Hofstede India
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Transcript of Hofstede India
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Hofstedes Dimensions
ForIndia
An Insight to Indias culture
BY
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INDIAN CULTURE
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Index
Introduction to Dimensions
Hofstedes Dimensions for India
Comparison with World Average
Conclusion
References
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INTRODUCTION
It is impossible not to be astonished byIndia. Nowhere on Earth does humanitypresent itself in such a dizzying, creativeburst of cultures and religions, races andtongues.
Perhaps the only thing more difficult than
to be indifferent to India would be todescribe or understand Indian CULTUREcompletely.
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Here is what some literates have to say
"India is the cradle of the human race, thebirthplace of human speech, the mother ofhistory, the grandmother of legend, andthe great grand mother of tradition. Ourmost valuable and most astrictivematerials in the history of man aretreasured up in India only!" --Mark Twain
I do not want my house to be walled in on all sides and mywindows to be stuffed. I want the cultures of all the lands tobe blown about my house as Freely as possible. But I refuseto be blown off my feet by any. -
(Mahatma Gandhi)
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Hofstedes Dimensions
In the 1970s Hofstede developed fourdimensions of culture based on an extensivesurvey conducted among IBM managers inover 50 countries for work values.
Hofstedes Dimensions try to explain thenational culture from five different angles.
In International Business it is imperative tostudy nations culture while doing business
with them. Hofstedesdimensions give us the edge of
understanding for different cultures across theworld.
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Dimensions of culture
Power Distance
Individualism/collectivism
Uncertainty Avoidance
Masculinity / Femininity
Long-term/ Short-term
Orientation
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INDIVIDUALISM/COLLECTIVISM INDEX
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Individualism Degree to which a
society reinforcesindividual or collectiveachievement andinterpersonal
relationships.
High index meansindividual rights aredominant.
Low score refers tocollectivist culture.
India 48
World Average 43
India is a collectivist
culture and working ingroups is valued.
Collective interest ismore important thanindividual interest.
Interdependence andconcerns for others.
Family value & life
is foremost important.
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Power Distance Index
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Power Distance Index Power Distance Index
refers to how the power isdistributed among themembers of society.
Based on the notion thatall societies are unequal,but some are moreunequal than others.
This dimension explains ifpower distribution isvertical or not.
India 77 World average 56.5
Indias scores very high onthis Index, which shows
that power is distributedmore unequally in India.
High level of inequality ofpower and wealth withinthe society.
Harmony of society isbased on giving value toorder of social status.
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Power Distance Index
20 most riches people of
World are in INDIA
RICHNESS
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0
112
10 110
Small PowerDistance
Collectivist
Large PowerDistance Collectivist
SmallPowerDistanceIndividualist
Large PowerDistance
Individualist
4
1
2
3
5
6
IndividualismI
ndex
ExampleCountries:
1. Costa Rica
2. Korea andMexico
3. INDIA4. Israel and
Ireland
5. Australia
andU.S.A.
6. France andItaly
Power Distance and Individualism-Collectivism
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MASCULINITY /FEMININITY INDEX
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MASCULINITY /FEMININITY INDEX
Differences betweengender roles arehighlighted by thisdimension.
Higher the value,greater the gap betweenvalues of men andwomen.
Nations culture ismasculine if it is moreassertive and feminine ifit is more caring.
India 56 World Average 50
Gender inequality ismore profound in India.
Wide gap betweenposition of men andwomen.
Male tend to dominatesociety and powerstructure.
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UNCERTAINTY AVOIDANCE INDEX
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Uncertainty Avoidance Index
Level of acceptanceof uncertainty andambiguity within asociety.
High index refer tolow tolerancetowards risk and
uncertainty.
India 40
World Average 61
Due to fatalistorientation Indiansare able to bearuncertainty.
More open tounstructured ideasand situations.
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Long Term Orientation
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Long Term Orientation
Societys time horizonis gauged by thisindex.
Also known asConfucian Dynamism.
Low score meansshort term orientation
highlighted by- Respect or tradition Personal steadiness and
stability.
India 61 World Average 45
Higher score refers to
more persistentculture and thrifty.
More future planningis involved.
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India
010
20
30
40
5060
70
80
PDI IDV MAS UAI LTO
India 77 48 56 40 61
World Average 56.5 43 50 61 45
RATING
Hofstedes Dimensions
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Conclusion
Hofstede Dimension was given for Indiabut they are different for each region asIndia is a multicultural nation.
Hofstede Dimension was given 20 yearsbefore but does they really hold truetoday.
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Does Hofstedes D hold true today???
It was done 20 years back
Now the emerging trend .
Capitalism at the Bottom of the Pyramid
We are definitely climbing up the individualismladder.
Feminization of India.
From IAS to MBA.
I want to retire at 40!
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References Clearly Cultural. (n.d.). Retrieved Feb 11, 2010, from Clearly
Cultural: http://www.clearlycultural.com/geert-hofstede-cultural-dimensions/
Cultural Dimensions. (n.d.). Retrieved Feb 11, 2010, fromKwintessential:
http://www.kwintessential.co.uk/intercultural/dimensions.html
Hofstede, G. (n.d.). Retrieved Feb 11, 2010, from Geert Hofstede:http://www.geert-hofstede.com/hofstede_india.shtml
India. (n.d.). Retrieved Feb 11, 2010, from Cyborlink:http://www.cyborlink.com/besite/india.htm
Jones, M. L. (n.d.). Retrieved Feb 11, 2010, from University ofWollongong:http://ro.uow.edu.au/cgi/viewcontent.cgi?article=1389&context=commpapers
http://www.clearlycultural.com/geert-hofstede-cultural-dimensions/http://www.clearlycultural.com/geert-hofstede-cultural-dimensions/http://www.clearlycultural.com/geert-hofstede-cultural-dimensions/http://www.clearlycultural.com/geert-hofstede-cultural-dimensions/http://www.clearlycultural.com/geert-hofstede-cultural-dimensions/http://www.clearlycultural.com/geert-hofstede-cultural-dimensions/http://www.kwintessential.co.uk/intercultural/dimensions.htmlhttp://www.kwintessential.co.uk/intercultural/dimensions.htmlhttp://www.geert-hofstede.com/hofstede_india.shtmlhttp://www.geert-hofstede.com/hofstede_india.shtmlhttp://www.cyborlink.com/besite/india.htmhttp://www.cyborlink.com/besite/india.htmhttp://www.cyborlink.com/besite/india.htmhttp://ro.uow.edu.au/cgi/viewcontent.cgi?article=1389&context=commpapershttp://ro.uow.edu.au/cgi/viewcontent.cgi?article=1389&context=commpapershttp://ro.uow.edu.au/cgi/viewcontent.cgi?article=1389&context=commpapershttp://ro.uow.edu.au/cgi/viewcontent.cgi?article=1389&context=commpapershttp://ro.uow.edu.au/cgi/viewcontent.cgi?article=1389&context=commpapershttp://www.cyborlink.com/besite/india.htmhttp://www.geert-hofstede.com/hofstede_india.shtmlhttp://www.geert-hofstede.com/hofstede_india.shtmlhttp://www.geert-hofstede.com/hofstede_india.shtmlhttp://www.kwintessential.co.uk/intercultural/dimensions.htmlhttp://www.clearlycultural.com/geert-hofstede-cultural-dimensions/http://www.clearlycultural.com/geert-hofstede-cultural-dimensions/http://www.clearlycultural.com/geert-hofstede-cultural-dimensions/http://www.clearlycultural.com/geert-hofstede-cultural-dimensions/http://www.clearlycultural.com/geert-hofstede-cultural-dimensions/http://www.clearlycultural.com/geert-hofstede-cultural-dimensions/http://www.clearlycultural.com/geert-hofstede-cultural-dimensions/ -
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Thank You