HIMYM Transmedia Playbook

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Transcript of HIMYM Transmedia Playbook

  • 1. Introduction:What?

2. Transmedia:One story over multiplemedia where each makes aunique contribution. 3. Chapter One:Easter Eggs & EntryPoints 4. How I Met Your Mother ispioneering the extendingtransmedia punch line.~Andrea Phillips 5. The Fake Websites1. Make a hilarious joke in the TV show.2. Make full websites in real life relating to the joke.3. Reference the joke/websites in future episodes.4. Your audience will fall in love with you more. 6. One wonders how many newpeople gave How I Met YourMother a chance after theRobin Sparkles Lets Go ToThe Mall video.~Andrea Phillips 7. The Viral Videos1. Show a hilarious video (or part of) in the TV show.2. Publish the full video online, in a real setting.3. The powers of the Internet make it spread/go viral.4. Your audience old and new! will fall in love withyou more. 8. Each bit of the larger whole []makes a contribution to the viewersdiscovery of the story universe, and eachpiece is an entry point by which theconsumer can uniquely discover again abit of the story world.~R. Eric Lieb 9. The Continuity Issue1. What happens to the experience when content is takendown?2. What happens if expectations are set and not met? 10. Chapter Two:Phase Two 11. By channelling the voice of eachfan, Story has cultivated acommunity for WGN America thatsgreater than the sum of its partsand perfectly in line with the fanaticTV viewers it serves.~Story Worldwide 12. The New Partner:Story Worldwide1. Create a Facebook page, Twitter account andYouTube channel2. Activate Superfans3. Discussion goes wild4. Fans tune-in during broadcasts 13. 1. Transmedia that is made to last2. Transmedia which is more aware that people will beaccessing the information after the fact3. Transmedia that aims to engage the fan over a longperiod of time4. Transmedia to generate discussionThe New Partner:Story Worldwide 14. It is hard to make different artforms work together in an elegantway, and I love that both digitaland traditional media can worktogether.~Christy Dena 15. Barney s Blog1. Have a TV show2. Expand its story world on digital platforms3. Delve into character (?)4. Delight your fans so that they want to explore multipleplatforms 16. A transmedia project should bedesigned from the beginning as such,rather than having the transmediacomponent tacked on late in thedevelopment process.~Peter von Stackelberg 17. Making Transmedia1. Transmedia should be transmedia from the beginning2. Transmedia needs to be more than marketing3. Transmedia needs to offer new information on its otherplatforms 18. Online generated content doesntinteract with the TV programme, oraffect it in any way. They are twoseparate parts.~Tess WallisConclusion 19. References http://www.thewrap.com/media/column-post/r-eric-lieb-explains-transmedia-thegrilltribeca-2011-video-26781 http://henryjenkins.org/2012/11/creating-transmedia-an-interview-with-andrea-phillips-part-two.html http://knowledge.wharton.upenn.edu/article.cfm?articleid=3039 http://how-i-met-your-mother.wikia.com/wiki/How_I_Met_Your_Mother_Wiki http://transmediadigest.com/2012/08/13/story-story-story-the-heart-soul-of-transmedia/ http://article.wn.com/view/2013/03/28/WGN_America_s_How_I_Met_Your_Mother_Facebook_Campaign_Nomina/#/video-details http://www.storyworldwide.com/wgna-award/ http://www.cbs.com/shows/how_i_met_your_mother/barneys_blog/66418/ http://transmedia.ca/2012/10/dr-christy-dena-interview/