HLC Houston10 Headlines or The Digital Marketing Legal ... · Webvan.com and Columbia Hospitality...

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Greg Duff Firm Chair and Founder of firm’s Hospitality Practice 25 years lodging industry experience – former in-house roles with Starwood, Webvan.com and Columbia Hospitality Firm Chair and Principal, Garvey Schubert Barer

Transcript of HLC Houston10 Headlines or The Digital Marketing Legal ... · Webvan.com and Columbia Hospitality...

Page 1: HLC Houston10 Headlines or The Digital Marketing Legal ... · Webvan.com and Columbia Hospitality Firm Chair and Principal, Garvey Schubert Barer. The Digital Marketing Legal Landscape

Greg Duff

• Firm Chair and Founder of firm’s Hospitality Practice

• 25 years lodging industry experience –former in-house roles with Starwood, Webvan.com and Columbia Hospitality

Firm Chair and Principal, Garvey Schubert Barer

Page 2: HLC Houston10 Headlines or The Digital Marketing Legal ... · Webvan.com and Columbia Hospitality Firm Chair and Principal, Garvey Schubert Barer. The Digital Marketing Legal Landscape

The Digital Marketing Legal LandscapePresented by: Greg Duff, Garvey Schubert Barer

The Hospitality Law Conference: Series 2.0 – HoustonApril 9, 2019Houston, TX

Page 3: HLC Houston10 Headlines or The Digital Marketing Legal ... · Webvan.com and Columbia Hospitality Firm Chair and Principal, Garvey Schubert Barer. The Digital Marketing Legal Landscape

TopicsPrivacy01Online Distribution02Wholesalers03

Short-Term Rentals04

Virtual Assistants05

07 Website Accessibility

Influencers06

Page 4: HLC Houston10 Headlines or The Digital Marketing Legal ... · Webvan.com and Columbia Hospitality Firm Chair and Principal, Garvey Schubert Barer. The Digital Marketing Legal Landscape

• GDPR

§ Controller vs. Processorvs. Joint Controller

• Supplier / vendor contracts

• Guest contracts

Privacy

Page 5: HLC Houston10 Headlines or The Digital Marketing Legal ... · Webvan.com and Columbia Hospitality Firm Chair and Principal, Garvey Schubert Barer. The Digital Marketing Legal Landscape

Online Distribution - Parity

• Rates, availability, conditions, and...

• Algorithm effects

• European Union (Australia) vs. ROW

Page 6: HLC Houston10 Headlines or The Digital Marketing Legal ... · Webvan.com and Columbia Hospitality Firm Chair and Principal, Garvey Schubert Barer. The Digital Marketing Legal Landscape

Online Distribution - Direct Booking

• “Qualified Rates”

• Display vs. booking

• Member awards and benefits

• Distributor loyalty programs

Page 7: HLC Houston10 Headlines or The Digital Marketing Legal ... · Webvan.com and Columbia Hospitality Firm Chair and Principal, Garvey Schubert Barer. The Digital Marketing Legal Landscape

Online Distribution - Miscellaneous

• 1-800 Contacts

• Non-disparagement

• Booking.basic

• Misleading sales tactics

Page 8: HLC Houston10 Headlines or The Digital Marketing Legal ... · Webvan.com and Columbia Hospitality Firm Chair and Principal, Garvey Schubert Barer. The Digital Marketing Legal Landscape

• Bundled vs. unbundled rates

• Onward distribution

• Enforcement and remedies

• Emerging technologies

Wholesalers

Page 9: HLC Houston10 Headlines or The Digital Marketing Legal ... · Webvan.com and Columbia Hospitality Firm Chair and Principal, Garvey Schubert Barer. The Digital Marketing Legal Landscape

• Maturing industry / differentiation

• Distribution channel

• Integration challenges

• Regulations

• Meetings and events

Short-Term Rentals

Page 10: HLC Houston10 Headlines or The Digital Marketing Legal ... · Webvan.com and Columbia Hospitality Firm Chair and Principal, Garvey Schubert Barer. The Digital Marketing Legal Landscape

• Growing uses

• Terms of use

• Privacy

Virtual Assistants

Page 11: HLC Houston10 Headlines or The Digital Marketing Legal ... · Webvan.com and Columbia Hospitality Firm Chair and Principal, Garvey Schubert Barer. The Digital Marketing Legal Landscape

• FTC activities

• “Material connection”

• Endorsement Guidelines

• Disclosure, disclosure,

disclosure

Influencers

Page 12: HLC Houston10 Headlines or The Digital Marketing Legal ... · Webvan.com and Columbia Hospitality Firm Chair and Principal, Garvey Schubert Barer. The Digital Marketing Legal Landscape

• ADA Title III

• Accessibility Standards (WCAG)

• Alternatives

Website Accessibility

Page 13: HLC Houston10 Headlines or The Digital Marketing Legal ... · Webvan.com and Columbia Hospitality Firm Chair and Principal, Garvey Schubert Barer. The Digital Marketing Legal Landscape

The Digital Marketing Legal Landscape

Page 14: HLC Houston10 Headlines or The Digital Marketing Legal ... · Webvan.com and Columbia Hospitality Firm Chair and Principal, Garvey Schubert Barer. The Digital Marketing Legal Landscape

Thank you!

BLOG DUFF ON HOSPITALITY LAWwww.duffonhospitalitylaw.com

EMAIL [email protected]

CONTACT