TRENDS3 & the implications for marketers

2013

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2013

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1. SMART EVERYTHING

What is it?You’ve heard of the smart phone, but how about the smart fork? Everything from

household appliances and medical devices to cameras, cars and in-store signage –

and yes, even our eating utensils – is being designed to function as a full-featured,

internet-capable device that allows for real-time content delivery, communication

and data sharing.

ImplicationsMarketers need to consider creating

content and experiences not just for

.com, mobile and social, but that will

engage consumers across all touch

points in this evolving multi-channel

ecosystem (e.g. recipes accessible

via smart refrigerators).

2013

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2013

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What is it?Enabled by emerging NFC and “Smart Share” technology, consumers can now

seamlessly control and share content on just about any screen in real-time from their

mobile phones. Want to use your Samsung Galaxy note as the controller for that new

PS3 driving game? No problem. Or watch the video you just took using your iPhone on

the 65” TV in your living room without sending an email or needing Apple TV? Piece of

cake. Welcome to the digital world with no borders!

ImplicationsIt’s still common for marketers to

designed content and experiences in

silos, for specific channels & formats

– a product demo video for .com, a

mobile product selector tool, etc. But

because everything can now be

viewed on any screen in any format

at any time, they need to start

embracing multi-screen and

responsive design approaches that

will ensure consumer experiences

are consistently beautiful and

engaging across all devices.

2. NO BORDERS

2013

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2013

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What is it?Point & click, 1080p and 2D are so 2012. The new normal will be highly-interactive

and immersive entertainment experiences enabled by technology that engages all

the senses – 3D and 4K visuals, and voice, facial, touch and gestural recognition.

ImplicationsMarketers need to get excited about

this opportunity to leverage new

sense-stimulating technologies to

create amazing experiences and

solutions for its consumers. They now

have the ability to get consumers to

truly participate with their brands in

the store, in their homes and

elsewhere like never before.

3. SENSORY OVERLOAD

2013

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2013

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