Summer Internship 2010Project Report

Prepared For:

HINDUSTAN TIMES MEDIA LIMITED

Under partial fulfillment of Post Graduate Programme in Master of Business Administration (2010 - 2012)

Submitted to:

Prof. Nina Muncherjee Prof. JAYESHChairman – MBA (FT) Faculty Mentor,IMNU, Ahmedabad IMNU, Ahmedabad

Prepared by: KANISHK BHALLA 101319 / c,

Batch of 2009- 2011 Institute of Management, NIRMA University Ahmadabad

Name of the Report: Summer Internship 2011, Project Report

Projects Undertaken: “SPACE SELLING”

Author of Report: KANISHK BHALLA

Company Name: HINDUSTAN TIMES.

Address: 18-20 KG MARG, HT HOUSE

NEW DELHI

Department: MEDIA MARKETING

Project Guide: MissVANDANA TIWARI

Special intiative head, delhi

Project Co-ordinator: Mr abhishek diwedi

Senior Manager, media marketing, HT , DELHI

Faculty Guide & Mentor: Prof. DeepakK. Srivastava

Submitted to: Prof. Nina Muncherjee

Chairman-MBA-FT, IMNU, Ahmedabad

CONTACT DETAILS

Address: KANISHK BHALLA

301,boys hostel

Institute of Management, Nirma University,

SarkhejGandhinagar Highway,

Ahmedabad – 382481

Email: kanishkworld@gmail.com

Phone n.o 9687050609

ACKNOWLEDGEMENTS

I hereby take the opportunity to express my wholehearted thankfulness to HINDUSTAN

TIMES MEDIA Limited, DELHI. Summer Project at HT has been very fruitful and I have

heartily enjoyed work allotted to me. Successful completion of the project is indebted to the

support of all the members of MEDIA MARKETING of HT, involved directly or indirectly with

the project. This association has provided us with a comprehensive insight into the “DIRECT

SELLING” services.

A good project of this nature calls for intellectual nourishment, professional help, and

encouragement from many quarters. Firstly, I would like to give my thanks to Miss VANDANA

TIWARY, SPECIAL INTIATIVE DELHI HEAD for having provided opportunities for me to

undertake the Summer Internship Project at HT. I would also like to give my thanks to Mr.

ABHISHEK DIWEDI, Senior Manager. Moreover, I’m indebted for their valued guidance and

incessant inspiration that they have provided throughout the making of the project.

I wish to thank the faculty guide, Prof. jayesh for guiding me in the correct direction at every

step for the fulfillment of the project and for his continuous support during the entire term of the

Summer Internship. His support right from the throughout the execution of the process has been

of great help. I consider myself fortunate to get an opportunity to complete the Summer

Internship Project under his guidance.

The report could not have been completed without the support and contribution of several people

who have been instrumental in bringing this report to fruition. Finally, yet importantly, we would

like to express heartfelt thanks to our friends/classmates for their help and wishes for the

successful completion of this project.

EXECUTIVE SUMMARY

I worked at the Hindustan times media limited. Where I was working in media marketing and my department was special initiative where we had to do something new for newspaper and generate revenue by space selling or by selling of our booklet. My first project was kids play guide for that magazine we tried to cover all the basic things which were available for kids in summer vacation. Our target market was kids. I covered almost all the amusement parks, kid’s shop etc. This was a subscription magazine and it was a huge success in Delhi. That was my first corporate project I have seen my things first time there like environment, culture etc.

My second project was hospital and medical services for this magazine we had to cover all the well known hospital and health care services of Delhi and NCR region. For that project I had to do direct selling or space selling. I covered almost 100 hospitals and I got 4 adds for our magazines and I also had to collect the material of the hospital or their information’s. Our main aim was to come out with a booklet that would be useful for our readers. This magazine was free of cost and circulates to all our readers with main newspaper.

At the end of my project I was able to achieve my targets and our 1 magazine is already available in market and second one will be releasing on1st July to 4th July because we planned to release our magazine in four parts we divide these four parts according to region vise. That was a great experience and I learn so many new things there.

COMPANY HISTORY

Hindustan Times was founded in 1924 by Master sunder Singh Lyallpuri founder-father of the Akali Movement and the Shiromani Akali Dal in Punjab. S Mangal Singh Gill (Tesildar) and S. Chanchal Singh (Jandiala, Jullundur) were made in charge of the newspaper. Pandit Madan Mohan Malaviya and Master Tara Singh were among the members of the Managing Committee. The Managing Chairman and Chief Patron was Master Sunder Singh Lyallpuri.

K. M. Panikkar was its first editor with Devdas Gandhi (son of Mahatma Gandhi) on the editor's panel. The opening ceremony was performed by Mahatma Gandhi on 15 September 1924. The first issue was published from Naya Bazar, Delhi (now Swami Sharda Nand Marg). It contained writings and articles from C. F. Andrews, St. Nihal Singh, Maulana Mohammad Ali, C. R. Reddy (Dr. Cattamanchi Ramalinga Reddy), T. L. Vaswani, Ruchi Ram Sahni, Bernard Haton, Harinder Nath Chattopadhyaya, Dr Saifuddin Kichlu and Rubi Waston etc.

"Sadar Panikkar launched the Hindustan Times as a serious nationalist newspaper. As an Oxonian, historian, and litterateur, Panikkar must have hoped to make his paper eventually more than an Akali sheet. He became the editor and funds flowed freely from activist Akali patrons. He exerted himself strenuously, but the paper made very little headway. In two years Panikkar could not take the print order any higher than 3,000. By then the Akali movement appeared to lose steam and funds dried up. The paper was saved from an untimely demise when Pandit Madan Mohan Malaviya stepped in to realise his vision of a newspaper in Delhi." - TJS George, Lessons in Journalism, 2007, Viva Books, New Delhi.

Malaviya raised Rs. 50,000 rupees to acquire the Hindustan Times along with the help of nationalist leaders Lajpat Rai and M. R. Jayakar and industrilist G. D. Birla, who paid most of the cash. Birla took full control of the paper in 1933. The paper continues to be owned by the Birla family

It has its roots in the Indian independence movement of the first half of the twentieth century and even faced the noted "Hindustan Times Contempt Case (August–November, 1941)" at Allahabad High Court.[4] It was edited at times by many important people in India, including Devdas Gandhi and Khushwant Singh. Sanjoy Narayan, has been appointed the editor in chief of the paper and was due to take over in August 2008.

A part of HT Media Ltd, the group's Hindi newspaper Hindustan ranks as the second largest-read daily in the country. Hindustan has 13 editions across the Hindi belt. They are spread across Delhi, Bihar (Patna, Muzaffarpur and Bhagalpur), Jharkhand (Ranchi, Jamshedpur and Dhanbad), Uttar Pradesh (Lucknow, Varanasi, Meerut, Agra and Kanpur) and Chandigarh. Apart from these, the paper is also available in key towns like Aligarh, Mathura and Allahabad. Hindustan has just been relaunched in a completely new avatar. It incorporates a vibrant colour scheme, clutter-free layout for easy readability and cutting-edge content designed to make the reader ready for life opportunities.

OWNERSHIP

The Delhi-based English newspaper Hindustan Times is part of the KK Birla group and managed by Shobhana Bhartia, daughter of the industrialist KK Birla and granddaughter of GD Birla. It is owned by HT Media Ltd. The KK Birla group owns a 69 per cent stake in HT Media, currently valued at Rs 834 crore. When Shobhana Bhartia joined Hindustan Times in 1986, she was the first woman chief executive of a national newspaper. Shobhana has been nominated as a Rajya Sabha MP from Congress Party.

The newspaper has editions published from Delhi, Mumbai, Lucknow, Patna, Ranchi and Kolkata, thus dominating most of the country. It is printed at nine centers including Bhopal, Chandigarh, Delhi, Mumbai, Jaipur, Kolkata, Lucknow, Patna and Ranchi.

HT Media Limited is a mammoth player in the print media in India. The extent of its presence is undisputed in that it is the top leader in the English newspaper market in North India and occupies second place in the Hindi newspaper market in North India and East India. The group now intends to further consolidate its already established position as a vibrant and modern media powerhouse.

The group has diversified itself across different media to access consumers and businesses. Hindustan Times, the flagship publication of the group, inaugurated by Mahatma Gandhi in 1924, is a name to reckon with in today's times. It is ensconced in the minds of people as a newspaper of editorial excellence and integrity. Hindustan Times, Delhi, is India largest single-edition daily. Riding on the phenomenal success of the newspaper in Delhi, Hindustan Times made a successful entry into the commercial capital of India Mumbai, in July 2005.

Hindustan

, the Hindi daily from HT Media, has been is growing phenomenally. In addition to high-quality reportage, Hindustan aspires to become an ally to its readers in their quest for success. The ambition for the brand is to become a partner of progress for the youth in the Hindi belt.

HT Media launched a national business newspaper Mint, in February 2007 with an exclusive agreement with Wall Street Journal to publish Journal-branded news and information in India.

As part of its aggressive growth strategy and endeavours to build a robust Internet business, Firefly e-ventures was launched as an HT Media company, recognizing the importance of

Internet as the most important media vehicle of the future. Firefly acquired a social networking site Desimartini.com, and runs Shine.com for jobseekers and employers. The registrations on Shine.com has crossed 5 million. Firefly also launched an education portal, HTCampus.com, aimed at students passing out of school and college to help them take the right decision about their higher education.

The group's news portal Hindustantimes.com, with over 10 million unique visitors and 100 million page views per month, is one of the largest news portals in the country. It has consistently been ranked amongst the top 10 news sites in the world by Forbes and offers in-depth coverage and analysis to its users.

The business news website, Livemint.com covers business and related news in India as well as across the world. livemint.com is the integrated offering with Mint. livemint.com combines the editorial strength of Mint with a best-in-class web interface and a selection of online tools that aid the users to stay on top of the developments in the business world as well as help them with investments.

As part of its expansion into electronic media, HT Media, in consulting partnership with Virgin Radio, entered the FM radio market in key Indian cities with its channel Fever 104, which has grown to become the No. 2 channel in Delhi in a span of just two years.

The groups business - "Strategic Partnerships" - is dedicated to cater to the advertising needs of growth companies by providing them a cashless form of advertising and building up their brands thereby enhancing the value of the business. This division identifies growth companies and enters into strategic partnerships with them. The overall objective is to create a strategic platform wherein different companies can come together and benefit with the synergies of partnering with each other.

The group has also been highly active in programmers with school children through PACE (Partnerships for Action in Education)

HT-PACE- a trusted partner of schools, continuously Endeavour’s to add value to education and a new dimension to classroom teaching. A front-runner of all NIE initiatives of the country, PACE has made the newspaper an integral part of a child curriculum, bringing about significant value addition in and around the editorial product.

The events and marketing solutions have been working with new innovative thought ideas to help businesses reach their target users. This has been done successfully using several events and seminars like Hindustan Times Leadership Summit, Mint Luxury Summit, Delhi Shopping Festival, and Miss Worldwide India etc.

Print Works 2010 - Print Works a one stop shop for space selling in any of the publications in HT, has remarkably maintained the tradition of ours as the first Indian media company to have organized this expo, much to the chagrin of other media houses. Held for five days in April end-May, it fetched huge ad revenues to the company. The novel concept, undoubtedly, set our company in the league of top notch organisations which are always in the lookout of avenues to widen their clientele. Moreover, it took place barely a few months after the media marketing departments of Hindustan Times, Hindustan and Mint were integrated. It won be wrong to say

that Print Works reaped the harvest, seeds of which were sown during this integration. To woo the advertisers, a mega prize of Toyota Fortuner will also be given after a lucky draw.

NUMBER 1 NEWSPAPER Hindustan Times has once again come out the undisputed leader in Delhi while it has strengthened its leadership further in the National Capital Region (NCR) area in the latest round of the Indian Readership Survey (IRS) for the fourth quarter (Q4) of 2010. The independent survey by the Medi a Research Users Council showed that with 19.20 lakh daily readers (average issue readership, or AIR, as per industry terminology) and 27.65 lakh total readers (total readership or TR, which is the sum of daily and casual readership), HT remains on top in Delhi, retaining its undisputed leadership position for the fourth successive round of IRS.

In Q4, HT extended its market leadership to the NCR, where it garnered 21.87 lakh daily readers and 32.54 lakh total readers. Media planners who decide on advertisement spending allocations consider such data critical.

Nandini Dias, CEO of media agency Lodestar UM, said: "Ranking in the market for newspapers is important for media planning since we evaluate our plans from a reach perspective." She said higher reach meant higher impact in spending on local or localised brands.

HT has increased its NCR average issue readership by over 50,000 and its total readership by 66,000 over Q3.

Also, it has a strong lead among the more educated and affluent readers of Delhi, where it leads Times of India by more than 1.39 lakh readers. For the last nine decades, Hindustan Times has been the paper of choice for the people of Delhi with its unbiased journalism and in-depth coverage of the city.

In Mumbai, where the newspaper is a relatively recent entrant, HT has consolidated its position as the second largest broadsheet newspaper. While HT has grown by 4% to 6.13 lakh daily readers (AIR), both The Times of India and DNA have declined in the Mumbai market. This is seen as a reaffirmation of the strong reader-focused journalism that has led to HT’s consistent growth since its launch in 2005. In fact, it is the only daily to have grown in nine out of the last 10 rounds of IRS results.

In Chandigarh, HT has grown to 88,000 readers and emerged very strong number two English daily, within striking distance of The Tribune by just 5,000 readers.

At an all-India level, HT continues to grow and now has 35.92 lakh daily readers. Dias pointed out: "If the readership increases, the cost per thousand for the advertiser goes down."

Mint, the business paper from the HT Media group, with 1.99 lakh readers, has further consolidated its number two position by growing readership and is more than 50,000 ahead of its nearest competitor.

Hindustan, the group's Hindi daily, has emerged the second largest daily in the country, with a TR of 35.1 million, ahead of Dainik Bhaskar (33.9 million). Hindustan has consistently grown over the last seven rounds of the IRS.

Vision

HT Media strives to be a visionary organization and not an organization with a vision. In our Endeavour to have a shared understanding, alignment and commitment, we have derived our company vision that sets the course and empowers people to take action.

MISSION

HT media mission is to become number 1 newspaper in India and provide best news to their readers.

VALUES

The values personified by HT Media are:

Courage

To encourage the ability that meets opposition with skill, competence and fortitude.

Responsibility

Be accountable for results in line with the company objectives, strategies and values.

Empowerment

Support our people and give them the freedom to perform and to provide our readers with information to influence their environment.

Continuous Self Renewal

Determination to constantly re-examine and re-invent ourselves for further innovation and creativity.

People Centric

People are our greatest asset. We invest in them expect a lot and know that the rest will follow.

BOARD OF DIRECTOR

SHOBHANA BHARTIYA

CHAIRPERSON

ROGER GREVILLE

DIRECTOR

K N MEMANI

DIRECTOR

Y C DEVESHWAR

DIRECTOR

N K SINGH

DIRECTOR

SUPPLEMENTS

HT City

Entertainment everyday!

HT City is a bundle of fun, frolic, entertainment and masala that wakes Delhi up every day from Monday to Saturday. One of the strongest drivers of readership, the daily entertainment supplement enjoys almost universal salience and readership. It is a newspaper that speaks to the world of ‘youth. HT City has redefined lifestyle and entertainment space in newspapers. The enthralling supplement packs a punch with daily dose of Hollywood, Bollywood, Fashion, Relationship, City and Campus. An icing on the cake are the extensive pull-outs which cater to various needs on different days of the week. Monday is all about health and wellness. Tuesday is about Gadgets. Wednesday package contains information on travel. While Thursday is all about motoring. Friday offers weekend guide and Saturday informs the readers about shop and décor

HT Cafe

Your Daily Entertainment Dose

HT Café offers a bouquet of interesting articles, stories and read-throughs. The gamut consists of In-depth coverage on daily Lead story, Gossip (Under Honey Hat), Bollywood (Psst Mortem), Page 3 parties (Party Power), Television (Tele talk), Relationship (Chemistry ), Fashion (Vanity Fair ), Food( Flavors’), Hollywood & Celebrity Scan. Both males and females have strong brand affinity for HT Cafe. The core TARGET GROUP is 16 to 29 years, SEC A, Males and females. CAFÉ PULLOUTS addresses to various different reader palettes. It has contents ranging from Plug & Play, Body & Soul, Cars & Bikes, Away & Beyond, 48 Hours to Fun & Games

There are 32 pages of entertainment package on a Daily basis (Mon-Sat, with 8 pages of pull-outs). On Sunday the numbers of pages are 24 (and there are no separate pull-outs)

Brunch

Your Sunday Menu

One of the biggest readership drivers in the HT stable is Brunch. The readers of HT wake up to Brunch every Sunday morning. It comes in a unique magazine format. It is defined as an offering that caters to everyone from a child to an adult; the supplement has lots to offer. It covers stories spanning across topics like food, fashion, shopping, travel, health and wellness, books & movie reviews, celebrity talk, lifestyle etc. Association of some of the prominent Journalism personalities like Vir Sanghvi gives the supplement a definite boost and edge.This universally appealing brand has the core target group vested amongst Males & Females, 22 to 40 years; SEC A. Brunch comes every Sunday in a unique magazine format

HT Estates

Realty supplement Every Saturday

HT Estates as a supplement partners and corroborates the readers with information that helps them buy or sell their properties. This supplement comes with the newspaper every Saturday. The supplement offers countless options on property buying and selling. Along with that the supplement also enlightens both the buyers and sellers on legal aspects of realty transactions. Specifically for buyers the supplement offers array of information on realty trends, loan rates, etc

Shine Weekly

Career supplement of HT (earlier known as Power Jobs)

Shine Weekly with its unique relationship with Shine.com, is the only print career supplement which offers both online and print recruitment under one umbrella and one brand. This gives candidates and employers the opportunity to effectively reach each other across both platforms. Shine Weekly was re-launched with a brand new look and promise of hundreds of jobs for its readers. It now carries numerous jobs from top companies in the country, along with the best

jobs available on Shine.com, across managerial levels, industries and cities. Shine Weekly also offers valuable information on overall career development, interview tips, HR trends, hot hiring sectors and many more useful career-related topics. Shine Weekly is a must-read for all those on the look-out for the next best career opportunity.

HT Horizons

Wednesday special

HT Horizons offers the much needed guidance and mentorship to the students, which really helps them in the wake of intensifying competition. Horizons is a supplement dedicated to serving the needs of not only student community from 10th to post graduates, but also the parents who are ever entangled in the cobweb of their child future. The supplement is a source of comprehensive info around -

Career options, admission alerts, Campus decisions/policies, scholarships, tech talk, Mock exams, Exam Tips, hostel life a one-stop guide to the students to prepare for their most exciting phase in life.

Splurge

Your Sunday Menu Celebrating Luxury

True to its name, Splurge has become a household name when it comes to celebrating luxury. This weekly glossy supplement covers lifestyle of the Rich and Famous. The magazine unearths

trends around luxury in India. It features information around premium brands not only in India but around the world and equips reader with knowledge of various luxury events and happenings.Splurge cuts across gender and is well appreciated by males and females alike. The core target group for this supplement is 22 to 40 years

HT Live

A peek around the corner is what Live offers to its readers - a supplement that caters to the reader’s quest for local news. This supplement has dedicated 8 editions for 8 zones in Delhi and appears once a week in every zone. The supplement highlights the hits and misses on infrastructural development and lifestyle centered around neighborhoods’. It offers a bag full of interesting local news and local advertising which helps readers get immediate assistance on their requirements.

HT BURDA

HT Burda Media Ltd. is a joint venture between HT Media Ltd., India, and Burda Druck GmbH, Germany. Pioneers in their respective fields, together, both partners bring over 100 years of experience in printing.

Burda Druck GmbH is one of Europe leading media companies, engaged primarily in the business of magazine publishing and commercial printing. As a longtime partner of the Hubert Burda Media publishers and a variety of external publishing and Akzidenzkunden in different industries, Burda Druck GmbH knows first and what it takes. Along with its subsidiary companies, it reaches across the wide spectrum of photography, video, web applications, media, IT workflows, etc. The companycore competency is its digital pre-press. Handling mold manufacturing with great precision, the highly efficient workflow ensures quality.

The joint venture leverages HT Media's world-class expertise in printing and publishing and Burda's large global multimedia operation, combining it with India's unique competitive advantage to offer publishers international printing standards at a cost advantage.

At HT Burda Media Ltd., we believe our values drive us towards our committed goals of expansion, diversification and excellence.

Services Given its lineage, HT Burda Media Ltd. is positioned to provide an array of value-added services to its Domestic and International customers. We, at HT Burda Media Ltd., are aligned towards bringing international quality standards and services to all our customers through timely deliveries at a cost advantage.

The Gravure press has 16 cylinder circumferences that allow for different cut-off sizes. Since Gravure presses can accommodate variations in height and width due to the number of cylinder circumferences available, they are more efficient in paper consumption.

Gravure presses can run a lighter and less expensive paper. Gravure can print on coated and supercalendered paper that is lighter than 39 gsm.

Gravure color is generally deeper and richer than offset. Rotogravure printing and paper gives better opacity.Gravure printing is environment friendly since 90% of the chemical in the vapors form from print is captured back, reprocessed and recycled. The printed paper is also easily recycled for use at paper mills.HT Burda Media Ltd. has already bagged two prestigious orders from OUTIROR, France, and IKEA, Sweden, involving conversion of 15,000 tones of paper in the first year.

INTERNET

Firefly e-Ventures Ltd., a 100% HT Media subsidiary, focusses on creating and building brands and businesses in the Internet media space. Firefly aims to combine HT Media 84-year old legacy as one of India largest and most respected names in the media industry, with the innovation and energy that characterize the Internet space.

Compelling product ideas, creative use of design and intuitive user interface, backed by a knowledgeable sales force and customer service are the hallmarks of Firefly products. With brands like Hindustantimes.com, Livemint.com, Desimartini.com and Shine.com in its portfolio, Firefly promises to be an exciting addition to the HT Media family.

RADIO

Fever 104 FM, owned by HT Media Limited, was formed in technical collaboration with the Virgin group. The company entered the private FM radio market in the four main cities of Delhi, Mumbai, Bangalore and Kolkata with the brand Fever 104 FM. Fever 104 FM is a contemporary hits music station that plays a mix of regional, national and international hits.

HT Events

The primary focus of HT Events is to create IPRs that will grow in size and scale over time - a primary example being the Hindustan Times Leadership Summit. In a short time, HT Events has mounted some large scale events like HT City Delhi Shopping Fest, Fever 104 A. R. Rahman Concert, Miss India Worldwide, HT Polo, HT I Love Delhi and Mint HT Luxury Conference.

HT Marketing Solutions

HT Marketing Solutions has been formed to offer holistic solutions to clients aiming for a complete and effective connect with the target consumers. HT Marketing Solutions builds a powerful and appropriate idea for a brand after which mass media, activation and PR are used to provide an impactful implementation of the core idea.

CAREERS

The diverse culture at HT empowers people to dream, dream big and see those dreams come true. Working with the company is not just about possessing a job but moving up the pyramid of one's goals and ambitions. The company is committed to enhancing the core skills and competencies of its people while also aiding their personal growth and development.

Media is the sunrise sector and is poised for growth. The brand HT Media is a force to reckon with. With a growth rate of 30 per cent, HT Media is the place to avail opportunities and add new dimensions to one's career spectrum. The company believes in a passion for excellence and a commitment to work as a team. From print to mobile; from radio to internet; and from events to strategic partnerships, HT Media has made its presence felt across all channels of media in its quest to become one of the biggest multi-media houses.

The company firmly believes that its employees are its greatest asset. The talent pool at HT is unmatched, offering immense opportunities to learn and develop new skills. Raising one own bar and outperforming one own potential is recognized and rewarded in HT. Star Awards is one such initiative to recognize exceptional performance and reward those who strive for excellence in work.

People with diverse backgrounds and work experiences flourish at HT because they are all united by something unique - and that is the company's strong value system. HT Media's values define and represent its identity. The workplace is filled with enthusiastic people with cutting edge skills. What make them special is a never-say-die attitude and a keenness to excel. Over the years, HT has shaped some famous careers. There are several more who can have their skills honed and careers sharpened because the company is booming with opportunities across various channels of print, radio and internet for people who are motivated, self-driven and have the ambition to excel at work and beyond.

SWOT ANALYSIS:

STRENGTH:

The flagship publication of the Group has editions from Delhi, Lucknow, Patna and

Kolkata, thus, dominating the Northern, Eastern and Central regions of the country.

Its New Delhi edition continues to be the single largest English daily edition in the

country with a circulation of over 9.2 lakhs.

Hindustan Times has set many a standard for its competitors. It is the first smart-age

newspaper in India to evolve into a new international size, sleeker and smarter, which

ensures enhanced ease of reading and convenient handling.

HT has partnership with Global Corporations like WSJ, Virgin, RedMatch, Velti &

Burda.

Highly respected Editorial Talent.

In its endeavor to provide its readers with greater value, it has revamped its existing

supplements and added new ones to its portfolio, offering a daily supplement catering to

specific target audiences.

In a major incentive for the advertisers as well as the readers Hindustan Times has

entered into strategic alliances with The Indian Express, Business Standard, Mid-Day and

Deccan Chronicle. These alliances, along with its strong presence in North India, make it

one of the most formidable media players.

WEAKNESS:

Mumbai edition of Hindustan Times will suck most of the company’s investments and

profitability for the next two years will be adversely affected. The Mumbai edition is

expected to incur losses for a couple of years.

OPPORTUNITY:

Newspapers only reach 35% of the adult population, of which 65% is literate, there is

significant room for growth.

The sheer number of publications has created fierce competition which has kept prices

low which in turn has caused publishers to depend more on advertising revenues.

Circulation could rise by a whopping 14% riding the back of the advertising boom

THREATS:

The Hindustan Times faces immense competition from the established The Times of

India and Indian Express. In addition, other competitors like DNA have entered the market.

Other sources of news & entertainment like TV, radios & Internet are gaining more

popularity.

Over 40 per cent of trees that are logged globally are used to make paper, thus the Green

movement may impose highly negative impact on the company.

THE 7s STRUCTURE of HINDUSTAN TIMES

McKinsey and Company have developed a model know as, "the seven elements of strategic fit,”

or the "7-S's." The model provides a useful framework for analyzing the strategic attributes of

an organization. The underlying concept of the model is that all seven of these variables must

"fit" with one another in order for strategy to be successfully implemented. However, shared

values are the central core of the framework because they are the heart-and soul themes around

which an organization rallies.

1. STRATEGY :

Hindustan Times, one of India’s most respected and leading English dailies, is driven by the

commitment to provide news and information that helps readers enhance and enjoy life.

Hindustan Times has in its portfolio relevant special-interest supplements that cater to a variety

of subjects.

HT strives to be a visionary organization and not an organization with a vision. In their endeavor

to have a shared understanding, alignment and commitment, they have derived their company’s

vision that sets the course and empowers people to take action.

By 2020 HT aims to become the no. 1 Indian Media & Entertainment Company along with

staying True to their Values. They aim to measure their success through market

capitalization.

They endeavor to improve the quality of peoples’ lives by empowering them through

information, entertainment & education.

2. STYLE :

HT is a local business everywhere & they operate be it the country’s geography or across

borders. HT’s people and readers are community leaders, neighbors, friends, partners and family

members who speak local languages; know customs follow issues of social, cultural, political,

national, international governance, reform and partnership. They understand reality, aspiration

and preference. They are the best at what they do and each one makes news bytes.

HT is an organization of people who want to make a difference, inspire others, drive innovation,

deliver stretch and live by our values. This could be across content creation, breaking news

stories, space selling, designing and creating events and marketing solutions, brand building,

managing people, profit centre management, taking IT solutions to the next level, printing &

running plants, procurement etc.

HT is committed to demonstrating the highest standards of journalistic excellence, respect and

passion as we cultivate genuine, trusting relationships and turn them into partnerships.

Given HT’s national footprint, varied channels and diverse backgrounds of people those are the

common elements you’ll find our culture resonating across the company. The unique mix of

youth and experience creates many opportunities for learning and development. Pride, passion

and drive to excel put together makes an HT Media professional.

Some great practices that HT pride in them include:

A Strong Performance Culture

Each employee is responsible for setting SMART objectives and working with his/her

leader for his/her own achievements & development. Mid-year and year-end assessments

ensure continuous focus on performance and improvement.

Reward for Performance

HT Star Awards is their premier quarterly Reward Recognition Program that encourages

a high-performance culture. They celebrate achievements for exceptional value

demonstration as well as extraordinary milestones. The awards ceremony is no less than

the Oscars. People all across the company hook in person or online into the fanfare and

extravaganza making it one of the most watched for events in the Quarter.

Capability Building

HT’s vision is to create a world class learning organization, focused on building people

and careers, through unmatched opportunities for continuous personal and professional

development for employees.

Celebration

Success and challenges all are reasons to come together. From employee days to festivals

to anniversary parties to launches and promos to break out groups and more informal get

- togethers you find it all. You could find people on a treadmill discussing circulation

numbers and in one of the informal cafeterias or coffee lounges the next BIG idea for a

client could be taking birth.

All of these make us uniquely Hindustan Times

3.STRUCTURE: Hindustan times media limited

Chairman and Managing Director >>Group heads>>Non-Executive directors >>

Independent directors >>Senior Managers >>Managers>>Assistant Managers >>Senior Officers

>>Officers>>Trainees

4.SKILLS:

HT thrives for the employees who are talented, dynamic & self driven. people from varied

verticals such as media, FMCG, telecom, automobiles, each of whom add fresh perspective

to the rich experience of media industry stalwarts. Media is the sunrise sector and is poised

for growth. The brand HT Media is a force to reckon with. With a growth rate of 30 per cent,

HT Media is the place to avail opportunities and add new dimensions to one's career

spectrum. The company believes in a passion for excellence and a commitment to work as a

team. From print to mobile; from radio to internet; and from events to strategic partnerships.

The talent pool at HT is unmatched, offering immense opportunities to learn and develop

new skills.

5 SYSTEM:

The diverse culture at HT empowers people to dream, dream big and see those dreams come

true. Working with the company is not just about possessing a job but moving up the pyramid of

one's goals and ambitions. The company is committed to enhancing the core skills and

competencies of its people while also aiding their personal growth and development.

People with diverse backgrounds and work experiences flourish at HT because they are all united

by something unique - and that is the company's strong value system. HT's values define and

represent its identity. The workplace is filled with enthusiastic people with cutting edge skills.

What makes them special is a never-say-die attitude and a keenness to excel. Over the years, HT

has shaped some famous careers. There are several more who can have their skills honed and

careers sharpened because the company is booming with opportunities across various channels of

print, radio and internet for people who are motivated, self-driven and have the ambition to excel

at work and beyond

6 STAFF:

A rich mix of veterans in media and top leaders from non-media sectors, from both India and

abroad, HT’s Management team reflects the company's desire to be the best by leveraging

diverse strengths. The management team comprises people from varied verticals such as media,

FMCG, telecom, automobiles, each of whom add fresh perspective to the rich experience of

media industry stalwarts. This rich talent pool is ably assisted by HT’s Global Think

Tank.                                                                              

The company firmly believes that its employees are its greatest asset. The talent pool at HT is

unmatched, offering immense opportunities to learn and develop new skills. People with diverse

backgrounds and work experiences flourish at HT. Raising one’s own bar and outperforming

one’s own potential is recognized and rewarded in HT. Star Awards is one such initiative to

recognize exceptional performance and reward those who strive for excellence in work.

7. SHARED VALUES:

Organizational values are the foundation stones on which the organization’s image is built. These

help the company realize its organizational goals and in turn transform lives. These values are

intended to infuse an infectious energy, professionalism and a sense of true empowerment to the

workplace. The values personified by HT are:

1. Courage

To encourage the ability that meets opposition with skill, competence and fortitude.

2. Responsibility

Be accountable for results in line with the company’s objectives, strategies and values.

3. Empowerment

Support their people and give them the freedom to perform and to provide their readers with

information to influence their environment.

4. Continuous Self Renewal

Determination to constantly re-examine and re-invent ourselves for further innovation and

creativity.

5. People Centric

People are our greatest asset. We invest in them expect a lot and know that the rest will follow

PORTERs’ 5-FORCE MODEL

The model of the Five Competitive Forces was developed by Michael E. Porter in his book

“Competitive Strategy: Techniques for Analyzing Industries and Competitors” in 1980.

The Porter's 5 Forces tool is a simple but powerful tool for understanding where power lies in a

business situation. This is useful, because it helps to understand both - the strength of an

organization’s current competitive position, and the strength of a position the organization is

looking to move into.

The model includes three forces from 'horizontal' competition: threat of substitute products, the

threat of established rivals, and the threat of new entrants; and two forces from 'vertical'

competition: the bargaining power of suppliers, bargaining power of customers. These forces,

together, help us to analyze everything right from the intensity of competition to the profitability

and attractiveness of an industry.

1. BARGAINING POWER OF BUYERS

a) Importance of Buyers and Size of Each Order :

For, Newspaper Company Vendor is a FIRST customer & Readers are the SECOND customer.

Vendors have fix commission with company so they do not have bargaining power of buyer in

their hand. Readers also do not have a bargaining power. But big organization has bargaining

power in their hand. Such big organization negotiates on the prices and no. of copies when the

media people go for tie-ups with these big organizations.

b) Switching Cost and Price Sensitivity :

The individuals’ does not have bargaining power in their hand but an organization does have,

Vendors also play a major role. If they get good commission from other newspapers then they

are going to deliver those newspapers. Thus the customers are highly price sensitive as their

switching cost is very low.

c) Differentiations of Product :

Every newspaper companies are different from each others, like if we compare Hindustan Times

(HT) & Times of India (TOI) then Hindustan Times is a paper that combines the sophistication

of design with topicality of content. It has an impressive editorial board & good articles of

National Interest whereas Times of India enjoys a widespread appeal more so among the young

generation for its uninhibited & bold approach towards news.

2 .COMPETATIVE RIVALRY AMONG FIRMS

a) Switching Cost :

Switching cost of one English newspaper to another newspaper is very low so people can easily

switch over from one company to another. Eg:- Price of The Hindu and Business Standard

newspapers are around Rs. 3 to 4 whereas the cost of newspapers like “Hindustan Times” &

“The Times of India” is around Rs. 2. Thus the switching cost is very low & consumers can

easily switch over from any newspaper to “Hindustan Times” or for that matter “The Times of

India.”

b) Exit Barrier :

There is a free exit in this industry.

3. THREAT OF SUBSTITUTES

Newspaper are feeling competitive force of the general public turning to cable news channel for late-breaking news and using internet source to get information about sports results, stock quotes & job opportunities.

a) Substitutes Performances :

Substitutes of the newspaper industry are magazines, local area newspapers, T.V., radio as well

as internet because of improvement in technology. People like to give advertisements on internet,

T.V., radio etc as all “new media” or “electronic media” formats deliver the news faster than

printed newspapers. So they are the main threats of newspaper industry.

b) Price Performance Alternatives :

News from internet, T.V. radio etc can be obtained at free of cost or low cost.

c) Buyers Psyche Toward The Product :

Buyers may think like- I do not have time to read newspapers, I am getting same news at

internet, Newspaper just

4. BARGAINING POWER OF SUPPLIER

a) Size of Supplier:

Main supplier of this industry is paper manufacture companies. Most of the newspaper

companies of India are customers of USA paper companies. There are limited companies that

make paper for Newspaper Company, so the rates are not competitive.

b) Importance of Buyer to Supplier :

Every supplier company wants to make close relationship with buyers who are regular customers

of their product. If Newspaper Company is giving large order regularly they will make good

relationship with them and will do less bargaining. Like in case of “Hindustan Times” and The

Economic Times, same paper manufacturing company will do less bargaining with Hindustan

Times” than The Economic Times newspaper because “HT” have more circulation than The

Economic Times newspaper.

c) Extension Of substitute Of Product :

As technology increases day by day it becomes a main threat for newspaper industry. Internet

and mobile are “Consumers Preference Towards newspapers. They are giving tough competition

to newspaper industry by giving information to reader at no cost.

5. THREATS OF NEW ENTRY

If any new firm wants to enter in this market then they need high investment or more capital and

maximum support from advertisers. To achieve economies of scale they need maximum no. of

readers. Domestic player cannot achieve scale of economies very easily because there is not only

tough competition among companies but also a lot of substitutes available in market like radio,

T.V etc.

SWOT ANALYSIS

1. STRENGHT:

Supply creates its own demand

High degree of Market Coverage

Service & Flexibility

Products can be recycled

2. WEEKNESS:

Skilled Labor

Short life span of the product

Circulation

3. OPPORTUNITIES:

Digital Space Technology

Innovation

Growing Mass Media

Value Adding

Online Newspapers

4. THREATS:

Economic downturn

Consumer migration to TV media

Radio

PORTERs’ GENERIC STRATEGIES

Herein Porter has outlined THREE main strategic options open to Organizations that

wish to achieve a sustainable competitive advantage.

1. Cost Leadership :

In case of Media Products, means they should be offered at a price lower than that of

their competitors’ but with as good benefits, or, the unique benefits the media

products offer can over-offset the premium.

2. Differentiation :

Differentiation in media refers to when a media organization provides unique benefits to the

media users through product innovation. This is to increase the probability of the media user

to choose the product. A media organization with a target user loyalty can concentrate more

on how to fully meet the target user’s need rather than on product cost saving.

3. Focus :

Focus strategy is also now as ‘niche’ strategy. The clutter of ads has now spilled out

on the number of channel availability due to which people are spoilt for choice. Thus

Niche channel are the only way to maintain viewer loyalty. Some premium braded

newspaper like THE SUNDAY TIMES is more Niche-oriented.

PROJECT WORK

I was working in the special initiative department of Hindustan times where we have to do something new or innovative. I was working under vandana tiwari she is special initiative team delhi head.

Firstly we plan to work on kids guide because schools summer vacations were coming that time. What we planned that we have to do something for school students. Firstly we did some research work related student like what they prefer in summer vacations.

So after two days we came out with lots of option

MUSIC SPORTS DRAWING ANY LANGUAGE SPEAKING COURSE COMPUTER CLASSES WORKING WITH NGO ACTING CLASSES DANCING CLASSES SHOPPING HANG OUT PLACES

SO we decided to come out with a subscription magazine in which we can cover all the major players of these activities. Our main aim was space selling and to release a magazine that would be beneficial for parents for their children in summer vacations.

So we decided the size of the magazine and which paper we are using

FINISH SIZE :W-203MM

:H-259mm

BLEED SIZE : W-208mm :

:H-270mm

NON BLEED :W-193mm

:H-249mm

DOUBLE SPREAD BLEED :W-416mm

:H-270mm

DOUBLE SPREAD NON-BLEED :W-396mm

:H-249mmThat is the size of the magazine and we were using gsm paper that is a glossy paper and one of the best paper available in our press.

After that we decided the price per square cms and this price varies from page to page.And we had another price for front and back page.We had team of three people we divided our work into three parts. Our duty was to approach clients and convince them that is a good offer for your institute. So we prepared a presentation or some main point that we had to tell our clients.

I had to cover shopping places for kids in summer vacations. My seniors gave me list SHOOPERS STOP GLOBUS CROSSWORD LILLIPUT GINNY AND JONNY TITANS LIBERTY FUN AND FOOD APNA GHAR WATER PARK SPLASH ICE CREAM PARLOUR RESTAURANTS

ADVENTURE ISLAND BLUE O NATIONAL GANDHI MUSEUM DOLLS MUSEUM KINGDOM OF DREAMS

I had cover all these place and generate revenue that was my main aim. I made a presentation where I covered only main points

Hindustan times is the delhi and NCR no1 newspaper Total 8.5 lakhs copies circulate everyday 22 lakhs readers in delhi and NCR region This special initiative taken by Hindustan times We covered all the best places for kids in summer vacations This is in the booklet form Shelf life of booklet is more than the newspaper The cost of this advertisement is much cheaper then main newspaper The cost of this booklet is Rs 100 It will be available in every local bookshop In this magazine we have free coupons for kids We already did this type of magazine last year and that was huge success.

My first experience was when I went to FUN AND FOOD VILLAGE that is one of the most famous amusement parks in gurgaon. I explained everything to their marketing head that time he was quiet impressed with that idea but later on he said that advertisement is expensive and they do not have so much budget then I asked them if you are not able to give me advertisement so can you give me free coupons to our readers it would be beneficial for you also. That time he told me he will think about that offer.

SHOPPERS STOP

That time they were coming out with new kids collection so they had a good budget to promote their new collection. So I tried to met marketing head but some how I couldn’t able to meet their marketing head because he was busy with some work. So I met marketing executives I explained them everything but they always says that he don’t have power to give you advertisement.

LILLIPUT

That was my first advertisement but for that I had to visit 3 or 4 times at their office. I explained them all the basic points of our magazine. Firstly they said they were not interesting in it so I gave them various offers then after they said the price is very high then I found that they are really interested in giving us advertisement so after that my seniors talked to them so they are ready to give us full page advertisement for their summer collection.

They have 275 exclusive stores and over 400 shop ‘n’ shops in large MBOs across 153 cities.

Their main line of advertisement was

“AT LILLIPUT, WE KNOW WHAT BEST SUITS HIM. SO WE HAVE FINELY DESIGNED OUR GARMENTS AROUND HIM. BRING HIM TO LILLIPUT AND SEE HIS EVERY DESIRE TURN INTO REALITY”.

KAHKASHAR AFRIN

LILLIPUT KIDE WEARS

A-211, Okhla Industrial Estate Phase I

 Delhi – 110020

BLUE O

That was my great experience most famous club for sports in gurgaon. I explained everything to their marketing head that time he was quiet impressed with that idea but later on he said that advertisement is expensive and they do not have so much budget then I asked them if you are not able to give me advertisement so can you give me free coupons to our readers it would be beneficial for you also. That time he told me he will think about that offer.

CROSSWORD

This is one of the most famous store is delhi it covers large varieties for kids. We were expecting that they definitely will give us advertisement but because of some reason we couldn’t get it but main problem behind that failure was it is already a big brand in delhi they do not need this type of magazine for publicity.

LIBERTY

That was my second advertisement but for that basically I got that advertisement through agency MONTAGE ADVERTISING I had to visit 5 or 6 times at their office. I explained them all the basic points of our magazine. Firstly they said they were not interesting in it so I gave them various offers then after they said the price is very high then I found that they are really interested in giving us advertisement so after that my seniors talked to them so they are ready to give us full page advertisement for their summer collection.

Spring summer

“A feeling called liberty come express yourself”

SURESH

MONTAGE ADVERTISING

2ND FLOOR CHANDERA HOUSE

DOCTOR LANE

NEW DELHI 110001

ICE CREAM PARLOURS

I visited many ice cream parlors and I faced similar kind of problem with these ice cream parlors was budget issue. We tried to offer them half page add also but somehow we couldn’t get any ice cream parlor or any food chain.

TITAN

That was our big achievement because they gave us 2 page advertisement. I had to visit 2 or 3 times at their office. I explained them all the basic points of our magazine. Firstly they said they were not interesting in it so I gave them various offers then after they said the price is very high then I found that they are really interested in giving us advertisement so after that my seniors talked to them so they are ready to give us full page advertisement for their summer collection and new kids collection. They were come out with very low price range watched Rs 350 onwards.

GEETU

Titan Industries Limited,

2 A, Old Ishwar Nagar,

Main Mathura Road, 

NEW DELHI 110044

We tried other stores also but we didn’t get their adds but at the end we were able to fulfill our target then we released our magazine with 100 free coupons and almost all the information of summers camp and other advertisement also like

DLF PRAMERICA

SUDHISH GOPAL

Building 9B, DLF PRAMERICA

Cyber City, DLF City Phase-III, 

Gurgaon – 122002

HARPER COLLINS

Lipika

 Harper Collins

A-53, Sector-57,

NOIDA -201301

GANGA R RAM HOSPITAL MARG

DEEPAK GULANI

SRI GANGA RAM HOSPITAL MARG,

RAJINDER NAGAR

NEW DELHI-110060

NITA MEHTA COOKERY

ANURAG

NITA MEHTA COOKERY

3A/3 Asaf Ali Road

New Delhi – 110002

It was available in all majors and local book store. And it was huge success in delhi & NCR we were able to sell 20,000 copies. That was a big achievement for us.

SECOND PROJECT

HOSPITAL AND MEDICAL SERVICES

This is our second project where we have to cover all well known hospitals of DELHI AND NCR region. This was our second edition of magazine last year response was amazing we covered almost all big hospitals. Except hospitals we also covered medical labs and health insurance company.

Our strategy was to cover all the top hospitals. We prepared a presentation for that

Hindustan times is the delhi and NCR no1 newspaper Total 8.5 lakhs copies circulate everyday 22 lakhs readers in delhi and NCR region This special initiative taken by Hindustan times We covered all the best places for kids in summer vacations This is in the booklet form Shelf life of booklet is more than the newspaper The cost of this advertisement is much cheaper then main newspaper It will be available in every local bookshop In this magazine we have discount coupons for medical labs We already did this type of magazine last year and that was huge success. It is circulate with our newspaper to our every reader at free of cost. We covered all the top hospital of delhi nd ncr region. We have our design team who can prepared your profile.

Now we divided our project in three parts we had around 400 hospitals. And we also decided the size of the booklet.

FINISH SIZE :W-203MM

:H-259mm

BLEED SIZE : W-208mm :

:H-270mm

NON BLEED :W-193mm

:H-249mm

DOUBLE SPREAD BLEED :W-416mm

:H-270mm

DOUBLE SPREAD NON-BLEED :W-396mm

:H-249mm

We increased the size of this booklet as compare to last year and we are using better paper also.

We are giving better offer this year like we are offering half page add.

Amar Leela Hospital Pvt. Ltd Sehdev

Anand Hospital Arjun Hospital dr jaffer Astha Medical Centre shakuntala shukla

B.K. Sharma Hospital dr bk Sharma 2414847

B.S. Ambedkar Hospital dr kuldeep Bansal Hospital & Research Centre Pvt. Ltd. anil banga BEHL Hospital Neeta

Bhagat Hospital dr chandra mohan bhagat or shammy

28525502, 9811279079

Bhagat Hospital Multispeciality Centre same as above Bhagwati Hospital dr Sharma Bhardwaj Hospital dr bhardwaj Bhatia Hospital dr Bhatia Chaudhary Hospital dr modi Citizen Hospital kushan jindal Dayal Hospital rama kant Deepak Memorial Hospital Delhi Heart Hospital ashwin baweja Sant Parmananda Hospital dr d.k aggarwal, ashok mathur Sewa Eye Bank Faridabad City Hospital Amrit G.B. Pant Hospital G.M. Modi Hospital Garg Hospital dr sanjay garg Gopal Nursing Home & Eye Hospital anshul gupta Goyal Hospital & Urology Centre anil goyal Hans Charitable Hospital dr asha Healing Touch Hospital dr amarjit juneja singh Hemraj Jain Hospital & Maternity Home Holy Angels Hospital Nisha Holy Family Hospital Fr.arthur pinto Humble Clinic dr an ansari J.M.S. Batra Hospital dr batra Janki Hospital jn garg Jankidas Kapur Memorial Hospital Jasrotia Hospital dr tara Jeevan Anmol Hospital dr neera Jeewan Jyoti Hospital Jeewan Nursing Home Jivodaya Hospital dr sushmita Kalawati Saran Hospital Kalra Hospital & SRCNC

Kamlesh Medical Centre atul thappar Kapoor Medical Centre ashwin Karuna Sindhu Hospital Kesar Hospital dr ayush gupta Kukreja Hospital & Heart Centre L.D. Chawla Memorial Health Hospital dr chawla Lifeline Hospital Lions Kidney Hospital & Urology Research

Institute LNJP Hospital Maharaja Agrasein Hospital Majeedla Hospital dr M.S kapoor Malik Hospital Malik Manav Medical Hospital dr v.k aggarwal Mata Chanan Devi Hospital dr g.s kochar Mohan Nursing Home & Hospital dr josna mohan Narang Hospital dr ps narang Navjeevan Hospital nk verma Nazar Kanwar Surana Hospital New Delhi Tuberculosis Centre Nijhara Hospital GAURAV Orthonova Hospital DR PS JILL Patel Hospital Popli Nursing Home AMIT Prakash Hospital SANJAY Prayag Hospital & Research Pvt. Ltd. DHARMINDER Pushpanjali Medical Centre Rockland Hospital dr rs chatterjee Roshan Lal Hospital Pvt. Ltd. Javed Sanjay Gandhi Memorial Hospital Sanjeevan Medical Research Centre Pvt.

Ltd. Sanjivani Medical Centre Sant Kiran Das Hospital Sant Parmanand Hospital dr dk aggarwal Santom Hospital dr santosh Santulan Specialised Nursing Home dr hasuni Sanwari Bai Surgical Centre Sarthak Medical Centre dr rastogi Sarvodaya Hospital Shankar Hospital Shankar Medicare Centre Shivali Medical Centre dr sawran choudhary

Shobha Dayal's Medical Centre Shree Hospital dr surrender Shubham Hospital dr n.k aggarwal Sitaram Bhartia Institute of Science &

Research dr jain South Point Hospital dr ajit gaba Sukhda Hospital Sukhmani Hospital dr balbir singh gandhi Sumitra Hospital v,k gupta Sunder Lal Jain Hospital Mithul Sunflag Hospital & Research Centre Sunil Hospital dr ajeet Surbhi Hospital dr sunil Swami Dayanand Hospital Swami Vivekananda Hospital dr m.n gupta Swastik Medical Hospital dr ashwini kapoor Taneja Hospital Vallabh Hospital dr n.k arora Vardaan Hospital dr rajiv Vasant Lok Hospital Vermani Hospital dr h. virmani Vinayak Hospital dr n.k.grover Westend Hospital

These are the hospitals which I had to cover. Our main aim was to get 32 hospital profiles

Firstly we started with AIIMS this is India’s best hospital. I got appointment of aims director after 2 visits. I explained him everything that our newspaper is no 1 in Delhi and ncr region, the shelf life of booklet is more than the newspaper and what we have seen people used to carry that booklet whenever they visits any hospital. This is our second edition last year we covered all type of hospitals big and small. We gave the example of 1 small hospital handa nursing that was small hospital but it becomes a very large hospital they are providing almost all type of facilities.

INDRAPRASTHA APOLLO HOSPITAL

This is also one of the largest player in health care industry in India and it’s very hard to convince them because they already very famous in Delhi so they didn’t need any type of publicity but somehow we were able to convince them and they agreed to give us add.

Our main plan is someone has to work on main sponsor for our magazine. We had different add rate for different pages. So we had different plan for different hospitals. So we decided how to approach large, middle and small hospitals

PLAN FOR SMALL HOSPITAS

Main point for small hospitals

We are covering all well known hospitals of Delhi. It is much cheaper than the main newspaper. Hindustan times is the delhi and NCR no1 newspaper Total 8.5 lakhs copies circulate everyday 22 lakhs readers in delhi and NCR region This special initiative taken by Hindustan times We covered all the best places for kids in summer vacations This is in the booklet form Shelf life of booklet is more than the newspaper The cost of this advertisement is much cheaper then main newspaper It will be available in every local bookshop In this magazine we have discount coupons for medical labs We already did this type of magazine last year and that was huge success.

LARGE HOSPITALSThey already a big name in the market so it’s hard to convince them so we had to give special offers.And we had to collect certain information from hospitals like:

HOSPITAL DETAILS OR MATERIAL PICTURES ( HOSPITAL OR ANY DOCTOR) (JPEG FORMAT) 50-100 WORDS ABOUT HOSPITAL NO OF BEDS/ROOMS EMERGENCY NUMBER FACILITIES SURGERIES DIAGNOSTIC SEVICES CLINICAL SERVICES OTHER SERVICES SPECIALTY CLINICS CONSULTANTS ON CALL OPD FACILITIES & TIMING VISITING HOURS INSURANCE SCHEMES RECOGNIZED 24 HR CHEMIST BLOOD BANK FACILITY ATM YES OR NO

FOOD COURTS YES OR NO PARKING YES OR NO CONTACT NUMBER

These are the basic details which we had to collect from the hospital. At the end we were able to achieve our target. So this year we come out with better quality and bigger size. Max BUPPA was the our main sponsor and ganga ram took our back page.This year hospitals which we covered are:-

GANGA RAM APOLLO AIIMS AIMS KATHURIA DIGC HANDA NURSING HOME ESCORTS PUSPANJALI ACTION BALAJI MOHAN EYE JAIPUR GOLDEN RAJIV GANDHI CANCER HOSPITAL METRO MAX BUPA SAROJ BHAGWATI SUNDER LAL JAIN HOSPITAL MEDINTA CRADLE CENTRE FOR SIGHT NATIONAL HEART INSTITUTE KAILASH HOSPITAL SATYAM COSMO

LEARNING

That was my first experience in corporate world. There I interacted with many people and I learn many things. Firstly I saw the culture of the organization where every have to report their seniors basically my department was space selling so I had to stay outside the office where I

saw how to use ethical value in selling its hard to convince customer without giving any wrong information but if you don’t lie the end result would be good and that is our main aim.

I learn how to apply those concepts which we see in our books and it’s very hard to implement those things in real life. There I understand the role of HR what I have seen their that they not only do recruiting, training work etc they work for employees satisfaction like in our office they provide different coffee machine but they put same powder in every machine and what employees feel that they have three types of coffee machine.

Our office has two branches one in delhi and other in gurgaon I used to sit at both of these office and in both this office they follow the hierarchy culture where I had to report my manager and my manager had to report his manager. I learn how they decide the price of their space in newspaper and in other magazine.

In our company they used all those things which we learn in HR and ORGANIZATIONAL BEHAVIOUR. That was an amazing experience at the end of the training I realized what is my strength and weakness and I hope in future ill able to work on it.