Hoarding Contractors & Printers

Presented By-RAVINDRA PRAKASH SHUKLA

Roll No. 19

HoardingA temporary wooden fence erected round a building.

It is commonly known as large outdoor signboard.

A 'classic' Hoarding, consisting of large pieces of printed paper attached to a durable backing on a structure.

Hoardings are showing large, apparently humorous slogans, and distinctive visuals.

Hoardings are highly visible in the top designated market area.

Major TypesBulletins- These are the largest standard-

size hoardings, located primarily on major highways, expressways. They afford greatest visibility due not only to their size, but because they allow creative "customizing" through extensions and ornamentations (Decorations).

Posters- They are the other common form of hoarding advertising, located chiefly in commercial and industrial areas, smaller than bulletins.

Other Types of HoardingsPainted HoardingsDigital HoardingsMobile HoardingsInflatable HoardingsMulti-purpose Hoardings

Painted HoardingsCommonly such types of hoardings are painted

on large studios with the help of line drawings and oil painting.

Usually to advertise upcoming albums or movies.Hand painted & Graphical machines both are

used to make painted hoarding.

Digital HoardingsCreated from computer programs and software.Can be designed to display running text, images

and other contents.Can display several different displays from the

same company, and even provide several companies.

Mobile HoardingsMovableDifficult to ignore.Can be placed wherever there is heavy foot

traffic due to an event – including convention centers, train stations, airports and sports arenas.

Information is retained through repetition.

Inflatable Hoardings & Multi-purpose HoardingsAn inflatable framework with an attached banner

ad.Most appear near sports events or exhibitions.

If the hoardings have some extra feature like telecom antennas or power wiring, that comes under Multi-purpose hoardings.

Variety by Size48 Sheet Static 96 Sheet Static

This is the most common type of hoarding seen in the UK and comprises a timber/plywood hoarding on which posters are pasted. They may be floodlit.

Area: Circa 19.2 m²

Same as the 48 sheet static hoarding except the size.

Area: Circa 38.4 m²

Hoarding ContractorsWho takes the responsibility for providing the space for

the hoarding, not in creating, building or anything related to the idea or content of the hoardings.

Acts like the mediator b/w ad agency and the space provider.

They take charges as monthly, annually or any particular time interval.

eg. KASHI AD AGENCY.They have their own fix frames on the building in crowded areas like Lanka, Sigra, or at the highways. Companies or Person who want to fix their hoardings at that frame may go to this agency.

PrintersTo advertising in newspapers, magazines,

catalogs, or mailers.Usually, for printing ads which are

combination of photographs, illustrations, and copy.

Types of PrintingLetterpress PrintingTransferring to the paper from a raised surface.

Intaglio PrintingTransferring to the paper through an etched or depressed surface.

Lithographic PrintingTransferring to the paper from a flat surface which has been specially treated.

LetterpressOldest methodPrints from a raised surface eg- Rubber stamp

An Introduction to Letterpress.flv

IntaglioOpposite to the letterpressImages are engraved into the surface of the

plate eg- Quality magazines often use for photo section & advertising inserts.

LithographyPrints from a flat, chemically treated surface

that attracts ink in the printing area and repels elsewhere.

Lithography process explained in conjunction with Chuck Close Prints exhibition at the Frist Center.mp4

FlexographyType of lithography,Can be print on any surfaceIt uses a rubber blanket to transfer the image

to the page.Ink is water-basedDifferent blanket setup from offset

lithographySharper image

Eg- Newspaper

The Type :Printed charactersTypeface selectionCategories of type

Serif- little flourish that finishes off the end of strokeSans serif- clean, blocky, more contemporary in

appearanceFamily Variation- Posture, weight & widthPrinters’ Measures

Point- Unit used to measure height of type(72 points in an inch)Pica- Used to measure width & depth of column(12 points in a pica : 6 picas in an inch)

The ART – Graphics & Art ReproductionArt may be an illustration or a photographArt controls with the help of composition (Process of arranging the elements in a photo or an illustration).

2 types of images that are reproduce in printLine art- All elements are solid with no

intermediate shades or tones.Halftones- Images with a continuous range of

shades from light to dark.

Line Art

Hal f tone Co lor pa t terns Halftoning_introduction

Color ProcessCMYK (Cyan, Magenta, Yellow, Key) model is

generally used in color process.

New TechnologyBased on computersTransmission by phone line using optical

fibre or satelliteArt can be digitized (broken into tiny grids,

each one coded electronically for tone or color) & then transmitted.

Inkjet Printing is a type of printing directed by computer.