Hilton hotels Corporation Internal Communications© Project By George S. McQuade III
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Transcript of Hilton hotels Corporation Internal Communications© Project By George S. McQuade III
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Hilton Hotels CorporationHilton Hotels Corporation“Be Hospitable & Culturally “Be Hospitable & Culturally
Diverse”Diverse”
Presented byMAYO Communications™
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Award-Winning Award-Winning Public RelationsPublic Relations
““We don’t guarantee media, We don’t guarantee media, we just get it!”we just get it!”
www.MayoPR.com www.MayoPR.com
Los Angeles – NY – San DiegoLos Angeles – NY – San Diego
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100 % WMBE Registered with LA County – Since 1995 2003-2005 Best media placement-print,” said PRSA Award-winning employee communications Crisis communications, image rebuilding, outreach proactive minority media relations
About MAYO About MAYO CommunicationsCommunications
Los Angeles
San Diego New York
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Aida MayoAida Mayo President
• 10 yrs. managing public relations and public affairs campaigns.
• Strong multimedia, minority media relations and legal communications skills.
Dan LaiDan LaiSenior Account Exec.
• 10 years award-winning writing and social cause and issues PR.
• Outstanding diversity issues, life sciences, corporate and governmental affairs experience.
Campaign Project Campaign Project ManagementManagement
George S. Mc Quade IIIGeorge S. Mc Quade III Exec. Vice President
• Former print/radio/TV newsman (15 years)
• Extensive PR, Gov. and Corp. Comm. experience (10 years)
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MAYO produces award-winning programs:
•Wal-Mart - Superstores
•MTA
•Alameda Corridor East
•Hosp. Assn. of SoCal
•Gas Co. Supplier Diversity
•LAEDC & WTCA LA/LB
•California Chamber of Commerce
•Counterterrorism Expert
Elsa Lee (WMBE DVBE)
Award Winning Creative Award Winning Creative Team…Team…
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When the stakes are high, clients call upon The MAYO…
There is noalternative to a
successful campaign.
There is noalternative to a
successful campaign.
The 10-day LA and Long Beach Ports Lockout
Wal-Mart SuperstoresImpact
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Overview
33TACTICS
11RESEARCH 22STRATEGY
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Campaign BuilderCampaign Builder sets up a two-way, custom-tailored
communications between the MAYO’s client and the target audiences
Tactics: Theme Builder
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Tactics: Campaign Builder
A Franchise Dev. Diversity Outreach & Mentoring program –Career Fair Day
MAYO’s programs are designed to fit each client’s specific needs
A program that captures the minds and hearts of minority suppliers, employees & media
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Potential target audiences include:
Campaign Builder can identify them and build a communications bridge
Hilton and Family of Hotels
•Minority Media•Suppliers/Vendors•Minority Organizations•Top Managers•Employees
Tactics: Campaign Builder
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Tactics: Proactive Media Relations Branding Hilton Hospitality With Diversity:
Message Development
• Media Kit:
• Create media kits for main stream and minority media outlets in Hilton and family of hotels area
• Media Relations:• Developing stories: Focus on how Hilton helps in
quality of life and diversity workplace issues
• Survey Media• Survey the media’s knowledge of your
industry issues
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•Launch “Media Tours”• Media Event: Create a high-impact media
event - a One Day Diversity Fair, good speakers and secure diversity initiatives coverage
• Corporate Partners: Develop partnerships with sponsor or supporters like ADL, SoCalGas Co. and SCMBOD, Hispanic and Asian organizations (chambers) for franchise buzz
•Education Kit: Inspire local schools - poster contests -select nonprofit for tours that lead to powerful mentoring programs – invite minority media
Tactics: Pilot Program
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Post-Launch:• Monthly Newsletter
• Create and distribute a monthly newsletter with stories about the success of the diversity initiatives programs
• Media Hotline• Media Hotline / Employee Grapevine – phone line
used for promoting diversity media eventsand ongoing programs
• Industry Experts• Register industry experts online with media
• Check editorial calendars and radio/TV talk shows
• Awards• Submit your work for diversity industry awards
• Announce awards and ceremonies
• Employee diversity awards luncheon (quarterly)
• Media diversity awards (annually)
Tactics: Pilot Program
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Promoting Hilton Diversity Success: Corporate Minority Media Relations:
• Bimonthly news releases on thesuccess of client’s Program
• Target minority editors/writers, publications and industry trades
• Target industry publications in the Hilton and family of hotels area (also send releases on employees to hometown papers)
Tactics: Pilot Program
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Tactics: Minority Media Relations Campaign
• Editorial Board Meetings: Schedule meetings with client representatives and editors at key publications.
• Opinion-Editorials: Work with business partners to place op-eds in key publications
• Letters-to-the-Editor: Work with partners in the writing and placement of letters-to-the-editor
• Hilton Hotels Corp. Diversity News Tipsheet: General feature stories - upcoming events
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Hilton Hotels CorporationHilton Hotels Corporation“Be Hospitable & Culturally “Be Hospitable & Culturally
Diverse”Diverse”
Presented byMAYO Communications™