HIS MASTER’S VOICE

Since 1963

( )

Cyril E. Masilamani

Mike MasilamaniJoint Managing Director

Mike has been in the agency for 29 years looking in to both the management and creative functions. He was trained in all aspects of the running of an agency at Chaitra Advertising, Bombay (now Leo Burnett). Now, Mike is increasingly focused on the creative product which has long defined the agency.

Dharshi ThambiahJoint Managing Director

Having quietly served Masters asDirector of Finance for many years, Dharshi now takes on a more acrive role in the leadership of the company. Dharshi is overseeing a re-engineering of the company’s focus as it approached its 50th anniversary and take pride in beingengraved in the history of some ofSri Lanka’s top corporate successstories.

Ryan HolsingerAssociate Creative Director

Ryan is a strategy led creative thinker who has over a decade of experience in advertising. Over the years he has worked on a gamut of brands that include Dialog, Citibank, Janashakthi, Chaaya and MoneyGram.He’s also a passionate Thespian, Documentary Producer and Lecturer at the University of Visual and Performing Arts - not withstanding the fact that he left school at the tender age of fifteen.

Subramaniyam Ramesh KumarAV Manager

An Apple Certified Final Cut Pro Editor, Ramesh has been responsible for some distinctive work done for clients such as Senok, Singer, Carlton Super 7s, Mobitel and Link. Ramesh also holds a Bachelors degree in Information and Communication Technology from the University of Colombo and is skilled in Windows, Linux and Mac OS operating systems. Our own ‘techie’ here at Masters, Ramesh is the technological backbone of Masters Advertising.

Gordon WhiteAccount Director

Gordon landed into advertising feet first. He has his Private Pilot License. Yet now the art of Com-munication gives Gordon the same thrills. In his words: “At first I was never cut to the chase but now deadlines, concepts, brainstorm-ing, presentations, multi-tasking with 4 kids have become my passion and past-time.”

Gamini UduporuwaDirector / Art Director

Gamini is a graduate of the Institute of Aesthetic Studies of the University of Kelaniya and is the longest serving staff member. He serves both as Director and Senior Art Director and has been responsible for many award winning campaigns including Help Age Sri Lanka, Hemas Marketing, Dialog, SLECIC, Ramada Renaissance and Janashakthi. He is also a Lecturer at the University of Visual and Performing Arts.

Chaminda GamageDirector / Creative Director

An artist in every sense of the word, Chaminda has been the mainstay of Masters’creative department for over 10 years. During that time he launched, nurtured and has given life to innumerable campaigns including Dialog, NSB, NTB, NDB Housing, Ceylinco, Janashakthi and Link Natural. He is also earning a reputation as one of the leading artists in Sri Lanka.

Greatest Hits PressGreatest Hits Press

Subramaniyam Ramesh KumarAV Manager

An Apple Certified Final Cut Pro Editor, Ramesh has been responsible for some distinctive work done for clients such as Senok, Singer, Carlton Super 7s, Mobitel and Link. Ramesh also holds a Bachelors degree in Information and Communication Technology from the University of Colombo and is skilled in Windows, Linux and Mac OS operating systems. Our own ‘techie’ here at Masters, Ramesh is the technological backbone of Masters Advertising.

Lashni Munasinghe

Public Relations & EventManagement

Lashni joined Masters at a time when we ventured into the arena of events and since then she has been spear heading the event management services at Masters. Her skills in managing logistics have been imperative for some of our time bound projects. A born multi-tasker and a go getter she has enabled Masters Events to be a success.

Chrishanie Peiris (Algama)English Copywriter

Chrishanie, was initially from the consultancy industry and has a Bachelors in Business Management. However, her continued passion for writing encouraged her to choose the field of copywriting and she is now one of Masters Wordsmiths, spinning creativity through words.

Dialog roaming

“Roam the world” – creative use of the infamous mobile signal icon associated with continents and countries.

Sri Lanka ArmyThe army! Rugby! both being explosive the insight for the advert gets quite clear.

Dialog (outdoor)Novel outdoor hoarding concept for better visibility and attraction; proving our skills in executing challenging creative requirements.

Carlton 7’s RugbyA monumental annual sporting extravaganza; of an international standing! Masters was selected as its creative backbone whichresulted in a massive all-around campaign which will be recalled by people for a long time to come. One incredible point is the creation of its symbolizing rugby ball with the facade of a roaring lion.

JanashakthiThe underlying intention of the concept was to publicize the short term success of Janashakthi Insurance.

Journalism awards 2011 (Janashakthi)Recognizing fearless journalism; it was designed to announce Janashakthi’s efforts in awarding heroic journalism

SINGER World Water DayDevised as a public service message, the concept was a much needed fresh approach to the burgeoning issue of water pollution and waste.

SINGER May DayA true manifestation of simplistic yet powerfully voiced advertising; designed to celebrate May Day on behalf of SINGER employees.

Audi Colombo LaunchThe initial advertisement used for the announcement of Audi Colombo, newest Audi showroom.

Audi Colombo Christmas campaignAn editorial plus an advertisement designed as a post-launch advert combined with the seasonal cheer.

Lanka HospitalsPleasing Dietary guidance for renal patients.

UTE A leading engineering solutions provider in Sri Lanka – UCT acquired our capabilities in marketing its services.

The art of tea – ZestaZesta ‘the art of tea’ is one of the strongest brand catch phrases between then and now which made Zesta a household name.

BICThis drawing was presented as a gift to those children who received scholarships through the BIC Scholarship program.

MorteinA propaganda ad commemorating Independence Day, in connection with the premise “Mortein kills mosquitoes providing freedom to sleep”.

DETTOLAn advertisement with precise communication; where the product and the context in which it could be used have been incorporated. Provided are also two examples of Dettol’s promotional advertisements.

SLECICPredominantly a government sector corporation, the Sri Lanka Export Credit and Insurance Cor-poration, required a campaign which is informative, and speaks directly to the audience. Extract-ing one caption “what if my gems fall in the wrong hands” the advertisement appeals to all gem exporters, attracting them to read further and understand the core services of this institution. All types of exporters were ad-dress via this campaign.

Greatest Hits CSRGreatest Hits CSR

Masters against tobacco and alcohol advertising (children)Masters own creative initiative towards the protection of our children from the dangerous ramifications from tobacco and alcohol advertising.

Arunodaya A plea for dignity and respect for the ladies working in the free trade zones; strong words and a solitary face, being the exhibits of the message.

Centre for monitoring election violenceA focused outdoor and print campaign in educating the society and in urging thinking patterns against election violence.

Greatest Hits HotelGreatest Hits Hotel

Chaaya Village HabaranaLocated in a calm and backward locality of Habarana, the Chaaya Village Resort captures tourists of both local and foreign nationalities and in to the surrounding heritage of the rural life; also for the serene and plush natural bounties.This campaign resulted in the claiming of apresidential award for its focus on the hotel’sheritage and scenic beauty.

Elephant CorridorSurrounded by wild-life sanctuaries and the mighty husks, it is only but natural to represent the hotel with the modern mammoth.

Mount Lavinia HotelMLH with its aristocratic ardour and tale of a historic romance is a point of pride and a mark with which it’s positioned. The purpose of the creative was to renounce and help position the hotel for its regal charm.

Long FengFor this advertisement we took the creative away from the usual weathered impression on Chinese cuisine in Sri Lanka. We shuffled elements of the Chinese culture, together with the experience of fine dining to bring out a creative which then matched the true persona of this fine diningconnoisseur.

Jazz and TonicJazz and tonic advertised with rhythm and rhyme.

Greatest Hits BankGreatest Hits Bank

Nation’s Trust BankA bank with more revolutionary schemes than any other, NTB is truly a one of a kind financialinstitution. Thus, our identification of this led to ‘Individuality is a true manifestation of independ-ence.’ Because there’s only one you – NTB!

CitigroupEnvisioned as a standard in financial growth.

National Savings’ BankA product focused advertisement based on NSB’s Prarthana children’s savings account. The tagline accentuates the idea “The big gift for little ones”.

NDB HousingAn award winning creative with a metaphorical concept translatingto - a housing loan in the blink of an eye, avoiding the stress you mightotherwise encounter.

Greatest Hits New Year ItemsGreatest Hits New Year Items

BaursAs Baurs is linked with growth and nurturing, what would be more figuratively similar to these two words than children?

Litro Gas (Calendar)Sun being the main source of energy in everyday life, was the simile used in this calendar pictorial.

Sri Lanka Insurance (Calendar)A nurturing, caring and protective character was given to the calendar pictorial; metaphorically hinting on the same nature of the insurance giant, which evolved during 50 years.

Litro Gas (Calendar)Vital energy sources whichprovide a life-line are rhetorically displayed for the Litro calendar.

Sri Lanka InsuranceIn announcing its 50th anniversary Sri Lanka Insurance employed our creative services to bring out a vibrant advertorial.

Greatest Hits LogoGreatest Hits Logo

LOGOSOur compilation of logos throughout the years, consist of clients from FMCG, Leisure, Entertainment and Financial Institutions. We also extended our services to Dialog GSM in devising various product related emblems.

Greatest Hits PackagingGreatest Hits Packaging

Gold Packaging that’s masculine in every way.

KotmalePackaging for Kotmale’s standard and supreme ice cream ranges.

Greatest Hits BTLGreatest Hits BTL

Carlton 7’sUnique and head turning BTL concepts.

MorteinTruck branding for Mortein, mosquito repellants.

Elephant house ice cream3D vehicle branding

DialogBus branding for Dialog GSM.

Elephant house Jumbo Jolly (Ice Cream)Keeping in mind the sun, sand, fun and a cool stick of Jumbo Jolly, the adverts were created to appeal to the tropical Maldivian islanders.

Greatest Hits BTLGreatest Hits BTL

Audi Q3 LaunchMassive activation at Nelum Pokuna for the launch of Audi Q3.

MorteinDrama performances at school’s islandwide. held in collaboration with reckitt. Performers trained by masters along with event coordination.

Hitachi EsteemDevised to re-invigorate the brand Hitachi, Esteem campaign took centre stage at brand activations help in Kandy and Colombo.

Greatest Hits BrochureGreatest Hits Brochure

Heritage ExpedicionsA destination manager, Heritage expedicions required a brochure with a compilation of Sri Lanka’s attractions and attention-worthy copy.

ChaayaA brochure with a completely unique design, designed to complement the rich culture surrounding Chaaya.

Air SenokBrochure for Senok’s fully owned subsidiary in introducing its air transportation services.

Greatest Hits DMGreatest Hits DM

Dialog (Rabana)One of our more creative approaches to the art of Direct Mailers; the traditional Sinhala rabana was used as a parchment for this creation.

Mount Lavinia HotelChristmas promo material.

RM ProductionWhat’s spoken on air is lost instantly. Hence, the bag filled with air signifies the art of radio.

Greatest Hits TVCGreatest Hits TVC

Carlton 7’s A commercial that became monumental in spreading the cheer of a most pivotal rugby tournament.

Link SudanthaThe commercial for Sudantha was part of a massive campaign, which contributed to the achievement of a 3 fold market increase.

Tokyo CementConvenience for the construction professionals was introduced with the on call delivery service of Tokyo Cement.

Watawala KahataThe watawala ‘Hithe thiyena hondama kahata” tagline became infamous making the brand a household name.

Gold A commercial with a splash of spunk.

ClogardClogard, has a unique blend of clove and fluoride, which was rhetorically depicted through the commercial.

Dialog GSMCombining three forces of vision, drive and freedom in cricket and linking it with dialog; what else could speak brilliantly of the brand.

ChaayaA commercial for all of Chaaya’s geographically dispersed hotels. Hence, the commercial focused on all the central attractions, which are coupled with their numerous hotels.

JanashakthiThough a novice at the time of this commercial, Janashakthi had already made huge strides in the industry beyond its age.

GoldA commercial that people could still recall this is what impactful advertising is all about.

GodrejWritten and visualized with the intent that the product will appeal to women, especially the mid aged.

ApsaraAs Apsara is a local ayurvedic product we recreated an atmosphere to best resemble this aspect.