Hispanics Influential -- ok now what?
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Transcript of Hispanics Influential -- ok now what?
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March 4, 2009
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Fast Forward
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No One
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Disputes The Figures
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Over 45 million
Sources: Pew Hispanic Center/US Census
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largest ethnic group
in the U.S.
Sources: Pew Hispanic Center/US Census
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15% of US population
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Oops! They forget…
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Any Boricua’s in the house?
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That’s not counting Puerto Rico’s 3.9 million residents
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50 million by 2010
Sources: Pew Hispanic Center/US Census
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138 million by 2050
Sources: Pew Hispanic Center/US Census
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OMG is right!
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30% of the population, still not counting Puerto Rico
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U.S. Born
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Outpacing immigration
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1 in 2 births in
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Hijole(wow)
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60% below the age of 30
Sources: Pew Hispanic Center/US Census
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compared to 42%of all U.S. residents
Sources: Pew Hispanic Center/US Census
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Remember the 1 in 2 births?
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They have older siblings…
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Hispanic teens represent1:5 teens
Sources: Pew Hispanic Center/US Census
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$20 billion inspending power
Sources: Pew Hispanic Center/US Census
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Padre(Cool)
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Lets play un juego
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If the US Hispanic population where a country …how big would it be?
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As big as any of these?
Canada
Australia
Greece
Sweden
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Canada is 36th
Australia is 51st
Greece is 74th
Sweden is 88th
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We are mas grande!Can you say 28th largest country in the world
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In the greater Los Angeles media market (5 counties) there are 6,598,578 Hispanics…
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This would be the 99th largest country in the world.
Jordan is 104th, Denmark is 108th, Norway is 114th
and Ireland is 118th
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There are over 2.5 millionHispanic-owned businesses in the US.
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The growth rate by Hispanic businesses is 3 times the national average
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10% of all small business are Hispanic
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Sources: Latin Force Group BizBaseTM Business Enterprise & Contact Database
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Sources: Latin Force Group BizBaseTM Business Enterprise & Contact Database
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The Hispanic Market has notoriouslybeen overlooked. Among some of
the false perceptions are that Latinosdon’t have spending power…?
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$980 Billion in 2008
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$980 Billion in 2008
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We were on track to hit $1 Trillion by 2010
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Alone, US Hispanics would be the 16th largest economy in the world
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Taiwan is 16th, Turkey is 18th, Poland 19th,
Saudi Arabia 20th, and Israel 31st
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Which Latinos have the money?
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397,148 Hispanic HH households in 2008 with annual income of over $150,000
609,624 households by 2013
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Hispanics spend 9% more timeonline than non-Hispanics
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Latinos over-index in Text Messaging:42% Latinos
34% African Americans28% Non-Hispanic Whites
Sources: Pew Internet & American Life Project, More Access to Data and Information, March 5, 2008
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Latinos over-index in Mobile Games:15% Latinos
11% African Americans6% Non-Hispanic Whites
Sources: Pew Internet & American Life Project, More Access to Data and Information, March 5, 2008
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Latino households over-index on cellphone expenditures, spending106% of the amount spent by
non-Latino households
Sources: Latin Force, American Marketplace Datastream 2008 Series
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66% Latinos report they keep up withthe latest developments in technology
Sources: Terra Networks, Terra.com Hispanic Syndicated Survey conducted by Comscore Media Metrix, as cited in press release May 2008
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72% have computers and televisionsin the same rooms
Sources: Terra Networks, Terra.com Hispanic Syndicated Survey conducted by Comscore Media Metrix, as cited in press release May 2008
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75% use the Internet and watch TValways or very frequently
Sources: Terra Networks, Terra.com Hispanic Syndicated Survey conducted by Comscore Media Metrix, as cited in press release May 2008
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40% go online to research productsbeing advertised on TV
Sources: Terra Networks, Terra.com Hispanic Syndicated Survey conducted by Comscore Media Metrix, as cited in press release May 2008
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Who are these people he’s talkingabout?
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15.5 million Hispanics up to age 17or 21% total population in this age group
Sources: Latin Force, American Marketplace Datastream 2008 Series
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In 2013, Hispanic youths 0 to 17 willballoon by another 11%, compared to a.04% increase among the Non-Hispanic
youths ages 0 to 17
Sources: Latin Force, American Marketplace Datastream 2008 Series
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In Los Angeles - 62% of 0 to 17year olds are Hispanic
Sources: Latin Force, American Marketplace Datastream 2008 Series
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316 U.S. Counties in 2009 are”majority-minority”
meaning that the non-Hispanic white population isless than 50% in these areas, many of which are the
largest counties in the nation.
Sources: Latin Force, American Marketplace Datastream 2008 Series
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Sources: Latin Force, American Marketplace Datastream 2008 Series
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Sources: Latin Force, American Marketplace Datastream 2008 Series
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Sources: Latin Force, American Marketplace Datastream 2008 Series
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Sources: Latin Force, American Marketplace Datastream 2008 Series
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Sources: Latin Force, American Marketplace Datastream 2008 Series
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Retirement ages of 65 plus isdisproportionately non-Latino. In 2013,
Non-Latinos will form 92% of theretirement-age population.
Sources: Latin Force, American Marketplace Datastream 2008 Series
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This will have important implicationsfor public service and economists
planning the future of theAmerican economy and its tax base.
Sources: Latin Force, American Marketplace Datastream 2008 Series
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Q: So how as a community do weleverage this enviable position?
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Lets play what if?
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Sources: Latin Force Group BizBaseTM Business Enterprise & Contact Database
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Sources: Latin Force Group BizBaseTM Business Enterprise & Contact Database
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This year it's estimatedAmericans will spend$558 billion dining out.
Sources: Boston Globe Article: The Greenest of them all. By Devra First. Dec. 3 2008
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They account for 33%of all US retail electricity use
Sources: Boston Globe Article: The Greenest of them all. By Devra First. Dec. 3 2008
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The average restaurant goes through300,000 gallons of water a year
Sources: Boston Globe Article: The Greenest of them all. By Devra First. Dec. 3 2008
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What if…Latino Restaurant owners:1. Use Low-flow spray nozzles to save water.2. Use Fluorescents which use a lot less energy than
standard bulbs.3. Have used frying oil picked-up and passed on to
people who fuel their cars with it.4. Buy local food - fish and meat don't travel far.
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My point is…we are concentratedgeographically and often byindustry…with just these two
realities there is influence to makechange happen
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Gracias!(thank you)
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Interested in Latinos & Green?
Visit:
Email me: [email protected]
Special thanks to:
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Q: So how as a community do weleverage this enviable position?