Hispanic Philanthropy and Leadership

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Presented by: Priscilla G. Cortez, The Cortez Insurance Agency John-Michael V. Cortez, Capital Metro Armando Rayo, Cultural Strategies Hispanic Philanthropy And Leadership
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Transcript of Hispanic Philanthropy and Leadership

Page 1: Hispanic Philanthropy and Leadership

Presented by:

Priscilla G. Cortez, The Cortez Insurance Agency

John-Michael V. Cortez, Capital Metro

Armando Rayo, Cultural Strategies

Hispanic Philanthropy

And Leadership

Page 2: Hispanic Philanthropy and Leadership

• Hispanics make up 35% of the city’s population;

• Of the 34,000 businesses in the greater Austin area, more

than 14,000 are Hispanic-owned;

By the numbers - Austin

Sources: U.S. Bureau of the Census, Greater Hispanic Chamber of Commerce, Austin Chamber of Commerce

48.7

7.7

35.1

6.3

Anglo

African-American

Hispanic

Asian

Page 3: Hispanic Philanthropy and Leadership

• Annual buying power of Hispanics = $7.9 billion

• Hispanic families in Austin have one of the higher Median

Family Incomes (MFI) in the nation when compared to Hispanic

families living in other cities across the country and state.

By the numbers - Austin

Sources: U.S. Bureau of the Census, Greater Hispanic Chamber of Commerce, Austin Chamber of Commerce

$0

$20,000

$40,000

$60,000

$80,000

$100,000

$63,116

$90,725

$33,683 $40,230

$87,410

Page 4: Hispanic Philanthropy and Leadership

• Nationally, less than 7% of total foundation funding is directed

toward efforts targeting Hispanics (2001).

• Of the 40,000 Central Texans serving on nonprofit boards, only

11% are Hispanic.

• Hispanics are often viewed as clients or recipients of charity

and as a result are not consulted or included in various

philanthropic and leadership opportunities.

Philanthropy & Leadership

Sources: Greenlights for Nonprofit Success and Pittz, Will and Sen, Rinku (Spring 2004). Short Changed: Foundation Giving and Communities of Color.

Page 5: Hispanic Philanthropy and Leadership

• Hispanics are very diverse.

Barriers or Opportunities?

Page 6: Hispanic Philanthropy and Leadership

Barriers or Opportunities?

• In 2009, an estimated 29.5% of Hispanics were below the

poverty level, compared with 22.3% of African Americans,

8.6% of Asians and 11.4 % of non-Hispanic whites in Austin.

• Hispanic population continues to be left behind in key areas,

including:

• education,

• health,

• employment,

• voter registration & participation

Page 7: Hispanic Philanthropy and Leadership

The good news

• Hispanics, now the largest minority in Austin & the US, are

gaining political, professional and economic status.

• Hispanics are discovering how philanthropic efforts and

leadership have helped women and other groups gain social

and political influence.

• Hispanics are increasingly working together to focus their

philanthropy on the nonprofit institutions that will

impact/strengthen their community and create new

opportunities.

Page 8: Hispanic Philanthropy and Leadership

The good news

Page 9: Hispanic Philanthropy and Leadership

• In 1998, nearly 7 in 10 Hispanics gave to charities.

• Chronicle of Philanthropy: Hispanic giving actually equaled or

surpassed Anglo-American giving.

• Hispanic volunteerism = 14.7% and growing.

• Some local examples: HEB & The Children’s Miracle Network

A culture of giving and involvement

Sources: 1998 Gallup Poll, Chronicle of Philanthropy, Bureau of Labor Statistics

Page 10: Hispanic Philanthropy and Leadership

A culture of giving and involvement

Statesman: H-E-B workers pledge $1 million to United Way

Employees from 54 H-E-B stores in Central Texas

counties pledged more than $1 million to the annual

United Way Capital Area campaign.

Page 11: Hispanic Philanthropy and Leadership

A culture of giving and involvement

Statesman: Radio listeners raise $160K for

Dell children’s hospital

The Children’s Miracle Network recognized

Hispanics in Austin for giving $160,000 to

benefit the Dell Children’s Medical Center.

Through a partnership with Border Media

stations La Ley, 98.9 FM, and Digital 92.5, the

CMN held its first-ever “Hispanic Radiothon” in

Austin. The Spanish-language stations broadcast

“Radioton de Milagros” (Radiothon of Miracles)

from the hospital, conducting emotionally

charged interviews with patients, and

encouraging listeners to donate.

Page 12: Hispanic Philanthropy and Leadership

Our Experiences

Page 13: Hispanic Philanthropy and Leadership

Latino Engagement: VIVIR UNIDOS

Latino Engagement Framework

• Latino Engagement is a process of building community,

relationships, & trust with Latino communities.

• Latino Engagement utilizes authentic engagement strategies

that create advocates for people, neighborhoods & issues

within communities.

• It is an inclusive, innovative & culturally relevant approach

that informs, educates, engages & strengthens communities.

Page 14: Hispanic Philanthropy and Leadership

Latino Engagement: VIVIR UNIDOS

Latino Community Engagement

• Volunteering: 66% of Hispanics/Latinos

surveyed volunteer at least 1x per year.

• Where Latinos volunteer:

o Faith-based institutions – 29%

o Community based organizations – 27%

o Educational institutions - 26%

• Issues are primary motivators in Latinos’

decision to volunteer (i.e. education, health,

employment)

• Why Latinos volunteer?

o To help others

o Giving back to the community

Page 15: Hispanic Philanthropy and Leadership

Latino Engagement: VIVIR UNIDOS

Opportunities

• Church and Family

• Professional and Latino oriented groups

• Organizations deep-rooted in the Latino

community

• Latino volunteers and leaders in the

pipeline

Barriers

• Lack of cultural insights

• Relationships – Latinos to mainstream

and vice versa

• Labels – clients vs. leaders

• Time, schedules, family, work, etc.

Page 16: Hispanic Philanthropy and Leadership

• Leading causes include:

o church,

o youth and family services,

o victims of disaster, and

o job training and educational opportunities for the next

generation.

• Many contributions are motivated by desire to “give back” to

the Hispanic community.

• Donors give both to advance opportunities as well as to

strengthen their community.

• Recognition is not always wanted.

Motivations to give

Page 17: Hispanic Philanthropy and Leadership

• Hispanics generally prefer to give informally and as a result are

less accustomed to institutionalized giving, such as through

nonprofits or foundations.

• Formal giving structures have not been adopted such as

endowments & planned giving – education and awareness is

critical!

• Rally behind leaders and their causes.

• Group giving versus individual giving.

How Hispanics give

Page 18: Hispanic Philanthropy and Leadership

• ASK! Hispanics are eager to give and volunteer, but you need

to ask them.

• Demonstrate your commitment to Latino community beyond

providing services.

• Let them know that Latino-focused efforts/funds exist.

• Engage recognized Hispanic community leaders.

• Create a sense of community/family.

Strategies - Philanthropy

Page 19: Hispanic Philanthropy and Leadership

• Connect with the people & the culture.

• Build relationships.

• Be a resource.

• Understand your market.

• Make your organizational brand multicultural friendly.

• Be committed.

Strategies - Engagement

Page 20: Hispanic Philanthropy and Leadership

QUESTIONS?

[email protected]

[email protected]

THANK

YOU!