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1 What is search relevancy? |
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Transcript of Hit mesummit cedricchambaz_microsoft
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What is search relevancy? |
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2,000% Growth in Sites
40,000% Growth in URLs
100,000% Growth in Content
More and
more sites…
With more and
more links…
With richer and
richer content...
‘97
‘11
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Growing search needs
Growing frustration
25% 42% 50%
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Cheap running shoes |
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What is more personal than
your phone & your address book?
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Geo-localisation New marketing models
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Computer says
“if they liked, so should you…”
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Everything you do in the social media spheres will appear in the search engine at some point
And reciprocally, what happens in search can
influence your social media
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Paid Influenced Owned Official Customer
intent captured
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comScore qSearch (custom), November 2010.
Reach 23 million using Yahoo! and Microsoft sites
searchers unique
use Yahoo! and Microsoft 5 million searchers
unique
– not Google
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Introduction to the
Microsoft and Yahoo! Search Alliance
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Improve
your ROI Why join
forces?
Create a
competitive
new choice
in search
Competition Efficiency
Simplify
your
search
advertising
Customer service
Provide
a better
search
experience
for the
consumers
Innovation
Faster
innovation
through
scale
Performance
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Two best converting search engines
Together Yahoo! Search
and Bing audiences are...
41% more likely to convert than the average UK searcher
47% more likely to buy online than Google searchers worldwide
Source: NNR-UK, May-October 2010.
% of click-throughs leading to secure pages
4.8%
7.0%6.5%
4.6%
5.9%
4.1%
Average
UK
Bing Yahoo! Google AOL
Search
Ask
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“A competitive choice in search marketing
connecting you to a larger, highly converting audience
of over 23 million mobile and PC British searchers
through the convenience of a single global account.”
www.searchalliance.com/uk
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Thank You.
Cedric Chambaz
EMEA Marketing Lead, SMB Advertising
@CEDRICtus
