The future

I N T R O

• 0 - this intro...• 1 - Attitude• 2 - Darwin & the two big ones...• 3 - Four trends, for real• 4 - Five actionpoints for businesses• 5 - Directions of the web• 6 - and now?

The Chapters

I N T R O

O U R M I SSIO N

Help businesses make money tomorrow

I N T R O

conversation, please

Chapter oneattitude

T H E A T T I TU D E

Millions of misconceptions• About meatspace vs cyberspace• About ”learning” vs ”doing”• About young vs old• About that it might be to late?

• The second mouse gets the cheese - there is hope;)

T H E TO PIC

”Predicting the next 5,000 days of the web”

M A KE M E N T A L N OT E

Watch every movie on ted.com

T H E V I SIO N

”One machine”

T H E V I SIO N

1 HB (Human brain)• 1,5 billion PC• 3 billion cellphones• 30 million servers• 60 trillion links

T H E V I SIO N

6 billion ”one machine”

T H E P RO B L E M

The only thing we know for sure about the

future is that we will be

wrong!

H I STO R Y

” I’m old enough to know a lot of things from life experience.

I know that newspapers is where you get your political news and how you look for a job. I know that music comes from stores. I know that complicated things like software and encyclopedia have to be created by professionals.

And in the last 15 years, I’ve had to unlearn every one of those things and a million other because they stopped being true.”

M A KE M E N T A L N OT E

Clay Shirky : ”Here comes everybody”

O K , T H E F UTU R E

Chapter twoDarwin & the two big ones

S P E E D

Darwins law

S P E E D O F C H A N G E

It is not the strongest of thespecies that survivenor the most intelligentbut the one most responsive tochange

A N D T H E M A G N I TU D E

300 services / day

T H E BIG T W O

Google: ”all the information”Facebook: ”all the people”

M A KE M E N T A L N OT E

don't buy reports

A N OT E

Chapter threefour trends, for real

FO U R T R E N D S , FO R R E A L

Four things• You are your identity• You are your network• You are internet• You don't care. Kind of.

1 . I D E N T I T Y

1 . I D E N T I T Y

1 . I D E N T I T Y

1 . I D E N T I T Y

1 . I D E N T I T Y

real soon

2 . N E T W O R K

the blogosphere

2 . N E T W O R K

... it's people

2 . N E T W O R K

and always has been...

2 . N E T W O R K

social knots

2 . N E T W O R K

3 . Y O U A R E I N T E R N E T

Sharing is caring

3 . Y O U A R E I N T E R N E T

3 . Y O U A R E I N T E R N E T

Transparency vs. integrity

3 . Y O U A R E I N T E R N E T

Ur Resumé 14/4 2009

3 . Y O U A R E I N T E R N E T

then...

3 . Y O U A R E I N T E R N E T

3 . D U Ä R I N T E R N E T

Y A Y ! A H O C KE Y ST IC K

0

3750

7500

11250

15000

2002 2003 2004 2005 2006 2007 2008

4 . Y O U D O N ' T C A R E

The geeks don't rule

4 . Y O U D O N ' T C A R E

A new solution to an old problem?

4 . Y O U D O N ' T C A R E

”One machine”

4 . Y O U D O N ' T C A R E

Ubiqutuous

4 . Y O U D O N ' T C A R E

A new look at knowledge

4 . Y O U D O N ' T C A R E

It all comes together

4 . Y O U D O N ' T C A R E

It's a new way

4 . Y O U D O N ' T C A R E

and we really don't care

4 . Y O U D O N ' T C A R E

4 . Y O U D O N ' T C A R E

like electricity in the wall or water in the tap

CO N C LU SIO N

4 abstract & 2 direct• You are your identity• You are your network• You are internet• You don't care. Kind of.• Close eyes on Google och Facebook• Speed and adaptability is a MAJOR issue

(know your Darwin)

Chapter fourfive actionpoints for businesses

N OT E S TO M E DI A

H A R D F A C TS

50%

55%

60%

65%

70%

75%

80%

1990

1992

1994

1996

1998

2000

2002

2004

2006

N OT E S TO M E DI A

Five action points• Conversation matters• Size matters• Pure players matters• Grey matter matters

N OT E S TO M E DI A

Content isn't king,conversation is

Content is just the stuff we talk about

N OT E S TO M E DI A

conversation pieces - as always

N OT E S TO M E DI A

Five action points• Conversation matters• Size matters• Pure players matters• Grey matter matters

N OT E S TO M E DI A

N OT E S TO M E DI A

N OT E S TO M E DI A

size matters

N OT E S TO M E DI A

Five action points• Conversation matters• Size matters• Pure players matters• Grey matter matters

N OT E S TO M E DI A

Hubert Burda:”The problem is that we don't understand that software is what is most important. People think that a website with 40 editors is better than 20 editors. And then Google comes and take over the world with an algorithm. Nobody in my business vicinity has written an interesting algorithm.

Google is not too powerful, Google is opening new markets for us. We have to be creative everyday to build our brands for meeting the new markets that Google bring us”

N OT E S TO M E DI A

Google says• initially ignore

• bandwith• cpu• storage

• monetization• fokus on the user - and the rest will follow

N OT E S TO M E DI A

”What would google do”

N OT E S TO M E DI A

and what would facebook do

N OT E S TO M E DI A

Five action points• Conversation matters• Size matters• Pure players matters• Grey matter matters

N OT E S TO M E DI A

Gray matter matters

N OT E S TO M E DI A

Five action points• Conversation matters• Size matters• Pure players matters• Grey matter matters

• Walk the talk

Chapter fivedirections of the web

S E M A N T IC

structured data and linkability

R E A LT I M E

from relevans to realtime

A U G M E N T E D

just add reality

CO L L A B O R A T I V E

to get there spells together

U BIQ U I TO U S

like electricity in the wall or water in the tap

Chapter sixand now what?

A N D N O W ?

Start doing• Walk the talk [sic]• Live the media• It IS personal (but maybe not private)• Never again say: ”where do people find the

time for that? • Have ”playdays” - it's supposed to be fun

A N D N O W ?

The full monty• Don't say ”I use youtube”

• Say ”I'm on youtube”• Don't say ”I read blogs”

• Say ”I blog”• Don't say: ”I'm on twitter”

• Say ”I tweet”• Confusing? Listen to peeps

F I N A L W O R D S

Remember: in this new world we are all students - all the time.

It's not a tool to be mastered - it's a life to be lived.

M A KE M E N T A L N OT E

http://mindpark.sehttp://jardenberg.se

@jockejardenberg@googlewave.com

joakim@jardenberg.com+46 735 18770