HighVit Vitamin Drink

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Transcript of HighVit Vitamin Drink

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HighVit Brand

• HighVit brand represents tasty and refreshing health drinks that are enriched with close to supplemental quantities of vitamins

• HighVit Functional drinks provide the required amounts of specialized nutrients together with vitamins to support 3 main functions:– Immunity defense– Body energy levels– Digestive function

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HighVit Drinks

Personality• HighVit branded beverages are healthy alternatives for regular soft

drinks

• Drinks with no Evil! No artificial colorings, sweeteners, preservatives, additives are allowed in the composition.

• HighVit drinks are enhanced with functional vitamins and supplements to support us in our today’s everyday life

• They must be fresh and aromatic with slight hints of original ingredients.

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Healthy Drink Market

• Convergence between dietary and soft drink markets is the new “Megatrend” for tomorrow.

• This convergence continues to attract global beverage companies like, Pepsico, Coca-cola, Danone and Suntory. They believe that until 2030, functional drinks will take over 80% of the whole beverage market.

• As all the soft drinks experiences a decline through the recession, “drinks with benefits” grew steadily from 3-4% each year

• It is increasing because of customers that are choosing to purchase these products at the expense of carbonated sugary drinks

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HighVit Defence

• HighVit Vitamin & Antioxidant DEFENCE– Taste: Cranberry + Pomegranate + Acai

berries mixed with red and green teas– Benefits: 100% RDA of B vitamins,

more than 175% RDA of vitamin C and 175mg of antioxidants polyphenols

– Function: Support immunity system, cell development, maintenance of the nervoussystem and support blood and heart health

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HighVit Digest

• HighVit Vitamin & Dietary Fibers DIGEST– Taste: Tropical fruit juice cocktail with

a hint of a secret ingredient.– Benefits: Source of Dietary Fibers, B

group vitamins and Vitamin C– Function: Support digestive system,

helps to fight overweight problems

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HighVit Drive

• HighVit Vitamin & Natural Caffeine DRIVE– Taste: Citrus Cocktail from Pomelo,

Orange, Grapefruit, mandarin and lemon juices with a hint of Bergamot Tea

– Benefits: Source of B group vitamins and vitamin C enhanced with Natural Caffeine

– Function: Fight depression, enhance mood and energy levels

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Technical Information

• All required certificates are issued for every batch• 18 month shelf life• 2 different EAN 13 barcodes are issued on the bottles

and cases

250 ml glass bottles 24 bottles per case 90 cases per pallet

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Competitors

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Competitive advantages

• Competitive retail price compared to other health drinks• Clear benefits of the beverage• Most popular tastes – Red Berries, Citrus fruit and tropical

fruit with modern trendy interpretations• No additives, artificial stuff or any other evils.

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Marketing Support

• From every bottle bought, we give POS materials from our catalogue worth 10% of the total invoice.

• Informational and cheerful promotional stuff will help to introduce the drink to its target consumer.

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Marketing – T-shirts, Caps

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Marketing - POS

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Marketing – Displaying

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Marketing – Posters, flyers

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Target Market

• 27-35 year old health aware consumers, who tend to choose products with health benefits rather than fizzy drinks as their refreshment

• Income ranged from low average to average• Location – major cities with over 300 000

people population• Educated, social and responsible consumers are

considered to be targeted

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Summary

• HighVit is an innovational trendy beverage product that is enhanced with benefits for our everyday life.

• It has clear and straightforward message for the consumer.

• The product is produced with highest quality ingredients, fully certified but still fits into an attractive price range.

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Don’t miss the chance to try it