Hoi An City’s Ecotourism Development over the Past Ten...

___________________________________________________________________________

2010/SOM3/GOS-TWG/CON/002 Session 2

Hoi An City’s Ecotourism Development over the Past Ten Years and Its Vision Towards 2030: An

Eco-City

Submitted by: International School of Tourism and Marketing (ISTM)

APEC Ecotourism ConferenceSendai, Japan

16 September 2010

9/22/2010

1

The Hoi An City’s The Hoi An City’s Ecotourism Development over Ecotourism Development over

the Past Ten Years and Its Visionthe Past Ten Years and Its Visionthe Past Ten Years and Its Vision the Past Ten Years and Its Vision towards 2030: An Ecotowards 2030: An Eco--CityCity

Presentation at APEC Ecotourism ConferencePresentation at APEC Ecotourism Conference16 Sep. 201016 Sep. 2010

S d iS d i JAPANJAPAN

Phan ViPhan Việệt Dũng t Dũng ISTM 2010ISTM 2010

APEC Ecotourism Conference Sep. 2010 in Sendai - JAPAN

Sendai Sendai –– JAPANJAPANBy By PhanPhan Viet Dung Viet Dung –– Director of Program Director of Program

Development and Marketing Development and Marketing International School of Tourism and Marketing (ISTM)International School of Tourism and Marketing (ISTM)

ACKNOWLEDGEMENT ACKNOWLEDGEMENT •• This presentation could not have been finalized This presentation could not have been finalized

without the valuable and kind supports from various without the valuable and kind supports from various organizations and individuals.organizations and individuals.organizations and individuals. organizations and individuals.

•• I hereby would like to express my highest appreciation I hereby would like to express my highest appreciation to the People Committee of Hoi An City for its kind to the People Committee of Hoi An City for its kind support, and my special gratitute to my colleague Mr. support, and my special gratitute to my colleague Mr. Phan Xuan Thanh, and Mr. Vo PhungPhan Xuan Thanh, and Mr. Vo Phung–– Director of Director of



Culture, Sports & Tourism Center of Hoi An City for Culture, Sports & Tourism Center of Hoi An City for their helpful assistance.their helpful assistance.

9/22/2010

2

HOI ANHOI AN

• 30 kilometers south-east of Da Nang city.


APEC Ecotourism Conference Sep. 2010 in Sendai - JAPANSource: Google Satelite Map

.

g y• Geographical coordinates: • Latitudes North 15° 52' 46", • Longitudes East 108° 20' 6”.

OverviewOverview•• Area: 60Area: 60 kmkm22 (6.146,88 ha) (6.146,88 ha)

•• Population: 121.716Population: 121.716

• Hoi An Ancient Town (World Cultural Heritage, recognized by UNESCO in December 1999): 50 hectares (approximately 0,5 km2)( pp y , )

• Cham Island: World Bioshere Reserve (May 2009): 1.591 ha, 18 km from Hoi An

Covered Bridge, also called Japanses Bridge (1693 – 1696)

Marine Protected Area



9/22/2010

3

HOI AN CITYHOI AN CITY AND THE ANCIENT TOWNAND THE ANCIENT TOWNMore than 1,100 ancient relics in the area of the Ancient Town, consisting of ancient houses, pagodas, temples, family chapels, assembly halls, old

The Ancient Town of Hoi An City (area marked with dark color as shown below)

p , y ,wells, bridges , ancient tombs.



Tourim Development from 2000 to 2009Tourim Development from 2000 to 2009

International Visitors to Vietnam

YearYear TravellersTravellers % Change% Change

2000 2,140,000

2001 2,330,800, ,

2002 2,628,200

2003 2,429,600

2004 2,927,876 20.5%

2005 3,467,757 18.4%

2006 3,583,486 3.0%

2007 4 171 564 16 0%



2007 4,171,564 16.0%

2008 4,253,740 0.6%

2009 3,772,359 -10.9%

2010 4,150,000 expected

(8 months 2010) 3,348,456

Source: VNAT

9/22/2010

4

Tourim Development from 2000 to 2009Tourim Development from 2000 to 2009

Domestic Domestic TravellersTravellers in Vietnamin Vietnam

YearYear Travellers (‘000)Travellers (‘000) % Change% Change

20002000 9,9789,978 --

20012001 12 63012 630 26 6%26 6%20012001 12,63012,630 26,6%26,6%

20022002 12,76812,768 1.1%1.1%

20032003 12,91112,911 1.1%1.1%

20042004 13,02813,028 0.9%0.9%

20052005 14,50014,500 11.3%11.3%

20062006 16 70016 700 15.2%15.2%



20062006 16,70016,700 15.2%15.2%

20072007 19,26719,267 15.4%15.4%

20082008 20,00020,000 3.8%3.8%

20092009 22,00022,000 10%10%Source: Euro monitor InternationalSource: Euro monitor International

Hoi An Tourism Development from 2000 to 2009Hoi An Tourism Development from 2000 to 2009

Year 2003 2004 2005 2006 20072000 2001 2002 2008 2009

Visitors (,000)

272.851 361.733 442.565463.196 594.31 693.143 876.774 1.032.797

1.105.940 1.038.426

Int'l 115.028 153.000 212.000 185.296 241.868 342.868 423.395 608.477 570.478 540.411

Domestic 157.823 208.733 230.565 277.900 352.442 350.275 453.379 424.320 535.462 498.166

Source: CoC of Hoi An

Ancient Town Visits

197.440 245.647 283.537271.601 298.100 296.812 318.575 445.520

474.630 445.836

Int'l 99.617 131.581 147.074 116.600 126.000 173.051 182.900 305.265 324.579 261.442

Domestic 97.823 114.066 136.463 155.001 172.100 123.761 135.675 140.255 150.051 184.394

Overnights107.214 155.729 219.918

203.745 270.087 346.902 394.574 562.181591.888 515.166

Int'l 95.105 134.145 190.885 161.976 216.668 289.082 323.760 463.476 483.940 393.414

Domestic 12.109 21.584 29.033 41.769 53.419 57.720 70.814 98.705 107.940 121.752



R/N Sold

206.120 285.218 439.312

424.320 562.054 726.255 871.601 1.286.006

1.462.410 1.263.179

Int'l

187.237 253.573 397.040

363.940 488.284 638.387 749.879 1.108.712

1.226.411 1.023.030

Domestic 18.883 31.645 42.272 60.380 73.770 87.868 121.722 177.294 235.999 240.149

ALOS 1,92 1,83 2,00 2,08 2,08 2,09 2,21 2,29 2,47 2,45

Int'l 1,97 1,89 2,08 2,25 2,25 2,21 2,32 2,39 2,53 2,60

Domestic 1,56 1,47 1,46 1 45 1 38 1 52 1 72 1 80 2,19 1,97

9/22/2010

5

A LookA Look--back after Ten Years of back after Ten Years of Ecotourism DevelopmentEcotourism Development

•• Efforts by the local government Efforts by the local government and its people to turn Hoi An and its people to turn Hoi An City into a destination of City into a destination of

l l l i l f i dll l l i l f i dlcultural, ecological friendly cultural, ecological friendly environment for sustainable environment for sustainable development during the past development during the past ten years.ten years.

•• International SupportsInternational Supports

C i S fC i S f



•• Continuous Steps of Continuous Steps of Ecotourism Development Ecotourism Development towards an Ecotowards an Eco--City in 2030City in 2030

Successful Efforts and Actions Taken by Local Government and Successful Efforts and Actions Taken by Local Government and Communities in Ecotourism Development during 2000 Communities in Ecotourism Development during 2000 -- 20102010

YearYear ActionsActions ResultsResults NotesNotes

19991999 Ancient Town of Hoi An was Ancient Town of Hoi An was recognized “World Cultural Heritagerecognized “World Cultural Heritage

-- People on Cham Island People on Cham Island used bitumen coal for used bitumen coal for cooking instead of cooking instead of firewood since 1997firewood since 1997firewood since 1997firewood since 1997

20002000 “Full Moon Night in Ancient Town”: “Full Moon Night in Ancient Town”: Restore the Ancient Town’s Restore the Ancient Town’s astmosphere as it was in early 20astmosphere as it was in early 20thth

Century. Also to enhance people’s Century. Also to enhance people’s awareness of energy saving.awareness of energy saving.

Monthly in the night of the Monthly in the night of the 14 of Lunar Calendar 14 of Lunar Calendar Purpose:Purpose:

Started in 1998 and became Started in 1998 and became a monthly local festival a monthly local festival with various cultural eventswith various cultural events

20012001 -- Toilets for all houses on Cham Island Toilets for all houses on Cham Island (600 households)(600 households)

-- Stop brickStop brick--kilns and limekilns to help kilns and limekilns to help

-- 100% households on the 100% households on the Cham island have own WCs.Cham island have own WCs.

-- Finalized in 2003. 10 Finalized in 2003. 10

--Before 1998, only 4/600 Before 1998, only 4/600 households had toilets.households had toilets.

-- 3.5 billion spent to help 3.5 billion spent to help



pp ppprotect environment in Thanh Ha protect environment in Thanh Ha Pottery VillagePottery Village

limekilns and 101 brickkilns limekilns and 101 brickkilns stopped productionstopped production

p pp p1,000 workers and their 1,000 workers and their families change tradefamilies change trade

--Find new jobs for 500 Find new jobs for 500 workers . workers .

9/22/2010

6

Successful Efforts and Actions Taken by Local Government and Successful Efforts and Actions Taken by Local Government and Communities in Ecotourism Development during 2000 Communities in Ecotourism Development during 2000 -- 20102010


20032003 The 1The 1stst Japan Japan –– Vietnam Vietnam Cultural Exchange Festival Cultural Exchange Festival

Anually in August in Anually in August in Hoi AnHoi An

See the 8See the 8thth Japan Japan ––Vietnam Cultural Vietnam Cultural

Japan ( Local government and Japan ( Local government and JICA +VietnamJICA +Vietnam-- Japan Human Japan Human Resources Cooperation Center Resources Cooperation Center (VJCC)(VJCC)

Exchange Festivals Exchange Festivals 2010 (Slide 20)2010 (Slide 20)

20042004 Town for Pedestrians and noTown for Pedestrians and no--engine vehicle. (One day per engine vehicle. (One day per week)week)

5 days and 7 5 days and 7 nights/week in 2010andnights/week in 2010and

To be 7 days and 7 To be 7 days and 7 nights/week in 2010nights/week in 2010



20062006 “One Hour for a Cleaner Hoi “One Hour for a Cleaner Hoi An” (from 16:00 PM to 17:00 An” (from 16:00 PM to 17:00 PM)PM)

Weekly on FridaysWeekly on Fridays all households, shops, all households, shops, offices, ect. to clean offices, ect. to clean up their properties up their properties and surroundingsand surroundings

20072007 Hoai River DredgingHoai River Dredging --Free current now Free current now connecting with Thu connecting with Thu Bon RiverBon River

Efforts and Actions Taken by Local Government and Efforts and Actions Taken by Local Government and Communities in Ecotourism Development during 2000 Communities in Ecotourism Development during 2000 -- 20102010


20092009 -- Participating the Earth Participating the Earth Hour of WWF for the first Hour of WWF for the first time.time.

--Annual event in March Annual event in March

Starting “No Plastic Bags Starting “No Plastic Bags on Cham Island” Campaign on Cham Island” Campaign in June. in June.

--NO PLASTIC BAGS on NO PLASTIC BAGS on the island nowthe island now

All garbages moved All garbages moved to mainlaind for to mainlaind for treatmenttreatment

-- Campaign The NATURE Campaign The NATURE DAY” or ‘Day of NO DAY” or ‘Day of NO Pl ti B ” S 09Pl ti B ” S 09

YearlyYearly



Plastic Bags” on Sep 09Plastic Bags” on Sep 09

-- International Sculpture International Sculpture Garden in An Garden in An HôiHôi WardWard

-- VND 1,5b (1b of VND 1,5b (1b of which was donated which was donated by local businesses)by local businesses)

9/22/2010

7

Efforts and Actions Taken by Local Government and Efforts and Actions Taken by Local Government and Communities in Ecotourism Development during 2000 Communities in Ecotourism Development during 2000 -- 20102010


20102010 -- “Reducing Usage of Plastic “Reducing Usage of Plastic Bags” Campaign in the Bags” Campaign in the whole town.whole town.

Goal: No plastic bags in Goal: No plastic bags in Hoi An in 2020Hoi An in 2020

Campaigns by the Campaigns by the local governments local governments in cooperation within cooperation with

-- Other Campaigns: “Tree Other Campaigns: “Tree Planting” “Green Heritage”; Planting” “Green Heritage”; “The Streets We Take “The Streets We Take Care”…Care”…

Goal: For a better Goal: For a better environment, greener and environment, greener and cleaner city.cleaner city.

Association for Association for Nature and Nature and Environment of Environment of Vietnam and media Vietnam and media companiescompanies

-- Waste water treatment for Waste water treatment for the surroundings of the surroundings of

Project under planning Project under planning stage; still in need of stage; still in need of



Covered BridgeCovered Bridge financial supports and financial supports and proper solution. proper solution.

International International CooperationsCooperations & Supports & Supports in Ecotourism Developmentin Ecotourism Development

ProjectProject Funded by Funded by Economy/OrganizationEconomy/Organization

AmountAmount YearYear NotesNotes

City’s Concentrated Waste City’s Concentrated Waste Water Treatment Plant Water Treatment Plant ––Output Capacity: Output Capacity:

FranceFrance 8m Euro 8m Euro (ODA)(ODA)

20082008 Stage IStage I

Stage II : 2m Euro Stage II : 2m Euro (not yet available)(not yet available)p p yp p y

6,700m6,700m33/day/day(not yet available)(not yet available)

Construction Waste Construction Waste Treatment PlantTreatment Plant

FranceFrance 4m Euro 4m Euro (ODA)(ODA)

20082008

Waste Water and Hospitality’s Waste Water and Hospitality’s Waste Treatment StationWaste Treatment Station

FranceFrance 500,000 Euro500,000 Euro

(ODA)(ODA)

20082008

Wate Water and Hospitality’s Wate Water and Hospitality’s Waste Treatment StationWaste Treatment Station

FranceFrance 500,000 Euro500,000 Euro

( DA)( DA)

20082008



Waste Treatment StationWaste Treatment Station (ODA)(ODA)

Cham Island’s Stone Crab Cham Island’s Stone Crab ConservationConservation

Global Environment Global Environment Fund (UNESCO)Fund (UNESCO)

50,000 USD50,000 USD 20092009

Cham Island Waste Treament Cham Island Waste Treament StationStation

DenmarkDenmark 5b VND (# 5b VND (# 265,000 265,000 USD)USD)

20092009 Total cost 5.7b Total cost 5.7b VND VND

9/22/2010

8

International International CooperationsCooperations & Supports & Supports in Ecotourism Developmentin Ecotourism Development

ProjectProject Funded by Funded by Economy/OrganizationEconomy/Organization

AmountAmount YearYear NotesNotes

Ecosystem and Environment Ecosystem and Environment treatment for Water Coconut treatment for Water Coconut Forest in Cam Thanh WardForest in Cam Thanh Ward

Global Environment Global Environment Fund (UNESCO)Fund (UNESCO)

50,000 USD50,000 USD 20092009

Marine Conservation for Marine Conservation for Cham Islands’ Protected Cham Islands’ Protected AreaArea

ItalyItaly 2 million 2 million EuroEuro

20102010

--Solar Energy System (20kW Solar Energy System (20kW plus 2 Diesel Generators in plus 2 Diesel Generators in Bãi HBãi Hươương Hamlet, Cham ng Hamlet, Cham IslandIsland

-- SwitzerlandSwitzerland 332,000 332,000 USDUSD

20102010

(finalized)(finalized)

Total cost more Total cost more than 400,000 than 400,000 USD, including USD, including wire network to wire network to 102 households102 households



102 households 102 households free of charge.free of charge.

--Solar Energy Lamp for Solar Energy Lamp for public lighting on Cham public lighting on Cham Island’s fish portIsland’s fish port

Point Energy Group Point Energy Group (USA) & Quoc Sy (USA) & Quoc Sy Co.Ltd (VN) Co.Ltd (VN)

7,000 USD7,000 USD 20102010

(finalized)(finalized)

ACTIVITIES AND CAMPAIGNS ACTIVITIES AND CAMPAIGNS THAT HELPS MAKE HOI AN TODAYTHAT HELPS MAKE HOI AN TODAY

Ancient Town’s Full-Moon Night (the fourteenth of the lunar month) source: vzone.vn


APEC Ecotourism Conference Sep. 2010 in Sendai - JAPANSource: nguoihoian.info

9/22/2010

9

ACTIVITIES AND CAMPAIGNS ACTIVITIES AND CAMPAIGNS THAT HELP MAKE HOI AN TODAYTHAT HELP MAKE HOI AN TODAY



Environment Potection Campaigns Environment Potection Campaigns

“THE STREETS TAKEN CARE OF BY US” CAMPAIGN


APEC Ecotourism Conference Sep. 2010 in Sendai - JAPANGREEN HERITAGE CAMPAIGN

Student volunteers picking up litter on Cham Island Beach (source: http://www.vietnamnews.biz)

9/22/2010

10

TEN THOUSAND SIGNATURES FOR “NO PLASTIC BAGS TEN THOUSAND SIGNATURES FOR “NO PLASTIC BAGS IN DAILY ACTIVITIES” CAMPAIGNIN DAILY ACTIVITIES” CAMPAIGN

THE NATURE DAY 9-9 Annually Green Heritage Campaign

Small Light for Future – First Prize of Earth Hour 2010 Photo Contest by WWF



City’s Party Secretary chatting with local fishers during the campaign

Campaign ‘SAY NO TO PLASTIC BAGS’ on Cham Island

Source: http://chudu24.com


APEC Ecotourism Conference Sep. 2010 in Sendai - JAPAN3,000 free biodegradable bags for households and travellers on Cham Island3,000 free biodegradable bags for households and travellers on Cham Island

9/22/2010

11

Gathering Litters

Tourist with Biodegradable Bags


APEC Ecotourism Conference Sep. 2010 in Sendai - JAPANPainting for a Better Environtment

City of FestivalsCity of Festivals8th Annual Festival (2003 – 2010) of Vietnam – Japan Cultural Exchange Days



9/22/2010

12

EARTH HOUR IN HOI AN (20:30 PM – 21:30 PM March 28, 2009)



Japanese Traditional Performace in Vietnam – Japan Cultual Exchange Days


APEC Ecotourism Conference Sep. 2010 in Sendai - JAPANKite-Flying FestivalParade in Costumes

9/22/2010

13

Hoian Folk Music and Performance Earth Hour in Hoi An



HOI AN ANCIENT TOWN: CULTURAL PRESERVATIONHOI AN ANCIENT TOWN: CULTURAL PRESERVATION

Weaving

Lantern Handicraft Workshop



20 old houses under repair funded by local government in 2010)

9/22/2010

14

Folk Show: Chòi Performance (Vietnamese Traditional “Bingo Game”) Thanh Ha - Pottery Village



Folk Show “Hát Bộ” (“Posture Performance”)

“Earth Hour” Photo Contest 2009 by WWFPhotographer: Huỳnh Phạm Anh Dũng Traditional Music Perfomance on the Streets



9/22/2010

15

MORE JOBSMORE JOBS

Weaving Silk


APEC Ecotourism Conference Sep. 2010 in Sendai - JAPANEmbroidery

COMMUNITY BENEFITSCOMMUNITY BENEFITS

•• Clean & Green EnvironmentClean & Green Environment

•• Direct Benefits via Local Direct Benefits via Local Supply Chains of Various Supply Chains of Various Tourist Products: HomestayTourist Products: HomestayTourist Products: Homestay, Tourist Products: Homestay, Food & Beverage Services, Food & Beverage Services, Souvenirs… Souvenirs…

Solar Energy System for Bãi Hương Hamlet 31 Dec, 2009


APEC Ecotourism Conference Sep. 2010 in Sendai - JAPANLearn How to Run Homestay Business

9/22/2010

16

Responsible Travel Responsible Travel

A French Couple on their Honeymoon at Tra Que Vegetable Village



Homestay in Bai Huong Hamlet Homestay in Bai Huong Hamlet –– Cham IslandCham Island

Nine households Trained to Run Homestay Businessin Bai Huong Hamlet



9/22/2010

17

Owners of Homestays in Bai Huong Hamlet



CHAM ISLAND: World Bioshere Reserve CHAM ISLAND: World Bioshere Reserve



9/22/2010

18

Hoi An and Cham IslandHoi An and Cham IslandMarine Protected Area



CHAM ISLAND AND ECOTOURISM DEVELOPMENTCHAM ISLAND AND ECOTOURISM DEVELOPMENT

Rich biodiversity of the aquatic ecosystem Rich biodiversity of the aquatic ecosystem 50,000 USD for Perservation – Funded by Global Environment Fund (GEF –UNESCO)

Stone Crabs


APEC Ecotourism Conference Sep. 2010 in Sendai - JAPANNO MORE THIS SIGHT

9/22/2010

19

ECOLOGICAL PROTECTIONECOLOGICAL PROTECTIONWater-Coconut Forest Conservation Project

in Cẩm Thanh Ward

Taking Actions for a Better Environment


APEC Ecotourism Conference Sep. 2010 in Sendai - JAPANCham Island said “NO” to plastic bags

PROLEMS REMAINED & SOLUTIONSPROLEMS REMAINED & SOLUTIONS

ProblemsProblems Current SituationCurrent Situation SolutionsSolutions Expected BudgetExpected Budget

Covered Bridge Covered Bridge Conservation and Conservation and the canalthe canal

Being Depressed and Being Depressed and serious pollution in serious pollution in the canal under the the canal under the bridgebridge

Restoring the Cover Restoring the Cover Bridge; dredging and Bridge; dredging and enlarging the canal; enlarging the canal; wastewater wastewater

A wastewater A wastewater treatment plant treatment plant being constructed being constructed (2008).(2008).

treatment; treatment;

WaterWater--Coconut Coconut Forest in Cam Forest in Cam Thanh CommuneThanh Commune

300 ha being salt300 ha being salt--submergedsubmerged

Dredging the canals, Dredging the canals, arroyos and arroyos and improving the ecoimproving the eco--system for system for biodiversity biodiversity conservaationconservaation



Cam Kim Commune Cam Kim Commune

1km from Hoi An 1km from Hoi An

Isolated from Hoi Isolated from Hoi An by Thu Bon riverAn by Thu Bon river

Need a bridge over Need a bridge over Thu Bon river to Thu Bon river to connect to Hoi Anconnect to Hoi An

600600-- 800b VND 800b VND (about 40m USD)(about 40m USD)

Impermeable Paper Impermeable Paper PlantPlant

NA NA –– producing producing paper bags to replace paper bags to replace plastic ones.plastic ones.

In need of In need of investmentinvestment

50b VND 50b VND

(about 2.5m USD)(about 2.5m USD)

9/22/2010

20

PROLEMS REMAINEDPROLEMS REMAINED

Garbage Compactors at Bai Lang Hamlet Covered Bridge in Danger of Depression


APEC Ecotourism Conference Sep. 2010 in Sendai - JAPANJICA Okinawa helped improve ditches near Chua Cau (Covered Bridge)

ENVIRONMENTAL POLLUTION WARNINGENVIRONMENTAL POLLUTION WARNING

Nearly 8.590m3 of waste water from hundreds of hotels, restaurants in the city and more than 8.310m3 wastewater from households in the city are discharged directly into Hoai river without prior treatment everyday.

Around Covered Bridge, the pollution become increasingly serious; the water is constantly black, fetid and contaminated and it is still the same now (2010) due to 2,230m3 of sewage from the drainage system of three wards Minh An, Cam Pho and Tan An (total population of 12,000 people) and 28 hotels (700 rooms) and many small restaurants.



A wastewater treatment plant is on construction at cost of 10,9 m EURO (French ODA). However, as the output capacity of 6.700 m3/day, the plant can only resolve 50% of the total amount of waste discharged from all properties in the city and by 2020 the plant can only 30% of the total amount then. Source: Division of Natural Resources & Environment of Hoi An (10-2008)

9/22/2010

21

PROLEMS REMAINEDPROLEMS REMAINED

Hoai River and pollution Covered Bridge in Danger of Depression


APEC Ecotourism Conference Sep. 2010 in Sendai - JAPANWastewater pouring into the canal near Chua Cau (Covered Bridge)

Hoi An to become an EcoHoi An to become an Eco--City City

Approve of the Project “Hoi An City Development: an EcoApprove of the Project “Hoi An City Development: an Eco--City”City”

•• Orientation: Based on the awareness that an ecoOrientation: Based on the awareness that an eco--city is a city is a living space such organized as to be able to maintain the living space such organized as to be able to maintain the balance of the ecology, not to deplete its natural balance of the ecology, not to deplete its natural gy pgy presources, not to degrade its environment, not to badly resources, not to degrade its environment, not to badly impact its community health conditions, but to create impact its community health conditions, but to create favorable conditions and good quality for its people to live, favorable conditions and good quality for its people to live, work and enjoy their lives.work and enjoy their lives.

•• Based on its particular characteristics of being a “National Based on its particular characteristics of being a “National Special Heritage”, a “World Culture Heritage” and a “World Special Heritage”, a “World Culture Heritage” and a “World Biosphere Reserve”, together with its topographyBiosphere Reserve”, together with its topography –– anan



Biosphere Reserve , together with its topography Biosphere Reserve , together with its topography an an coastal estuary coastal estuary –– Hoi An chooses the development model Hoi An chooses the development model of an ecological city in both aspects: natural ecology and of an ecological city in both aspects: natural ecology and humanhuman--culture ecology (by 2030).culture ecology (by 2030).

(extract from “RESOLUTION: Approval of the Project “Hoi An City Development: an Eco(extract from “RESOLUTION: Approval of the Project “Hoi An City Development: an Eco--City” by People Council of Hoi An City City” by People Council of Hoi An City -- IX Meeting IX Meeting –– 2222ndnd Session Session -- December 15, 2009) December 15, 2009)

9/22/2010

22

Vision towards 2030 – An Eco-City•• Phase 1: From 2010 to 2015.Phase 1: From 2010 to 2015.

•• Phase 2: By 2020, Hoi An is to finalize the technical Phase 2: By 2020, Hoi An is to finalize the technical infastructure for an ecoinfastructure for an eco--citycity

•• Phase 3: By 2030: Hoi An will achieve basic standards of anPhase 3: By 2030: Hoi An will achieve basic standards of anPhase 3: By 2030: Hoi An will achieve basic standards of an Phase 3: By 2030: Hoi An will achieve basic standards of an ecoeco--city city


APEC Ecotourism Conference Sep. 2010 in Sendai - JAPANPictures for illustration purpose only

Some Key Projects Being DevelopedProjectProject GoalsGoals InvestorInvestor

Develop Cam Thanh Ward into a Particular Eco Village in Cam Thanh Ward xây dựng đềán bảo tồn một khu làng quê

a. Remain the suburb agricultural areas.

b. Restore traditional trades and developing

Local governmentLocal government

ả ồ ộ g qđặc trưng ở Cẩm Thanh

and developing Community-Based Tourism in Cam Thanh in association with the ecological area of the salt-submerged area for conservation.

Develop Minh An urban ward Develop Minh An urban ward i t f ll d l d t ii t f ll d l d t i

a. Concentrate on protecting h A i T i l

Local governmentLocal government



into a fully developed center in into a fully developed center in views of sustainable views of sustainable developmentdevelopment

the Ancient Town intactly.

b. Develop economy and culture of Hoi An City to be an actually reputed destination of tourist, culture and service

9/22/2010

23

Some Key Projects Being DevelopedProjectProject GoalsGoals InvestorInvestor

1. ECONOMIC GOALS

2. CULTUAL AND SOCIAL GOALS

3. ECOLOGICAL AND ENVIRONMENTAL GOALS

HB GroupAn Bang CommunePROJECT

GOALS

a. Contribute to the reputation of Hoi An as an ecological conservation site at international standard

b. Take the full advantage of and restore all the beauties of the region’s characteristics; turn them into tourist attractions

M d l f ll h d d i l



c. Model of all the advanced environmental technologies in all areas of planning, infrastructure and architecture

d. Building an eco-friendly urban culture whereby the community actively preserves the environment in their day-to-day activities.

Factors That Help Make Hoi An City As It Is Today: Factors That Help Make Hoi An City As It Is Today: Expriences to ShareExpriences to Share

1.1. Local Community Local Community ChracteristicsChracteristics: : -- High sense of community: A large closeHigh sense of community: A large close--knit familyknit family-- Generations have been living in a peaceful and Generations have been living in a peaceful and g pg pancient ancient environtmentenvirontment so quickly adapted with so quickly adapted with ecological conservation policy and its ecoecological conservation policy and its eco--friendly friendly activiriesactiviries

2.2. PosivePosive Impacts of Tourism Industry Development Impacts of Tourism Industry Development -- International and domestic tourist increasingly pourInternational and domestic tourist increasingly pour



International and domestic tourist increasingly pour International and domestic tourist increasingly pour into Hoi An into Hoi An higher income and more jobs for local higher income and more jobs for local people people higher awareness of environment higher awareness of environment protection to keep on tourism sustainable protection to keep on tourism sustainable developmentdevelopment

9/22/2010

24

Factors That Help Make Hoi An City As It Is Today: Factors That Help Make Hoi An City As It Is Today: Expriences To ShareExpriences To Share

3.3. Local GovernmentLocal Government-- Quickly Quickly awaresawares of the important role of environment in of the important role of environment in sustainable sustainable tourimtourim development leading to good policies and development leading to good policies and plans for environment protection as well as plans for environment protection as well as cultualcultual and and

h lh l d f hd f harchitectualarchitectual restoration and conservation of the ancient town.restoration and conservation of the ancient town.-- Mobilize the young generations, using this force as core Mobilize the young generations, using this force as core teams for ecotourism developmentteams for ecotourism development-- Well use of mass media to make local people clearly and Well use of mass media to make local people clearly and highly aware of their own benefits gained through highly aware of their own benefits gained through environment protection and sustainable development environment protection and sustainable development especiallespecialli t i i d ti t i i d t



in tourism industryin tourism industry-- Actively seek for international and domestic supports Actively seek for international and domestic supports through practical and effective efforts and actions in through practical and effective efforts and actions in ecotourism development ecotourism development environmental organizations environmental organizations more more interstedintersted in helping Hoi An keep on developing on the in helping Hoi An keep on developing on the right path towards an ecoright path towards an eco--city in future.city in future.

Websites about Hoi AnWebsites about Hoi An•• http://www.hoianworldheritage.org.vn/http://www.hoianworldheritage.org.vn/

•• http://hoian.vn/http://hoian.vn/

•• http://hoianecocity.com.vn/http://hoianecocity.com.vn/

•• http://whc.unesco.org/en/list/948/videohttp://whc.unesco.org/en/list/948/video (Hoian (Hoian Ancient Town Ancient Town -- Video by UNESCO/NHK)Video by UNESCO/NHK)

•• http://www.hoian360.com/en/http://www.hoian360.com/en/



p // / /p // / /

•• http://en.wikipedia.orghttp://en.wikipedia.org http://travel2hoian.comhttp://travel2hoian.com

9/22/2010

25

THANK YOUTHANK YOU



Hoi An City’s Ecotourism Development over the Past Ten...

Documents

Transcript of Hoi An City’s Ecotourism Development over the Past Ten...