Hogeschool van Amsterdam Interactieve Media

WC communication blok 4 week 4

Hogeschool van Amsterdam Interactieve Media

Agenda

In/through game promotion presentation

PR exercise

Homework

Hogeschool van Amsterdam Interactieve Media

Homework: All

Make the first version of your eBay campaign with rough versions of all the elements (you might find the attached promotional toolkit useful) Be ready to present it to your tutor in the werkcollege after

the vacation

Hogeschool van Amsterdam Interactieve Media

Promotional tool-kit

Hogeschool van Amsterdam Interactieve Media

Homework: RT 4email as a promotional tool

RT 4 should prepare a presentation of no more than 10 minutes to answer the following questions: How can e-mail be used as a promotional tool? What are the advantages of e-mail as a promotional tool? What are the risks of using e-mail as a promotional tool

and how can these be avoided 4 slides giving examples of e-mail as a promotional tool

(good and bad practice)

Hogeschool van Amsterdam Interactieve Media

Homework: RT 5mobile marketing

RT 5 should prepare a presentation of no more than 10 minutes to answer the following questions: How can mobile marketing be used as a promotional tool? What are the advantages of mobile marketing as a

promotional tool? What are the risks of using mobile marketing as a

promotional tool and how can these be avoided 4 slides giving examples of mobile marketing as a

promotional tool (good and bad practice)