Highlights · 2009 •Hangzhou Huatong Industries. •SPO rolled out •Set up Shayne Holding Inc.&...
Transcript of Highlights · 2009 •Hangzhou Huatong Industries. •SPO rolled out •Set up Shayne Holding Inc.&...
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Highlights
Exceptional customized furniture (SPO) mass-manufacturer in China
➢ SPO sales contributes over 50% of revenue, a CAGR of 20% in last 3 years boosted group’s
gross margin over 40%.
➢ Targeting top 3%~5% of pyramid consumers in the high-end furniture market, Stable in
market fluctuations.
➢ Equipped with a vertical furniture production line, offering various products in one-stop
shopping and speedy shipping service.
➢ Long-term and interdependent relationship with key clients.
Custom-made furniture demanding in North America outperformed the average
growth
➢ Sales to North America has now accounted for 90% of the turnover, Mid/high-end custom-
made furniture enjoys a faster growth than the US market growth, which climbs YoY at a
speed of 3%.
➢ 1.Rooting US market and trickling in European, Australian and China domestic market by
OEM abreast own-brands.
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Direct sales channels to leading brands in North America
➢ Permeated through over 50% admitted upmarket retailers in North America and actively
capturing new market share.
➢ Over 10 years relationships with leadings brands and built mutual reliability.
➢ Serve clients with good quality, short delivery time and reasonable price.
Just in Time(JIT) as our credo
➢ One stop shopping service from designing,
sampling, producing to delivery.
➢ Nearly 200 thousand of SKU, 1000 types of
fabrics and leather collection.
➢ Accomplish production within 17 days,
consumers can receive their purchases
within 5-7 weeks after order.
Outstanding Profitability
Item 2015 2016 2017 2018
EPS(NT$ ) 10.42 10.93 10.63 9.70
ROE( %) 75.17 57.42 48.02 35.14
Highlights
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CONTENT01 Company Profile
02 Products & Operations
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Performance
04 Competitiveness
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Market Overview
Outlook
Company Profile
About Us
Milestones
Group Structure
Management Team
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About Us
◆ Specialized in OEM and own-brands
furniture manufacturing and sale since
founded in 1999.
◆ Exceptional customized furniture (SPO)
mass-manufacturer in China. 4 plants
located in Hangzhou, China. Equipped
with a workforce of 1884 people.
◆ Directly selling to key chain store retailers
in North America .
◆ Products lines include upholstered sofas,
beds, dinning chairs and ottomans etc.
◆ One stop shopping service provider of
high end customized furniture.
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Group Structure
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Shane Global holding Inc.
Shayne International
Holdings Limited
Shayne International
Holdings Limited, Taiwan Branch
Shayne USA, LLC JV International,
LLC
Shayne(Macao Commercial Offshore)
Limited
Hangzhou RilongLeather Products
Co., Ltd.
(Hangzhou) Huatong
Industries Inc.
Couture Furniture
(Shanghai) Co., Ltd
Hangzhou Couture Home Furnishing Co.,
Ltd.
100%
100% 100% 100% 100% 100%
100%
100% 100%
97%
Shayne Furniture (Thailand) Co., Ltd.
100%
Shayne Holding Inc.
Spectra Home LLC
1999
2006
2008 2011
2012
2013
2014
2015
2016
2017
2009
• Hangzhou Huatong
Industries. • SPO rolled out
• Set up Shayne Holding
Inc.& Shayne Intl’
Holdings Limited
• Huatong 2nd plant
started up.
• JV Intl’, LLC
• Huatong 4rd plant,
set up to produce
wood furniture
• Acquired Hilkinson (Macao
commercial offshore) Ltd and
renamed as Shayne(Macao
commercial offshore ) Ltd.
• Shayne USA, LLC
• Couture Hangzhou
• Set up Spectra
Home LLC
• Established relationships
with US leading brands.
• Couture Shanghai.
• Taiwan Branch of Shayne
International.
• Restructure underway with
IPO entity-Shane Global
Holding Inc.
• Debut in China market with
opening the flag shop in
Hangzhou.
• Huatong 3rd site ready.
公司沿革
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2018
• 2018/8/15
Listed in Taiwan
Stock Exchange
Management Team
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Eva Li
Majored in Accounting Informatics in CJCU.
Audit Supervisor of Finetek Co., Ltd.
Chairman CFO/Spokesperson Audit DirectorCEO Sales DirectorProduction Director
Department of Diplomacy in NCCU
Vice president of Association of Taiwan Investment Enterprises on the Mainland
Jay Shane Eldred Shane Chen, Ya-Ching Lei Seng Fat David Lin Tony Lin
Otago University in New Zealand
Shu Te home economics and commercial high school
Macao St. Joseph’s College
Master degree of Accounting department in NCKU
Factory manager of Hangzhou FulongLeather Garments.
Group’s direction and target layout executer
Vice GM of ICBC ,Macao
senior manager of Deloitte Shanghai
Audit Supervisor of Da Lue International Holdings Co., Ltd. and SGH.
Group’s direction and target layout maker
Sales Department Manager of Hangzhou Huatong.
Production plan maker and coordinator
Overseas marketing and analysis, Customer relationship maintainer
Internal controllingsupervisor
Master degree of Accounting department in NCKU
Group financing, Financial management and analysis. Spokesman.
General Manager of SIH Thailand
Management of SIHThailand setting upand operations.
Financial Manager of SGH.
Products Lines
Sales by Market
Produce Procedure
Sales by Products
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Products & Operations
Products Lines
Upholstery Furniture
Sofas
Beds
Dinning Chairs
Ottomans
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Cabinets
Tables
Shelves
Trolleys
Wood Furniture
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Products Lines
Produce Procedure
Finished Furniture
Material and size selecting
Patterning
FramingCover
cutting
Sewing
Assembling
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62%16%
14%
3%
5%
Year 2016
Sofas Dinning Chairs Beds Ottomans Others
60%19%
13%
3%
5%
Year 2017
Sofas Dinning Chairs Beds Ottomans Others
58%18%
15%
3%
6%
Year 2018 Sofas Dinning Chairs Beds Ottomans Others
Sales by Products
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USEuropean
Australia
China
Unit:NT$ in thousands
RegionYear 2017 Year 2018
Turnover % Turnover %
US 4,196,168 92.53 4,076,508 91.83
Australia 160,143 3.53 201,250 4.54
European 72,898 1.61 88,241 1.99
China 21,828 0.48 32,593 0.73
Others 83,695 1.85 40,516 0.91
Total 4,534,732 100.00 4,439,108 100.00
Sales by Market
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Market Overview
Global Market US Market
China Market
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Global Market
Value of global furniture trade resumed
growth
According to CSIL, the value of global
furniture trade grew at a steady CAGR of 6%
in 2009-2017, which benefited from the
global population and per capita income
growth.
US furniture imports continued to climb YoY.
US, Germany, England, France, and Canada
are the dominant importers. US imports
show sustained growth In the past several
years, which is clearly outperformed the
global furniture market.
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US Market
Rising US new house sales will boost furniture
demand.
US is the largest furniture market and grew 3%
in 2018. US new house market will benefit
from economic recovering and Furniture Today
forecasts the US furniture market will grow
21.4% till 2023 compared with US$111bn in
2018.
US E-commerce furniture sales is forecasted
to climb at a rate of 10.6%.
Statistia indicates the E-commerce furniture
sales in US reached US$65.1bn in 2018
estimates US e-commerce furniture sales will
grow at a CAGR of 10.6% in 2017-2023 to
US$106.1bn. It also predicts online furniture
sales will become the primary sales channel for
the furniture market in the future.
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0
1000
2000
3000
4000
5000
6000
7000
8000
2014 2015 2016 2017 2018
New House Sales in US
千戶…
Source:Stock-ai
0
200
400
600
800
1000
1200
2017 2018 2019F 2020F 2021F 2022F 2023F
E-commerce furniture sales in US
Revenue in billion U.S. dollars (億美元)
Source:The Statistics
Unit: in thousand
China Market
Demand for furniture consumption will increase
on rising per-capita disposable income in China.
With rising disposable income, consumers are
willing to pay a premium to purchase personalized
furniture. Industry commentators predict that
custom-made furniture will reach Rmb161bn by
2020.
Market forecasts retail sales of furniture in China will exceed Rmb320bn in 2019In 2018, retail sales of furniture in Chinaamounted to Rmb225bn and which is expected bythe market to exceed Rmb320bn in 2019.
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0
5000
10000
15000
20000
25000
30000
35000
40000
45000
2013 2014 2015 2016 2017 2018
Per-capita disposable annual income of urban households in China RMB
可支配收入 消费支出
Source:Statistics of China
-30.0%
-20.0%
-10.0%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
2013 2014 2015 2016 2017 2018 2019F
0
500
1000
1500
2000
2500
3000
3500
Retail sales of furniture in China Rmb bn; growth YoY, percent
零售額 年增率
Source:Statistics of China
Competitiveness
Competitiveness SPO Process
R&D Plan R&D Achievement
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⚫ Outstanding designing skill
⚫ Professional production team, and stable quality management
⚫ High satisfaction of final customers
Flawless Quality
⚫ Mature capacity of dealing with SPO
⚫ Complete vertical producing line assure deliver within 17 days after getting orders
⚫ Value in time delivery
Punctual Delivery
⚫ Economies of scale, producing cost is well controlled
⚫ Direct cooperating with brands contribute to good top line and button line
Competitive Price
Core
Powerful operation and management System brings “Flawless Quality”, “Punctual Delivery” and “Competitive Price”
Competitiveness
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⚫ Charge buyers 5-10% re. SPOs
⚫ Strict internal controlling to manage cost
⚫ Zero tolerance to defects
⚫ Differentiated from competitors by fulfilling consumers with
acceptable priced and prompt delivered custom-made goods.
ChinaNorth America
Week 1
Retailers receive SPOsWeek 2-3
Production
Week 4
Shipping to US by Sea
Week 7
SPOs arrive consumer’homes at East coast
Week 5
Reaching consumers in West Coast.Earlier than US local vendors who need 8 weeks at least
• 4 production sites• Diverse branded clients • Variety of designs• Sufficient stock of materials• Customizable specifications• Lead time/production flow management• Packaging/Labeling• Customs clearance• Delivery • US local dispatching
Monday, Week 2Confirmed orders from all leading retailers in previous week relayed to Shane.
SPO Process
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Strengthen the R&D ability
➢ Enhancing R&D ability and achieving OEM-ODM transformation by acquiring outstanding design house/companies
➢ Participating clients’ design and material choosing process
➢ Absorbing popular styles in the upmarket and observing new designs information.
➢ Recruiting the professional 3D CAD experts and furniture designers.
Improve product constitution, materials, and technics
➢ Analyze the materials eco-friendly, using and technics
➢ Modify the furniture constitution and develop additional functions
R&D Plan
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2013
2014
2016
Modified foam stuffing flow
Developed new rubbing color for
leather covers
a) Dining chair with mental elements
b) multi- function bed setsc) Larger headboard of bed
increasing visual effects
a) Designed modern look sofa with simplified production flow
b) Designed new forms of headboard
Improved sofa comfort degreeWith new cushions producing technics
R&D Achievements
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2013
2014
2016
2017
2015
2018
(1) Home theatre
(2) New forms of cushions
Performance
Operation Results
Dividend DistributionSPO Percentage
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Financial Analysis
2015 2016 2017 2018
Revenue 4,536,643 4,570,491 4,534,732 4,439,108
Operating Profit 1,002,543 1,103,499 1,173,428 1,046,733
0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
3,500,000
4,000,000
4,500,000
5,000,000
Revenue & Operating Profit,NT$ in thousands
36.4741.83 42.11 40.58
22.1 24.14 25.88 23.58
102030405060
2015 2016 2017 2018
Gross profit margin & Operating margin,%
Gross Profit Margin Operating Margin
➢ The revenue maintains stably at 4.5bn NT dollars during 2015
to 2017
➢ In 2018, existing customers keep stable sales and primary
advancement has been made in both Australia and Europe
market. However, digesting half of the added tariff caused
2% decrease in 2018 revenue.
Stable sales momentum
➢ Operating Profit in 2015-2017 was driven by good GPM and
efficient expenses control.
➢ In 2018, since performance was lagged by (1)GPM drops
(2)Marketing expenditure, operating Profit was 23.58%.
Operating Profit has gradually improved
Operation Results
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Gross margins trending up
➢ GPM increased from 36.5% to 42.1% in 2015-2017 for (1) SPO strategy (2) Eliminate customers with low GPM (3)Control the waste of material for cutting strictly.
➢ In 2018, for the effect of price rising in raw material, devaluation of RMB and the added tariff from US, the gross margin slightly dropped to 40.58%
Year
Item2015 2016 2017 2018
financial structure
(%)Debts Ratio 59.03 37.14 39.22 24.12
solvencyCurrent Ratio(%) 141.00 220.07 195.95 346.92
Quick ratio(%) 107.91 177.34 152.08 295.77
Operating
Capacity
Receivables Turnover
(times per year)8.90 9.64 9.70 8.67
Days Sales Outstanding 41 38 38 42
Inventory turnover(times
per year)4.07 4.47 4.83 4.78
Days Sales Of Inventory 90 82 76 76
Profitability
Return on Assets
(%)25.01 30.00 29.77 24.52
Return on Equity
(%)75.17 57.42 48.02 35.14
Net profit margin(%) 18.55 24.01 23.49 22.86
Financial Analysis
Financial structure & Solvency
Good solvency benefited from excellent operating capacity, stable profitability and sufficient cash flow.
Operating Capacity
Well managed Days Sales Outstanding and Days Sales of Inventory, respectively 40days and 80days.
Profitability
Concentrating on upmarket furniture production, clients’ high satisfaction and internal proper cost and expense controlling brought impressive profitability.
36.82 45.68 55.51 53.9
36.47
41.83 42.11
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10
20
30
40
50
60
2015 2016 2017 2018
SPO Percentage , %(LHS); Gross Margin, %(RHS)
SPO Percentage Gross Margin
32.4336.92 36.71 35.99
46.1949.57
46.54 44.52
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30
40
50
60
70
2015 2016 2017 2018
Gross Margin, %
STO Gross Margin SPO Gross Margin
One-stop high-end custom-made furniture service
Emphasizing SPO advantage on a scale economiesbase to keep grow the gross margin.
High SPO Percentage boosted Gross Margin
SPO Percentage increased from 36.82% in 2015 to 53.90% in2018. and drove the gross margin raised from 36.47% to40.58%.
SPO Percentage
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36.82 45.68 55.51 53.9
36.47
41.8342.11
40.58
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10
20
30
40
50
60
2015 2016 2017 2018
SPO Percentage , %(LHS); Gross Margin, %(RHS
SPO percentage Gross Margin
10.42 10.93 10.63 9.78.06 12.08 6.99 8
77.35
110.52
65.77
82.47
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20
40
60
80
100
120
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4
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8
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14
2015 2016 2017 2018
EPS&DPS,NT$(LHS): Payout Ratio, %(RHS)
EPS DPS Payout Ratio
Item 2015 2016 2017 2018
Dividend paid648,440 1,207,800 699,360 888,896
Cash Earnings
per Share 8.06 12.08 6.99 8.00
Unit: Dividend paid in thousand NT$; EPS in NT$
Dividend policy is stable, with a Payout Ratio ofover 60% in recent three years. 2015-18 cashdividends were a respective NT$8.06, 12.08,6.99 and 8.00 per share.
Stable dividend Payout Ratio
Dividend Distribution
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Outlook
Prospect
Future Risk and Solutions
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Future Risk and Solutions
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A. China–United States trade war
B. Economic Variability
C. Labor Cost Increment
D. Fluctuation in raw material prices
1.Expansion of market
2.Strong relationship with clients
3.Experienced operating Capability
4. Well controlled sourcing channels
Risk factors
Advantage Factors
◼ Deepen the cooperation with clients to permeateNorth America and expanding new Austrilia,European and China market to meet marketdiversification.
◼ Value and nourish talents, lower brain drain inskilled workers to manage recruitment and trainingcost.
◼ Ajust inventory and finished goods sales priceaccording to raw material market.
Solutions
◼ Minize the risk of sole production base bydeveloping opportunities to set up new factories insouth Asia or North America.
Prospect
Develop sales channels
Expand Australia,
European and China market
Sustainably grow SPO products
OEM→ODM
Deepen the cooperation with clients
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Thank you for your attention
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