Hindustan Furnitures Ltd.,

8/14/2019 Hindustan Furnitures Ltd.,

1/19

Furnitures Ltd.,

Winning by value adding.

Hindustan

Sudheer. T


2/19

Executive summary

General Company description

Marketing plan

Products and services

Operation plan

Management and Organization

Personal Financial Statement

Startup expenses and Capitalization

Synopsis


3/19

Executive summaryHindustan furniture Ltd is basically into readers friendly Chair

which has its uniqueness in serving potential customers. Mainly theChairs are produced by ancillary units where in the cost of

production of product is feasible to quote the price for the product.

Mainly according to segmentation we are focusing on elders

and youths.

Our management consist of Top level, Middle level and Lower

level Management.

Our Business has uniqueness in its features, initially we are

entering into only two segments and we are planning to expand our

business into other segments.


4/19

General Company description

Hindustan furniture Ltd company basically into

manufacturing and outsourcing of a unique product is a

Bibliochaise, we are tapping a market where we have ample

opportunity enter into a new segment of market. Competitors are

very less in number because our product is new to the market.

Head office Branch office

Hindustan furniture Ltd,. Hindustan furniture Ltd.Flat no 13/3, 2nd main, J.P. Nagur road,

6th cross, venkatapura, Jayanagur 4th Block,

Koramangala, Bangalore. Bangalore.


5/19

Marketing plan

Some facts about our market

We are mainly concentrating on elders and youth.

Presently this type of reading and writing chairs are not available in

the market so we can expect huge amount of demand.

We have many opportunities to grow in the market, eg- by entering into

kids

chairs business.

Features

Good reading instrument which allows user to sit comfortably

for reading.

It looks like a small library by placing books in the attached rakes

to the chair.


6/19

Customers

Our product itself clearly indicating that it is mainly for reading

purpose so all books readers we considered as our customers.

Classification of our Customers

Age Location

18 to 30 years Urban areas

31- 60 Urban areas


7/19

Competition

Our product is new to the furniture market so we expecting

we dont have any competitors in the initial stage.

Strategy

Providing good quality products and services to the

customers so as to attract more and more customers through our

clients

Promotion

Home delivery

Cleaning once in 6 months for 2 years.


8/19

Pricing

Marketing price of our product is penetration price, so our current

market price is Rs. 2499 /- only.

Distribution channels

Through retail outlets

Direct Marketing ( Mail order, Phone order)


9/19

What are our intentions?

Launch and market a completely unseen-before beverage product, in

order to achieve the following:

Create strong consumer

awareness Bibliochaise

through the 4 Ps

Become the market

leader in the furnituresegment

Re-affirm the

companys title of

market leader in

product innovation andsuccessful product

launches.

3MARKETING OBJECTIVES


10/19

Segmentation Variables & Breakdowns

Geographic: urban Ares

Demographic: Above 18 years

Psychographic: Brand conscious;

Behavioral :

Benefit sought

Quality/Affordable price

Usage rate

All the time


11/19

Products and services

The Bibliochaise is book storage with a difference. With the

Bibliochaise, you can pick off your books right from where you are

seated. Because this chair-cum-library is designed to hold 5 linear

meters of books and a book- over as well.

Services provided

Home delivery

Cleaning once in 6 months for 2 years

providing 2 inspirational books


12/19

Operational plan

We are basically into manufacturing & outsourcing of our

products.

Production

We manufacture cushions and outsource carpentry works for cost

reduction.

Quality control

Detailed Inspection of each and every finished product before

sending to the market. By using this method we can possible to control

defected products.

Product development

Initially we are producing only one product, after succeeding

in the market we are planning to produce products on the basis of

customer requirements.


13/19

Location

we produce only cushions remaining work is outsourced so

we required a place which is very near to the market for assemblingand delivering products.

Inventory

we are keeping raw materials like cotton & cloth as a inventory

because we are purchasing cotton directly from farmers.

Suppliers

Cotton - Formers

Cloth - wholesale market


14/19

Management & organization

In our company we have 5 directors they are specialized

personals in various areas, on the basis of their educational background

they are handling various departmental in the organization.

Required no of human recourse

Initially-

Management unit = 10

Retail sector = 6

Customer care executives = 2

Logistics = 2

Others = 4 Contd


15/19

Personal & Advisory support

Board of directors = 5

Accountant = 1

Mentors And key advisors = 1


16/19

Personal financial statement

Total amount of capital = 30,00,000/-

Owners contribution = 15,00,000/-

Loans & borrowings = 15,00,000/-

Name of the

director

Contribution Personal assets

Prathibha 3,00,000/- 30,000/-

Priyanka 3,00,000/- Nil

Rajani 3,00,000/- 40,000/-

Manjunath 3,00,000/- Nil

Sudheer 3,00,000/- 10,000/-

Note: Amount of personal assets included in contribution


17/19

Startup expenses

Particulars Amount

Advertisement

Manufacturing cost

Logistics

Patent, Registration fees

Market survey

Retail Outlets

Machineries

Total

1,00,000 /-

80,000 /-

2,00,000 /-

30,000 /-

20,000 /-

3,50,000 /-

60,000 /-

8,40,000/-


18/19

Thank u


19/19

Hindustan Furnitures Ltd.,

Documents

Transcript of Hindustan Furnitures Ltd.,