EVOLUTION

•Evolution started from 1883

•Importance increased since post-war

•World’s 1st color television came out in 1939

•World’s 1st transistor television by SONY in 1960

Sony is a Japan base group corporation founded by two young men Masaru Ibuka and Akio Morita in 1946

Sony is a multinational conglomerate corporation

Earlier company was recognized by the name of Tokyo Tsushin Kogyo (TKK)

The company had changed the name to Sony after January 1958

Akio Morita and Masaru Ibuka started partnership with $500 in borrowed capital.

Kazuo Hirai is a current Sony's president and chief executive officer (CEO)

Sony is one of Japan's largest corporations by revenue and had earned revenues of ¥6.493 trillion in 2012

Sony is the 3rd largest company in television sector in the world

SONY in INDIA Sony entered in Indian television market in 1995

Sony has 270 outlets in India with 23 direct branch location

Sony Group has a four operating segments – Electronics , Motion pictures, Music and Financial Services

Sony had introduced the first color television in 1968

Sony is the second largest company in India in television segment

• BRAVIA is an in-house brand owned by Sony which produces high-definition LCD televisions, projection TVs and front projectors, home cinemas and the "BRAVIA Home Theatre" range for its parent company Sony

• The name is an acronym of "Best Resolution Audio Visual Integrated Architecture".

• All Sony high-definition flat-panel LCD televisions in North America have carried the logo for BRAVIA since 2005.

• BRAVIA replaces the "LCD WEGA”

• Principal design work for BRAVIA products is performed at Sony's research facilities in Japan, at the Sony de Mexico facility in Baja California, Mexico and at the Sony Europe facility in Nitra, Slovakia.

• Sony Bravia Internet TV is the first TV to incorporate Google TV,

• The 46- and 55-inch models of the XBR8 series features an RGB LED backlight system which Sony calls Triluminos.

• This model also marked the debut of Sony's new video processor, the BRAVIA Engine 2 Pro

TECHNICALLY

TRINITRON•Announced in 1966•Two unique features

1. single-gun three cathode picture tube2. vertically aligned aperture grille

• shadow masks• visible support wires• anti-glare coating• patent protection on the basic Trinitron design ran out in 1996

WEGA• Also known as FD TRINITRON

•Sony’s flat version of the Trinitron Picture tube.

•First introduced in 1998

• Four Primary variants in FD TRINITRON1. Super Fine pitch2. Hi-Scan3. WEGA 16:9 Enhanced4. WEGA

BRAVIA•BRAVIA ENGINE is what makes a Sony Bravia Unique

•Sony introduced BRAVIA logo –replacing LCD WEGA since 2005

•XBR8 is a series of Sony BRAVIA LCD high definition televisions –released in SEP 2008

•46- and 55-inch models of the XBR8 series features an RGB LED backlight system which Sony calls Triluminos

•In Addition to the standard BRAVIA engine, there are 2 enhanced versions available

1. BRAVIA Engine EX2. BRAVIA Engine Pro

Why SONY BRAVIA?

Spectacular picture quality

Good online video content

Sound quality

Exceptionally low input lag

Major competitors in India

• Samsung• LG• Videocon

Features Samsung Smart TV PN51F8500 Sony Bravia XBR-55HX950

Audio Type Surround Surround

Height 28 in. 30.4 in.

TV Type Flat-Panel Flat-Panel

Brand Samsung Sony

Weight 46.1 lbs 58.9 lbs

Model PN51F8500 XBR-55HX950

Number Of Speakers 2 3

Display Resolution 1920 x 1080 pixels 1920 x 1080 pixels

Screen Size 51" 55"

WiFi Connection Built-in WiFi Built-in WiFi

TV Family Line Smart TV Bravia

Width 46.9 in. 50.4 in.

Market Share of Sony Television

Strengths

• Strong Brand Image • Worldwide Reputation• High Market Share• High Quality Products• High Technology• Pioneer in the Industry as Being Creative and

Innovative

Strengths

• Diversification in Manufacturing Locations Around the World

• Supports R&D Activities

• Ability to Provide High Motivation to Its Employees

• Loyal Customers

Weaknesses

• Less attention to their rivals.• Diversifications in unsuitable businesses for

itself.• They insist on their own formats.• Competitively high prices.

Opportunities

• Continuous growth in their sectors.

• Increasing demand in technological products around the world.

Threats

• Strong competition in the market.• Short product lifecycle.• Imitation of brand name and technology.