History of a start-up

For CS28310

FXpansion

• FXpansion's first products included plugin format conversion utilities and DR-008, a powerful drum synthesis/sampling instrument

• Was originally a 1-man operation, showed at NAMM 2001

• NAMM 2002 Angus asked Rhiannon to go to help him sell

When they got back …..

• Rhiannon started doing the business aspects – including VAT, etc. Angus did the techy stuff.

• Later brought in Skot as a director - he brought with him ‘something he was developing’

Now …

• Still 3 directors• 15 employees – worldwide (Skot is in

Australia)• Many more products• Offices in London Bridge and Santa Cruz• Turnover ???

Challenges ?

• Competition• Take overs?• Change of market (was mainly distributors –

now web)• Maturing - professionalism• What next?