Hoe growth hack je e-mail marke2ng?€¦ · GROWTH HACKING There is one word missing SYSTEM....
Transcript of Hoe growth hack je e-mail marke2ng?€¦ · GROWTH HACKING There is one word missing SYSTEM....
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Hoe growth hack je e-mail marke2ng?
DDMA Email Summit
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CHRIS OUT
Managing Partner en Lead Growth Hacker RockBoost
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Growth Hacking
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BUZZWORD
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GROWTH HACKING
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GROWTH HACKING
There is one word missing
SYSTEM
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Finding the weak spot in a systemand exploi2ng this weakness
HACK:
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PROFILE OF A GROWTH HACKER
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A growth hacker is a personwhose true north is growth.
Sean Ellis“
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GROWTH HACKING SKILL SET
Data analy>cs & tes>ng
SoAware Engineering
& automa>on
Crea>ve Marke>ng
GROWTH HACKER
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BROAD KNOWLEDGE
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BROAD KNOWLEDGESta2s2cs
programming
CRO
Design
Analy2csCopy
Social
Display
Tes2ng
Content
MoreMore
More
More
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BROAD KNOWLEDGE
DEEP KNOWLEDGE
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BROAD KNOWLEDGE
DEEP KNOWLEDGEPPC
SEO
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SO WE NEED MR. T
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Hacking e-mail marke2ng
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ONE METRIC THAT MATTERS
GROWTH HACKING PROCESS
Idea%on
Priori%za%on
Tes%ng
Analyzing
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Product/market fit
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More than 40% would be disappointed if they can’t use your product or service anymore“
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STARTUP PYRAMID
Growth
Transition to Growth
Product/Market Fit
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THE SERVICE OR PRODUCT THAT YOU DELIVER + ALL TOUCHPOINTS WITH YOUR CLIENTS
OVER IT’S ENTIRE LIFETIME
PRODUCT
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WHAT ARE YOU LOOKING FOR?
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Trac2on channels
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9. EMAIL MARKETING
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LESSONS
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IT HAPPENS BEFORE THE E-MAIL
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1 CLICK FROM UNSUBSCRIBE
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JAB, JAB, RIGHT HOOK