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    ABSTRACT

    Sunburn is a popular term applied to the marked erythema and pain that

    commonly follows injudicious sun exposure. Sunburn is a delayed ultraviolet B-

    induced erythema caused by an increase in blood flow to the affected skin that

    begins about 4 hours and peaks between 8-24 hours following exposure. The

    underlying cause of this vascular reaction is direct and indirect damage to

    specific cellular targets from photochemical reactions and the generation of

    reactive oxygen species. Damage to DNA, and the activation of several

    inflammatory pathways, particularly involving prostaglandins are thought to

    trigger this reaction, ultimately leading to vasodialation and edema. Biologic

    response modifiers released by both keratinocytes and lymphocytes also play a

    role. The development of erythema therefore implies that enough UV damage

    has occurred and that inflammatory pathways have been activated. Erythema is

    probably best thought of as a total failure of sun protection, and is a marker for

    severe UV damage.

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    This study was planned to evaluate the efficacy and safety of Sun Screen Lotion

    in providing protection against sunburns and in prevention of skin tanning effect.

    Seven volunteers were selected from the list of volunteers and all the 7

    volunteers were included in the study. All volunteers were subjected to 40

    minutes sun exposure following application of study lotions. Each volunteer

    applied 100 ml of study lotion to their forearm with the use of the rubber sheet as

    regulator. For universal spread of lotion, 5 standardized circular hand movements

    were used. All the volunteers were examined at 10, 20, 30 and 40 minutes.

    The study was conducted on two consecutive days by exposing the skin for 1

    hour between 11.45 a.m. to 12.45 p.m. On both days, Sun Screen Screen was

    comparable to control lotion in terms of redness, tanning, sunburn and skin

    lightening effects after 10, 20, 30 and 40 minutes. Skin lightening effect persisted

    longer (3 hours) with study lotion and both the lotions were comparable in terms

    of prevention of tanning and skin lightening effect during the sun exposure time.

    No adverse effects (inflammatory and allergic reactions) were reported or

    observed during the study.

    From the study results it can be concluded that, Sun Screen Lotion is effective in

    providing protection against sunburns and in prevention of skin tanning effect and

    is safe for long-term usage.

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    INDEX

    CHAPTER TABLE OF CONTENTS

    Chapter I: Introduction

    Chapter - II: Research Methodology

    Objectives of study.

    Population.

    Sample.

    Questionnaire

    Tools & Technique of Data Analysis.

    Chapter III: Analysis & Interpretation of Data.

    ChapterIV: Finding

    .Chapter V: Suggestions.

    QUESTIONNAIRE

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    Chapter I

    INTRODUCTION

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    INTRODUCTION

    Skin is made up of very specific cells and tissues and in the subcutaneous layer

    of skin the blood vessels branch infinitely into the dermis to supply the sweat

    glands, hair follicles, sebaceous glands and erector muscles with blood. Dermis

    contains capillaries, which take care of the nutritional needs of the cells in the

    dermis, and they also help the skin perform an important cooling function. The

    epidermis has no direct blood supply, instead is supported and fed by the dermis.

    Dermis contains several different types of nerve endings: heat-sensitive, cold-

    sensitive, pressure-sensitive, itch-sensitive and pain-sensitive. Epidermis

    contains one inner layer is called the malpighian layer, which creates the dead

    cells and is in direct contact with the dermis, which feeds and supports it and isthe malpighian layer which gets affected during sun tanning.

    The malpighian layer has a basal layer, a spinous layer, a granular layer, and an

    outer stratum corneum. The cells in stratum corneum are filled with a protein

    called keratin. Keratin is a very interesting protein because it is tough - horns,

    hair, hoofs, fingernails and feathers all gain their strength from keratin. In the

    basal cells in the malpighian layer is another type of cell called a melanocyte,

    which produces melanin, which is a pigment that is the source of tanning. The

    appearance of the skin is partly due to the reddish pigment in the blood of the

    superficial vessels and it is determined by melanin, a pigment manufactured by

    the dendritic cells called melanocytes, found among the basal cells of the

    epidermis. Their numbers in any one region of the body, which ranges from about

    1,000 to more than 2,000 per square millimeter are roughly the same within and

    between races; the blondest whites have as many as the darkest blacks. Color

    differences are due solely to the amount of melanin produced and the nature of

    the pigment granules. When the skin becomes tanned on exposure to sunlight,

    the melanocytes do not increase in number, they only became more active. Not

    only do melanocytes produce a tan, they are also responsible for the form of

    cancer called melanoma. Melanoma is caused by UV radiation damage to

    melanocytes. Repeated exposure to UV can cause cancerous mutations.

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    Sunlight has three forms: infrared (heat/invisible), visible light and ultraviolet.

    Ultraviolet light is classified into three categories: UVA (315 to 400 nm), also

    known as black light, which causes tanning, UVB (280 to 315 nm), which causes

    damage in the form of sunburn and UVC (100 to 280 nm), which is filtered out by

    the atmosphere and never reaches us. Ninety nine percent of the sun's UV

    radiation at sea level is UVA. It is the UVB that causes most of the problems

    related to sun exposure: like aging, wrinkles and cancer.

    Ultraviolet radiation is reflected by different surfaces and these reflections can

    amplify the effects of UV exposure. For example, snow reflects 90% of UV light

    and sand can reflect up to 20% of UVB. On the other hand, certain things absorb

    almost all UV radiation partially or completely, e.g. glass. Most sunscreens use

    chemicals that have the same UV-absorbing properties. Ultraviolet light

    stimulates melanin production and melanin has the effect of absorbing the UV

    radiation in sunlight, so it protects the cells from UV damage and melanin

    production takes about over 5 to 7 days. Melanocytes produce 2 different

    pigments: eumelanin (brown) and phaeomelanin (yellow and red). In albinos, the

    chemical pathway that produces melanin cannot proceed because an enzyme

    called tyrosinase is missing and therefore albinos have no melanin in their skin,

    hair or irises. Melanocyte-stimulating hormone is produced by the pituitary gland.In humans, light affects the pituitary gland as well and one result is the

    production of MSH. A funny side effect of all this is that wearing sunglasses may

    make you more susceptible to sunburn!

    Sunburn is a popular term applied to the marked erythema and pain that

    commonly follows injudicious sun exposure. Sunburn is a delayed ultraviolet B-

    induced erythema caused by an increase in blood flow to the affected skin that

    begins about 4 hours and peaks between 8-24 hours following exposure. The

    underlying cause of this vascular reaction is direct and indirect damage to

    specific cellular targets from photochemical reactions and the generation of

    reactive oxygen species. Damage to DNA, and the activation of several

    inflammatory pathways, particularly involving prostaglandins are thought to

    trigger this reaction, ultimately leading to vasodialation and edema. Biologic

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    response modifiers released by both keratinocytes and lymphocytes also play a

    role. The development of erythema therefore implies that enough UV damage

    has occurred and that inflammatory pathways have been activated. Erythema is

    probably best thought of as a total failure of sun protection, and is a marker for

    severe UV damage.

    Several lines of evidence suggest a relationship between erythema and DNA

    damage and there is enough correlation between pyrimidine dimer yield and

    susceptibility to erythema with sun exposure. Wavelengths that are the most

    efficient at producing erythema are also the most efficient at producing pyrimidine

    dimers. From a scientific point of view, sunburn can be viewed as a marker for a

    substantial ultraviolet over-exposure that has clinical implications for skin cancer

    risk. It is now appreciated that there is a linkage between a history of repeated,

    severe sunburn and increased risk for melanoma and non-melanoma skin

    cancer. Ultraviolet light converts 7-dehydrocholesterol flowing in bloodstream into

    Vitamin D and sunscreens block or absorb UV light.

    Sun protection factor (SPF) rating, by the way, applies only toUVB radiation

    Skin type DetailsIdeal sun screen lotion

    with SPF

    IAlways burns easily,

    never tans (Sensitive)8 or more

    IIAlways burns easily, tans

    minimally (Sensitive)6-7

    IIIBurns moderately, tansgradually (Light brown,

    Normal)4-5

    IV Burns minimally, alwaystans well (Moderatebrown, Normal)

    2-3

    VBarely burns, tans

    profusely (Dark brown,Insensitive)

    2

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    VINever burns, deeply

    pigmented (Insensitive)Not indicated

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    Aim of study

    This study was planned to evaluate the efficacy and safety of Sun Screen Lotion

    in providing protection against sunburns and in prevention of skin tanning effect.

    Study procedure

    Seven volunteers were selected from the list of volunteers and all the 7

    volunteers were included in the study. All volunteers were subjected to 40

    minutes sun exposure following

    application of stud y lotions. A rubber sheet of the forearm length, with three

    circles of 3 cms diameter each was used to cover the forearm. Each volunteer

    applied 100 ml of study lotion to their forearm with the use of the rubber sheet as

    regulator. For universal spread of lotion, 5 standardized circular hand movements

    were used. All the volunteers were examined at 10, 20, 30 and 40 minutes.

    Primary and secondary outcome measures

    The predefined primary outcome measures were development of erythema

    (redness), skin tanning, skin burns, skin lightening effect; while, secondary

    outcome measures were adverse dermal reactions like burning sensation,

    inflammatory or allergic skin reactions.

    RESULTS

    The study was conducted on two consecutive days by exposing the skin for 1

    hour between 11.45 a.m. to 12.45 p.m. On both days, Sun Screen Lotion was

    comparable to control lotion in terms of redness, tanning, sunburn and skin

    lightening effects after 10, 20, 30 and 40 minutes. Skin lightening effect persisted

    longer (3 hours) with study lotion and both the lotions were comparable in terms

    of prevention of tanning and skin lightening effect during the sun exposure time.

    No adverse effects (inflammatory and allergic reactions) were reported or

    observed during the study.

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    Table : Average score of sun protection on treatment with Sun Screen Lotion

    Da

    y

    Minute

    s

    Redness Tanning Sun burn Skin

    lighteningeffect

    SSL-01 Contr

    ol

    S

    SL-

    01

    Contr

    ol

    S

    SL-

    01

    Contr

    ol

    S

    SL-

    01

    Control

    Da

    y 1

    10 0.00 0.00 0.00 0

    .00

    0

    .00

    0

    .00

    1

    .29

    1

    .29

    20 0.00 0.00 0.14 0

    .00

    0.29 0

    .00

    1

    .57

    1

    .14

    30 0.00 0.00 0.07 0

    .00

    0.14 0

    .00

    1

    .43

    1

    .21

    40 0.00 0.00 0.29 0

    .43

    0.14 0

    .14

    0

    .57

    1

    .57

    Da

    y 2

    10 0.29 0.29 0.00 0

    .57

    0

    .00

    0

    .00

    1

    .00

    1

    .00

    20 0.00 0.00 0.00 1

    .29

    0.00 0

    .00

    1

    .00

    1

    .00

    30 0.00 0.00 0.00 1.00

    0.00 0.00

    1.57

    1.00

    40 0.00 0.14 0.00 1

    .29

    0.00 0

    .00

    1

    .29

    1

    .14

    Score: Nil: 0; Mild: 1; Moderate: 2; Severe: 3

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    The word 'Ayurveda' comes from the word 'ayur' meaning

    'life' and the word 'veda' meaning 'to know'. Ayurveda

    means 'the science of life', and is a medical system

    practiced in India, Sri Lanka and Nepal.

    Ayurveda's mythological origins, though, are attributed to

    the Indo-European Nasatya or Aswins, twin physicians of the gods of the ancient Indo-

    European pantheon. Four thousand year old references to the Nasatya are found in

    the now extinct, Hurrian and Hittite languages in Turkey, and in the Sanskrit language

    in India. Ayurveda is considered the upaveda or accessory Veda to the Atharva Veda.

    The four Vedas are the world's oldest literary documents in an Indo-European

    language.

    A classic ayurvedic text, that parallels the time frame of the

    Atharva Veda, is the Charaka Samhita. Written in the Indus

    Valley area around 1000 B.C.E. (Before the Common Era) in

    Sanskrit, it is a treatise on general medicine. This stronglysuggests the probability that ayurveda, though of pan Indo-

    European origins earlier, had begun to evolve into a distinct

    entity within the subcontinent by the first millennium B.C.E.

    Ayurveda's lasting influence in the non Indo-European sphere began after the rise and

    spread of Buddhism in the 6th century B.C.E. Buddhist monks introduced Ayurveda to

    China, Tibet, Korea, Mongolia and Sri Lanka, leaving a lasting legacy in their medical

    systems.

    More recently, the German translation of an ayurvedic text that dates back to less than

    1000 B.C.E., the Susruta Samhita, contributed to modern medicine the discipline of

    plastic surgery. Susruta mentions eight branches in ayurveda - General medicine,

    Surgery, ENT and Eye diseases, Toxicology, Psychiatry, Pediatrics, Gynecology,

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    Sexology and Virility.

    The Himalaya Drug Company, since 1930, has blended ayurvedic expertise with

    modern medical research methodology, to extend the science of ayurveda to produce

    scientifically verified herbal solutions.

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    Mr. M. Manal formsThe Himalaya DrugCompany. His vision:Put ayurveda on parwith modern medicine.

    Launch of Serpina, theworlds first anti-hypertensive drug,derived from Rauwolfiaserpentina.

    Dr. Roshan M. Captain,Ph.D., joins thecompany andspearheads researchand development.

    Liv.52, ahepatoprotective, islaunched and goes on tobecome one of theworlds top-selling drugs.

    Mr. Meraj A. Manal, thefounders son, joins thecompany.

    Mr. Karstein, a Germanpharmaceuticalconsultant, directs thecompanys focustowards allopathicmedical practitioners.

    An advancedmanufacturing facility isset up in Bangalore. Thefacility grows to becomethe corporateheadquarters.

    The companys R&Dcenter moves toBangalore. Researchand developmentbecomes a veryimportant aspect of thecompanys focus.

    The company opens itsUS office at Houston,Texas.

    The Animal HealthProduct range forcommercial livestock islaunched.

    Himalaya Herbalslaunches its personalhealthcare products inIndia.

    The company launchesa special range for petscalled the CompanionCare range.

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    http://www.himalayahealthcare.com/aboutayurveda/cahr.htm#rauwolfiahttp://www.himalayahealthcare.com/aboutayurveda/cahr.htm#rauwolfiahttp://www.himalayahealthcare.com/aboutayurveda/cahr.htm#rauwolfiahttp://www.himalayahealthcare.com/aboutayurveda/cahr.htm#rauwolfiahttp://www.himalayahealthcare.com/aboutayurveda/cahr.htm#rauwolfia
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    The company adopts anew unified brandidentity

    Well-being Divisionformed.

    ISO 9001: 2000certification awarded fordesign, manufacture andmarketing of herbal health

    Himalaya celebratesseventy-five years.

    HISTORY

    Seventy-nine years ago, on a visit to Burma, Himalayas founder,

    Mr. M. Manal, saw restless elephants being fed with a root to pacify them. The

    plant from which this was taken is Rauwolfia serpentina. Fascinated by the

    plant's effect on elephants, he had it scientifically evaluated. After extensive

    research, Serpina, the worlds first anti-hypertensive drug, was launched in

    1934.

    This legacy of researching nature forms the foundation of Himalayas operations.

    Himalaya uses the tools of modern science to create pharmaceutical-grade

    ayurvedic products. We have pioneered research that has converted Ayurvedas

    herbal tradition into a complete range of proprietary formulations dedicated tohealthy living and longevity. Today, these products have found acceptance with

    medical fraternities and serve the health and personal care needs of consumers

    in over 65 countries

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    http://www.himalayahealthcare.com/abouthimalaya/ouridentity.htmhttp://www.himalayahealthcare.com/abouthimalaya/ouridentity.htmhttp://www.himalayahealthcare.com/aboutayurveda/cahr.htm#rauwolfiahttp://www.himalayahealthcare.com/aboutayurveda/cahr.htm#rauwolfiahttp://www.himalayahealthcare.com/abouthimalaya/ouridentity.htmhttp://www.himalayahealthcare.com/abouthimalaya/ouridentity.htmhttp://www.himalayahealthcare.com/aboutayurveda/cahr.htm#rauwolfia
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    Ayurveda or the 'Science of Life' is an ancient, holistic system for diagnosis and

    treatment, perhaps the oldest system of medicine known to humanity.

    Fundamental to ayurveda is the use of well-balanced combinations of plants andother agents in synergistic formulas.

    At Himalaya, we have pioneered the use of modern science to rediscover and

    validate Ayurveda's secrets. We employ cutting edge research to create

    pharmaceutical-grade ayurvedic products. Natural, effective and safe, these

    products have helped thousands of people live healthier, richer lives. Our focus is

    on wellness; on helping people get healthy and stay healthy.

    At Himalaya, research begins with raw herbs chosen from

    traditional texts and from observations and experiences of

    indigenous plants. Our team of herbalists study texts, both

    traditional and scientific, exhaustively for relevant data. A few

    herbs of promising activity are short-listed. Polyherbal

    formulations of these short-listed herbs are made in order to provide a wider

    scope of pharmacological and cosmetic activity. Multicentered, double-blind trials

    according to WHO criteria further assist in scientifically validating the

    formulations.

    Today, the company has created a state-of-the art Research and

    Development facility

    at Bangalore, that is one of the best available, for traditional

    medicine anywhere in the world. Over 40 qualified doctors and

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    scientists are constantly at work, developing and evaluating new drugs and

    therapies.

    In the 1930's, Himalaya developed a pioneering experimental herb farm, which

    grew rare endangered herbs for commercial use. The company today has in

    addition to this an unparalleled database of dedicated herb suppliers, an

    herbarium, an agrotech division and a nursery.

    The standardization of herbal medicine is a more daunting challenge than the

    processes used for allopathic medicine. The tabletting of ayurvedic medicine is

    more arduous, with multiple granulating, processing and coating variables. Today,

    Himalaya's manufacturing unit has the largest coating capacity in Asia.

    Researching ayurveda and capturing its benefits in formulations, has been the

    hallmark of ayurveda at Himalaya. Using modern research methodology and

    manufacturing practice, Himalaya has made available to people all over the

    world, an alternate method of treatment, which has no known side effects.

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    The Beginnings . . . making of an Indian multinationalThe Himalaya Drug Company was founded in 1930 by Mr. M. Manal with a clear

    vision to bring Ayurveda to society in a contemporary form and to unravel the

    mystery behind the 5,000 year old system of medicine. This included referring to

    ancient ayurvedic texts, selecting indigenous herbs and subjecting the

    formulations to modern pharmacological, toxicological and safety tests to create

    new drugs and therapies.

    Seventy nine years ago, on a visit to Burma, Mr. Manal saw

    restless elephants being fed with a root to pacify them. The

    plant from which this was taken is Rauwolfia serpentina.

    Fascinated by the plant's effect on elephants, he had it

    scientifically evaluated. After extensive research, Serpina , the world's first anti-

    hypertensive drug, was launched in 1934.

    The legacy of researching nature forms the foundation of Himalaya's operations.

    Himalaya has pioneered the use of modern science to rediscover and validateayurveda's secrets. Cutting edge technology is employed to create

    pharmaceutical-grade ayurvedic products. As a confirmation that

    Himalaya is dedicated to providing the highest quality and

    consistency in herbal care, the Company was awarded an ISO 9001:2000

    certification in 2003.

    Since its inception, the company has focused on developing safe, natural and

    innovative remedies that will help people lead richer, healthier lives. Today,

    Himalaya products have been endorsed by over 250,000 doctors around the

    globe and consumers in over 65 countries rely on Himalaya for their health and

    personal care needs.

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    MissionEstablish Himalaya as a science-based, problem-solving, head-to-heel brand,

    harnessed from nature's wealth and characterized by trust and healthy lives.

    Develop markets worldwide with an in-depth and long-term approach,

    maintaining at each step the highest ethical standards.

    Respect, collaborate with and utilize the talents of each member of the Himalaya

    family and the local communities where Himalaya products are developed and/or

    consumed, to drive our seed-to-shelf policy and to rigorously adopt eco-friendly

    practices to support the environment we inhabit.

    Ensure that each Himalaya employee strongly backs the Himalaya promise to

    exceed the expectations of the consumer, each time and every time. Nothing less

    is acceptable.

    Brand Identity . . . the promise of health, well-being and a prescription for

    good livingThe Himalaya brand has much in common with the mountain range from which it

    draws its name. For centuries, the Himalayas have been an icon of aspiration, of

    man's quest to unlock Nature's secrets. They represent purity and lofty ideals.

    The fact that the Himalayas are the source of many of the herbs that are used in

    our products, makes our brand name all the more appropriate.

    The Himalaya logo is a visual definition of its brand identity. The leaf that forms

    the crossbar of the letter H evokes the company's focus on herbal healthcare.The teal green represents proximity to nature, while the orange is evocative of

    warmth, vibrancy and commitment to caring. The Himalaya brand carries with it

    the promise of good health and well-being.

    Location . . . largest tablet-coating unit in the country

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    Starting off operations in Dehradun way back in the 1930s, the company later

    spread its wings to Mumbai and across the country. In 1975, the company set up

    an advanced manufacturing facility in Makali, Bangalore, India, which today

    houses the Corporate headquarters. In 1991, the company relocated its R&D

    facility to Bangalore. The manufacturing facility at Makali has the largest tablet-

    coating unit in the country. Over one crore tablets are punched every day.

    Research & Development . . . each Himalaya product undergoes years of

    primary research and clinical trials before it reaches the marketHimalaya has a well-defined Research and Development policy.

    It states that no investment is too much when it comes to

    scientifically creating safe drugs and therapies.Himalaya's history is one of innovation through research. The

    company believes that the ideal healthcare system lies in the synergy between

    ayurveda and modern science. Himalaya's constant endeavor is to create

    innovative products that satisfy the health and personal care requirements of

    contemporary living.

    Himalaya prides itself on being a completely research-oriented company. Indeed,

    it is this emphasis on R&D that allows Himalaya to produce safe, efficacious and

    consistent remedies using ayurvedic principles.

    The R&D department is focused on product development, quality control and

    standardization. All products are derived through rigorous research and produced

    in state-of-the art facilities. The products represent commitment to continuous

    investment in the best people, practices and technology. Himalaya does not

    support "Borrowed Science" or the practice of using published literature to

    substantiate efficacy claims. Each Himalaya product undergoes years of primary

    research and clinical trials before it reaches the market.

    ProductsHimalaya's products can broadly be categorized into three main ranges, viz:

    Pharmaceutical

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    Personal Care

    Animal Health

    Pharmaceutical Range . . . health maintenance, eye, cardiac and skin care,immune booster and cough controlThe medicinal range of products carry the Himalayan hallmark of researching

    ayurveda and capturing its benefits in formulations. Using modern research

    methodology and manufacturing practice, Himalaya has made available to

    people all over the world, an alternate method of treatment, which has no known

    side effects.

    The medicinal range comprises over 35 products and is broadly classified into

    four categories viz:

    Children's Health

    Men's Health

    Women's Health

    General Health

    Liv.52, Bonnisan, Himplasia, Menosan, Reosto, Tentex Royal

    Prominent among Himalaya brands is Liv.52, a liver formulation,

    which is also the flagship brand of the company. Every one-third of

    a second, one unit of Liv.52 is bought somewhere in the world. It is

    ranked number one in the hepatoprotective - lipotropic segment

    and number four among all pharmaceutical products in India. (ORG

    Marg, July 2003). Liv.52 celebrates fifty years in 2005.

    In 1972, continuing its tradition of introducing safe and natural remedies,

    Himalaya launched Bonnisan, a natural pediatric digestive tonic. A formulationbased on years of research and clinical testing, the product found wide

    acceptance among doctors and mothers alike. The sweet tasting tonic became a

    trusted part of a baby's growing up.

    After extensive work on the formulations and related clinical research, Himalaya

    introduced Menosan, a herbal non-hormonal product for menopausal women,

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    Reosto, a comprehensive therapy for osteoporosis and Himplasia, a unique

    product for benign prostatic hyperplasia, a new dimension in BPH management.

    Some of the other well known products are Abana, Cystone, Gasex, Geriforte,

    Rumalaya, Diabecon, Mentat, Koflet, Himcolin, Septilin, Pilex, PureHands, etc.

    Personal Care Products . . . Health Care, Oral Care, Hair Care, Skin Care

    and Baby Care.Himalaya has used its wealth of knowledge and research, in natural herbal

    remedies, to formulate a range of personal care products that cater to daily

    health needs. This range offers the goodness of natural solutions for daily use by

    the complete family.

    The use of natural ingredients in personal care products has been practicedsince time immemorial, leading to increased use of herbs with a curative value.

    Modern research proves that herbs while being effective are also mild and

    soothing.

    Launched in 1999, Himalaya Herbals is a range of natural herbal personal care

    products spanning Health Care, Oral Care, Hair Care, Skin Care and Baby Care.

    The range comprises of fairness cream, soap-free face washes, facial cleansers,

    face toners, moisturizers, soap-free shampoos, conditioners, hair-loss control,

    weight control, pimple control, foot care, multi-purpose creams, skin nutrients,

    dandruff control, anti-stress, digestive health, pain relievers, cough & cold

    relievers, oral care and baby care products.

    Pure Herbs, Chyavanaprasha and Forest HoneyPure Herbs, the pure and concentrated strength of a single herb in the right

    measure, stimulate & improve body functions.

    Himalaya Pure Herbs is a range of individual herb extracts. Each Pure Herb is

    the result of strict monitoring from the farm to the lab. At the lab, Himalaya's

    proprietary techniques are used to extract the optimum value of each herb. This

    is followed by rigorous tests by R&D team for potency and consistency.

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    The actions of these extracts benefit the body, irrespective of the individual's

    body constitution, state of health and metabolic functions. Everyone can benefit

    from the goodness of these herbs, irrespective of age, sex, body type or other

    health related factors.

    The Pure Herbs range comprises of the following:

    Amalaki: Useful in treating cough, cold, sore throat and respiratory tract

    infections. It protects cells from free radical damage and is an excellent

    anti oxidant. Arjuna: This herb improves blood circulation and is used as a tonic for the

    heart.

    Ashvagandha: Commonly known as Winter Cherry, this herb acts as an

    ant-stress agent that imparts a sense of well-being and helps in coping

    with life's daily stresses.

    Brahmi: A well-known herb that helps in improving general alertness.

    Karela: Commonly known as Bitter Gourd, it is known to aid in the

    metabolism of carbohydrates.

    Lasuna: Commonly referred to as Garlic, Lasuna helps in controlling the

    excess conversion of lipids and cholesterol.

    Neem: A popular herb, Neem has anti-bacterial, anti-fungal and blood

    purifying properties. It is very useful in skin disorders and helps maintain a

    healthy, beautiful and glowing skin.

    Shuddha Guggulu: It regulates fat metabolism and helps remove excess

    cholesterol from the body.

    Shallaki: This herb treats joint problems.

    Tagara: It has mild sedative properties, which are useful for insomnia and

    sleep disorders.

    Triphala: A digestive aid compound and a bowel cleanser.

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    Tulasi: It has anti-microbial and anti-inflammatory properties, and is useful

    in respiratory tract infections like dry or wet cough, cold and sore throat.

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    Chyavanaprash

    a: Himalaya

    Chyavanaprash

    a is a unique

    combination of

    ancient wisdom

    and modern

    science. Its

    natural

    ingredients are

    tested to ensure

    the highest

    levels of purity.

    Honey: Pure

    unadulterated

    Himalaya Forest

    Honey is

    sourced from

    India's

    untouched

    forests.

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    Introduction

    At Himalaya, we pride ourselves on being a completely research oriented

    company. Indeed, it is this emphasis on R&D that allows us to produce safe,

    efficacious and consistent remedies using ayurvedic principles.

    Our R&D department is focused on product development, quality control and

    standardization. All our products are derived through rigorous research andproduced in state-of-the art facilities. They represent our commitment to

    continuous investment in the best people, practices and technology. We do not

    support "Borrowed Science" or the practice of using published literature to

    substantiate efficacy claims. Each Himalaya product undergoes years of primary

    research before it reaches the market.

    Recognition

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    In March 2001, we were granted a "Good Manufacturing Practices (GMP)"

    Certificate, issued by the Licensing Authority, Directorate of Indian Systems of

    Medicine, Bangalore. Himalaya is the first Ayurvedic facility to get GMP

    certification in the country.

    We are the only phytopharmaceutical company whose ayurvedic product, Liv.52,

    a hepato-protective formula, is registered as a 'pharmaceutical specialty' in

    Switzerland.

    Our R&D wing has been recognized as a Research Center by the Rajiv Gandhi

    University of Health Sciences, Karnataka, India.

    Quality Assurance

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    Quality covers two areas - Quality Assurance and Quality Control.

    Pharmaceutical products are designed and developed with the following

    requirements -

    GMP (Good Manufacturing Practices)

    GLP (Good Laboratory Practice)

    GCP (Good Clinical Practice)

    GMP (Good Manufacturing Practices) for pharmaceuticals include

    assessment of quality, safety & efficacy:

    a. Crude plant material - pharmacognosy

    b. Plant preparation - analytical

    c. Finished product - formulation and development

    d. Stability - stability studies are conducted on all our products as per ICH

    (International Conference for Harmonization) guidelines to ensure quality

    of the product throughout its shelf-life

    Safety Assessment

    a. Toxicological studies - acute, subchronic, chronic, and teratogenicity

    Efficacy assessment

    a. Activity - pharmacological

    b. Clinical studies - phases I, II, & III

    Formulation of products

    1. Identification (Literature surveys of ancient classical texts and scientific

    literature)

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    Research Activities

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    P

    o

    ll

    a

    c

    h

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    Himalaya produces quality polyherbal formulations. To

    monitor quality, many endangered herbs are grown by the

    Company on its farmland. The principles of Good

    Manufacturing Practices (GMP) are rigorously followed in the

    plant and the Company prides itself on being environment

    friendly. As part of the environment control system, it had

    installed a modern effluent treatment plant long before

    regulations mandated it. A high stress on quality, several

    quality circles and special project teams working on Total

    Quality Management (TQM) projects make quality a way oflife in Himalaya.

    The manufacturing plant uses automatic, high-speed

    punching, coating and filling machines. The tablet coating

    facility is one of the largest in India. The plant can produce

    nearly 5 billion tablets and 60 million bottles of liquids

    annually.

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    Himalaya's history is one of innovation through research.

    Our quest to produce natural, safe and effective remedies

    has been driven by several factors: an enduring belief inthe power of ayurveda, a close observation of nature and

    the systematic application of primary research methods

    for validation and testing.

    We believe that the ideal healthcare system lies in the synergy between

    ayurveda and modern science. It will be our constant endeavor to create

    innovative products that satisfy the health and personal care requirements of

    contemporary living.

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    Action

    Over exposure to the sun's ultraviolet (UV) rays seriously

    threatens human health. Besides sunburn, prolonged

    exposure to UV radiation can cause premature aging,

    suppression of the immune system and even skin cancer.

    Himalaya Herbals Protective Sunscreen Lotion is a double

    action formulation that protects you from harmful UV rays

    and nourishes your skin.

    Usage

    Apply liberally on exposed skin like face, neck and arms before going outdoors

    during the day. Avoid area around eyes.

    Suitable for all skin types. Dermatologically tested. No harmful chemicals

    Indications

    1. Protection from UVA & UVB rays

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    2. Prevents skin darkening

    Helpful tips

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    Helpful tips to protect your skin from the sun's harmful UV rays

    Limit exposure to the sun from 11 am to 4 pm - this is when the sun's rays are

    strongest.

    Shield yourself with an umbrella, hat, sunglasses and long-sleeved clothing

    when you go out. These physically block out the sun's harmful rays.

    Use broad-spectrum sunscreens with active ingredients that block both UVA and

    UVB rays.

    Sunscreens should be used every day, including cloudy days.

    Use sunscreens with SPF* 15. This offers adequate protection for everyday use.

    Sunscreens should be applied liberally and evenly before going outdoors during

    the day.

    * SPF - Sun Protection Factor

    Pack Size

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    Protective Sunscreen Lotion is available in pack sizes of 50ml and 100ml.

    Composition

    Protective Sunscreen Lotion contains the following ingredients:

    Hedychium spicatum (Spiked Ginger Lily, Gandhapalashi) protects the skin from

    UV rays.

    Aloe vera(Barbados Aloe, Kumari) moisturizes the skin.

    Alpinia galanga (Greater Galangal, Mahabharivacha) has skin protectent action,

    protectent against UV rays, boosts the activity of conventional sunscreens.

    Pyrus malus (Crab Apple, Seva) prevents skin cell degeneration and premature

    skin aging.

    Daily use Protective Sunscreen Lotion is a double action formulation suitable for

    all skin types.

    Over exposure to the sun's ultraviolet (UV) rays seriously threatens human

    health. Besides sunburn, prolonged exposure to UV radiation can causepremature aging, suppression of the immune system and even skin cancer.

    Himalaya Herbals Protective Sunscreen Lotion is a double action formulation that

    protects you from harmful UV rays and nourishes your skin.

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    http://www.himalayahealthcare.com/aboutayurveda/cahh.htm#hedychiumhttp://www.himalayahealthcare.com/aboutayurveda/caha.htm#aloehttp://www.himalayahealthcare.com/aboutayurveda/caha.htm#aloehttp://www.himalayahealthcare.com/aboutayurveda/caha.htm#alpiniahttp://www.himalayahealthcare.com/aboutayurveda/cahp.htm#pyrushttp://www.himalayahealthcare.com/aboutayurveda/cahh.htm#hedychiumhttp://www.himalayahealthcare.com/aboutayurveda/caha.htm#aloehttp://www.himalayahealthcare.com/aboutayurveda/caha.htm#alpiniahttp://www.himalayahealthcare.com/aboutayurveda/cahp.htm#pyrus
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    Indications:

    Protection from UVA & UVB rays

    Prevents skin darkening

    Action:

    Protection: The breakthrough of the herbal extract Cinnabloc gives long

    lasting protection from harmful UVA and UVB rays, and prevents skin

    darkening.

    Nourishment: The lotion provides nourishmetn with ingredients like Aloe

    vera that moisturizes the skin and Apple extracts, that prevent skin cell

    degeneration and premature skin ageing.

    Ingredients:

    Protective Sunscreen Lotion contains the following ingredients:

    Hedychium spicatum (Spiked Ginger Lily, Gandhapalashi) protects the

    skin from UV rays.

    Aloe vera (Barbados Aloe, Kumari) moisturizes the skin.

    Alpinia galanga (Greater Galangal, Mahabharivacha) has skin protectent

    action, protectent against UV rays, boosts the activity of conventional

    sunscreens.

    Pyrus malus (Crab Apple, Seva) prevents skin cell degeneration and

    premature skin aging.

    Usage:

    Apply liberally on exposed skin like face, neck and arms before going outdoors

    during the day. Avoid area around eyes.

    Suitable for all skin types. Dermatologically tested. No harmful chemicals.

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    Packaging:

    A bottle of 100ml of product.

    Indications:

    Protection from UVA & UVB rays

    Prevents skin darkening

    Action:

    Protection: The breakthrough of the herbal extract Cinnabloc gives long

    lasting protection from harmful UVA and UVB rays, and prevents skindarkening.

    Nourishment: The lotion provides nourishmetn with ingredients like Aloe

    vera that moisturizes the skin and Apple extracts, that prevent skin cell

    degeneration and premature skin ageing.

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    OTHER SUNSCREENS IN MARKET

    Lakme Sun Expert

    Sunscreen Lotion

    For All Skin types

    Lakme Sun Expert Sunscreen Lotion SPF-15

    For All Skin types

    A 100% oil-free formulation that protects normal skin from 70% of skin damage.

    Specially formulated for Indian skin that tans easily, new Lakme Sun Expert has

    SPF 15 to prevent tanning and block out harmful rays.

    How it Works

    Moisturises, nourishes and prevents tanning, wrinkling, spots and keeps skin

    soft.

    How to Use

    Massage gently onto face, neck, hands and other exposed parts of the body. Use

    daily, all year round, whether you are indoors or outdoors. .

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    Shablock

    Ayurvedic Sun Block Cream

    This formulation is enriched with herbal ingredients that have an in-built resistance to

    ultraviolet radiation. It provides the skin with an intensive moisturising system,

    protecting it from sun-damage and making it soft and smooth.

    Method of use : Apply evenly on face and all over exposed skin 20-30 minutes prior

    to sun exposure.

    Skin Care: For all types of skin.

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    Chapter II

    RESEARCH METHODOLOGY

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    Research Methodology

    R = REQUIREMENTE = ESTIMATION

    S = SEARCHING

    E = ENQUIRY

    A = ALLOCATION

    R = RAW DATA

    C = CREATIVITY

    H = HELPFUL FOR SOCIETY WELFARE

    Methodology is the way to systematically solve the research problem. Research

    methodology just does not deal with research methods but also considers the

    logic behind the methods. It may be understood as a science of studying how

    research is done scientifically and systematically. In studying research problem

    along with the logic behind them it is necessary for the researcher to know the

    research methods, techniques. He must also clearly understand that the

    producer would apply it to the problem given to him. All this means that it is

    necessary for the researcher to design methodology from problem to problem.

    Research methodology may be summarized in the following steps

    1. Defining the research objective.

    2. Preparing the research design.

    3. Implementation of the research design.

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    - OBJECTIVES OF THE STUDY

    To find out the brand perception of Himalaya herbals

    Awareness regarding the Himalaya sunscreen lotion

    POPULATION

    Population is the total area, no of person, who are the subject of the study. To

    determine the population is the first step of any research; it defines the boundaries of

    research.

    SAMPLE

    A sample is a finite no. of units taken for the purpose of study out of the

    universe; the sample is selected for the convenience of study. For this,

    optimum sample should be selected and the selected sample should

    represent whole universe.

    It is neither feasible nor desirable to go to each and everyone, so

    sampling is done.

    QUESTIONNAIRE

    A questionnaire is a device for collection of data from large, diverse

    and widely scattered group of people. It can be a most useful tool for

    gathering information from respondents.

    Keeping in mind the objectives of the study a questionnaire is

    prepared.

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    TOOLS AND TECHNIQUE OF DATA COLLECTION

    Data is collected with the help of questionnaire. It was collected in all the

    hours of the day. And for the analysis of the data PERCENTAGE

    METHOD has been used

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    CHAPTER-III

    ANALYSIS AND

    INTERPRETATION

    OF

    DATA

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    WHAT BRAND OF SUNSRCREEN LOTION DO YOU USE ?

    LAKME 40%

    SHAHNAZ HUSSAIN 20%

    PONDS 10%

    GARNIER 15%

    HIMALAYA 5%

    OTHERS 10%

    40%

    20%

    10%

    15%

    5%10%

    lakme

    shnz hsn

    ponds

    garnier

    himalaya

    others

    INTERPRETATION

    It is cleared that peoples who use sunscreen lotion likes Lakme the most.&

    the Himalaya Sunscreen lotion is not much used by people.

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    DO YOU AWARE OF HIMALAYA SUNSCREEN LOTION ?

    YES COMPLETELY 25%

    NOT SO MUCH 60%

    NO 15%

    25%15%

    60%

    yes completely

    not so much

    no

    INTERPRETATION

    Very few people are aware of Himalaya sunscreen lotion thats why the sale of it

    is very low.

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    WHAT IS THE MAIN FEATURE OF HIMALAYA PRODUCTS ?

    EASILY AVAILABLE 40%

    NON CHEMICAL 25%

    NO SIDEFFECTS 10%

    HERBAL PRODUCT 25%

    40%

    25%

    10%

    25%easily available

    non chemical

    no sideeffects

    herbal product

    INTERPRETATION

    People uses Himalaya product because it is easily available in the market & it it

    non chemical.

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    WHAT ARE REMEDIES OF HIMALAYA SUNSCREEN LOTION.

    NOT AVAILABLE 25%

    COSTLY 25%

    NO PROMOTION 40%

    OTHERS 10%

    25%

    25%40%

    10%

    not available

    costly

    no promotion

    others

    INTERPRETATION

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    The main cause behind the failure of sunscreen lotion is less sales

    promotion.

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    IN YOUR OPINION WHICH BRAND IS NUMBER 1 BRAND OF

    SUNSCREEN LOTION ?

    LAKME 55%

    SHAHNAZ HUSSAIN 10%

    PONDS 10%

    GARNIER 15%

    HIMALAYA 8%

    OTHERS 2%

    55%

    10%

    10%

    15%

    8% 2%

    lakme

    shnz hsn

    ponds

    garnier

    himalaya

    others

    INTERPRETATION

    According to customers & the survey users likes the Lakme sunscreen

    lotion most & they believe it is no.1

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    WHAT YOU THINK ABOUT OTHER PRODUCTS OF HIMALAYA OTHER

    THAN SUNSCREEN LOTION ?

    VERY GOOD 25%

    QUITE GOOD 40%

    PRTIALLY 30%

    BAD 3%

    VERY BAD 2%

    25%

    39%

    29%

    3%

    2%

    2%

    very good

    quite good

    partially

    bad

    very bad

    others

    INTERPRETATION;

    Customers likes other products of Himalaya.

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    WHAT TYPE OF HIMALAYA PRODUCT DO YOU USE IN YOUR

    HOME?

    BABY CARE 25%

    HAIR CARE 15%

    SKIN CARE 25%

    HEALTH CARE 30%

    OTHERS 5%

    25%

    15%

    25%

    30%

    5%

    0%

    baby care

    hair care

    skin care

    health care

    others

    others

    INTERPRETATION

    Peoples use almost all products of haimalaya.

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    Do you get information about latest product launched by Himalaya ?

    YES 30%

    NOT FULLY 50%

    NO 20%

    33%

    0%67% yes

    not fullyno

    INTERPRETATION

    It is cleared that half of the customers are not fully updated by Himalaya

    herbal company.

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    DO YOU SATISFIED BY HIMALAYA SUNSCREEN LOTION ?

    SATISFIED 10%

    PARTIALLY SATISFIED 15%

    DISSATISFIED 60%

    STRONGLY DISSATISFIED 15%

    10%

    15%

    60%

    15%

    satisfied

    partially satisfied

    dissatisfied

    strongly

    dissatisfied

    INTERPRETATION

    By the above data it is being understood that sunscreen lotion of Himalaya is

    failed in market.maximum no.of cutomers are dissatisfied by it.

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    OVERALL SATISFACTION WITH HIMALAYA

    SATISFIED 30%

    PARTIALLY SATISFIED 40%

    DISSATISFIED 25%

    STRONGLY DISSATISFIED 5%

    30%

    40%

    25%

    5%

    satisfied

    partially satisfied

    dissatisfied

    strongly

    dissatisfied

    INTERPRETATION

    Rather than sunscreen lotion customers are satisfied by other products of

    Himalaya.

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    Chapter I V

    FINDINGS

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    The first reason I found behind the failure of Hiamalaya sunscreen lotion

    is there sale promotion.they are not spending much money to the

    advertisement of there sunscreen lotion.

    They are unable to compete with there competitors.

    There distributing chain is limited upto big cities.

    There products are very costly in compare to other Herbal Products.

    They are not updating there customers completely about there new

    products.

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    Change marketing strategies for sales promotion of sunscreen lotion.

    Expand distribution channel

    Make customers update time by time.

    Manufacturing some small pack so that price may be lower

    Must try to cover small towns & villages also so that the sale increase.

    Make people aware of Himalaya Sunscreen lotion.

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    Bibliographie

    www.himalayaherbals.com

    www.google.com

    www.yahoosearch.com

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    http://www.himalayaherbals.com/http://www.google.com/http://www.yahoosearch.com/http://www.himalayaherbals.com/http://www.google.com/http://www.yahoosearch.com/
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    QUESTIONNAIRE

    Respected Sir/Madam,

    I am Shantanu Sengupta MBA student of

    DIMAT,Raipur.Conducting the survey on the topic MEASUREMENT OF BRAND

    AWARENESS & BRAND PERCEPTION OF HIMALAYA SUNSCREEN LOTION

    .

    PERSONAL DETAILS OF THE RESPONDENT :

    1.NAME :-

    2.AGE :-

    3.GENDER :-

    4.OCCUPATION :-

    5.ADDRESS :-

    1. Do you use any sunscreen lotion ?

    YES

    NO .

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    HERBAL PRODUCT

    3. WHAT ARE REMEDIES OF HIMALAYA SUNSCREEN LOTION.

    NOT AVAILABLE

    COSTLY

    NO PROMOTION

    OTHERS

    4. IN YOUR OPINION WHICH BRAND IS NUMBER 1 BRAND OF

    SUNSCREEN LOTION ?

    LAKME

    SHAHNAZ HUSSAIN

    PONDS

    GARNIER

    HIMALAYA

    OTHERS

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    5. WHAT YOU THINK ABOUT OTHER PRODUCTS OF HIMALAYA

    OTHER THAN SUNSCREEN LOTION ?

    VERY GOOD

    QUITE GOOD

    PRTIALLY

    BAD

    VERY BAD

    6. WHAT TYPE OF HIMALAYA PRODUCT DO YOU USE IN YOUR HOME?

    BABY CARE

    HAIR CARE

    SKIN CARE

    HEALTH CARE

    OTHERS

    7. Do you get information about latest product launched by Himalaya ?

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    YES

    NOT FULLY

    NO

    8. DO YOU SATISFIED BY HIMALAYA SUNSCREEN LOTION ?

    SATISFIED

    PARTIALLY SATISFIED

    DISSATISFIED

    STRONGLY DISSATISFIED

    9. OVERALL SATISFACTION WITH HIMALAYA

    SATISFIED

    PARTIALLY SATISFIED

    DISSATISFIED

    STRONGLY DISSATISFIED

    DATE:

    PLACE:

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