paraben-freewithout petrolatumwithout fragranceHmelt

Colou r ing , b r igh ten ing andrevital izing concentrate pigments

Born from a series of alchemical

natural processes to reveal your exact

shade of colour

Hmelt

SECONDPROCESS

From biodynamic plants to Hmelt concentrate of

light and colour

FINALREVELATION

Hmelt helpsself-expression through

colour

FIRSTPROCESS

From seeds to medici-nal herbs, through the

biodynamic method

From seeds to medicinal herbs,through the biodynamic method

seeds

The biodynamic soil is made soft and fertile naturally by humus, earthworms, in-sects, biodynamic prepara-tions and natural fertilizers.

Powered by this perfect nou-rishment, the soil is rich, ali-ve and healthy, and does not require to be treated with any synthetic fertiliser, pesticide or petroleum-based chemical fertiliser. In this perfect habi-tat, seeds, true concentrates of nutrients, are planted and their transformation begins.

plants

By taking utmost nour-ishment from soil and sun, seeds turn into strong

extremely rich in active in-gredients.

Without the help of synthetic fertilisers and substances, bio-dynamic plants alone deve-lop the ability to defend them-selves from external agents, producing anthocyanins, an-tioxidants and polyphenols, which make their active ingre-dients extremely effective.

biodynamics

The active biodynamic in-gredients contained in our products are grown directly in our biodynamic estate ORTOFFICINA or are bought

Hmelt contains phyto-acti-ve ingredients from biody-namic plants, the purest andhealthiest farming technique,which completely excludes the use of pesticides and synthetic fertilizers, and re-spects and enriches the soil.

FIRSTPROCESS

From biodynamic plants to Hmeltconcentrate of light and colour

formulation

Phyto-active substances arrive at OW’s Alchemy Laboratories, that follow the principles of GREEN CHEMISTRY.

They are combined with in-gredients from fair trade, organic farming and other high-quality raw materials.

preservation

The result of this marriage is Hmelt concentrates, which are packaged in the purest and most precious containers.

Glass and aluminium, 100% recyclable and infinitely reu-sable. The only materials able to protect the integrity of the botanical extracts of formulas.

estraction

Harvested in the balsamic period, when plant phyto-active substances are full of their concentration and effectiveness.

Officinal herbs are transfor-med with completely natu-ral methods into nourishing, antioxidant, and illuminating active ingredients.

SECONDPROCESS

BOTANICAL ATLAS

The natural powers of Hmelt phytoactives

* PHYTOPIGMENTS DERIVE FROM FAIR TRADE, THROUGH WHICH WE HELP THE ECONOMY OF ECONOMICALLY DISADVANTAGED INDIGENOUS PEOPLES.

Mullein leverages the process of photoluminescence: it absorbs the most powerful UV radiation, transforming it into brightness. This makes its flowers extremely brilliant and visible to insects, encouraging pollination.

organic mullein

protecting your hair with an-tioxidant action.

It is grown using the biodyna-mic method, the purest and healthiest farming technique, which completely excludes the use of pesticides and synthetic fertilizers.

fair trade phytopigments*

They give natural depth to reflections, intensifying

phytopigments, depending on the reflection you wish to emphasize.

Its content of Iron, Magnesium, Potassium and

energy and antioxidant protection.

biodynamic curly dock

Glass and aluminium are 100% pure and do not release toxic substances or contain potentially harmful components. They are also friends of the environment, 100% recycla-

FROM OUR ALCHEMICAL LABORATORIES TO THE PUREST AND NATURAL CONTAINERS:

GLASS AND ALUMINIUM

Hmelt helps customers find theirown expression through colour

self-expression through colour

Every OW salon customer

their personality and the

Hmelt is the alchemical concentrate that allows you expressing mystery, radian-ce, harmony, charm, energy, elegance and fun.

the chromatic sign

In OW salons, Hmelt un-dergoes its final trans-formation.

With Hmelt, every salon cus-tomer find their own chro-matic sign, a true expres-sion of their personality.

the meaningof colour

Nonverbal forms of com-munication, colours com-municate in an instinctive, immediate and deep way.

They illustrate a mood, they elicit an emotion, they inspi-re, they impel to action, they speak about us.

FINALREVELATION

Hmelt Colouring, brightening and revitalizing concentrate pigments

AVAILABLE IN 9 SHADES

Authentic Chestnut

Glamour Copper Gold

DivineGold

SunnyOrange

RedEnergy

Mysterious Purple

PlayfulRose

BlueCharm

GreenHarmony

HMELT PLUS:

SIZE: 50 ml

Hmelt Mask

AVAILABLE IN 6 SHADES

AuthenticChestnut

GlamourCopper Gold

DivineGold

SunnyOrange

RedEnergy

MysteriousPurple

HMELT MASK PLUS:

SIZE: 125 ml

Hmelt MaskPack to reactivate light and colour

AuthenticChestnut

GlamourCopper Gold

DivineGold

SunnyOrange

RedEnergy

MysteriousPurple

APPLICATION:

Hmelt Colouring, brightening and revitalizing concentrate pigments

AuthenticChestnut

GlamourCopper Gold

DivineGold

SunnyOrange

RedEnergy

Mysterious Purple

PlayfulRose

BlueCharm

GreenHarmony

FOR: APPLICATION:

TO CREATE FASHIONABLE EFFECTS, TO REVITALIZE COSMETIC COLOURS, ENHANCE THE HAIR’S NATURAL REFLECTIONS, OR INTENSIFY NATURAL OR COSMETIC COLOURS AFTER TREATMENT (STRAIGHTENING OR WAVING)

40 g HMILK NO STRESS + 20 HMELT drops.-

TO ENHANCE SHINE AND REFLECTIONS OF COSMETIC COLOURS

60 g HNECTAR + 10 HMELT drops + 60 g HCATALYST 60 g HCOLOR + 10 HMELT drops + 90 g HCATALYST

TO RE-PIGMENT VERY FADED HAIR HMELT

TO NEUTRALISE UNWANTED HUES (ANTI-YELLOW) AND GIVE NEW LIGHT TO BLONDE HAIR

20 drops of HMELT MYSTERIOUS PURPLE

HAIR BATH

Hmelt Mask

FIND YOUR CUSTOMER’S CHROMATIC SIGN

1) chart, asking them to point to the colour

they prefer.

2)colour definition they chose, asking

them if they recognize themselves in

the description.

3)shade.

4)your customer.

5) Proceed with the corresponding

THEY FEEL VALUED.

THE BOND OF TRUST BETWEEN HAIRDRES-SER

THAT EN-HANCES THE PERCEPTION OF PROFESSIONA-LISM

USING HMELT AS MEANS OF EXPRESSION,

THE 5-POINT HMELTALCHEMICAL CONSULTATION

ADVANTAGES

Hmelt chromatic chart

The palette of HMELT shades that allows choosing fashionable colours in accordance with one’s personality and/or mood. Accompanied by explanations on the deep and universal meaning of colours, it is a tool that allows completing the consultation by the hairdresser in a practical and intuitive manner.

Hmelt tools

Hmelt mask wooden expo

A counter display made of birch wood, for the sale of HMELT MASK.

Hmelt Visual

A versatile visual that communicates the strengths of HMELT line. For integrated communication and the creation of a dedicated corner in your salon: place it on your OW WINDOW SWITCH DISPLAY. The visual

Hmelt mask

customers the meaning of the colours, guiding them in the choice of the HMELT and HMELT MASK shade that is best attuned to their features.

OW Straw Brush

Brush for OW colouring tre-atments. Use it to work the strands of hair with precision, creating vivid shades and vi-

special material derived from grain processing waste. The professional tool for using Hmelt in your salon.

OW Straw Bowl

Bowl for OW colouring tre-atments. Use it to blend pig-ments creatively. It is made of special material derived from grain processing waste.The professional tool for using Hmelt in your salon.

F i n d o u t m o r e o n o w a y . i t P R I N T E D O N R E C Y C L E D P A P E R .