1. How to Grow Your Sales Through Online Content Marketing

2. What You Will Learn Today... Why your website is so important What it takes to produce a quality, popular website How to drive traffic to your website Critical website analysis 3. Why Is My Website So Important? Your target market can find you online Establish credibility in the market Stay competitive Online visibility Selling and advertising 24/7 Accessibility 4. The World Wide Web At A Glance Over 26% of media consumption is online The average U.S. user spends 56 hours every month online 91% of consumers have gone into a store as a result of a positive online experience 97% of consumers find local businesses online 1 in 6 use the internet every week to find a business There are over 644 million websites worldwide Kleinman, 2013 Marketing Charts, 2014 Nielsen, 2013 5. Appropriate Semantic Markup Written Content Visual Content Strong Calls To Action What Your Website Needs To be Successful 6. Appropriate Semantic Markup Affinity MicroData Gives meaning to the content (written and visual) on your website Search engine spiders crawl websites looking for markup Search engine spiders use markup to determine how to share and rank content User search query brings up most relevant results Tried and true results 2800% increase in the number of webpage impressions 900% increase in the number 230% increase in sales 2000% increase in daily impressions 7. Written Content Product and service information Testimonials Company information Blogs Mission, vision, core values Employee introduction 8. Visual Content Video Images Graphics Infographics Portfolio work Visual guides Games 9. Strong Calls To Action Promote an action by the consumer Build a relationship with the consumer Learn more about the consumer Develop interest in your brand Keep consumers coming back to your website and your business 10. Driving Traffic To A well Designed Website The principle components of online content marketing Education-Based Marketing Email marketing Video Blogging SEO development Social Media Marketing 11. Education-Based Marketing People: Dont believe what you tell them Rarely believe what you show them Often believe what friends tell them Always believe what they tell themselves Consumers react to pain and pleasure 95% of consumer decisions are made emotionally Consumers prefer educational story telling to traditional selling Nielsen, 2013 12. Email Marketing Email marketing achieves an average ROI of $44.25 for every $1 spent Attention grabbing subject line Concise and valuable information Appealing design Powerful Call to Action Salesforce, 2013 13. Video Website with video is 53 times more likely to rank on the first page of Google search results Capture full attention Appeal to emotions Share more information in less time Appeal to senses of sight AND sound Immerse consumers in reality Google, 2014 14. Blogging Businesses with blogs generate 126% more leads than those without Post regularly Useful content Industry relevant content Incorporate visuals Include Calls to Action Hubspot, 2014 15. SEO Development Wolf, 2014 Search is the number 1 driver of traffic to your website Standard markup Engaging content Quality backlinks Multiple site maps Good business practices 16. Googles Matt Cutts 17. Social Media Marketing 74% of marketers saw an increase in website traffic after investing just 6 hours per week in social media in 2013 Facebook LinkedIn Twitter YouTube Instagram Pinterest Google+ 18. Facebook Over 1 billion active users who share 2.5 billion pieces of content EVERY DAY Actively pursue your followers Participate in the conversation Share engaging content Post between 3 and 5 times per week Best post time: 1-3pm on weekdays Best for B2B and B2C Search Engine Journal, 2014 Sotolotto, 2014 19. LinkedIn LinkedIn has over 277 million users and gains 2 more every second Share valuable insights Interact with appropriate groups Use your employees Employ LinkedIn Analytics Post 1-5 times during the week Best post time: 9-11am and 5-8pm weekdays Best for B2B Linkedin, 2014 20. Twitter 73% of consumers trust the product information they find on Twitter Keep profile updated Make use of hashtags # Use pictures Follow the 80/20 rule Post at least 5 times per day Best post time: 1-3pm during the week Best for B2B and B2C Search Engine Journal, 2014 21. YouTube Over 4 billion videos are viewed EVERY DAY on YouTube Connect and share on your website and other social sites Take every chance to make and share a video Stay true to your brand Explore the YouTube community Best post time: 2-6pm weekdays Best for B2B and B2C YouTube, 2014 22. Instagram Instagram generates 8,500 likes and 1,000 comments per second Post interesting images Interact with followers Use relevant hashtags # Offer discounts Share videos Using hashtags keeps your posts relevant and visible longer Best for B2C Statista, 2014 23. Pinterest Pinterest cultivated 10 million users faster than any other social network in history Pin frequently and consistently Describe your pins in detail Pin others pins Offer a variety related to your industry Dont just pin your own content Post multiple times daily Best post time: 2-4pm weekdays Best for B2C Search Engine Watch, 2014 24. Google+ Google+ is the 2nd highest ranking social media network and it was not launched until late 2011. Incorporate hashtags # in your posts Interact regularly with fellow users Get involved in Circles Use the Hangout On Air feature Post at least 5 times per week Best post time: 9-11am weekdays Best for B2B and B2C Deneen, Fabulous Blogging, 2014 25. Now Lets Take A Look At Your Websites! Here is where your websites could be improved... Need to be HTML5 compliant Make it truly responsive Add standard semantic markup such as Affinity MicroData Improved visual design Utilize video Leverage social media Incorporate relevant written content and a blog Powerful Calls To Action 26. Continental Vending 27. AMZ Manufacturing Corp. 28. Wolfgang Candy Co. 29. Billet Industries 30. Gettle 31. Weldon Solutions 32. A Quick Recap Your website is crucial to the success of your company- treat it as such! Every good website needs strong markup, written and visual content, and CTAs. Use online content marketing tactics to drive traffic to your website. The internet is continually evolving so there is always room for improvement in your internet marketing strategy! 33. Questions or Comments