Holiday party guests and party hosts ... Holiday party guests and party hosts Title...

download Holiday party guests and party hosts ... Holiday party guests and party hosts Title ODC1809_HolidayPartyGoers_Infographic_R5

If you can't read please download the document

  • date post

    20-May-2020
  • Category

    Documents

  • view

    0
  • download

    0

Embed Size (px)

Transcript of Holiday party guests and party hosts ... Holiday party guests and party hosts Title...

  • Data is processed from more than 2 billion global Internet users across the AddThis network. Page content is classified to determine topics, interests, engagement, etc. The data in this analysis includes activity from US users during Holiday Season 2015.

    Data analyzed on more than 2 billion Internet users reveals that party guests and party hosts have different interests, online

    behaviors and purchase profiles. Learn more below about how to target shoppers in each of these unique groups.

    KateSpade.com Ugg.com Coach.com

    DollarTree.comTinyPrints.comKraftRecipes.com

    vs.

    – Guests –

    Highly visited websites

    Sharing trends

    – Hosts –

    vs. PARTY GUESTS

    More likely to share on Twitter and Facebook

    PARTY HOSTS

    More likely to share on Pinterest, or by printing

    and sharing

    For more holiday audience insights, contact TheDataHotline@oracle.com

    Interest categories Indexing shows the likelihood of each group

    to shop online in these top categories

    Party guests Party hosts

    3.2x

    Food & Beverages

    Holidays & Events

    0.8x

    Women’s Apparel

    6.6x

    Games

    0.8x

    Kids’ Apparel

    2.9x

    Financial Planning

    0.4x more likely than party hosts more likely than party guests

    Holiday party guests and party hosts