Hireme - Assessments for employee selection, development, retention and succession planning
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Pearson TalentLens India Hire.Me Launch Campaign
Transcript of Hireme - Assessments for employee selection, development, retention and succession planning
Pearson TalentLens India Hire.Me Launch Campaign
Teaser E-mailers
Hire.Me Teaser E-mailer 1
1st week of May
Hire.Me Teaser
E-mailer 24th week of May and 1st week of June
TalentLens Thought Paper on Mobile Recruitment
Highlights:• Driven by agency
“Thought Starters”• Focus Interviews
with Talent Acquisition Leaders
• Candidate perspectives
• Industry trends• Talks about Versant
App• Details Hire.ME
Thought Paper Pre-release Campaign Landing Pagewww.talentlens.in/mobilerecruitment/
Soon to be released book your copy now!
Remained a download page for the Thought
Paper, once it was available
Thought Paper Social Media Paid LinkedIn Campaign – Sponsored Update
Hire.Me 2-fold Sell Sheet
Hire.Me Organic Social Media promotions on Company Accounts
Hire.Me at People Matters Talent Acquisition Conference, Mumbai, 9th June, 2016
We were a diamond sponsor of the event that saw about 600
delegates attending
People Matters Talent Acquisition League
Example: Email signature banner of all employees interacting with Country’s HR
Multiple points of branding for Pearson TalentLens
• Magazine ad• Emailers• Website home page banners• Social media banners• Awards trophy• Email signature
Standees for the Talent Acquisition Conference
Tweet chat for conference promotions
Social Media Amplification of our Participation in the Event
Social Media Amplification of our Participation in the Event
Our Display Booth at the Conference
Delegate Kit Inserts
Mobile-shaped cards with instructions to download the app and log in details, clipped to Hire.Me sell sheets that were placed in each delegate kit
Giveaways at the booth and master class
Branded boxes with Hire.Me branding and On-the-go adapters to play on the theme of how mobile recruitment enables one to recruit anytime, anywhere.
Our Masterclass on Mobile Recruitment: Promotion by People Matters
Social Media
Emailer to their database
Glimpses from the Masterclass by Rajeev Menon, Advisor, Pearson TalentLens
Tweets During the Masterclass
Tweets During the Masterclass
Discussions with Delegates at Our Booth
Mobile Phone entrance
Hire.Me looped video being played at the stall (and conference area screens)
Press Release
Press Release page on website
Link: http://talentlens.in/2016/06/08/pearson-talentlens-partners-with-assessment-innovation-to-create-hire-me-mobile-recruitment-solution/
Press ReleaseHigh-lighted on website home page
Press Release on Social Media
Shared with 3 leading HR magazines:• People
Matters• Human
Capital• People and
Management
Up next…
• Post event emailers to all with Thought Paper• Hire.Me e-mailers to our database• Organic and Paid LinkedIn campaigns for Mobile
Recruitment Thought Paper• Continue creating buzz on Social Media• Thought leadership marketing with content in
form of articles – 7-10 pieces, from “Thought Starters”
In general, lead nurturing for leads acquired in the pre, launch and post launch stages, acquiring new leads from new campaigns
Thank You!
