HOBNOB (VERB): TO SOCIALIZE OR TALK INFORMALLY

The Best Source For Wilson County, TN Information

WHY INTERNET MARKETING ?

Did you Know?• 2 out of 3 people are currently internet users

• The Internet will influence nearly half of total retail sales in 2010

• 57.1% of shoppers 18 or older say the Internet is their main source of information pre-purchase.       (Burst Media, April, 2006)

• Internet-based coupon usage grew 111% in 2002, and another 365% in 2003

• 36% of online consumers download coupons at least monthly**

• Americans spend more time per week on the Internet than watching TV.

• The purchasing decisions of Web surfing Americans are influenced more by the Internet than any other media except television.

• As much as 52% of customers go online before buying offline       (Yahoo/OMD, 2006)

We Target These People! Are You?

WHAT IS ?

HobNobWilson.com is an information based website for local cities and communities where people can find anything relevant to their city.

Our Goal is to make HobNobWilson.com a “one-stop” shop for Wilson County residents as well as visitors.

One source for News, Events, Shopping, Coupons, Restaurants, and MUCH MORE!

If the internet is the information superhighway to the world, HobNob is the highway to Wilson County.

WHO BENEFITS FROM

Update the public on any events, awards, or other relevant info

Provide relevant information on your business

Feature your restaurant, New Items, awards, and featured menus/specials

Update new information and correspond with readers interested in your industry and products

Offer incentive coupons to drive more consumers to your business

Readers / Subscribers Local Businesses Get updated information on

upcoming events and activities Learn about new and existing

businesses Utilize Restaurant guide for

local menus, Suggestions, and current “hot spots”

Gain and discuss valuable information related to business, hobbies, special interests, entertainment and more

Find Valuable Savings at local establishments

REACHES YOUR TARGET MARKET

Hob Nob Wilson website/Directory

Hob Nob Wilson Rewards Hob Nob Email

Newsletter Home Owners Mailout

45,000-90,000 hits per month

3,000-5,000 coupons printed/viewed per month

Approx 9,000 strong 4x/mo

500 handouts per

Advertising Opportunities Reach and Frequency

THE SITE

DIRECTORY FEATURE LISTING OPTIONS

Category Feature Listing

$1,200/yr•Top Category Listing•Logo/Banner•Add. Links•Map Listing•3 Spots per Category

Sponsor Listing$600/yr

•Front Page Exposure•Logo/Banner•Add. Links•5 Spots per category

Basic Listing$300/yr

•Front Page Exposure•Logo/Banner•Add. Links to Map/webpage/couponFree Listing

•Name/Address/Phone

WEBPAGE EXAMPLES

Basic Web Page

Premium Web Page

•Limited content•Address / Phone / Logo / Map Listing / Link to Website•Brief Description of business

•Unlimited Content•Pictures / Graphs / Video / Etc.

COUPONS DRIVE CUSTOMERS!

Basic Listing$59/mo

Premium Listing$79/mo

• 75% of the 24-44 age group uses coupons for purchases

• 84% of surveyed internet users with household incomes over $75,000 use online coupons for purchases

• 61% of coupon users said that coupons influence them to try new products or services

TRACK-ABLE RESULTS!SEE YOUR RESULTS AND TRACK YOUR ROI 24/7

Featured Business

$150 / Wk•Logos/Photos

included•Descriptive

Article•Include Specials

or announcements

Quick Links Coupons$99 / Wk

•Track-able Results•Drive Customers•Instant Results

(Must have Coupon subscriptions)

OTHER OPPORTUNITIES FOR INCREASED EXPOSURERotating Page Banner

$500/mo

•Top of every page on HobNob•Linkable to website, coupons, survey, etc.•Most Exposure available on HobNob

Directory Category Sponsor$300/mo

• Largest Ad in Directory• First Ad seen in each category search•Linkabe to webpage, website, etc.•Unlimited Content

Bottom Page Rotating Banner

$200/mo

• Webpage included with unlimited content• Appears on every page• Banner Links to webpage