Highpoint Shopping Centre

Pop – Up Retail &

Advertising Opportunities

Our Market

Highpoint Shopping Centre is one of Australia’s largest and fastest growing super

regional shopping centres. Strategically located north-west of Melbourne and only 8

kilometres from the CBD, Highpoint’s expansive geographic draw sees it command one

of the largest and fastest growing trade areas in Australia, housing over 1.2 million

people!

Highpoint is the first major retail offer from airport, is only 16 minutes from the CBD &

offers ease of access by road, tram or bus.

The north-west of Melbourne is a highly dynamic region which has undergone an

extensive transformation over the past decade. With a highly diverse customer base,

Highpoint Shopping Centre attracts shoppers from nearby suburbs such as Essendon,

Moonee Ponds, Flemington, Kensington, Yarraville plus suburbs further afield such as

Caroline Springs, Sunbury and Werribee.

The Leading Shopping Centre in the West

#1in the West for

MAT, $1B+

#1in the West for

market share,

5.2%

$11,106annual specialty

sales per

square metre

20,000Instagram

followers

5THlargest

shopping centre

in Australia

16.1Min annual

foot traffic

150,000+database

members

BIGGESTin Melbourne’s

West

89,000+Facebook

followers

1.6Mannual website

visitors

MARKETsize is $16.4B,

+13.2% YOY

With over 500 stores, Highpoint is proud to house world leading retail brands that provide the best in fashion, food, entertainment and lifestyle.

Trade Area Profile Insights & Audience Segmentation

* TTA customers have been compared with the average Melbourne resident N = 115,000. Analysis Period: Year ending June 2014 Refer to appendix for a detailed explanation of shopping factors © 2014 The Quantium Group Pty Ltd. In Commercial Confidence

Pop Up Leasing

Pop – Up Retail &

Advertising Opportunities

Pop-Up Leasing

Get maximum exposure with minimum overhead expenses with a short-

term Pop Up Lease.

WE OFFER:

> It’s a cost-effective solution to test new concepts or products.

> It allows you to be part of the dynamic retail environment.

> It raises brand awareness.

> You can engage with existing customers or trial new market segments.

Pop Up Retail Kiosks

Vacant Shops

SITE LEVEL PRECINCT SURROUNDING RETAILERS

1 3 PREMIUM

FASHION

MYER, ZARA, BARDOT, GLASSONS,

AESOP

2 3 PREMIUM &

GENERAL

FASHION

COTTON ON, BEVILLES, BONDS,

SHAVER SHOP, GLORIA JEANS,

OSCAR WYLEE

3 3 PREMIUM &

GENERAL

FASHION

BONDS, TYPO, BEVILLES, OSCAR

WYLEE, CITY CHIC

4 3 GENERAL

FASHION

COTTON ON, PROUDS, ROGER

DAVID, RUBI SHOES, SHEIKE

5 3 GENERAL/

MENS

FASHION

MOSSMAN, POLITIX, NOVO, RUBI,

TAROCASH

6 3 GENERAL

FASHION

STRANDBAGS, JEANS WEST, NOVO,

WILLIAMS, SANDLER, TAROCASH

7 3 GENERAL

FASHION

SWAROVSKI, SMIGGLE, TONY

BIANCO, LORNA JANE, JACQUI E

8 3 GENERAL

FASHION

L’OCCITTANE, LORNA JANE,

ATHLETE’S FOOT, MARCO GIANNI

9 3 MENS

FASHION/

LIFESTYLE

CONNOR, Y.D, GUESS, LORNA JANE,

GELATI JEANS, THE ATHLETE’S

FOOT

10 3 FOOD/

LIFESTYLE

PETER ALEXANDER JUNIOR, REBEL,

1001 OPTICAL, FOODCOURT,

TARGET

11 3 FOOD/

LIFESTYLE

CHEMIST WAREHOUSE, TARGET,

KATHMANDU, VODAFONE, TAYLOR

MADE

12

3 4 5 6 7 8 9 10

11

Pop-Up Leasing Site Information

SITE LEVEL PRECINCT SURROUNDING RETAILERS

13 2 BUDGET

FASHION

ROBINSONS BOOKS, THE FACE

SHOP, ROBINS KITCHEN,

HUDSONS COFFEE

14 2 BUDGET

FASHION

FORCAST, AUSTRALIAN

GEOGRPAHIC, ROBINSONS

BOOKS, HAIR TO HAIR, MAX

THERAPY

15 2 BUDGET

FASHION/

HOMEWARES

PICTURE-A-PRINT, AUSSIE

DISPOSALS, BEST & LESS, HARRIS

SCARFE, HUDSONS COFFEE

15A 2 BUDGET

FASHION/

HOMEWARES

TEMT, GODFREYS, BEST & LESS,

AUSSIE DISPOSALS, HARRIS

SCARFE

16 2 FASHION/

YOUTH

FASHION

JO MERCER, BRAS N THINGS,

HAIRHOUSE WAREHOUSE, BAILEY

NELSON, FAMOUS FOOTWEAR

16A 2 FASHION/

INTIMATES

BRAS N THINGS, JO MERCER,

WITTNER, JD SPORTS, LOVISA

17 2 GENERAL

FASHION

WITTNER, BRAS N THINGS, REJECT

SHOP, ANZ, VODAFONE, JD

SPORTS

19 2 LIFESTYLE

AND

FASHION

DUSK, HI-TOUCH MOBILE, CACTUS

LEATHER, THRIVE HEALTH &

NUTRITION

12

14 131515a

16a

1617

19

Pop-Up Leasing Site Information Continued

SITE LEVEL PRECINCT SURROUNDING RETAILERS

EX1 1 ENTERTAINMENT/

LIFESTYLE/YOUTH

FASHION

JB HI-FI, STRIKE, HOYTS, EB

GAMES, PLATYPUS SHOES,

RESTAURANT PRECINCT, JIMMY

RODS, FAST TIMES

EX3 2 FRESH FOOD WOOLWORTHS, HIGHPOINT FRUIT

AND VEG, ENTICE FRESH, JOHNS

NUTS, FERGUSONS

EX4 2 YOUTH FASHION &

TECHNOLOGY

VANS, NIKE, ADIDAS,

SUPERGLUE, BLACK SHEEP,

LUSH, HOUSE, STARBUCKS

EX5 3 PREMIUM

FASHION/

INTERNATIONALS

MYER, ZARA, GLASSONS, AESOP,

BARDOT, NAPOLEON PERDIS,

MAZZUCCHELLI’S

1

2

EX1

Brand Activations

LEVEL 1 LEVEL 2LEVEL 3

EX3

EX5

EX4

Experiential activations focus on giving your potential customers a high impact and engaging

experience that lets them interact with your product and services.

In-centre activations are an excellent way to tap into the power of the retail environment and

promote brand awareness. Highpoint has a number of high profile promotional advertising platforms

across the centre including large format activation floor spaces, banners, decals and sampling

opportunities perfect for any key season or brand launch campaign.

Captured audience

Excellent brand reach

Strong Sales Potential

High traffic and exposure

LET YOUR BRAND REACH ITS POTENTIAL AT HIGHPOINT

SHOPPING CENTRE

Highpoint Pop-Up Leasing Examples

Media Opportunities

Digital MediaTo compliment your retail activities, provide you with insights, and get real-

life results, we offer Digital Marketing support that allows you to speak to

your customers both in and out of the retail environment.

WE OFFER:

> eDMs and SMSs have the potential to convert to sales, drive traffic in-

store and communicate with your customer base.

> Digital Screens can drive footfall in-store.

> Push notifications can let existing and new customers know about

exciting offers.

Digital Screen Advertising WIFI Advertising

Email distribution marketing Website

Proximity SMS (targeted push notification)

Physical Media

Physical media harnesses the power of the retail environment and

promotes brand awareness. We offer a number of promotional advertising

platforms across our centres including:

> Entry Door Full Skin Wraps

> Escalator Decals

> Floor Decals

> Glass Balustrades

> Large Format Signage (key locations)

> Static Bulkhead Banners or Signage

> Column Wraps – internal & external

> Lift Areas, including Lift Wraps

> Car Park Boom Gates

SponsorshipPartner and collaborate with centre marketing activations and events to

connect with customers in an authentic way.

> Reach wider audience levels.

> Engage with the community.

> Generate leads.

> Increase brand awareness.

Please Contact Us:

Lisa To Business Development Executive

Mobile: 0422 304 885

Email: lisa.to@gpt.com.au

Julie Anne Dacumos Senior Business Development Executive

Phone: (03) 9319 3338

Mobile: 0447 875 326

Email: julieanne.dacumos@gpt.com.au