[HLF-6] JICA, Presentation1 · Microsoft PowerPoint - [HLF-6] JICA, Presentation1 Author: m-iizuka...
Transcript of [HLF-6] JICA, Presentation1 · Microsoft PowerPoint - [HLF-6] JICA, Presentation1 Author: m-iizuka...
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Suebsak DangboonruengMinister Counsellor (Commercial)
Royal Thai Embassy, Nairobi, Kenya
E-Mail : [email protected]
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Content1.No. of overseas offices of Dept.of Int’l trade Promotion, Ministry of Commerce
1.Major Role of Commercial Attache 2.Strategy of Nairobi office 3.Case Study
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1.No. of Oversea Offcies : 61
North America/Ociania (8) : USA (NY, LA, Miami, Chicago) Toronto, Vancouver, Mexico, Sydney
South America (3) : Chile, Brazil, Argentina
West Europe (10) : UK, France, Germany, Denmark, Austria, Italy (2), Netherland, Spain
East Europe (4) : Russia, Czech Republic, Hungary,Poland
Middle East (5) : UAE, Saudi Arabia, Iran, Israel, Turkey
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Africa (5) : South Africa, Ghana, Egypt, Kenya, Nigeria
Asean (9) : ndonesia, Mynmar, Malaysia, Philippines , Singapore, Vietnam, Cambodia, Lao
East Asia (4) : Japan (Tokyo, Osaka, Fukuoka), South Korea
China (9) : Hong Kong, Guangzhou, Kunming, Shanghai, Xiamen, Nanning, Chengdu, Xi’an,Taiwan
South Asia (4) : India (Mumbai, New Delhi, Chennai), Bangladesh
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2. Major role of Thai CommercialAttache
2.1 Data base -identify/compile importers list-Identify/research on potential products -compile report on marketing/trade+ economic situation
2.2 Service-business matching/appointment
-provide trade information to importers/exporters
-advise importers/exporters on import/export
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2.3 Trade fair -disseminate DITP’s int’l trade fairs
-find /bring Thai exporters participate int’l trade fair
in EA
-organize solo show (Thailand Exhibition)
2.4 Trade Mission-select/invite key importers to visit DITP’s int’l trade
fairs (jewelry, furniture, gift, leather products, food, auto parts, houseware, education, logistic, RHVAC)
-Organize trade mission to visit trade fairs in Thailand
-organize trade mission of specific product/service to
Thailand (Medicare)
(DITP = Department of International Trade Promotion)
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Government Ministry of Commerce
How-call on executives
-invite executives to visit
Thailand
-high level meeting
Purpose-build up relationship +
-cooperation
Trade Association : Chamber of Commerce
etc.
How-call on association
-invite executive to visit
Thailand
-high level meeting
Purpose-relationship
-cooperation
Importers How-visit importers
-invite major
importers to visit
trade fairs in BKK
-jointly organize
trade promotion
Purpose-Introduce Thai
products
-establish relationship
/
-follow up marketing situation
2.5 Relationship
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3.Strategy of Nairobi Office3.1 One country 4 productsKenya : rice, canned food, automotive parts, AC
Tanzania : rice, canned food, automotive parts, footwear
Uganda : footwear, automotive parts, furniture, AC
Ethiopia : rice, canned food, garment, plastic products
3.2 Thailand’s Best FriendsLook for major importers of 4 products and support them. (rice,
canned food)
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4. Case Study Company : Chaoren Pokphand Food (CPF)Established Year : 1921Product : Food and Agricultural products (jasmin rice) Brand : Royal Umbrella
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Key of Success In Exporting -Attending int’l trade fair organized by DITP inBKK -Attending “Thailand Trade Exhibition”-constantly communicate with Office of Commercial Affairs
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Jasmine rice (Royal Umbrella)
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Bamboo Shoot Coconut Milk
Tuna
Mushroom
Bamboo Shoot
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Visit Mr. Sachin Sumaria, Rapra Ltd.
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Visit Mr. Murtaza Adamji, Adamji Multi Supplies Ltd.
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Executives of leading insurance companies visit hospitals in BKK
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Cooking Class
(teach chef to cook Thai food)
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Solo Show in 2009
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Solo show in 2011