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// HiSET® Mock CampaignsMRM//McCANN Mentorship PresentationApril 16, 2015

Designer: Meg Coburn Copywriter: Katy Hajzer

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// Campaign 1: High School Theme

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// High School IntroYou’re ready. Maybe you weren’t ready five years ago. Two years ago. Six months ago.

You were busy. Juggling your job, your family, and your obligations, there wasn’t time to catch 8 hours of sleep, let alone advance your education.

But now it’s time to show what you can do. Because you deserve more than $7.50 an hour, more than boring night shift work. More than feeling used instead of useful.

You deserve a new job, a new career, a new future that finally uses your full potential.

No more “What if?” Now, it’s “What’s next?”Now, you’re ready to begin. The HiSET® Exam. Do it for you.

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// Facebook Post 1: Resources

It’s important to remember to bring acceptable identification, such as your driver’s license or passport. Check with your test center, as they may have additional requirements.

You should also bring layered clothing so you can adjust to the test room’s temperature. Items that are not allowed in the room include food, drinks, cell phones and calculators. For a full list, see our What to Bring <link to: http://hiset.ets.org/take/test_day/bring> page.

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// Facebook Post 2: Guidance Counselor

When applying for jobs, it’s important to have an up-to-date resume. A resume should be one page, typed, and should include:• Your education, including that you’ve

earned your high school equivalency certificate

• Your past job experience• Your skills, such as knowledge of

Microsoft Word and Excel

Don’t forget to include your contact information!

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// Facebook Post 3: Study Hall

Use an actual pen and paper (not a computer) when you write down your study notes. Studies show we remember more information that way!

Already have it typed up? Rewrite your typed notes on paper as a study session.

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// Move Your Tassel! Customize your Move Your Tassel gif with your picture, and then share it on Facebook and Twitter to let your friends and family know you passed the HiSET® exam!

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// Campaign 2: Toolbox

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// Toolbox IntroYou feel stuck.

You know it’s time for a career change, time to go in a new direction, but no matter how hard you push, you’re still stuck. Stuck waking up early every day, dreading the commute to a job you hate, stuck making minimum wage, and stuck feeling like there’s more you could accomplish.

If only someone would give you a chance. We’re here to get you unstuck. To give you the tools you need to gain the freedom to go in any direction you choose. The freedom that comes with your high school equivalency certificate. We’ll bring the toolbox. You bring your dreams.

The HiSET® Exam. Let’s get moving.

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// Facebook Post 1: After the Test

From biology to English, there are dozens of subjects you could choose as a major in college, so how do you choose? To get started, ask yourself: 1. What topics interest me the most? 2. What academic skills do I excel in?

Are you a math whiz, or a wonder with words?

3. What career paths interest me? Find your ideal career, and then work backwards to find what major will lead you to it.

Remember, you can always change your major later on!

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// Facebook Post 2: Career Highlight

Commercial pilots fly planes to different countries all around the world. Visit fun and exciting places, like Thailand, Spain, or Australia, while building a fulfilling career.

Look for our weekly career highlights to see other exciting careers you can have after the HiSET® exam!

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// Facebook Post 3: Motivation

What passion will you ignite after taking the HiSET® exam? Share your career goals with us by commenting below, or by using #HiSETGoals.

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//Study Wheels Tool

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Thank You!