and experience rooted in the Cumbrian countryside, with an attitude that celebrates country life in all its variety.


|03.02

There are two logo versions for use in print, digital and internal communications, to ensure the logo works in large and small formats.

Large logo:Use this version in cases such as signage, large format print and advertising anywhere where the size will be 56mm or over.

Small logo:Choose this logo between 55mm and the minimum size of 30mm, for things like business cards and staff badges.

Minimum size of the large logo: 56mm

Minimum size of the small logo: 30mmMaximum size of small logo: 55mm

Logos: Holker Hall & Gardens



|03.02


Colour large logo

Colour small logo

Black large logo

Black small logo

White large logo

White small logo


HH&G_col_large_72dpi.jpgFor use from 56mm upwards

HH&G_col_small_72dpi.jpgFor use from 30mm to 55mm

HH&G_black_large_72dpi.jpgFor use from 56mm upwards

HH&G_black_small_72dpi.jpgFor use from 30mm to 55mm

Internal produced communications:300dpi

HH&G_col_large_300dpi.jpgFor use from 56mm upwards

HH&G_col_small_300dpi.jpgFor use from 30mm to 55mm

HH&G_black_large_300dpi.jpgFor use from 56mm upwards

HH&G_black_small_300dpi.jpgFor use from 30mm to 55mm


HH&G_col_large.epsFor use from 56mm upwards

HH&G_col_small.epsFor use from 30mm to 55mm

HH&G_black_large.epsFor use from 56mm upwards

HH&G_black_small.epsFor use from 30mm to 55mm

HH&G_white_large.epsFor use from 56mm upwards

HH&G_white_small.epsFor use from 30mm to 55mm


HH&G_col_large.pngFor use from 177px to 2545px

HH&G_black_large.pngFor use from 177px to 2545px

HH&G_white_large.pngFor use from 177px to 2545px

Logos: Holker Hall & Gardens




|03.02


Minimum size of the small logo: 30mm




Small logo:Choose this logo between 55mm and the minimum size of 30mm, for things like business cards and staff badges. Maximum size of small logo: 55mm

Logos: Holker Hall & Gardens Gift Shop


|03.02


Colour large logo

Colour small logo

Black large logo

Black small logo

White large logo

White small logo


HH&G_GS_col_large_72dpi.jpgFor use from 56mm upwards

HH&G_GS_col_small_72dpi.jpgFor use from 30mm to 55mm

HH&G_GS_black_large_72dpi.jpgFor use from 56mm upwards

HH&G_GS_black_small_72dpi.jpgFor use from 30mm to 55mm


HH&G_GS_col_large_300dpi.jpgFor use from 56mm upwards

HH&G_GS_col_small_300dpi.jpgFor use from 30mm to 55mm

HH&G_GS_black_large_300dpi.jpgFor use from 56mm upwards

HH&G_GS_black_small_300dpi.jpgFor use from 30mm to 55mm


HH&G_GS_col_large.epsFor use from 56mm upwards

HH&G_GS_col_small.epsFor use from 30mm to 55mm

HH&G_GS_black_large.epsFor use from 56mm upwards

HH&G_GS_black_small.epsFor use from 30mm to 55mm

HH&G_GS_white_large.epsFor use from 56mm upwards

HH&G_GS_white_small.eps For use from 30mm to 55mm


HH&G_GS_col_large.pngFor use from 177px to 2545px

HH&G_GS_black_large.pngFor use from 177px to 2545px

HH&G_GS_white_large.pngFor use from 177px to 2545px

Logos: Holker Hall & Gardens Gift Shop




|03.02







Logos: Holker Hall & Gardens Food Hall


|03.02


Colour large logo

Colour small logo

Black large logo

Black small logo

White large logo

White small logo


HH&G_FH_col_large_72dpi.jpgFor use from 56mm upwards

HH&G_FH_col_small_72dpi.jpgFor use from 30mm to 55mm

HH&G_FH_black_large_72dpi.jpgFor use from 56mm upwards

HH&G_FH_black_small_72dpi.jpgFor use from 30mm to 55mm


HH&G_FH_col_large_300dpi.jpgFor use from 56mm upwards

HH&G_FH_col_small_300dpi.jpgFor use from 30mm to 55mm

HH&G_FH_black_large_300dpi.jpgFor use from 56mm upwards

HH&G_FH_black_small_300dpi.jpgFor use from 30mm to 55mm


HH&G_FH_col_large.epsFor use from 56mm upwards

HH&G_FH_col_small.epsFor use from 30mm to 55mm

HH&G_FH_black_large.epsFor use from 56mm upwards

HH&G_FH_black_small.epsFor use from 30mm to 55mm

HH&G_FH_white_large.epsFor use from 56mm upwards

HH&G_FH_white_small.eps For use from 30mm to 55mm


HH&G_FH_col_large.pngFor use from 177px to 2545px

HH&G_FH_black_large.pngFor use from 177px to 2545px

HH&G_FH_white_large.pngFor use from 177px to 2545px

Logos: Holker Hall & Gardens Food Hall




|03.02






Small logo:Choose this logo between 55mm and the minimum size of 30mm, for things like business cards and staff badges.

Maximum size of small logo: 55mm

Logos: Holker Hall & Gardens Festival


|03.02


Colour large logo

Colour small logo

Black large logo

Black small logo

White large logo

White small logo


HH&G_F_col_large_72dpi.jpgFor use from 56mm upwards

HH&G_F_col_small_72dpi.jpgFor use from 30mm to 55mm

HH&G_F_black_large_72dpi.jpgFor use from 56mm upwards

HH&G_F_black_small_72dpi.jpgFor use from 30mm to 55mm


HH&G_F_col_large_300dpi.jpgFor use from 56mm upwards

HH&G_F_col_small_300dpi.jpgFor use from 30mm to 55mm

HH&G_F_black_large_300dpi.jpgFor use from 56mm upwards

HH&G_F_black_small_300dpi.jpgFor use from 30mm to 55mm


HH&G_F_col_large.epsFor use from 56mm upwards

HH&G_F_col_small.epsFor use from 30mm to 55mm

HH&G_F_black_large.epsFor use from 56mm upwards

HH&G_F_black_small.epsFor use from 30mm to 55mm

HH&G_F_white_large.epsFor use from 56mm upwards

HH&G_F_white_small.eps For use from 30mm to 55mm


HH&G_F_col_large.pngFor use from 177px to 2545px

HH&G_F_black_large.pngFor use from 177px to 2545px

HH&G_F_white_large.pngFor use from 177px to 2545px

Logos: Holker Hall & Gardens Festival




|03.03

Colour versions: Holker Hall & Gardens





|03.03




Colour versions: Holker Hall & Gardens Gift Shop, Food Hall and Festival


|03.04


Safety zones: Holker Hall & Gardens

The Holker Hall & Gardens logo needs to sit inside at least the amount of space shown, so it isnt cramped or overpowered by other parts of the design. The safe zone is defined by the height of the initial letter of the logo.


|03.04

Safety zones: Holker Hall & Gardens Gift Shop, Food Hall and Festival




|03.05



Please dont: Holker Hall & Gardens



|03.05



Please dont: Holker Hall & Gardens Gift Shop, Food Halls and Festival



|03.06

Typefaces: Holker Hall & Gardens

The main corporate typeface for Holker Hall & Gardens communications is Mrs Eaves in the three weights shown.Mrs Eaves can be purchased and downloaded from www.emigre.com.

Mrs Eaves RegularABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890!@$%^&*(): ItalicABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890!@$%^&*(): BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890!@$%^&*(): small capsABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890!@$%^&*():



|03.06


Weve selected Georgia for use when youre creating things like letters, memos, internally produced leaflets or for when Mrs Eaves is unavailable. Georgia is a standard system typeface available on all Macs and PCs. It should also be used for all email communications.




|03.07


Pantone 221 C 0 M 100 Y 18 K 34 R 150 G 0 B 75 Hex #96004b NCS 2070-R20B


These are the two main colours to use for Holker Hall & Gardens. Thats why its essential to keep the colour as consistent as possible on everything, whether its a web communication, print, internal document or the paint we use around the estate.



|03.07




Pantone 1807

C 0 M 91 Y 94 K 31

R 163 G 48 B 156


Pantone 5825

C 0 M 0 Y 87 K 60

R 132 G 124 B 53

Hex #847c35 NCS 5040-G70Y

Pantone 5415

C 56 M 12 Y 0 K 43

R 90 G 126 B 146

Hex #05a7e92 NCS 5020-R90B

Pantone 124

C 0 M 28 Y 100 K 6

R 236 G 172 B 0


Pantone 458

C 12 M 12 Y 72 K 0

R 222 G 205 B 106


Pantone 452

C 24 M 19 Y 38 K 0

R 182 G 178 B 142



|03.08

Working with the Holker Group logo

Consumer communications from Holker Hall & Gardens dont need to feature the Group logo. If its a business-to-business communication, always add the A member of Holker Group logo.

Refer to the 03.09 Applications section for examples. Click on the Holker Group button above for guidelines on how to use the logo.



|03.09

Applications: stationery

Following all the guidelines created for Holker Hall & Gardens makes it easy to always reflect our brand as one of consistently high quality, whatever the application.




|03.09

Applications: Consumer leaflet

The handwritten typefaces shown here are part of the creative concept; they are effectively a one-off for use in specific communications. Permission should be sought from Sarah Ross to use any typeface other then those shown in section 03.06.



|03.09

Applications: Gardens Festival literature

This example features an illustration commissioned specially for the Garden Festival, using colours which are representative of the Hall & Gardens colour palette.



|03.09

Applications: Food Hall product labels

Some applications will require the logo to be reproduced at the smallest size allowable. This example shows labels for the Food Hall which are just 65mm x 37mm.



|04

04 Holker Estate Cumbria


|04.01

04 Holker Estate Cumbria04.01 Brand values | 04.02 Logos: including Holiday Parks and Devonshire Buildings | 04.03 Colour versions | 04.04 Safety zones | 04.05 Please dont | 04.06 Typefaces | 04.07 Colour palette | 04.08 Working with the Holker Group logo | 04.09 Applications |

Holker Estate Cumbria brand values

Holker Estate continues to succeed because it is dynamic, so its important that our attributes show through our communications.

Sometimes being very close to a brand means its difficult to stand back and look at communications from an outsiders point of view. So using the following Holker Estate values as a checklist will help us reflect our character more accurately and consistently.

Clearly, it wont always be possible to put all these factors across in one communication, but at least one of them should be present every time.And dont forget, you can take a look at the 04.09 Applications section to see examples of on-brand work.

1 Quality committedWe believe in quality in every respect. In physical things such as structures, landscapes and maintenance, and quality also guides the way we interact with and serve our customers.

2 EstablishedWe have a long, proud heritage theres a real permanence and sense of continuity associated with Holker Estate.

3 Forward lookingWere not stuck in the past. The fact we have a long history is precisely because we believe innovation and moving forward.

4 Environmentally mindedWere passionate about making sure our activities support sustainable values, in terms of our landscape and its wildlife.


|04.02

Minimum size of the large logo: 63.5mm



Logos: Holker Estate Cumbria


Large logo:Use this version in cases such as signage, large format print and advertising anywhere where the size will be 63.5mm or over.

Small logo:Choose this logo between 62.5mm and the minimum size of 34mm, for things like business cards and staff badges. Maximum size of small logo: 62.5mm


|04.02


Colour large logo

Colour small logo

Black large logo

Black small logo

White large logo

White small logo


HEC_col_large_300dpi.jpgFor use from 63.5mm upwards

HEC_col_small_300dpi.jpgFor use from 34mm to 62.5mm

HEC_black_large_300dpi.jpgFor use from 63.5mm upwards

HEC_black_small_300dpi.jpgFor use from 34mm to 62.5mm


HEC_col_large.epsFor use from 63.5mm upwards

HEC_col_small.epsFor use from 34mm to 62.5mm

HEC_black_large.epsFor use from 63.5mm upwards

HEC_black_small.epsFor use from 34mm to 62.5mm

HEC_white_large.epsFor use from 63.5mm upwards

HEC_white_small.epsFor use from 34mm to 62.5mm


HEC_col_large_72dpi.jpgFor use from 63.5mm upwards

HEC_col_small_72dpi.jpgFor use from 34mm to 62.5mm

HEC_black_large_72dpi.jpgFor use from 63.5mm upwards

HEC_black_small_72dpi.jpgFor use from 34mm to 62.5mm


HEC_col_large.pngFor use from 200px to 2885px

HEC_black_large.pngFor use from 200px to 2885px

HEC_white_large.pngFor use from 200px to 2885px

Logos: Holker Estate Cumbria

These various logo versions have been created to ensure consistency, whatever the communication and whatever your role. Heres how to chose the correct version: 1. Decide what the logo will be used for i.e. print materials, on screen, internal memo.2. Chose a colour, black or white logo.3. Finally, select the size it will appear at.



|04.02




Logos: Holker Estate Holiday Parks





|04.02


Colour large logo

Colour small logo

Black large logo

Black small logo

White large logo

White small logo


HEHP_col_large_72dpi.jpgFor use from 63.5mm upwards

HEHP_col_small_72dpi.jpgFor use from 34mm to 62.5mm

HEHP_black_large_72dpi.jpgFor use from 63.5mm upwards

HEHP_black_small_72dpi.jpgFor use from 34mm to 62.5mm


HEHP_col_large_300dpi.jpgFor use from 63.5mm upwards

HEHP_col_small_300dpi.jpgFor use from 34mm to 62.5mm

HEHP_black_large_300dpi.jpgFor use from 63.5mm upwards

HEHP_black_small_300dpi.jpgFor use from 34mm to 62.5mm


HEHP_col_large.epsFor use from 63.5mm upwards

HEHP_col_small.epsFor use from 34mm to 62.5mm

HEHP_black_large.epsFor use from 63.5mm upwards

HEHP_black_small.epsFor use from 34mm to 62.5mm

HEHP_white_large.epsFor use from 63.5mm upwards

HEHP_white_small.eps For use from 34mm to 62.5mm


HEHP_col_large.pngFor use from 200px to 2885px

HEHP_black_large.pngFor use from 200px to 2885px

HEHP_white_large.pngFor use from 200px to 2885px

Logos: Holker Estate Holiday Parks




|04.02




Logos: Holker Estate Holiday Parks Longlands



Small logo:Choose this logo between 62.5mm and the minimum size of 34mm, for things like business cards and staff badges.

Maximum size of small logo: 62.5mm


|04.02


Colour large logo

Colour small logo

Black large logo

Black small logo

White large logo

White small logo


HEHP_LL_col_large_72dpi.jpgFor use from 63.5mm upwards

HEHP_LL_col_small_72dpi.jpgFor use from 34mm to 62.5mm

HEHP_LL_black_large_72dpi.jpgFor use from 63.5mm upwards

HEHP_LL_black_small_72dpi.jpgFor use from 34mm to 62.5mm


HEHP_LL_col_large_300dpi.jpgFor use from 63.5mm upwards

HEHP_LL_col_small_300dpi.jpgFor use from 34mm to 62.5mm

HEHP_LL_black_large_300dpi.jpgFor use from 63.5mm upwards

HEHP_LL_black_small_300dpi.jpgFor use from 34mm to 62.5mm


HEHP_LL_col_large.epsFor use from 63.5mm upwards

HEHP_LL_col_small.epsFor use from 34mm to 62.5mm

HEHP_LL_black_large.epsFor use from 63.5mm upwards

HEHP_LL_black_small.epsFor use from 34mm to 62.5mm

HEHP_LL_white_large.epsFor use from 63.5mm upwards

HEHP_LL_white_small.epsFor use from 34mm to 62.5mm


HEHP_LL_col_large.pngFor use from 200px to 2885px

HEHP_LL_black_large.pngFor use from 200px to 2885px

HEHP_LL_white_large.pngFor use from 200px to 2885px

Logos: Holker Estate Holiday Parks Longlands




|04.02




Logos: Holker Estate Holiday Parks Old Park Wood






|04.02


Colour large logo

Colour small logo

Black large logo

Black small logo

White large logo

White small logo


HEHP_OPW_col_large_72dpi.jpgFor use from 63.5mm upwards

HEHP_OPW_col_small_72dpi.jpgFor use from 34mm to 62.5mm

HEHP_OPW_black_large_72dpi.jpgFor use from 63.5mm upwards

HEHP_OPW_black_small_72dpi.jpgFor use from 34mm to 62.5mm


HEHP_OPW_col_large_300dpi.jpgFor use from 63.5mm upwards

HEHP_OPW_col_small_300dpi.jpgFor use from 34mm to 62.5mm

HEHP_OPW_black_large_300dpi.jpgFor use from 63.5mm upwards

HEHP_OPW_black_small_300dpi.jpgFor use from 34mm to 62.5mm


HEHP_OPW_col_large.epsFor use from 63.5mm upwards

HEHP_OPW_col_small.epsFor use from 34mm to 62.5mm

HEHP_OPW_black_large.epsFor use from 63.5mm upwards

HEHP_OPW_black_small.epsFor use from 34mm to 62.5mm

HEHP_OPW_white_large.epsFor use from 63.5mm upwards

HEHP_OPW_white_small.eps For use from 34mm to 62.5mm


HEHP_OPW_col_large.pngFor use from 200px to 2885px

HEHP_OPW_black_large.pngFor use from 200px to 2885px

HEHP_OPW_white_large.pngFor use from 200px to 2885px

Logos: Holker Estate Holiday Parks Old Park Wood




|04.02




Logos: Holker Estate Holiday Parks Three Lochs






|04.02


Colour large logo

Colour small logo

Black large logo

Black small logo

White large logo

White small logo


HEHP_TL_col_large_72dpi.jpgFor use from 63.5mm upwards

HEHP_TL_col_small_72dpi.jpgFor use from 34mm to 62.5mm

HEHP_TL_black_large_72dpi.jpgFor use from 63.5mm upwards

HEHP_TL_black_small_72dpi.jpgFor use from 34mm to 62.5mm


HEHP_TL_col_large_300dpi.jpgFor use from 63.5mm upwards

HEHP_TL_col_small_300dpi.jpgFor use from 34mm to 62.5mm

HEHP_TL_black_large_300dpi.jpgFor use from 63.5mm upwards

HEHP_TL_black_small_300dpi.jpgFor use from 34mm to 62.5mm


HEHP_TL_col_large.epsFor use from 63.5mm upwards

HEHP_TL_col_small.epsFor use from 34mm to 62.5mm

HEHP_TL_black_large.epsFor use from 63.5mm upwards

HEHP_TL_black_small.epsFor use from 34mm to 62.5mm

HEHP_TL_white_large.epsFor use from 63.5mm upwards

HEHP_TL_white_small.eps For use from 34mm to 62.5mm


HEHP_TL_col_large.pngFor use from 200px to 2885px

HEHP_TL_black_large.pngFor use from 200px to 2885px

HEHP_TL_white_large.pngFor use from 200px to 2885px

Logos: Holker Estate Holiday Parks Three Lochs




|04.02







Logos: Holker Estate Cumbria Devonshire Buildings


|04.02


Colour large logo

Colour small logo

Black large logo

Black small logo

White large logo

White small logo


HEC_DB_col_large_72dpi.jpgFor use from 63.5mm upwards

HEC_DB_col_small_72dpi.jpgFor use from 34mm to 62.5mm

HEC_DB_black_large_72dpi.jpgFor use from 63.5mm upwards

HEC_DB_black_small_72dpi.jpgFor use from 34mm to 62.5mm


HEC_DB_col_large_300dpi.jpgFor use from 63.5mm upwards

HEC_DB_col_small_300dpi.jpgFor use from 34mm to 62.5mm

HEC_DB_black_large_300dpi.jpgFor use from 63.5mm upwards

HEC_DB_black_small_300dpi.jpgFor use from 34mm to 62.5mm


HEC_DB_col_large.epsFor use from 63.5mm upwards

HEC_DB_col_small.epsFor use from 34mm to 62.5mm

HEC_DB_black_large.epsFor use from 63.5mm upwards

HEC_DB_black_small.epsFor use from 34mm to 62.5mm

HEC_DB_white_large.epsFor use from 63.5mm upwards

HEC_DB_white_small.eps For use from 34mm to 62.5mm


HEC_DB_col_large.pngFor use from 200px to 2885px

HEC_DB_black_large.pngFor use from 200px to 2885px

HEC_DB_white_large.pngFor use from 200px to 2885px

Logos: Holker Estate Cumbria Devonshire Buildings




|04.03


Colour versions: Holker Estate Cumbria




|04.03




Colour versions: Holker Estate Holiday Parks


|04.03



Colour versions: Holker Estate Holiday Parks Longlands, Old Park Wood and Three Lochs



|04.03




Colour versions: Holker Estate Cumbria Devonshire Buildings


|04.04


Safety zones: Holker Estate Cumbria

The Holker Estate Cumbria logo needs to sit inside at least the amount of space shown, so it isnt cramped or overpowered by other parts of the design. The safe zone is defined by the height of the initial letter of the logo.


|04.04


Safety zones: Holker Estate Holiday Parks

The Holker Estate Holiday Parks logo needs to sit inside at least the amount of space shown, so it isnt cramped or overpowered by other parts of the design. The safe zone is defined by the height of the initial letter of the logo.


|04.04



Safety zones: Holker Estate Holiday Parks Longlands, Old Park Wood and Three Lochs


|04.04


Safety zones: Holker Estate Cumbria Devonshire Buildings

The Holker Estate Cumbria Devonshire Buildings logo needs to sit inside at least the amount of space shown, so it isnt cramped or overpowered by other parts of the design. The safe zone is defined by the height of the initial letter of the logo.


|04.05




Please dont: Holker Estate Cumbria


|04.05




Please dont: Holker Estate Holiday Parks


|04.05




Please dont: Holker Estate Holiday Parks Longlands, Old Park Wood and Three Lochs


|04.05




Please dont: Holker Estate Cumbria Devonshire Buildings


|04.06


Typefaces: Holker Estate Cumbria

The main corporate typeface for Holker Estate Cumbria communications is Mrs Eaves in the three weights shown.Mrs Eaves can be purchased and downloaded from www.emigre.com.

Mrs Eaves RegularABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890!@$%^&*(): ItalicABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890!@$%^&*(): BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890!@$%^&*(): small capsABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890!@$%^&*():


|04.06



Weve selected Georgia for use when youre creating things like letters, memos, internally produced leaflets or for when Mrs Eaves is unavailable. Georgia is a standard system typeface available on all Macs and PCs. It should also be used for all email communications.



|04.07



Pantone 221 C 0 M 100 Y 18 K 34 R 150 G 0 B 75 Hex #96004b NCS 2070-R20B


These are the two main colours to use for Holker Estate Cumbria. Thats why its essential to keep the colour as consistent as possible on everything, whether its a web communication, print, internal document or the paint we use around the estate.


|04.07




Pantone 1807

C 0 M 91 Y 94 K 31

R 163 G 48 B 156


Pantone 5825

C 0 M 0 Y 87 K 60

R 132 G 124 B 53

Hex #847c35 NCS 5040-G70Y

Pantone 5415

C 56 M 12 Y 0 K 43

R 90 G 126 B 146

Hex #05a7e92 NCS 5020-R90B

Pantone 124

C 0 M 28 Y 100 K 6

R 236 G 172 B 0


Pantone 458

C 12 M 12 Y 72 K 0

R 222 G 205 B 106


Pantone 452

C 24 M 19 Y 38 K 0

R 182 G 178 B 142



|04.08



Consumer communications from Holker Estate Cumbria dont need to feature the Group logo. If its a business-to-business communication, always add the A member of Holker Group logo.

Refer to the 04.09 Applications section for examples. Click on the Holker Group button above for guidelines on how to use the logo.


|04.09


Applications: Stationery

Following all the guidelines created for Holker Estate Cumbria makes it easy to always reflect our brand as one of consistently high quality, whatever the application.



|04.09


Applications: Consumer leaflet

Readability and clarity are crucial. A logical layout with an obvious introduction, quotes and benefits pulled-out where relevant it all helps the reader to easily grasp what you want to communicate.


|05

05 Burlington Stone


|05.01

05 Burlington Stone05.01 Brand values | 05.02 Logos | 05.03 Colour versions | 05.04 Safety zones | 05.05 Please dont | 05.06 Typefaces | 05.07 Colour palette | 05.08 Working with the Holker Group logo | 05.09 Applications |

Burlington Stone brand values

Burlington Stone brand values are unique characteristics formed through generations of hard work and commitment. No one else can genuinely make these claims, so lets make sure they come through loud and clear.

Its also worth checking that your communication suits the audience you are addressing discerning, sophisticated consumers; architects and specifiers working to higher than average standards; often international professionals or consumers.

Of course, sometimes it wont be possible to convey all the following in one communication, but at least one Burlington Stone brand value should always be apparent:

1Premium and desirableThe finest stone, fit for the most creative and prestigious applications worldwide. A cut above the rest even in the highest strata of the market.

2 Characterful and naturalProudly showing its Lakeland provenance, a distinctive natural product from the mountains thats been millions of years in the making.

3 Established and trusted A reliable source with a commercial track record measured in hundreds of years; the product and service are unquestionably dependable. And dont forget, you can take a look at the 05.09 Applications section to see examples of on-brand work.


|05.02




Logos: Burlington Stone





|05.02

Colour large logo

Colour small logo

Black large logo

Black small logo

White large logo

White small logo


BS_col_large_72dpi.jpgFor use from 52mm upwards

BS_col_small_72dpi.jpgFor use from 28mm to 51mm

BS_black_large_72dpi.jpgFor use from 52mm upwards

BS_black_small_72dpi.jpgFor use from 28mm to 51mm


BS_col_large_300dpi.jpgFor use from 52mm upwards

BS_col_small_300dpi.jpgFor use from 28mm to 51mm

BS_black_large_300dpi.jpgFor use from 52mm upwards

BS_black_small_300dpi.jpgFor use from 28mm to 51mm


BS_col_large.epsFor use from 52mm upwards

BS_col_small.epsFor use from 28mm to 51mm

BS_black_large.epsFor use from 52mm upwards

BS_black_small.epsFor use from 28mm to 51mm

BS_white_large.epsFor use from 52mm upwards

BS_white_small.eps For use from 28mm to 51mm


BS_col_large.pngFor use from 168px to 2357px

BS_black_large.pngFor use from 168px to 2357px

BS_white_large.pngFor use from 168px to 2357px

Logos: Burlington Stone





|05.03

Colour versions: Burlington Stone





|05.04

Safety zones: Burlington Stone

The Burlington Stone logo needs to sit inside at least the amount of space shown, so it isnt cramped or overpowered by other parts of the design. The safe zone is defined by the height of the initial letter of the logo.



|05.05

Please dont: Burlington Stone





|05.06

Typefaces: Burlington Stone

The main corporate typeface for Burlington Stone communications is Mr Eaves Modern in the three weights shown.Mr Eaves Modern can be purchased and downloaded from www.emigre.com.

Mr Eaves Modern RegularABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890!@$%^&*(): ItalicABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890!@$%^&*(): BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890!@$%^&*():



|05.06


Weve selected Georgia for use when youre creating things like letters, memos, internally produced leaflets or for when Mr Eaves Modern is unavailable. Georgia is a standard system typeface available on all Macs and PCs. It should also be used for all email communications.




|05.07


Pantone 556 C 28 M 0 Y 19 K 15 R 113 G 162 B 138 Hex #71a28a NCS 3020-B90G


These are the two main colours to use for Burlington Stone. Thats why its essential to keep the colour as consistent as possible on everything, whether its a web communication, print, internal document or the paint we use around the estate.



|05.07




Pantone 1807

C 0 M 91 Y 94 K 31

R 163 G 48 B 156


Pantone 5825

C 0 M 0 Y 87 K 60

R 132 G 124 B 53

Hex #847c35 NCS 5040-G70Y

Pantone 5415

C 56 M 12 Y 0 K 43

R 90 G 126 B 146

Hex #05a7e92 NCS 5020-R90B

Pantone 124

C 0 M 28 Y 100 K 6

R 236 G 172 B 0


Pantone 458

C 12 M 12 Y 72 K 0

R 222 G 205 B 106


Pantone 452

C 24 M 19 Y 38 K 0

R 182 G 178 B 142



|05.08


Both consumer and business-to-business communications from Burlington Stone must feature the Group logo. So always add the A member of Holker Group logo

Holker Group Brand Guidelines

Documents

Transcript of Holker Group Brand Guidelines