Holiday Season

2012

THE HOLIDAYS: Good Time to Reach

Your Clients!

Important TV Viewership Increase during the Holidays!

Fall 2011 2011 Holidays

216.5

231.7

Total Weekly Viewership Hours. (in Millions)Individuals 2+

+7.0%

In French Quebec, there is a notable increase in weekly viewership hours during the holiday season compared to the fall. This represents a growth of 7% among individuals 2+ and of 10.5% among adults 25-54 years old.

Fall 2011 2011 Holidays

79.4

87.7

Total Weekly Viewership Hours (in Millions)Adults 25-54 years old

+10,5%

Source : BBM Infosys, Fr. QC, Mon-Sun 2a-2a, Fall 2011: from Aug. 29 to Dec. 18 2011; 2011 Holidays: from Dec. 19 2011 to Jan. 8 2012.

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Market Share (%)Adults 25-54 years old

Specialty Market Share Increases during the Holidays

Fall 2011 2011 Holidays

56.4% 51.2%

43.6% 48.8%

Conventional networks Specialty networks

Among adults 25-54, the market share of specialty networks increases by 12%. On the other hand, the market share of conventional networks decrease by over 9%.

-9,2%

+11,9%

Source : BBM Infosys, Fr. QC, Mon-Sun 2a-2a, Fall 2011: from Aug. 29 to Dec. 18 2011; 2011 Holidays: from Dec. 19 2011 to Jan. 8 2012, buyable French market share.

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Viewers Spend More Time Watching Specialty Networks!

The average weekly viewership hours on specialty networks increase by 21% among individuals 2+ during the Holidays. Each Quebecer spends an average of close to 3 extra hours a week watching specialty networks, bringing the average weekly viewing hours up to 16 hours.

Adults 25 to 54 years old spend close to 2.5 extra hours a week watching specialty networks.

Average weekly viewership hours (per viewer)All 2+

Specialty networks Conventional networks

13.4

16.716.2 15.5

Fall 2011 2011 Holidays

+20,9%-7,2%

Specialty networks Conventional networks

11.1

13.913.5 13.5

Fall 2011 2011 Holidays

+21,6% -2,9%

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Average weekly viewership hours (per viewer)Adults 25-54 years old

Source : BBM Infosys, Fr. QC, Mon-Sun 2a-2a, Fall 2011: from Aug. 29 to Dec. 18 2011; 2011 Holidays: from Dec. 19 2011 to Jan. 8 2012.

Market share (%)- 2011 HolidaysAdults 25-54 years old

Fall 2011 2011 Holidays

16.1

18.7

Total Weekly Viewership Hours. (in Millions)Adults 25-54 years old

+16,0%

* Refer to annex for the details of each specialty groups.

Astral TVPlus stations attract many viewers during the holidays. Total weekly viewership hours increase by 16%.

Astral TVPlus: A “MUST” for your Advertising Campaign during the Holiday Season!

With a total share of 25.0% among Adults 25-54 years old during the holidays, Astral TVPlus is the leader among all French commercial networks.

Astral TVPlus

TVA SRC V Quebecor spec.*

Bell Media spec.*

T-QC SRC spec.* Serdy spec.*

Other*

25.0

22.0

12.9

9.98.9

7.36.4

4.6

1.3 1.8

6Source : BBM Infosys, Fr. QC, Mon-Sun 2a-2a, Fall 2011: from Aug. 29 to Dec. 18 2011; 2011 Holidays: from Dec. 19 2011 to Jan. 8 2012, buyable French market share.

Annex

Special Holiday Shows

Au Pays des Têtes à claques spécial Noël

Johnny Test spécial Noël

Le Noël de Denis la Malice

Blizzard, le renne magique du père Noël …

And many other movies and special programs on TELETOON for holidays!

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Le Grand Décompte MusiMax de l’année!

Le Grand Décompte MusiMax – Revue 2012/Projections 2013

Spécial Top 10 – Édition des fêtes! Les meilleurs vendeurs de l’année Le top 10 des meilleurs clips québécois de 2012 Les évènements de l’année! Les coups de cœur de l’année!

Top Musique – Édition des fêtes

Décompte MusiquePlus – Ambiance des fêtes!

Décompte MusiquePlus/NRJ 2012

Décompte MusiquePlus – Bienvenue en 2013!

Le monde secret du Père Noël

Casper spécial Noël

Marathon des Fêtes …

And many other shows in the special holidays programming on TÉLÉTOON Rétro!

Noël chez les Airoldi

Meilleur avant le 31, bon pareil le 1er!

New Year’s Eve on VRAK TV

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Finally, VRAK TV fans will have their OWN humoristic end of year in review! It’s Philippe Laprise who will have the honor of saying good bye to 2012, starting at 7pm on the 31st of December!

Meilleur avant le 31, bon pareil le 1er!, consists of an hour of sketches and surprises with stars that have marked 2012, but also with mockeries of current music, TV, movie, ad, web and video game trends.

The party will also take place at www.vrak.tv! What really stood out in 2012 and that we would like to keep (or not!) in 2013? Starting in the end of November, youngsters are invited to influenec the content of the show by voting. One can also prepare the evening by sending ‘ridiculous’ greeting cards to family members and even plan the most ‘happening’ new year’s eve party in town thanks to Philippe’s tips. And on the 31st, after the show, he gets bored with us up until midnight on the web and on TV to celebrate the new year!

Best before the 31st, and still good on the 1st!

Specialty Networks Groups

Astral TVPlus Quebecor Bell Media SRC Serdy

Canal D: 4.9% LCN: 3.0% RDS: 6.7% RDI: 2.5% Évasion: 0.8%

Séries+: 4.7% Addik: 2.7% RDS Infos: 0.3% ARTV: 2.1% Zeste: 0.5%

Canal Vie: 3.5% Casa: 1.4% RDS 2: 0.2% Explora: 0.0%

Ztélé: 3.2% Prise 2: 1.3%

TÉLÉTOON: 2.5% TVA Sports: 0.4%

Historia: 2.1% Mlle: 0.1%

VRAK TV: 1.9% Argent: 0.0%

MusiquePlus: 1.0%

Musimax: 0.9%

TÉLÉTOON Rétro: 0.3%

Market share (%) – 2011 HolidaysAdults 25-54 years old

10Source : BBM Infosys, Fr. QC, Mon-Sun 2a-2a, 2011 Holidays: from Dec. 19 2011 to Jan. 8 2012, buyable French market share.