Hire Me:

Social Media Strategies for Career

Advancement

Feb 25, 2016

Dr. Mary Beth McCabemmccabe@nu.edu

Goals

• Understand how social media, such as linkedin.com leads to better jobs

• Evaluate the quality of profiles on Linkedin.com

• Learn how you can start and grow your own groups using skills from course

• Learn how you can acquire and give recommendations

Literature Review

• Disruption is defined as interrupting the normal course of action or breaking things apart (Webster, 2015).

• Social Media is a disruptor: a new low cost tool for personal branding, where one needs to be authentic and consistent across all platforms(Dutta, 2010).

• Employer/recruiter perspective, social networks (Madia, 2011; Safko, 2012).

• Have a plan, resources, and content strategy to be competitive and strategic (Madia, 2011).

Literature Review (2)

• Gen Y’s employee perspective, the typical student strategy is native to social (Levinson, 2011, Herbold & Doumak, 2013; Waldman, 2013; Kim, 2015).

• Expect more flexible work environments and lower barriers to entry for starting businesses.

• Consider mobility, flexibility and responsibility, and not just one platform (Cengage, 2012).

What do social networks do?

Social networks provide context to content.

Whereas information management traditionally focused on the information itself, employees will seek to connect with the people who created and care about the same information they care about.

These “Brand Evangelists” become the people employees reach out to for help and collaboration.

• Forrester Research, TechRadar for Vendor Strategists, 2009

Set Goals

Bio

Recommend

Join Groups

Measure

The Social Media Job Search Cycle

How is your social profile?

• Let’s talk about this for a few minutes.• Spend that time with someone who does

not know you and share how you present yourself on social media, if at all.

• We’ll re-group in 3 minutes.

• connect

• educate

• promote

• inspire

measure profile

recommend

join groups

Social Media Job Searching Model

GROUPS

Fall 2014

Spring 2015

Fall 2015

Reading list

Career advancements with Social Networking?

Searching for a job Adding Content to social Receive feedback Researching companies Finding gaps Learning about business Challenging myself to

improve skills

Next Steps for Career Advancement

• Research a well developed profile/bio• Set goals• Consider what jobs are posted• Set up or improve profile• Make connections• Get recommended• Join groups• Add content• Research topics of interest• Make more connections• Measure results• Set new goals

Summary/Conclusions

• Disruption in recruitment process and results• PCEI = promote, connect, educate, inspire• BRGM = biography, recommend, groups,

measure• Steps: 1)improve profile, 2) contribute

3)recommend others and further analyze results.• Future studies: Big data analysis on entry, mid,

high level jobs vs. time and energy spent on social media is worth it in the long run.

Is this how you use LinkedIn?

Source: Powersiteblog.com

Contact

• E-mail: mmccabe@nu.edu• Twitter feeds: @marybethmccabe, • Linked in Admin. groups, California Solar

Marketing, National University School of Business and Management, Social Media and Mobile Marketing Professionals

• YouTube: sunmarketingvideos, mobilemarketing• Web: www.mobilemarketingsocialmedia.com• Mobile: 858 488 2867