Highlights Catch up plans

Sales Highlights: Poultry Business – WesVis (Mar 2-7)

UNOFFICIAL SALES FOR THE MONTH IS .380MT WITH AN ASP OF 114.99 OR 18% & 105% VS BUDGET.

Stable segment: Bacolod volume improves this week comes from

implementation of selected promos to Rob and Sm, however down in NMS as increase of prices for cut ups affects HRI customer.

Dumaguete continue to positive growth already above by 5% vs par of 23%.

Iloilo volumes continue to struggle as wet market retail prices of cut ups still away by 10-15 pesos.

Andoks prices adjusted from 125 to 120.

Commodity: Size improvement contain minimal growth in Negros area as

distributor continue to struggle with the supermarkets retail adjustment due to promos.

Wet market dealers currently finds difficulty to counter continues promos of SM and Robinsons, asked for pass on drop by 5 pesos.

Oriental continue to depend supply from other area limits daily offtake due to availability specially FC1 formats.

Akca continue to challenge with low prices; Cals-112 to 114, Gama-114-116, PPY-112-114, Nutriva-114-116, Bounty- 114-116, Danway-114-116.

SCS:

Continue srp 122 @ 3% confee Robinsons. Rob wow @ 5 pesos less on selected cuts and marinated.. Continue srp 128 @ 7% confee Puregold. Continue srp PPY @ 130 Lopues &gGiasano. Continue Sm bid birds srp of 135 @ 10% confee.

NMS: Selected cut-ups sku’s retail adjustment by 5 pesos will

continue. Boracay retail adjustment by 5 pesos on selected marinated

and cut ups promos.

Commodity: Continue with incidental cut ups for cheaper pass on

specially in Negros area. Continue to recall and monitor K5 volume of additional

routes. Adjust pass on for Roxas and Kalibo by 2 pesos. Estrall to request spr for selected area covered by pass on

of 112-114. Possibility to direct serve big dealers in Iloilo area on cash

basis.

Sales Volume Highlights: Meats Business - WesVis Highlights

Catch-Up PlanUNOFFICIAL SALES FOR THE MONTH IS 25.2MT WITH AN ASP OF 149.33 OR 17.0% (no live) vs 23% par and 107.0% asp as of Mar 7, 2015.

Bacolod sms improves but slightly drop on nms cause by Don Atilano meat-shop.

Iloilo sms improves thru help of class b available for housebrand in IS.

NMS Iloilo drop due to limited HRI orders.

Beef Iloilo slightly improves due to oxtripe availability.

NMS Boracay improves volume this week as season started on tourist influx.

NMS Boracay @ hri 30% from 15%.

Continue to implement LSM to generate additional volumes specially Boracay and other NMS.

Compete IS housebrand srp using class b to generate more volumes.

Robinsons carcass srp adjustment, 168 @ 4% confee.

Continue Robinsons wholesale corner and marked down retail on selected sku’s.

Gaisano promo of less 8 pesos on timpaldos.

Continue tapping household, banks and offices on IPC selling.

Continue Robinsons wholesale corner and marked down retail on selected sku’s.

NMS Singcang for conversion to MB.

NMS Siquijor possibility to serve from Agape in lieu of AR problem.