Help One Another

• Organizational Background– What does the organization do? – Why do they do that? (Beliefs) – Present Situation

Situational Analysis

• Internal • External

Situational Analysis

Strengths Weaknesses

Opportunities Threats

Strengths• People

– Group Leader from Burundi • Role Model in the form of JJ

– Dedicated and skilled board and volunteers in Edmonton– Management: dedicated, skilled, and diverse Board (age, gender, race, religions,

backgrounds) who are open for constant improvement – Staff & volunteers: Burundi

• Strong vision and mission, and realistic objectives– Cater to a targeted audience

• Practical knowledge of both markets (Canada & Burundi) by the founder• Strong local network in Burundi• Network and connections in Edmonton• Situation at Ground Zero - Burundi

– Need for education– Social fabric

Weaknesses• Lack of funding compared to competition; less funding for huge advertisements and fundraising campaigns• Fundraising limited to network; JJ’s board and volunteers

– Instability and lack of sustainability in target customers• Communication:

– Social media presence but not engagement– Technology not effectively used– Focus on free or affordable means like free community newspaper compared to focusing on cost/effectiveness

• Program implementation issues– Assessment of outcome for investors is a big question– No plan for students passing out of school– No plan to assess reasons for failure (children leaving schools)

• Deal with multiplicity of stakeholders• People: Board without international background• Instability and lack of sustainability in target customers• Difficulty to engage volunteers • Board very passionate but not that effective in achieving goals• Brand name and brand positioning weak• Lack of skilled staff and properly trained staff on fields• Availability of volunteers• Local network for better implementation in Burundi: sister orgs, UN agencies, businesses• (check http://www.insightonconflict.org/conflicts/burundi/peacebuilding-organisations/ )

Opportunities• Corporate sponsors

– Help from bigger organizations such as Gates’ Foundation• Albertans and Canadian: out of network through technology and social media

– Crowdfunding • Collaboration, cooperation, and strategic alliance with other organizations:

volunteer recruitment, fundraising, shared-service• Country of projects is recovering from a civil war which lasted over 12 years:

there are need of reconstruction; which means need of support for education and entrepreneurship

• Possibility of developing for-profit activities (earned income) which aims to give the organization more financial independence.

• Funds - Need not just be money but also volunteering and discounted inventory supply

• International NGO Status Application

Threats• EIC analysis: Cut throat competition; leading to difficult to engage donors since they are

much solicited to support many social causes• Funding environment due to the economic downturn which required all potential

sponsors and funders to review their budgets allocated to social programs. Case with individual donors, business/corporate sponsors, clubs, associations, foundations and all levels of government (municipal, provincial, and federal)

• Big organizations such as World Vision will be more competitive because they have huge budgets which allow them to hire staff that helps to facilitate their work on field.

• Burundi: – market has its own challenges as well due to unstable political environment– targeted customers are not educated enough to understand quickly the approach

• Bad debt or cash-flow problems– Balance sheet had issues:

• ⅓ was in expenses to run the organization such as accounting fees• ⅓ was in traveling expenses to Burundi • ⅓ was actually spent on children

– No steady flow of income

Cost

Competition

Customer

Capabilities

Costs• Application of funds:

– Needs $ 50,000 to finance its programs (around $ 53,500- financial goal 2013)• Achieved ~$30,000 - unaccounted fiscal year 2013• $16,500 to sponsor the children• $25,000 to allow vulnerable community members to micro loans• $3,500 to pay our 3 part-time employees• extra $8,500 will be used to cover different costs such as exchange rate variation, bank fees, marketing, fundraising fees

– Long term: Agri cooperative (2016) and Vocational school (2018): $150,000• Sources of funds:

– Board contribution: $1,450 – Members and other individual contribution: $15,000 – Online fundraising (Website, Facebook, Twitter, direct email): $1,050 – Annual diner and silent auction: $6,000 – Foundation grants: $8,500 – Government grants: $15,000: Apply for grant worth $ 25,000– Farmers market: $6,500 – Corporations: just 2 corps relationship (around $ 3-5000 expected)

• Bad debt or cash-flow problems– Balance sheet had issues:

• ⅓ was in expenses to run the organization such as accounting fees• ⅓ was in traveling expenses to Burundi • ⅓ was actually spent on children

– No steady flow of income

Customer

• Individual donors: currently primarily this; restricted to JJ’s network

• Business/corporate sponsors• Clubs• Associations• Foundations– Gates’ Foundation

• All levels of government (municipal, provincial, and federal)

Competition

• Operates in a very competitive market locally (Alberta) and internationally (Burundi, country of operation)

• Big organizations such as World Vision will be more competitive because they have huge budgets which allow them to hire staff that helps to facilitate their work on field.

Capabilities

• USP• HR good. People willingly putting time and

money (without charging) • Strong knowledge, experience and

understanding of Burundi from ground zero• Canadian space• Remaining all areas not so good

Feasibility Analysis

• Financial • Marketing

Financial Feasibility• This year(Hoping)• 2 corporate relationship 5000• Government grant 15000• Farmer’s market 6500• Online fundraising 2000 • Board contribution 1,450 • Members and other individual contribution 15,000 • Annual diner and silent auction 6,000 • Foundation grants 8,500 • • 59500(Hopeful)• • • Expenditure ->240 per child -> 240*30= 7200 -> hoping to double -> 14400• 3 part time employee -> 3500• School equipment -> 6000• Marketing & fundraising -> 8500• Micro –loans for farmers-25000•

Marketing StrategiesFund development Objective Fundraising Raise $35,000 from foundations and other granting agencies and government Major Gift Campaign Raise $20.000 from individuals primarily from face-to-face solicitations Education Improve e-mail communication tools Website Increase number of visits by 20% Partnerships Initiate new partnership with 3 businesses Marketing & Communication

Marketing Strategies

• Donation Boxes• Foreign Funding

• Help One Another needs to raise funds through clear communication of their impact by reaching out to sources beyond their network

• Help one another needs help evaluating current and future donation strategies to increase awareness donation base and funding

Financial feasible

Alignment with our goal

Impact on Funds

Long term Sustainability

Social MediaMarketing Strategy

Corporate tie ups

Annual charity events

Retail marketing

Exhibitions to sell indigenous products