1KNIFE ISSUE2 TREND RUNNERS

BLACK AND GOLD NEW STYLE OF RAP The new school trend in fashion of infusing black leather and gold, came alive for the hip hop sub culture through watch the throne. ALBUM JAY+KANYE

Hip Hop Sub Culture Fashion Rap

Fashion and Rap

1990 2012

Today fashion and Rap have become one. We have seen the evolution of Hip Hop being a genre of music to a culture the fastest growing sub culture in the world. Hip Hop stopped being music a long lime ago it became a movement. IT BECAME THE NEW ROCK!!

FASHION MEETS HIP HOPKanye West performs at The Victoria Secret

runway

Nike One of the world's largest suppliers of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$24.1 billion in its fiscal year 2012

This is the most popular sneaker in Nike part of the hip Hop sub culture. Sales have rocketed all over the world in 2012 because of the mentions it gets in hip hop videos and songs.

JORDAN

Observation in South Africa

Hip Hop culture has grown so vastly that even our own president has fallen victim

to the movement

5 ASAP Rocky Rakim Mayers (born October 3, 1988), better known by his stage name, ASAP Rocky (stylized as A$AP Rocky), is an American rapper from Harlem, New York City

4 LIL Wayne Dwayne Michael Carter, Jr. (born September 27, 1982), known by his stage name Lil Wayne, is an American rapper from New Orleans

3 Drake Aubrey Drake Graham (born October 24, 1986), who records under the mononym Drake, is a Canadian recording artist, rapper, songwriter, and actor. He was born in Toronto, Ontario,

2 pharrell williamsPharrell Williams (born April 5, 1973), also known simply as Pharrell, is an American singer-songwriter, rapper, record producer, fashion designer, and drummer.

1 JAY Z and kanye westShawn Corey Carter (born December 4, 1969), known by his stage name Jay-Z (sometimes styled Jay Z or JAY Z),is an American rapper, record producer, and entrepreneur.

Kanye West Kanye Omari West (; born June 8, 1977) is an American hip hop recording artist, songwriter, record producer, film director, entrepreneur and fashion designer from Chicago Illinois.

Kanye and Jay Z

“Believe in your flyness...conquer your shyness”