Holiday party guests and party hosts ... Holiday party guests and party hosts Title...
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Data is processed from more than 2 billion global Internet users across the AddThis network. Page content is classified to determine topics, interests, engagement, etc. The data in this analysis includes activity from US users during Holiday Season 2015.
Data analyzed on more than 2 billion Internet users reveals that party guests and party hosts have different interests, online
behaviors and purchase profiles. Learn more below about how to target shoppers in each of these unique groups.
KateSpade.com Ugg.com Coach.com
– Guests –
Highly visited websites
– Hosts –
vs. PARTY GUESTS
More likely to share on Twitter and Facebook
More likely to share on Pinterest, or by printing
For more holiday audience insights, contact TheDataHotline@oracle.com
Interest categories Indexing shows the likelihood of each group
to shop online in these top categories
Party guests Party hosts
Food & Beverages
Holidays & Events
0.4x more likely than party hosts more likely than party guests
Holiday party guests and party hosts