HNC | HND Graphic DesignCourse branding summary

Laura Sullivan

Creating a logo - word-marks

Creating a logo - word-marks

Creating a logo - word-marksThis shows me refining my favorite fonts further and experimenting with layout.

Creating a logo - iconHaving looked at potential icons that could be used, this shows my first draft set of logos.

Creating a logo - iconAfter receiving class feedback, I then developed my logos further and created 8 refined outcomes.

Final logo

This is my final logo design for the HNC | HND Graphic Design course. The clients key aims and objectives included: creativity, skillful, informed and professional. I believe that all 4 of these are portrayed in my final logo design.

• Creativity: The chosen font combinations and layout emit the creativity behind my logo design.

• Skillful: The overall look of my logo design can have a relevance to the buzz word of skilful. Although my logo may not include any icon imagery to represent the skills that are to be learned on the course, the actual design itself shows the professional outcomes that can be achieved.

• Informed: By using the colour orange which represents enthusiasm, fascination, happiness, creativity, determination, attraction, success, encouragement and stimulation. I have shown I have fully understood the courses key aspirations.

• Professional: Finally the use of a circle to encompass my design into a neat compact shape creates a professional finish that can be used across a wide variety of different sized media. I.e - pull up banners & business cards.

As for target audience, my logo is gender neutral and appeals to the courses age range of male/females in the age range of 18-22.

Creating a slogan

Start designing your future today.Before starting any design work, I felt that I needed a slogan to work alongside the design collateral. I did not carry out research into existing slogans, but in fact went with the one which popped into my head first and this was:Start designing your future today.

I think this slogan effectively sums up the course ambitions, and encourages students to start a future in graphic design.

Logo across college material and Facebook

Facebook header

A rough mock up of a Facebook page branding for the course.

Note: the colour of the Facebook header has differed slightly.

Leaflet

Poster

These are a few examples of how I would go about creating design work for the HNC | HND course in Graphic Design. I have established a design style that emits a professional finish, but also grabs the desired attention of the courses target audience of 18-22 year old male and females.

I created my design pieces using knowledge and skills that I have learnt at my work place, this included using the transform tool to merge two singular shapes into one before applying one singular drop shadow. Skills like this are ones that the students are to hopefully learn on the course, so therefore my design work meets the buzz word of skillful.

Overall I am very pleased with my final design outcomes and believe they could be used to promote this new and upcoming course.