Hiring Trends for 2014 - Lynn Hazan and Associates

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Career Transition Center January 27, 2014 Lynn Hazan Erin Harte © 2014 Lynn Hazan & Associates, Inc. Hiring Trends 2014: A Recruiter’s Perspective
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Companies are hiring. Quality candidates are in short supply. With an improving economy, companies demand “best in class” talent. Find out how the rules are changing in favor of the candidates. Discover the latest hiring trends and specifics for marketing and communications from executive recruiter, Lynn Hazan of Lynn Hazan & Associates. Hazan will review how big data, analytics, digital, innovation, technology and demographics affect career opportunities. She will discuss what’s hot and trending with regard to corporate, agency and entrepreneurial companies, and the ever-changing job market. Hear why work is no longer just a “place” and how free lancers can monetize their talent. Learn how tracking a recruiter’s activity gives you a front row seat on emerging jobs and how to position yourself as the candidate of choice.

Transcript of Hiring Trends for 2014 - Lynn Hazan and Associates

Page 1: Hiring Trends for 2014 - Lynn Hazan and Associates

Career Transition Center January 27, 2014

Lynn HazanErin Harte

© 2014 Lynn Hazan & Associates, Inc.

Hiring Trends 2014: A Recruiter’s Perspective

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The Year of the Horse

Starts January 31, 2014 and lasts until February 18, 2015 Last Year of the Horse took place in 2002

Fortunate year that brings luck and good things

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The “New Normal” - Job Market

V - Volatile

U - Uncertain

C - Complex

A - Ambiguous

Derived from military vocabulary in the 1990’s

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Antidote to “New Normal”

V - Vision

U - Understanding

C - Clarity

A - Agility

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A new way of thinking!

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Economic Outlook 2014

Chicago = 2.9% growth, lower than national average Job growth expected to increase by 1.5%

(1.75% nationally) Personal income growth = 6% (on par with

national average) Unemployment rate in Chicago down to 6.5%

(from 7.44% in 2013)

From Crain’s Chicago Business, January 6, 2014

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Chicago 2014

Home sales UP Shortage of new homes Remodeling/Rehab products and services UP Foreclosures down

Manufacturing industry growth Demand trickle down - raw materials providers

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Overview of Industry Trends

Big DataDynamic

PricingS.T.E.M.

Social MediaTech/MobileFreelance

Work

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A Survey

What do YOU do first thing in the morning?

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Patterns of BehaviorCandidates & Companies behave in certain

mannerRecognize patterns, make them work for you Create competitive advantage

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Big Data

Predict what people want ahead of time Amazon, Facebook

Enterprises expected to spend average of $8M on Big Data in 2014

Privacy issues? Target credit card

scam

From http://www.forbes.com/sites/louiscolumbus/2014/01/12/2014-the-year-big-data-adoption-goes-mainstream-in-the-enterprise/

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The Three Vs of Big Data

Volume Size/amount generated

Variety Range of formats

Velocity Rate at which data is

produced

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Patterns Repeat

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Dynamic Pricing

From http://www.zdnet.com/the-future-of-retail-is-dynamic-pricing-so-why-cant-we-get-it-right-7000021444/

Market trends - stay relevant

Companies compete on fair playing field, adjust prices - online and in-storeUber, Best Buy

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Science, Technology, Engineering, Mathematics (S.T.E.M.) Increased investment in

science and math careers = more middle class jobs 50% of STEM jobs are

available to people without a four year degree

Growth rate = 3x faster than non-STEM jobs (17% growth in 2014)

From http://www.usatoday.com/story/opinion/2014/01/10/engineering-mathematics-stem-gillibrand-kennedy-column/4361837/

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Analytics

Integral to ALL jobsTools make it

easier to decipher data

Marketers on Google Analytics

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Social Media Hot SM Jobs for 2014

(frombrazencareerist.com)

1.SEO Specialist

2. Social Media Strategist

3. Online Community Manager

4. Social Media Marketing Manager

5. Social Media Marketing Coordinator

6. Blogger/SM Copywriter

LH&A’s SM Jobs

(from lhazan.com)

Social Media Specialist/Community Manager

Global Digital Architect Copywriter Marketing Manager Web Analytics (SEO)

Specialist

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Tech/Mobile

Coming Drones as delivery

system Wearable tech (smart

watches, Google glass) 3D printing pen 20% growth of tablet

industry (forbes.com)

Going Plasma TVs (Panasonic

to discontinue) MP3 players (driven out

by smartphones and tablets)

Hard disk drives

From http://www.foxnews.com/tech/2014/01/11/2014-what-coming-and-what-going/

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Ever-changing Technology

Transportation ZipCars, Divvy Bikes

“Smart” Homes Google’s buyout of

Nest

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Freelance Work

Contract-to-hire positions - wait and see attitude (Obamacare)

Recent college grads get foot in door “By 2020, more than 40% (of the workforce)

will be freelancers or contractors”

(Crain’s Chicago Business, 2014)

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Generation Z - Their Impact on the Job Market

Born 1990 - 2010 Consume media online

more than offline Social network oriented Shift in the way products

will be marketed “Authentic experience”

From Marketing News, December 2013

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Population by Generation

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Generational Differences

WWII Generation (1922-1945) Work = obligation Want reverence for

their knowledge

Boomers (1946-1964) Career = excitement &

adventure Want to be needed

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Generational Differences

Generation X (1965-1980) Work = entrepreneurial Want flexibility

Generation Y/Millennials (1981-2000) Work = means to an

end Like to work in teams

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Boomers in the Workforce

60 is the new 40Anticipated brain drainDelay retirementConsulting/freelancingRe-invent work after

retirementHealthcare = best field for

workers 50 +AARP - Best Employers for

workers over 50

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Reinvent Yourself Professionally

Successful Boomers create

demand for talent and start their own

business.

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Welcome to New Era @ Work

Multi-generational (must work together in real time and virtual)

Technology enhanced Reverse mentoring

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Welcome to the New Workplace

Entire staff not always at office at same time.

Employers more flexible; adapt to changing employee needs.

Companies offer flex-time, work from home options, and/or alternative tracks for career advancement.

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The Importance of Continuing Education

Must-have in a competitive market

Best candidates reinvent themselves, stay educated, and up-to-date on new technology. Ex: Search Engine Marketing (SEM)

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Change in the Role of the Recruiter

Relationship management Managing long-

term relationships

PROactive sourcing

See trends ahead of time Sneak previews of

emerging growthSeek out

candidates 1 on 1 vs. “post and pray”

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What’s Happening at LH&A

Entering 29th year as recruiter; 15 as LH&A

Content among top 4% viewed on Slideshare

Consistently quoted in top Chicago and national publications!

Intern Reunion 2014

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2013 Filled Jobs at LH&A

Global Brand Director Digital Media Strategist Marketing Manager PR Account Exec Senior VP -

Innovation/Business Leadership

Marketing Coordinator Senior Marketing Manager Marketing Analyst Social Media Expert Social Media Manager Manager - Email Marketing

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Current Needs - LH&A

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• Designer - Corporate• Event Manager• Sales Account Exec• Marketing Manager - Real Estate• VP Innovation and Engagement• Director - Qualitative Research

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Clients Seek 21st Century Skills

Creativity & Innovation Critical Thinking & Problem

Solving Communication &

Collaboration Productivity & accountability Leadership & Responsibility Technology Literacy Flexibility & Adaptability Initiative & Self Direction Social & Cross Cultural

Skills Social media literacy

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Must have skills for Candidates at LH&A

WritingAnalytic and

Quantitative Social Media & digital

skillsCollaborative work

styles Industry specific

experience

Strategy and tactics Biz DevelopmentManaging clients,

supervisory skillsForeign Language

skills

How do you compare?

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What Candidates Seek in Employers

StabilityEngagementLearnTechCommunityFeel appreciatedLet them teachOpportunity to use

social media

What are YOU seeking in an employer?

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What is your UPS?

What makes you special?

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Trend Blog/ResourcesTrendwatching.comFuturist: David Houle’s blog for hot tips:

Evolutionshift.com http://davidhoule.com/forecasts/

Marketingcharts.comMcKinsey Global Institute PublicationsDid you know 6.0 (on YouTube)

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A Quick Glance - 2014

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Press:Here TV - Trend

Watch 2014

7 Consumer Trends to Run With in 2014(Trendwatching.com)

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Find Lynn Hazan & AssociatesTwitter: lynnhazanLinkedin: Lynn HazanFacebook: Lynn HazanSlideShare: Lynn HazanEzineArticles: Lynn HazanVine: Lynn Hazan#MyLHAstory

55 E Washington StSuite 715Chicago, IL [email protected]

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