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Company Overview

From our founding in 2001, we have worked ceaselessly to make Hodgson the premier strategic web

development and interactive technology firm in the Greater Washington and Mid-Atlantic region, and

in 2007, expanded our efforts to Boston and the New England region. We have built our business by

understanding that our growth and success depends entirely on helping other businesses achieve their goals,

and have done this through the application of strategic, creative and technology solutions that solve real

problems in the real world.

Hodgson provides businesses and organizations with web-based tools and solutions that are essential to

achieving their important objectives. We meet each client’s expectations by providing accurate analysis

based on a clear understanding of their needs and objectives and our own deep experience. Following this,

we execute every aspect of our engagements with skill, imagination and expertise, all in an atmosphere of

openness and partnership.

We are able to deliver truly effective, functional solutions because we uniquely combine broad business

experience and deep understanding of technology with a willingness to really listen to our clients and

understand their needs and objectives.

Why should you use us?We are experts who know our business inside out. We are partners to our clients and

treat their concerns, objectives and successes as our own.

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Case Study — Portal Application Development & Web Design

Finance Compliance Solutions

Finance and Compliance Solutions (FCS) provides a unique

combination of access to banks, advanced technology and

professional F&I staff. FCS services are designed to be flexible so that

they compliment and enhance a dealer’s F&I operation.

Challenge:

FCS needed rapid architecting, development and deployment of their

portal application and a mechanism to promote their services.

Solution:

FCS engaged Hodgson to provide the following services:

Application definition and architecting. FCS utilized Hodgson’s holistic approach to application

development

Application development and usability expertise in designing functional and intuitive interface for users

Integration of multiple XML data sources being ‘pushed and pulled’ from multiple environments

and locations

Design and development process incorporating five steps with multiple milestones and both

client/vendor approval and review points

Result:

FCS had the portal application deployed and to market within eight weeks and, by utilizing the website as a

marketing tool, had a mechanism to promote their tools and services.

URL:

www.fcscorp.com

Capabilities

Website Strategy (Audit and Assessment):

Following our 8-step assessment process, our website audit culminates with the delivery of a new or revised

information architecture, content suggestions, and recommendations on user interface design, navigation and

existing application integration. The assessment also examines user behavior based on user metrics.

Website User Interface Design:

Hodgson creates sophisticated user interface designs that meet the goals and objectives established for the

website in relation to branding, corporate positioning, content, usability, audiences and navigation.

Website Content Management Tool Development:

Hodgson recommends the Ektron CMS400.NET Content Management System, which provides extensive

CMS functionality while allowing for custom application integration and development. Ektron CMS

provides a rich web authoring environment and includes features such as customizable user control menu

options, full text and page layout capability, permissions and access rights, search, metadata support,

personalization, website analytics, RSS, XLIFF support, surveys and polls and a complete content/document

check-in/check-out process.

Custom Application Architecting and Development:

Hodgson designs, develops and integrates web-based business tools using Microsoft.NET® technology to

create a range of complex applications that include: dynamic data-driven query applications, time reporting

and management systems, invoicing and billing tools, custom content management systems and email

marketing applications.

Search Engine Optimization Strategy (organic and paid):

At Hodgson we are experts in optimizing websites to maximize your potential to be ‘seen’ by search engines.

While we cannot reliably guarantee a ranking position without using paid advertising activities on specific

pages based on user searches, we can, and will, fine-tune your website to give you the best opportunity to get

excellent results through the search engines.

Website Hosting:

Through our solution provider relationship with Rackspace, Hodgson provides both dedicated and shared

hosting opportunities with 24/7 support and a large range of optional managed services.

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Case Study — Web Strategy & User Interface Design

Development Gateway Foundation

The Development Gateway Foundation is an international

nonprofit organization that provides web-based platforms to make

aid and development efforts more effective around the world.

Challenge:

The website was perceived by users to be the entry point into the

flagship resource DG Communities — DGF needed to promote its

brand and other products and to engage casual users rather than

just community members. DGF also needed to streamline and

simplify the navigational structure and access to valuable content.

Solution:

DGF engaged Hodgson to redesign a number of their web properties and execute the following:

Strategic branding assistance to help solidify the DGF brand message and position the Foundation as

a leader reducing poverty and enabling change in developing nations through information technology

Enhancement to DGF’s existing technology team’s capabilities by providing creative user interface design

A navigational structure and information architecture that clearly articulated the DGF

brand and supported the online strategies of affiliates

HTML 508 compliant developed templates along with a web standards style guide

Result:

The redesign effort achieved the following:

Reduced homepage abandonment

Increased loyalty from users (both page views and time spent browsing)

Increased activity on all web properties due to intuitive navigation

URL:

www.dgfoundation.org (foundation website)

www.developmentgateway.org (foundation portal to online tools)

Representative Clients

Advantage Marketing

Akridge

AMC Technology

Blue Ridge Networks

BoxTone

Children’s Literature

Circuit City

Development Gateway Foundation

Environmental Manpower

Flanagan Architects

Harvey Cleary

Inter-American Development Bank

JS Watkins Partners

Keystone Tech Group

Maine Lakes Conservancy Institute

Manugistics

MeriStar

Mid Atlantic Data Systems

NASDAQ

National Association of Gifted Children

National Cooperative Bank (NCB)

Netplay Network

Panacya

Pepco Energy Services

Public Safety Corporation

Quadel Consulting

Roeper School

TANDBERG

The Firehouse Gallery

Uni-Sim Corporation

Web Design DevelopmentEktron

Development Web HostingMarketingSupport

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Our Process

Overall Approach:

Hodgson follows a consistent process through every engagement it undertakes, no matter how large or

small. This process establishes reviews and approvals as a system of checks and balances to ensure that key

tasks, dates and information are communicated.

Obviously, all clients have unique needs and requirements. Hodgson prides itself on having a process that

can adapt to each project’s requirements while still following an established project path understood by

both the Hodgson team members and our client’s team.

Our process is very collaborative, utilizing key points of contact on the client’s side and a dedicated project

manager on our side. To do this, we utilize the subject matter expertise of our clients and partner with them

to design and develop a website that meets their needs and objectives.

Detailed below is the process with which we approach each project we undertake.

Case Study — Ektron CMS Implementation & Web Design

National Cooperative Bank

NCB is dedicated to strengthening communities nationwide

through the delivery of banking and financial services,

complemented by a special focus on cooperative expansion

and economic development. Headquartered in Washington,

DC, NCB has offices in California, Connecticut and New

York. In addition, the bank has a growing community banking

network in southwestern Ohio.

Challenge:

NCB completed a branding exercise and needed to redesign the corporate website and non-profit arm to

conform to the new brand and message. In addition, NCB needed to implement a CMT that would allow

content providers access to update content.

Solution:

NCB engaged Hodgson to provide the following services:

Website audit and assessment – utilizing our proven eight step process to analyze all aspects of the NCB

web properties to understand how to users interact with the site and where improvements are needed

Configuring and implementing the Ektron CMS400 to allow content providers access to update content

and streamline the form submission process utilizing custom .NET application development

Creative user interface design and experience with community building websites

Result:

Hodgson implemented the new brand and message and configured the Ektron CMS to seamlessly integrate

with 3rd party applications and custom built applications.

URL:

www.ncb.coop (corporate website)

www.ncbcapitalimpact.org (non-profit website)

Define Phase:

To establish criteria, specifications, requirements and business goals from which the design

can begin.

Design Phase:

To design the creative, technical, and business system that meets the criteria outlined in the

define phase.

Develop Phase:

To manufacture, produce, and execute the design into the desired deliverable format.

Integrate Phase:

To deliver the developed or produced materials to the desired environment.

Operate Phase:

The execution and operation of the final deliverables.

Case Study — Web Property Management & Administration

TANDBERG

TANDBERG is a leading global provider of visual

communication products and services with dual headquarters

in New York and Norway. TANDBERG designs, develops and

markets systems and software for video, voice and data.

Challenge:

TANDBERG needed web support for all internal and external

global web properties utilizing many skill sets and resources.

Solution:

TANDBERG engaged Hodgson to:

Manage and administer all aspects of the global web marketing function for TANDBERG

Work as a team to update content, develop applications, design and enhance user interface design

Review web statistics and metrics and develop strategies in relation to ROI and SEO

Implement secure internal web-based applications including document management tools

Assist promotion of the site through banner advertising

Implement and manipulate streaming video

Administer and manage the local, development and hosting environments

Result:

TANDBERG had at its disposal a full set of resources on an as-needed basis that understood both the

marketing and technological needs and goals of the organization.

URL:

www.tandberg.com

Case Study — Web Design & Ektron CMS Implementation

National Association for Gifted Children

NAGC is a non-profit organization of more than 8,000

parents, teachers, educators, business professionals, and

community leaders who unite to address the unique needs

of children and youth with demonstrated gifts and talents

as well as those children who may be able to develop their

talent potential with appropriate educational experiences.

NAGC is a small association with no IT department and

is predominantly made up of subject matter experts and

association specialists in finance, membership and meetings

management.

Challenge:

NAGC needed a way to enable project managers to update website content in real time, as well as update

and access membership contact data. They also needed to allow site visitors to purchase publications, make

donations, request information, and review resources.

Solution:

NAGC engaged Hodgson to:

Create a new and sophisticated interface design to promote the NAGC brand

Implement the Ektron CMS 400 Content management system

Customize the resources directory to enhance the search functionality and highlight premium sponsors

Result:

Implementation of the Ektron CMS allowed content providers easy access to update content and the new

information architecture transformed the site into a valuable resource for their membership.

URL:

www.nagc.org

www.hodgsonconsult.com

WASHINGTON, DC

3750 University Blvd., Suite 201Kensington, MD 20895

TEL: 301.942.7040FAX: 301.942.7034

BOSTON, MA

258 Harvard Street, #337Brookline, MA 02446TEL: 866.942.7040FAX: 301.942.7034