Introduction to Television Studio Production

What is a studio production?

- Controlled environment- Controlled studio AND control room

- Permanent or semi-permanent equipment- Generally more equipment

- Housed indoors

Inside WCAU NBC 10 Control Room Time Lapse of Lighting Grid Installation

Conan O’Brien, SNL, and Other Studios

Studio vs. Field Production

- Field productions typically use less equipment

- Field productions typically require special means of transmission (satellite truck, internet uplink, etc.)

- When used in conjunction with a studio production, field productions are typically used as supplement to studio

- Short live transmissions- Pre-recorded and edited packages

Television Milestones: Television Established- 1939: Black & white Television

- Americans got their first look at television at an exhibit sponsored by RCA at the 1939 New York World’s Fair. A promotional brochure described it as “Radio’s newest contribution to home entertainment.”

- 1948 — 1959: Cable Television- Community Antenna Television (CATV), delivered via coaxial cable, originated in

the United States in 1948 and in Canada in 1952, primarily to serve rural areas. By 1959, Canada had a cross-country network of microwave relay stations.

- 1954 Color Television- 1954 kicked off with the first nationwide color television broadcast in the United

States: the Tournament of Roses parade.

Scenes from 1939 World’s Fair from NBC 10

th Anniversary Show 1949

Dwight D. Eisenhower and Color TV 1958 Switch Ceremony

Television Milestones: Transmission & Private Recording- 1962 — 1972: Satellite Transmission

- The first satellite transmission of a television broadcast occurred in July, 1962, after the launch of the Telstar satellite. Canada launched the geostationary satellite Anik 1 in 1972.

- 1975: VCR Becomes Commercially Available- Two competing formats for home videotaping

revolutionized the television industry in the late 1970s. The technically superior Sony Betamax eventually lost out to the less expensive (and not proprietary) VHS.

- September 1995 — March 1997: DVD Becomes Commercially Available

- Electronics manufacturers agreed on a common format for the new high-density optical disc in September, 1995, avoiding a VCR-style format war. Available in the United States in March 1997, the DVD discs and players provided far superior picture and sound quality and more of those DVD extras.

Beatles “All You Need is Love” from the First International Satellite Feed

Our World in 1967

Sony Betamax Commercial 1977

Television Milestones: The Birth of HDTV

- 1998 — 2000: Birth of HDTV- Hailed as the most significant breakthrough since color television, high-definition

TV became available as a result of the global transition from analog television broadcasting to digital TV. Digital TV arrived in the United States in late 1998.

- 2005-2008: The Rise of Internet Streaming Video- Video giant Youtube is launched in 2005, while Netflix signs a $1 billion deal to

stream movies from Paramount, MGM and Lion’s Gate.- 2010: 3D TV

- Hyped at the 2010 CES, the 3D-at-home revolution fizzled when consumers failed in any great numbers to snap up the expensive units with their silly glasses and less than abundant content. Still, shipments of 3D LCD TV panels rose to 21.2 million in 2011, or 10 per cent of all LCD TV panels shipped.

What Lies in the Future?

- Streaming video on the Internet will overtake cable TV- Ability for On Demand access coupled with emergence of Live Streaming will allow

users more choice.- Interactive video will engage audience and grant commercial sponsors more intimate

access to you.- Online video will direct to to website, and interactive features will tie in location and other personal information to your ad experience.

- Televisions and cameras will get bigger and better.- 1080x1920 resolution will increase dramatically, Ultra HD 16x resolution of HDTV

Hot Wheels Interactive Advertisement

NFL Multiple Camera Angles Ultra HDTV

Why is Television So Important?“Television viewing at all-time high Nielsen's 'Three Screen Report' for the fourth quarter says the average American now watches more than 151 hours of TV a month.”“Teenagers (12 to 17) spend 103 hours watching TV a month, whereas senior citizens (65 and older) spend 207 hours.”February 24, 2009|Alana Semuels, Los Angeles Times

"Extensive research evidence indicates that media violence can contribute to aggressive behavior, desensitization to violence, nightmares, and fear of being harmed.”[14a] Bushman BJ, Anderson, CA. Comfortably numb: desensitizing effects of violent media on helping others. Psychological Science. 2009 21(3):273-277.

Encyclopedia of News Television by Jeff Greenwald

Nixon vs JFK Debate 1960