ESPNdeportes.com Hispanic Media Kit 2008espndeportes.espn.com/2008/mediakit/advertising.pdf ·...

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MEDIA KIT

Transcript of ESPNdeportes.com Hispanic Media Kit 2008espndeportes.espn.com/2008/mediakit/advertising.pdf ·...

Page 1: ESPNdeportes.com Hispanic Media Kit 2008espndeportes.espn.com/2008/mediakit/advertising.pdf · Clips will include the most important sport news of that day or week. Sponsorship includes

MEDIA KIT

Page 2: ESPNdeportes.com Hispanic Media Kit 2008espndeportes.espn.com/2008/mediakit/advertising.pdf · Clips will include the most important sport news of that day or week. Sponsorship includes

VIDEO PLAYER•ESPNdeportes.com

has a wide array of

short form sports

videos including

highlights, interviews,

program clips, and

much more.

•The client would

receive a series of

video impressions

rotated in the player

linking to their

website.

Page 3: ESPNdeportes.com Hispanic Media Kit 2008espndeportes.espn.com/2008/mediakit/advertising.pdf · Clips will include the most important sport news of that day or week. Sponsorship includes

NEW MEDIA MINUTESMissed out on this week’s SC or Futbol Picante? Not a problem, because nowon ESPNdeportes.com users will be able to view different sports clips of theirfavorite shows. Clips will include the most important sport news of that dayor week. Sponsorship includes logo integration in the graphic intro pluscommercial adjacency.

Example of Media Minutes Shows:•SC Minute

•Fuera de Juego Minute

•Futbol Picante Minute

•NFL Esta Noche Minute*

•NBA Minute*

•RPM Minute

•MLB Minute*

•Cronometro Minute

•Fuera de Juego Minute

•NBA Int’l Player of the Week Minute*

•NFL Semanal Minute*

•Beisbol Esta Noche Minute*

*Seasonal -Scheduling varies by show

Page 4: ESPNdeportes.com Hispanic Media Kit 2008espndeportes.espn.com/2008/mediakit/advertising.pdf · Clips will include the most important sport news of that day or week. Sponsorship includes

SOCCER GAMECAST

•Game-Cast is a live scoring

applet that allows you to track a

match with real time play by play,

news, stats, and much more.

•Beginning mid February 2008,

the Soccer Gamecast application

will have a new layout offering a

more attractive style, which will

include a 728x90 and 160x600 ad

units, and a flash intro, allowing

customers to advertise in a more

user friendly application.

Page 5: ESPNdeportes.com Hispanic Media Kit 2008espndeportes.espn.com/2008/mediakit/advertising.pdf · Clips will include the most important sport news of that day or week. Sponsorship includes

•The Home Page can

be purchased at full

day increments

•The main unit is the

728x90, which

resides at the top of

the page

•Clients can also

purchase additional

home page units

including a 300x250

and over the content

prestitial

HOME PAGE ROADBLOCKS

Page 6: ESPNdeportes.com Hispanic Media Kit 2008espndeportes.espn.com/2008/mediakit/advertising.pdf · Clips will include the most important sport news of that day or week. Sponsorship includes

MLB GAME-UPDATE

Game Update is a live data application, with animation, that allows the userto follow MLB games online, in real time. The application includes stats,play by play, photos, chats, and much more. Sponsorship would include aflash intro plus fixed logo.

Page 7: ESPNdeportes.com Hispanic Media Kit 2008espndeportes.espn.com/2008/mediakit/advertising.pdf · Clips will include the most important sport news of that day or week. Sponsorship includes

RADIO AND PODCASTS•ESPN Deportes

listeners can log-on to

ESPNdeportes.com to

hear various audio clips

from the radio network,

including interviews and

the latest sports news,

as well as other external

pod-cast’s developed

specifically for the web

site.

•Advertising

opportunities include a

300x250 within the pod-

cast player, as well as

728x90 ad within all

radio pages.

Page 8: ESPNdeportes.com Hispanic Media Kit 2008espndeportes.espn.com/2008/mediakit/advertising.pdf · Clips will include the most important sport news of that day or week. Sponsorship includes

Inventory on ESPNdeportes.com consists of 3 different IAB ad sizes: a

728x90, 300x250, and 160x600. Ad units on the site can be purchased

ROS or sports specific. Third party ad tags are accepted. Rich media is

accepted on a case by case basis.

ONLINE AD UNITS

Page 9: ESPNdeportes.com Hispanic Media Kit 2008espndeportes.espn.com/2008/mediakit/advertising.pdf · Clips will include the most important sport news of that day or week. Sponsorship includes

FANTASY AND TRIVIA OPPORTUNITIES•ESPNdeportes.com delivers a wide range of Fantasy

games that spans the sports world. From Soccer to

Stock Car racing, ESPNdeportes.com lets the fans

take control, as they manage their own teams under a

predefined salary cap, competing against others for

bragging rights and prizes.

•Fantasy Games include:

•Ten different soccer leagues

•UEFA Champions League trivia challenge game

•NFL fantasy (Gridiron Challenge in August)

•NBA fantasy (Fast Break in October)

•MLB fantasy (Baseball Challenge in March)

•NASCAR Fantasy games (Stock Car Challenge)

•Sponsorship includes:

•Branded and co-branded banners

•Video

•Logo integration in the game header

Page 10: ESPNdeportes.com Hispanic Media Kit 2008espndeportes.espn.com/2008/mediakit/advertising.pdf · Clips will include the most important sport news of that day or week. Sponsorship includes

FANTASY AND TRIVIA OPPORTUNITIES

•Since its launch back in May of 2007,

Club de Poker has generated over

32,000 players and still growing.

•New tournaments run every 6 weeks

where users can log on and play

against other users for free using a

set amount of money, and can earn

more (or lose some) depending on

their poker skills.

•Sponsorship includes:

•Logo integration into the entry and

exit windows, the lobby, the felt

within the poker tables

•Co-branded logo integration.

Page 11: ESPNdeportes.com Hispanic Media Kit 2008espndeportes.espn.com/2008/mediakit/advertising.pdf · Clips will include the most important sport news of that day or week. Sponsorship includes

TV INTEGRATION

ESPN gives users the chance to write viewer questions to ESPN Talent,

participate in interactive polls, and view TV schedules via its program pages.

Sponsorship is available via a 728x90 that resides on top of each program page.

Page 12: ESPNdeportes.com Hispanic Media Kit 2008espndeportes.espn.com/2008/mediakit/advertising.pdf · Clips will include the most important sport news of that day or week. Sponsorship includes

CHATS AND FORUMS

•Chats allows users to communicate

with on-air talent, athletes, and site

columnists

•Sponsorship is available via a

728x90 that resides on top of each

chat page.

•Forums allows users to voice their opinion

by interacting with other users and

commenting on single-topic discussions

within different sports categories.

•Sponsorship is available via a 728x90 that

resides on top of each forum page.