Holiday 2010 v3
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Transcript of Holiday 2010 v3
Holiday 2010Holiday 2010
NOVEMBERNOVEMBER
Yellow Tail National Media
Yellow Tail National Media
Yellow Tail “Tree Free” Chardonnay
1.5L - $12.99 Save $3.00750ml - $5.99 Save $3.00
A new driver SKU for [yellow tail]
MarketingProgram Specific Case CardNewspaper Banner AdWeb blast with PLCB
Yellow Tail Tree Free Chardonnay
We will plant a tree in a PA state park for every
case of [yellow tail] Tree Free sold in
November Clusters 1-5
Yellow Tail Classics
• 750 ml $5.99 Tree Free Chardonnay Cabernet Sauvignon Shiraz Cabernet/Merlot Rose’ Pinot Grigio
• 1.5 Liter $12.99 Tree Free Chardonnay Pinot Grigio Merlot
• Sparkling Rose Regular $11.99 Sale Price $7.99
Cluster 1-5
Yellow TailSparkling Rose’
• Regular $11.99• Sale Price - $7.99• 494 cases last year @$36• Zork closure coming soon• Cluster 1-5
Zork Closure
Georges Duboeuf Beaujolais Nouveau
Nouveau Day
November 19, 2010
750 $12.99
1.5 L $23.99
Georges Duboeuf Beaujolais Nouveau
• Three Kick off parties Pittsburgh Harrisburg Philadelphia Lehigh Valley
• 150 on premise promotions• Aprons, ties, wine openers,
banners, Count down calendars
• Nouveau Web Page• Store Bag Stuffers• Case Cards• 125 in store tastings
• Cluster 1-5
Hahn Estates
• Hahn Pinot Noir Regular $14.99 Sale Price $11.99
• Hahn Meritage Regular $17.99 Sale Price $14.99
• Hahn Cabernet Regular $14.99• Sale Price $11.99
Master of Mixes
• Regular $4.49 Sale Price $3.99
• 30279-Strawberry Daiquiri Mix - Nov• 30277-Piña Colada Mix - Nov• 30276-Bloody Mary Mix - Dec• 30278-Sour Apple Mix - Dec
• Cluster 1,2,3,4,5
• Lukso codes & prices
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-09
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-11
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-11
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-03
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LUKSUSOWA POTATO - VODKA IMPORTD - 1.75 LTR ( PA-6216 )
LUKSUSOWA POTATO - VODKA IMPORTD - 750 ML ( PA-7146 )
Luksosowa 750 ml
• Regular $14.99• Sale Price $11.99• $2.00 IRC • Shelf talker
Highlighting the “94”rating
• Cluster 1,2,3
Price Growth Quality
20062007
20082009
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Van Gogh
Van Gogh
443% Growth since 2006New Hampshire - $27.99Maryland - $27.99Massachusetts - $28.99New Jersey - $28.99New York - $29.99
Pennsylvania - $21.99
Lowest Frontline in the U.S.
Van GoghRack
• Regular $21.99• Sale Price $19.99• Recipe books• Pomegranate• Dutch Caramel• Double Espresso• Dutch Chocolate• Blue
• Cluster 1 & 2 • 50 Targeted Stores
Christian BrothersBrandy
• Christian Bros. Brandy 1.75 Regular $19.99 Sale Price $17.99• Christian Bros. Frost White 750 Regular $9.99 Sale Price $8.99• Christian Bros. Egg Nog 750 $7.99• Cluster 5
DECEMBERDECEMBER
Yellow Tail Classics
750 ml $5.99• Chardonnay• Merlot• Sauvignon Blanc• Pinot Noir
Yellow Tail SparklingRegular $11.99Sale Price $8.99
1.5 Liter - $12.99• Cabernet• Chardonnay• Shiraz
Yellow Tail Classics
• Water Board Sweepstakes• Summer in Australia• 25 Stores• 100 case displays
Yellow Tail Sparkling
• Regular $11.99 Sale Price $8.99
• New “Zork” Closure• Cluster 1-5
Zinfandel for the Holidays
• Cluster 1,2,3
Evan Williams
• $11.99 / $10.99• $15.99 / $12.99• $7.99
• Cluster 1,2,3,5
• Evan Williams Black• Evan Williams Honey• Evan Williams Egg Nog
Luksusowa – Pama - Hpnotiq
• Pama Regular $23.99 Sale Price $21.99
• Hpnotiq Regular $21.99 Sale Price $19.99
• Luksusowa 1.75 Regular Price $24.99 Sale Price$22.99
• $3.00 IRC• Cluster 2,3,5
Root / Snap / Boyd & Blair / Siembra AzulPennsylvania for the Holidays
Burnett’s Flavors
• Burnett’s Flavors• Regular $9.99• Sale $8.99
Ø The Burnett’s Vodka Brand is the #6 selling Brand in the Control States (Jack Daniels #5 and Crown Royal #7) Ø #3 Selling Vodka in the Control States behind Smirnoff and Absolut (did over 1MM cases in Control states in 2009 (Regular and Flavors)Ø #2 Selling Flavored Vodka Franchise in the Control States (behind Smirnoff)Ø Burnett’s Flavors YTD May up 28% through MayØ Pink Lemonade introduced in June 2009 is now our #4 selling flavor (of 20 flavors) selling over 9,000 cases/month
Burnett’s Flavors
20052006
20072008
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0
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Burnett's Flavors
Burnett's Flavors
Burnett’s Gin & Vodka
• Burnett’s Gin 1.75• Regular $17.99
Sale Price $16.49
• Burnett’s Vodka 1.75• Regular $15.99
Sale Price $13.99
Funky Llama
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Funky Llama
Funky Llama
2006
-10
2006
-12
2007
-02
2007
-04
2007
-06
2007
-08
2007
-10
2007
-12
2008
-02
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-04
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-06
2008
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2008
-12
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-02
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2009
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-12
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Funky Llama
Funky Llama
Holiday Gift IdeasHoliday Gift Ideas
Pama Pomegranate Gift Set
750 ml Stir spoon Mix cup
$23.99
O’mara’s Irish Country Cream Gift Set
• 750 ml• 2 rocks glasses• $9.49
Evan Williams Single Barrel Gift Set
• 750 ml• Barrel shaped flask• $24.99
Hpnotiq Liqueur Gift Set
• 750 ml• 2 martini glasses• $22.99
Van Gogh Vodka Gift Set
• $21.99• 4 minis
Double Espresso Pomegranate Dutch Chocolate Dutch Caramel
• 750 Van Gogh Double Espresso
• Or• 750 Van Gogh Blue
Vodka
Opici Twist Gift Bottle
• $13.99• Sangiovese/Cabernet
Due Torri Two Bottle Gift Set
• 2 – 750 ml• Due Torri Pinot Grigio• Due Torri Merlot• Both Currently Listed
@$11.99
• $16.99
Old New England Egg Nog
750-$7.991.75-$14.99 750-$7.99
Christian Bros. Egg Nog
750 ml - $7.99
Evan Williams Egg Nog
• $7.99750 ml-$7.99
JanuaryJanuary
Yellow Tail Reserves
Regular $12.99Sale Price $9.99New Packaging
Yellow Tail Reserves
2009-11 2009-12 2010-010
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HAHN ESTATE MERITAGE - RED BLND/MRTG - 750 ML ( PA-8877 )
HAHN ESTATES - CABERNET SAUV - 750 ML ( PA-8832 )
HAHN ESTATES PINOT NOIR - PINOT NOIR - 750 ML ( PA-6391 )
Geyser Peak
• Regular $11.99• Sale Price $8.99• New lower every
day pricing Sauvignon Blanc $11.99 Chardonnay - $11.99
• Cabernet Sauvignon Regular $19.99
• Sale Price $16.99• Cluster 1,2,3,
Hob Nob
• Regular $11.99• Sale Price $8.99 • French Wine at a
California price• Cluster 1,2,3
