HIGHEST REVENUE

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REACH THE MOST ACTIVE BUYERS BEST REPRESENTATION I N T H E INDUSTRY HIGHEST REVENUE PER SQUARE FOOT ® MEDIA KIT

Transcript of HIGHEST REVENUE

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REACH THE MOSTA C T I V E BUYERS

B E S TREPRESENTATIONI N T H E

INDUSTRY

H I G H E S T REVENUEPER SQUARE FOOT

®

M E D I A K I T

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Micro Center Confidential. ©2014, Micro Electronics, Inc. All rights reserved. Micro Center, PowerSpec and WinBook are registered trademarks of Micro Electronics, Inc. All other trademarks are property of their respective owners.

• Results-driven • Customer-oriented• Experienced Management • Business Integrity

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Our Company • A sales and service retailer dedicated to the computer category since 1979• HQ in Columbus, Ohio, 25 regional brick’n’mortar locations in 19 major markets – we’re continuing to grow and remodel our existing stores• Industry-experienced, long-tenured and highly-qualified management and product merchandising teams

Our Business • Carefully managed for continual growth, profitability and stable financials• Highest computer sales productivity per store in the industry• Operating plan based on investments for sales, relentless cost control and customer centricity

Our Stores • A well-staffed, unique shopping environment of broad yet deep product assortments and in-store service and support • Best practices employed for retail presentations, product placement and positive customer shopping experiences

Our Staff • A low-turnover, well-trained sales force that delivers higher units and ASPs• Measured on knowledge, sales, needs-based selling approach and customer satisfaction• We are passionate about customer service and developing long-term customer relationships

Our Customers • Tech-savvy, technology early adopters and influencers • Consumer and small/medium businesses• Upscale demographics – highly-educated, high-income and in professional/technical/managerial occupations

Our Approach to Market • Database marketing with full transactional history allowing us a personal relationship with our customers• Multiple opportunities in direct marketing, eMail, digital, in-store, and triggered marketing• Close management of stores as local, individual business units

Our Partnership • A business model that stands alone in sales productivity and product representation• Designed-in front and back-end efficiencies for our Vendor partners• Proven opportunities for meaningful presentation and promotion of your products

“Dedicated to being The Best Computer Store in the World”

Executive Summary

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Micro Center Confidential. ©2014, Micro Electronics, Inc. All rights reserved. Micro Center, PowerSpec and WinBook are registered trademarks of Micro Electronics, Inc. All other trademarks are property of their respective owners.

• Return on Investment • Predictability and efficiency• Driving results and growth

Stores in Major Markets Coast to Coast

Tangible Benefits of Partnering

Coverage that’s nationwide, but local• Huge market share from 25 stores in 19 major markets, which covers 40% of the U.S. within a 25 mile radius• Free walk-in technical support, Knowledge Bar and a 35-year history of in-store Service/Repair• Continually-trained, specialized, knowledgeable associates measured on sales and customer care

A well-executed sales plan based on knowledge• On-floor Sales Management for cross-selling, upselling, and repeat business• Well-communicated, measured, and audited in-store promotional programs• Low product return rates from needs-based selling and follow-up support

Retail expertise driving millions of impressions• Highest revenue/sq. ft. of any large-format, multi-unit retailer• Stores merchandised to facilitate closing sales in all product categories• A showcase and a test-bed for new, unique and mainstream technologies

Your low-cost access to the industry’s best customers• Centralized Distribution, Marketing, Purchasing and RTV functions• By SKU, by Store forecasting/product selection based on detailed research• Targeted, efficient advertising and in-store conversions to leverage investment• Customized marketing, research and testing programs at your disposal• Experienced and available Buyers with purchasing, planning and financial support

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Micro Center Confidential. ©2014, Micro Electronics, Inc. All rights reserved. Micro Center, PowerSpec and WinBook are registered trademarks of Micro Electronics, Inc. All other trademarks are property of their respective owners.

The Micro Center Selling Engine An immersive buying experience that’s organized for needs-based selling • Logical product positioning and adjacencies, extensive signage, and

high-exposure branding opportunities

• Traffic patterns that both distribute browsers throughout the store and generate impulse buying

• Knowledge Bar is staffed to provide expert recommendations and designed to reduce product returns

• Plus, our Knowledge Theater, In-store Clinics, InfoStation kiosks and more

A long-tenured, well-trained sales force that delivers higher units and ASPs• Mandatory training hours and courses monthly on product knowledge

and selling skills internally and via vendors and 3rd parties

• Measured and commissioned on solution sales, cross-sell/up-sell and customer satisfaction metrics

• Active, on-floor sales managers insuring consistent merchandising, customer engagement and closing the sale

A passion for Customer Service that drives sales and customer long-term value• Hundreds of thousands of customer satisfaction surveys sent every month

• In-store technical support, service/repair and customer services that keeps customers happy and keeps products sold

• We monitor customer satisfaction by store and associate

Accessories / Supplies

Books

BYOPC / Computer Parts

Networking

Knowledge Theater

Printers

Digital Imaging

Desktops

Tablets

Notebooks

Front End

Knowledge Bar

DIY Tech & Hobbies

• Higher ASPs • Effective product presentations• More impressions, sales and partner ROI

A one-on-one shopping experience designed to stimulate and close sales and satisfy huge numbers of active, tech-savvy customers

High-value, low stress. Our Knowledge Bar offers free walk-in, personalized support and a bevy of services.

Associates hired and retained based on their ability to solve problems and their passion for technology.

Since 2005, Micro Center has received Consumer Reports top ratings for knowledgeable associates, superior product selection and walk-in experience.

Software

Gaming

AppleHDTVs

Your Best Representation in the Industry

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Micro Center Confidential. ©2014, Micro Electronics, Inc. All rights reserved. Micro Center, PowerSpec and WinBook are registered trademarks of Micro Electronics, Inc. All other trademarks are property of their respective owners.

The Micro Center Marketing AdvantageSince 1979, Micro Center has focused on the needs of dedicated computer product users– the most active buyers of technology. Micro Center puts our Partners’ products and brand messaging in front of among others, a huge number of computer enthusiasts, computer professionals, early adopters, do-it-your-selfers and entrepreneurs; those who influence the purchasing decisions of the entire market.

With your advertising, program and in-store investments, you can reach the largest group of identified technology customers ever assembled. Target Customer Profile• Highly-educated, upscale, primarily male, in professional/ technical/managerial occupations, aged 25 – 55, specific technology interests and avid computer users

We know who they are and what they buy• Experts in CRM with a world-class customer database for one-to-one marketing with over 20-years purchase history

• Records have full demographics, response modeling and 20 years of purchase data

• Represents incremental customers to our partners and limits disruptions in market

• More repeat sales and long term value • Most targeted advertising investment• More product and brand referrals

98% OF MICRO CENTER CUSTOMERS USE COMPUTERS HEAVILY

Source: 10.14 Micro Center internal survey of 100,000 customers

Heavy user, but not very interested in the technology

New to computing, or not particularly involved

Involved in IT/computer service and support

Avid user at home or work/stays current with technology

Hobbyist/Computer Enthusiast/Gamer

Reach your Product’s Most Engaged Buyers

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Micro Center Confidential. ©2014, Micro Electronics, Inc. All rights reserved. Micro Center, PowerSpec and WinBook are registered trademarks of Micro Electronics, Inc. All other trademarks are property of their respective owners.

• Higher and more frequent spending • Fewer product returns• Demands working with knowledgeable Associates • Actively refers others

Source: Experian Hitwise, 2014

Micro Center Core Customers

Micro Center reaches a professional/technical audience who are avid technology buyers.

Source: Micro Center internal survey 2014

MICRO CENTER: 91% OF CUSTOMERS WORK IN PROFESSIONAL,

TECHNICAL, MANAGERIAL AND SALES MANAGEMENT CAREERS

Engineering/technical

Adminstrator/manager

Sales/marketing/retailcustomer service

Professional (attorney, doctor, etc.)

Professor/teacher/school administrator

Office/clerical

Full-time student

PERCENTAGE OF CUSTOMERS WITH INCOME OVER $100,000

According to Quantcast (2014), Micro Center has higher representation of college/post-college graduates and incomes of over $100,000 than customers of all major computer retailers, office-supply stores, online-only stores, discounters and consumer electronics stores.

Graduate Degree

2 or 4 year College Degree

Some College or Currently in College

No College or Not Yet in CollegeSource: Micro Center internal survey 2014

OVER 90% OF MICRO CENTER CUSTOMERS HAVE ATTENDED COLLEGE OR ARE CURRENTLY ENROLLED

OVER 60% OF MICRO CENTER CUSTOMERS ARE YOUNGER THAN 45

Source: Google Analytics for MicroCenter.com for

12/3/13 - 12/2/14

Micro Center has rapidly expanded its share of 18-34 year olds.

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Our Customer – Upscale, professional and knowledgeable

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Micro Center Confidential. ©2014, Micro Electronics, Inc. All rights reserved. Micro Center, PowerSpec and WinBook are registered trademarks of Micro Electronics, Inc. All other trademarks are property of their respective owners.

Overall, 35% of our Customers are Businesses • Small and medium-sized business technology buyers

• Entrepreneurships and SOHO buyers

• Professionals and managers in corporations

Businesses are high-value customers • Higher spending and more frequent transactions

• More likely to buy from a single reliable source

• More likely to prefer branded solutions and recommendations

• More responsive to one-stop shopping and technical expertise

We sell and support commercial/business products.

• Active repeat buyers • Heavy reliance on brands and services• Significantly higher ASPs • Incremental to vendors’ direct accounts

MICRO CENTER BUSINESS BREAKDOWN BY EMPLOYEE SIZE

MICRO CENTER BUSINESS CUSTOMERS BY SIC

SALES GROWTH FOR BUSINESS CUSTOMERS 2008 - 2014

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Reach Businesses Who Shop at Retail

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Direct Mail

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Micro Center Confidential. ©2014, Micro Electronics, Inc. All rights reserved. Micro Center, PowerSpec and WinBook are registered trademarks of Micro Electronics, Inc. All other trademarks are property of their respective owners.

Direct Mail Continues to Dominate Data-Driven Ad Spending

As advertisers have demanded a higher return on investment for their advertising dollars, U.S. direct mail advertising expenditures continue to exceed expenditures for all other forms of advertising.

• Targetable and Scalable • High response • Effective – readership, retention and pass-along

24-Page Broadsheet

7" Dual-Core Android 4.2

Tablet $1997

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Queens7143 Kissena Blvd. 1/2 Mile South of Queens College from LIEOR Parson Blvd. North of GC Parkway

Flushing, NY 11367

H u n d r e d s o f F R E E P a r k i n g S p a c e s

With coupon on inside.Limit one.

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ons

Compiled by Winterberry Group in Direct Marketing

News, Feb 2014

3 Panel Postcard

Postcards

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Direct Mail: Popular Because It Works

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Micro Center Confidential. ©2014, Micro Electronics, Inc. All rights reserved. Micro Center, PowerSpec and WinBook are registered trademarks of Micro Electronics, Inc. All other trademarks are property of their respective owners.

• Quick to market • Current and comprehensive• Proven results • High customer retention

Micro Center Broadsheet – The entry-point for Vendor-Partner participation in our advertising programs• A Standout, Large format, 12 x 21 inch, 24-page, bi-weekly print publication with the browsability of a catalog and the immediacy

of a web page.

• The foundation of our advertising that drives foot traffic

• Used for direct mail, bag stuffers, in-store distribution and online as an E-Catalog

“80% of marketers surveyed plan to invest in direct mail in 2014”

- Target Marketing Magazine, Nov 2013

“Average response rates for direct mail have increased 29% over the previous year.”

- Pew Research Center, Internet and American Life Project, April, 2013

“73% of US consumers said they prefer direct mail for brand communications”

- Epsilon, Channel Preference Study, 2012

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The Micro Center Credit Card

All Purchases over $210 are no interest if paid within 6 months!Interest will be charged to your account from the purchase date if the purchase balance is not paid in full within the promotional period.**See pg 23 for details

PASS IT ON When you’re done with this flyer, why not share the deals? Tell your friends, family & associates what you saved and what your shopping experience was like.

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Galaxy Note 10.12014 Edition, Black• WQXGA TFT 10.1" Display • Quad-Core CPU • 3GB RAM • 32GB Flash Storage• Android™ 4.3

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B0714A_2.indd All Pages 6/19/2014 2:32:51 PM

Availability and Space Limitations.Ask your Merchandise Manager for details.

Broadsheet: A unique, high-return investment

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Micro Center Confidential. ©2014, Micro Electronics, Inc. All rights reserved. Micro Center, PowerSpec and WinBook are registered trademarks of Micro Electronics, Inc. All other trademarks are property of their respective owners.

Your most effective way to reach core customers and benefit from high store traffic •More targetable and repeatable than media with anonymous recipients – digital, broadcast, social or newspaper• More scalable with less waste than other broad-reach media such as newspaper • More relevance and currency than other catalogs or print with long lead times• More comprehensive (product impressions) than other “push” advertising media• Higher retention than broadcast or digital media• More event-driven for rollouts, limited-time sales, announcements requiring high impressions for a short duration • Higher response and higher spend per recipient resulting in higher ROI• More up-sell/cross-sell opportunities than any other media

Plus, even more effective when used in conjunction with other media in a multi-media or omni-channel campaign!

In 2014, non-targeted print advertising continues to decline in advertiser spending, reach, and effectiveness.

Our broadsheet is a specialty publication, highly-targeted to the most active and tech-savvy customers in local markets with monthly circulations rivaling; - The national circulations of the top general consumer magazines- The targeted portion of local newspaper circulations

Top 25 U.S. Consumer Magazines by Paid & Verified Circulation1 AARP THE MAGAZINE 22,837,736 10 WOMAN'S DAY 3,288,335 18 O, THE OPRAH MAGAZINE 2,385,199

2 AARP BULLETIN 22,183,316 11 TIME 3,286,467 19 GLAMOUR 2,318,521

3 BETTER HOMES AND GARDENS 7,639,661 12 LADIES' HOME JOURNAL 3,226,731 20 REDBOOK 2,221,393

4 GAME INFORMER MAGAZINE 7,099,452 13 SPORTS ILLUSTRATED 3,043,698 21 AMERICAN RIFLEMAN 2,163,349

5 GOOD HOUSEKEEPING 4,315,330 14 COSMOPOLITAN 3,019,778 22 ESPN THE MAGAZINE 2,144,967

6 FAMILY CIRCLE 4,015,728 15 PREVENTION 2,826,547 23 FAMILYFUN MAGAZINE 2,133,171

7 NATIONAL GEOGRAPHIC 3,572,348 16 SOUTHERN LIVING 2,804,454 24 AMERICAN LEGION MAGAZINE 2,129,891

8 PEOPLE 3,510,533 17 TASTE OF HOME 2,501,098 25 PARENTS 2,125,414

9 READER'S DIGEST 3,393,573

Broadsheet: A unique, high-return investment

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Micro Center Confidential. ©2014, Micro Electronics, Inc. All rights reserved. Micro Center, PowerSpec and WinBook are registered trademarks of Micro Electronics, Inc. All other trademarks are property of their respective owners.

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E-CatalogMicro Center reproduces all 24 Broadsheet issues in an easy-to-browse electronic format on microcenter.com at no extra charge to participating broadsheet partners. Another reason to advertise in the Broadsheet.

Prominent links to the catalog from all website pages and emails insure consistently high traffic and readership.

Semi-Monthly E-CatalogsMicro Center creates 24 online broadsheet editions per year at no extra charge for participating broadsheet partners. These E-Catalogs are easy to browse, is keyword searchable and all products are linked to product pages on microcenter.com for full descriptions and specs.

Availability • Broadsheet partners • Duration: Same as broadsheet • Investment: FREE

• Easy to shop • All products linked to current website content• Great customer acceptance and usage

• 76% of surveyed customers have browsed our E-Catalogs

• 41% report they use the E-Catalog one or more times per month.

• Average pages viewed per visit is 18.1!

NEW! Seasonal and Custom SupplementsDuring key selling times, existing E-Catalogs can be supplemented with additional ad space for more content; expanded ads, additional products, product launches or other customized presentations. Take advantage of high readership during the best selling seasons, or when your category is boom-ing or when you have a big story to tell.

Ask your Merchandise Manager for upcoming opportunities.

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E-Catalogs – print meets high traffic online

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Micro Center Confidential. ©2014, Micro Electronics, Inc. All rights reserved. Micro Center, PowerSpec and WinBook are registered trademarks of Micro Electronics, Inc. All other trademarks are property of their respective owners.

Get in front of Micro Center’s best responders with a proven direct-to-mailbox advertising vehicle.

Micro Center’s targeted postcard/custom mailer program is ideal for:• Reaching recent specific product buyers to drive add-on sales• Product introductions, announcements and special offers• Testing multiple messages, different price points, or coupons• Getting in touch with a brand loyal targeted audience to maintain or take market share

• Customizable content and targeting • Ideal for special/ couponed offers• Scalable to most any audience size or geography

Custom Postcards and Mailers

Key Benefits• Cost effective based on targeting • Highly scalable audience • Space for substantial customizable content• Short production times and precise in-home dates • Directly measurable results if coupon is included• Customizable messaging and layout to tie into other branding advertising being run.

7" Dual-Core Android 4.2

Tablet $1997

for only

NOW OPEN in Brooklyn and Queens

Brooklyn850 3rd Ave. (at 31st. St.)5 Blocks North of Costco off BQE, Exit 23Subway: Take D, N or R trains to 36th St. Station

Brooklyn, NY 11232m i c r o c e n t e r . c o m

Queens7143 Kissena Blvd. 1/2 Mile South of Queens College from LIEOR Parson Blvd. North of GC Parkway

Flushing, NY 11367

H u n d r e d s o f F R E E P a r k i n g S p a c e s

With coupon on inside.Limit one.

Queens7143 Kissena Blvd. Flushing, NY 11367

*includes 1 year FREE subscription

8" Windows 8.1 Tablet

Check out our store and get a

$5997for only

With coupon on inside.Limit one.

Complete with Office 365!*

Availability and Space Limitations• Select partners only • Exclusive responsive offers by category • Minimum 10,000 piecesAsk your Merchandise Manager for details.

Standard 3-Panel Postcard - Folds to 5.8” x 8.25”Unfolded Outside

Cover

Unfolded Inside

Ad SpaceCoupon or Ad Space

TeaserAd Space

Offer Ad Space

Coupon or Branding

Direct Mail with First Class Results

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In-Store

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Micro Center Confidential. ©2014, Micro Electronics, Inc. All rights reserved. Micro Center, PowerSpec and WinBook are registered trademarks of Micro Electronics, Inc. All other trademarks are property of their respective owners.

Key Benefits• Reach more than 500,000 buying customers each month• The most immediate way to approach buyers who may need to buy add-ons• Increase sales by offering in-store only specials, your new product introductions or other timely promotions

Availability and Space Limitations • Select partners only • Exclusive offers by category • Offered monthly • Minimum commitment: one issue • Duration: one month

“Your best customer is the one who just spent money with you. Give them a reason to spend more.”– Direct Marketing Wisdom

Micro Center inserts materials in each customer bag to generate repeat purchases from select partners.

• Cost effective and hits every shopper• High impressions, high action • High retention and pass-along

In-Store Inserts Work!82% of Customers report they look at in-store inserts And, of those Customers, 36% report they have returned to the store based on reading the in-store insert Internal Survey, April, 2014

PRICES GOOD 12/30/13 - 1/12/14PRICES GOOD 10/27 - 11/16/2014

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ALL-IN-ONES

Inspiron 15-3531 • Intel®Celeron®Dual-CoreN2830

• 4GBDDR3Memory• 500GBHardDrive• Intel®HDGraphics• Windows®8.1withBing

Limit1perhousehold/In-storeonly. 19999295618

15.6"

Aspire E5-571-509R• 4th Generation Intel®

Core™i5-4210U• 4GBDDR3LMemory• 500GBHardDrive• Intel®HD4400Graphics• Windows®8.1

39999276626

R 15.6"

Limit1perhousehold/In-storeonly.

Inspiron 15-3542 • 4th Generation Intel®

Core™i3-4030U• 4GBDDR3Memory• 500GBHardDrive• Windows®8.1

49999279174

15.6"

TOUCHSCREENTOUCH

Limit1perhousehold/In-storeonly.

39999279166

Inspiron 15-3542 • Intel®Pentium®3558U• 4GBDDR3Memory• 500GBHardDrive• Windows®8.1

15.6"

TOUCHSCREENTOUCH

Limit1perhousehold/In-storeonly.

X551MAV-MB01-B • Intel®Dual-CoreN2830• 4GBDDR3Memory• 500GBHardDrive• DLDVD±RW/CD-RW• Windows®8.1withBing

Limit1perhousehold/In-storeonly. 21999321570

15.6" HP 250 G2 • Intel®Core™i3-3110M• 8GBDDR3Memory• 1TBHardDrive• Intel®HDGraphics4000• Windows®7Professional (IncludesWindows® 8 Pro) 49999

168476

7 Pro

15.6"

Limit1perhousehold/In-storeonly.

49999239251Reg.$579.99

HP Prodesk 400 G1• 4th Generation Intel®

Core™i5-4690S• 8GBDDR3Memory• 1TB7200RPMHardDrive• Windows®7HomePremium

44999242594

Inspiron 3000-3384 • Intel®Pentium®G3240• 4GBDDR3Memory• 1TB7200RPMHardDrive• Windows®7Professional (downgraderightsfromWin8.1Pro)

Aspire E5-571• 4th Generation Intel®

Core™i3-4030U• 4GBDDR3LMemory• 500GBHardDrive• Intel®HD4400Graphics• Windows®8.1

34999304022

15.6"

Inspiron 3000s-4616 • 4th Generation Intel® Core™i5-4460• 8GBMemory•1TBHardDrive• Windows®8.1

N56JN-MB71 • 4th Generation Intel®

Core™i7-4700HQ• 8GBDDR3Memory• 750GBHardDrive• NVIDIA® GeForce® GT840MGraphics

• Windows®8.1 79999196279

15.6"

Limited Supplies

Inspiron 15-3542 • Intel®Pentium®3558UDual-Core

• 4GBDDR3Memory• 500GBHardDrive• Windows®8.1

29999224006Limit1perhousehold/In-storeonly.

15.6"

WINDOWS 7 DESKTOPS

WINDOWS7PROFESSIONAL

WINDOWS 8.1 DESKTOPS

39999410126

HP Prodesk 400 G1 • Intel®Pentium®G3220• 4GBDDR3Memory• 1TB7200RPMHardDrive• Windows®7Professional (downgraderightsfromWin8.1Pro)

Inspiron 15-3542• 4th Generation Intel®

Core™i5-4210U• 8GBDDR3Memory• 1TB5400RPMHardDrive• Windows®8.1

52999279091

15.6"

79999279109

Inspiron 15-5547 • 4th Generation Intel®

Core™i7-4510U• 8GBDDR3LMemory• 1TBHardDrive• Windows®8.1

While Supplies Last

15.6"

TOUCHSCREENTOUCH

TOUCHSCREENTOUCH

CONVERTIBLES

CONVERTIBLES

99999287292

ThinkPad Yoga 12.5" Convertible Ultrabook• 4th Gen Intel® Core™i5-4200U• 12.5"LEDFHDIPSTouchDisplay• 4GBMemory•500GBHD•Intel®HDGraphics4400• Windows®8.1

Inspiron 11 Convertible• Intel®Pentium®N3530Quad-Core

• 11.6"HDTouchDisplay• 4GBDDR3LMemory•500GBHardDrive• Windows®8.1

ltrabooki5-4200U

Display

12.5"

HP ProBook 350 G1 • 4th Generation Intel®

Core™i7-4500U• 8GBDDR3Memory• 1TBHardDrive• Intel®HD4400Graphics• Windows®7Professional (IncludesWindows®8.1Pro) 64999

304048

7 Pro

15.6"

29999292383

Inspiron 3043• Intel®Celeron®Dual-CoreN2830• 4GBDDR3LMemory• 500GB5400RPMHardDrive• Windows®8.1

19.5"

19999420323

Lenovo H500s• Intel®Celeron®Dual-CoreJ1800• 4GBDDR3Memory•500GBHD• Windows®8.1

Limit1perhousehold/In-storeonly.

HP 250 G2 • Intel®Core™i3-3110M• 2GBDDR3Memory• 320GBHardDrive• Intel®HD4000Graphics• Windows®7HomePremium

36999168450

15.6"

Limit1perhousehold/In-storeonly.

59999438663

39999279869

17999041640

HP DC6005Refurbished • AMDPhenom™II• 4GBDDR3Memory•250GBHD• Windows®7Professional• Windows

54999242586

Inspiron 3000-4923 • 4th Gen Intel® Core™i3-4150• 8GBMemory•1TBHardDrive• Windows®7Professional (downgraderightsfromWin8.1Pro)

Limited Supplies

K555LA-MH51 • Intel®Core™i5-4210U• 8GBDDR3Memory• 1TBHardDrive• DLDVD±RW/CD-RW• Windows®8.1

54999439687

15.6"

12.5"12.5"12.5"12.5"12.5"12.5"

onvertible

TOUCHSCREENTOUCH

11.6"

7 Pro

15.6"

While Supplies Last

39911.6"

TOUCHSCREENTOUCH 99999

295501

XPS 11 11.6" 2-in-1 Convertible UltrabookCarbon Fiber • 4th Gen Intel® Core™i5-4210Y• 11.6"QHDLEDTouchDisplay• 4GBDDR3LMemory• 128GBSolidStateDrive• Windows®8.1

SAMSUNG SSDSAVINGS!

EXTERNAL HARD DRIVES

840 EVO Series Internal Desktop SSDs

Get an additional $10 or $20 coupon bundle savings

when purchased with any motherboard, processor, PC or Mac system. See store for details.

SSDPrice after

Bundle Savings

2599923999708701500GB EVO

89997999708677120GB EVO

1399912999708693250GB EVO

Reg.

SOLID STATE DRIVES

WOW!

WOW!

Toshiba 3.5" SATA 7200RPM 3.0Gb/s Internal Bulk HDDsBare Drives

Barracuda 7200RPM SATA 6.0Gb/s 3.5" Hard Drives

INTERNAL HARD DRIVES

Blue 1TB 7200RPM SATA 6.0Gb/s 3.5" Internal Hard Drive Bulk Drive 5699171652

4GB DDR3-1600 CL11 SO-DIMM Laptop Memory Module

16GB DDR3-1600 CL9 Laptop Memory Kit

3999622365

500GB 7200RPM

4999622456

1TB 7200RPM

7999622373

2TB Intellipower

14999162016

4TB Intellipower

9999622381

3TB Intellipower

10999622407

Desktop Mainstream SATA 6.0Gb/s 3.5" Internal HDDs

Desktop Performance 2TB SATA 6.0Gb/s 3.5" Internal Hard Drive

4799449785500GB

57994497931TB

2.5" 5400RPM Internal Hard Drive Kits

5499564880500GB

59991556971TB

69990575391TB

64995649061TB

99991124332TB

94991557052TB

109990540982TB

Optima III 2.5" 6.0Gb/s Internal SSDs 7999205054

240GB

17999329243480GB

Afterinstantsavings&$20mfr.mail-inrebate.Reg.$119.99

After$20mfr.mail-inrebate.Reg.$199.993999405316

SAVE!

Reg.$44.99

14499666826SAVE!

Reg.$169.99

49999818291TB 9999540989

3TB6999306399

2TB

109998462123TB

79992486742TB

59996469011TB

MX100 SATA 2.5" Internal SSDs

SSDNow V300 2.5" SATA 6.0Gb/s Internal SSDs with SandForce 2281 Controller

10999318162

11999964577

7299318303

6999302109

128GB

120GB

256GB

240GB

20999318253512GB

Ballistix Sport DDR3 CL9 Desktop Memory Kits

Ballistix Elite DDR3 Desktop Memory Kit

Memory

Memory

RegularPrice

RegularPrice

Price after Instant Savings

Price after Instant Savings

Price after Bundle Savings

Price after Bundle Savings

CRUCIAL BALLISTIXBUNDLE SAVINGS!

Save an additional $5, $10 or $20

*When purchased with any motherboard or processor with instant coupon savings. See store for details.

15999149991399929726716GB 1600 *

18999179991699913572316GB 1866 *

899974992113348GB1600 * 7999

MEMORY

Canvio Basics 3.0 USB 3.0 Portable Hard Drives

Backup Plus Slim SuperSpeed USB 3.0 Portable Hard Drives

My Passport Ultra SuperSpeed USB 3.0 Portable External Hard Drives

6999622639

10999662692

1TB

2TB

Elements 2.5" SuperSpeed USB 3.0 Portable Hard Drives

More colors available in store!

More colors available in store!

Carbide Series 300R Mid-Tower Gaming ATX

CX Series 750W ATX Modular Power Supply

SuperNOVA 850G2 850W ATX Modular 12V Power Supply

CX Series 600W ATX Modular Power Supply

GeForce GTX 760 Overclocked 2GB PCIe GDDR5 Video Card

6999190306

SAVE!

After instant savings & $20 mfr. mail-in rebate. Reg. $119.99

5999189845

SAVE!

After instant savings & $10 mfr. mail-in rebate. Reg. $97.99

5999139824

SAVE!

After instant savings & $10 mfr. mail-in rebate. Reg. $79.99

V3 Black Edition Mid-TowerATX Case

2199497818

SAVE!

After instant savings & $15 mfr. mail-in rebate. Reg. $44.99

13499109280

SAVE!

After instant savings & $15 mfr. mail-in rebate. Reg. $189.99

17999167510

SAVE!

After instant savings & $10 mfr. mail-in rebate. Reg. $239.99

1799095463

SAVE!

After instant savings & $20 mfr. mail-in rebate. Reg. $49.99

19999675892

SAVE!

After instant savings & $20 mfr. mail-in rebate. Reg. $249.99

EL Series 400W ATX Power Supply

GeForce GTX 750 Ti Superclocked 2GB PCIe 3.0 x16 Video Card

Radeon R9 280 3GB DDR5 PCIe 3.0 x16Video Card

Radeon HD 5450 Low-Profile 1GB DDR3 PCIe 2.1 x16 Video Card

1499037275

$109.99 motherboard sold separately. 9999Processor 333328

Motherboard 248401

BOTH FOR

ONLY

Z97 PC Mate Socket LGA 1150 ATX Motherboard and NEW Intel Pentium Anniversary G3258 Boxed Processor Bundle

GA-78LMT-USB3 Socket AM3+ mATX 760G AMD Motherboard

X99 Deluxe LGA 2011-3 ATX Intel Motherboard

After instant and bundle savings when purchased with select AMD FX processor.

$54.99 sold separately.

870709 FREE

COMPUTER CASES POWER SUPPLIES PCIe VIDEO CARDS MOTHERBOARDS

35999407452

After instant and bundle savings when purchased with Intel® Core™ i7-5820K

processor. $399.99 sold separately.

Ridge 6602Mid-Tower ATX Case

2599327247

SAVE!

Reg. $29.99

Diamond Mid-Tower ATX Case

2799262568

SAVE!

Reg. $34.99

16999108563

SAVE!

Reg. $199.99

LOWEST PROCESSOR PRICING!WECoMPARENEWEGG.CoMANDMATCHoRBEATTHELoWESTPRoCESSoRPRICE.Checkmicrocenter.comforcurrentprices.

Seestorefordetails.

A10 7850K Boxed Processor Black Edition

FX 6300 Boxed Processor Black Edition

FX 8320 Boxed Processor Black Edition

4th Gen Core i7-4790K Boxed ProcessorUnlocked

4th Gen Core i7-5820K Boxed ProcessorUnlocked

4th Gen Core i5-4690K Boxed ProcessorUnlocked

PROCESSORS

24" LED Display 27" IPS LED Display

19999013136 22999

179119

24"27"

IPS

SAVE $100SAVE $100

119991309639999284349

439703

22" Class LED Display22" Class LED Display

21.5"

24" Class LED Display

12999699694

23.6"

LED DISPLAYS

24" LED Display

14999757179

24"

Class LED Display

21.5"

LIMIT1PERCUSToMER.IN-SToREoNLy.SEESTOREFORMOREMAc®OFFERS.

13.3" MacBook Pro• 2.5GHzdual-coreIntel

Corei5processor

13.3" MacBook Pro with Retina Display• 2.4GHzdual-coreIntel

Corei5processor

13.3" MacBook Pro• 2.5GHz

Core

99999690966Reg. $1099.99129999

880393Reg. $1399.99

13.3" MacBook Pro with Retina Display• 2.4GHz

Reg. $1399.99

ST1114A Quantities are limited by manufacturers' availability or while supplies last. Not all products available in all stores. We reserve the right to limit quantities. No rain checks, except in Michigan. Not responsible for pricing, graphic or typographical errors. Rebate offers do not refund sales tax paid by customer. ST1114A Quantities are limited by manufacturers' availability or while supplies last. Not all products available in all stores. We reserve the right to limit quantities. No rain checks, except in Michigan. Not responsible for pricing, graphic or typographical errors. Rebate offers do not refund sales tax paid by customer.

12999006528

Limit1perhousehold/In-storeonly.

11999045005

Limit1perhousehold/In-storeonly.

8999006759

Limit1perhousehold/In-storeonly.

Reg.$139.99

27999302273

Limit1perhousehold/In-storeonly.

Reg.$369.99

29999397901

Limit1perhousehold/In-storeonly.

Reg.$419.99

19999302356

Limit1perhousehold/In-storeonly.

Reg.$259.99

DIY TECH

99999343855

49999113415

64999385393

PRINTERS da Vinci 1.0 3D Printer• 2014 CES Editor's

Choice Award• Large build volume• Free filament and

XYZ softwareda Vinci 2.0 3D Printer• Dual extruders• Great value• Cloud library• Low maintenance

3D Pro• Dual extruders• High print resolution• Sturdy metal frame• Clear acrylic hood & door

799119891 1999

542357

7499316265SAVE!Reg.

$79.9914999269597

2499917518

699542316599

5430411499000224

Breadboard on Metal Base 830 Tie Points

Solder Tool Kit SR-1, SP-4, SW-3, LF-99

Low-Cost Soldering Station

High Quality 20 Watt Soldering Iron

Helping Hands with Magnifier

zipScope USB 10x-50x,200x White LED, 2M

Snap Circuits Jr.

1299473355

Tin Can Robot Kit2 Ways to Build

Zombonitron 1600

3999044776

1999194746

10999327817

999194720

2099877837

1999234211

TinyDuino Basic Kit

Mega 2560

Basic Arduino Projects

Uno R3 MainBoard

RFduino

Arduino Starter Kit

Limit 1 per household / In-store only.

MeMO Pad Tablet• LEDBacklight

WXGAHDIPS10"Display

• Quad-CoreCPU• 1GBRAM•8GBFlashStorage• Android™4.2JellyBean

16999088161Reg. $229.99

Transformer Book T100Includes Keyboard Dock• Multi-Touch

10.1"Display• Intel®Atom™Z3740Quad-CoreCPU• 2GBRAM•64GBFlashStorage• Windows®8.1 34999

819961Reg. $399.99

Encore 2 Tablet• Multi-TouchLED

BacklightWXGAPanel8"Display

• Intel®Atom™Z3735GCPU

• 1GBRAM• 32GBFlashStorage• Windows®8.1

17999302968

Reg. $199.99

8"

Venue 8 Pro Tablet• Multi-Touch8"Display• Intel®Atom™Z3740D

Quad-CoreCPU• 2GBRAM• 32GBFlashStorage• Windows®8

27999810747

10"Galaxy Tab 4 Tablet • TFTMulti-Touch

WXGA7"Display• Samsung

Quad-CoreCPU• 1.5GBRAM• 8GBFlashStorage• Android™4.4KitKat 17999

EACHWhite 230508 Back 230540

7"

While Supplies Last

MeMO Pad HD 7 ME173L Tablet • Multi-TouchWXGA

LEDBacklightHDIPS7"Display

• MediaTekMT8125Quad-CoreCPU

• 1GBRAM• 8GBFlashStorage• Android™4.2

JellyBean9999

088203

7"

ANDROID TABLETS

WINDOWS TABLETS

8" 10.1"

2999326413

SAVE!Reg.

$34.99 3999079848

2999601278

999609537

2999934133

Raspberry Pi Model B+

Raspberry Pi Cookbook

Pi NoIR Camera Board

5v Raspberry Pi Power Supply INTELManufactured Specially for Raspberry Pi Computers

Raspberry Pi Model B

*The Micro Center credit card is issued by Wells Fargo Financial National Bank. Special terms apply to qualifying purchases charged with approved credit. Regular monthly payments are required during the promotional (special terms) period. Interest will be charged to your account from the purchase date at the APR for Purchases if the purchase balance is not paid in full within the promotional period. For newly opened accounts, the APR for Purchases is 27.99%. This APR may vary with the market based on the U.S. Prime Rate and is given as of 7/1/2014. If you are charged interest in any billing cycle, the minimum interest charge will be $1.00. Offer expires 9/28/2014.

T h e M i c r o C e n t e r C r e d i t C a r dQualifying purchases of $210 or more are no interest if paid in full within 6 months!Interest will be charged to your account from the purchase date if the purchase balance is not paid in full within the promotional period.*

MICRO CENTER CREDIT CARD 6-MONTH FINANCE PROGRAM

Performance Driven ValueTABLETS

Only $999916GB Flash | 1GB DDR3 Memory

410621

$1599 $3999

For the Winbook TW800 & TW801 Tablets

For the Winbook TW101 Tablet

386441 409235

Windows® 8.1

Only $1999932GB Flash | 2GB DDR3 Memory

410605

Easily Switch Between Peripherals with a Full-sized USB 3.0 portPowered by the New Intel® BayTrail-T, Quad-Core ProcessorsExpandable Storage via MicroSD Card SlotExternal Display Support via Micro HDMI® port

Performance & Productivity, All-in-one

32GB Flash | 2GB DDR3 Memory

410670Only $13999

TW800 & TW801 Tablets

External Display Support via Micro HDMI

TABLETKEY COVER

TABLETCOVER

Reg. $19.99 Reg. $49.99SAVE! SAVE!

COMING SOON! COMING SOON!

MICRO CENTER CREDIT CARD 36-MONTH LG 55" OLED HDTV FINANCE PROGRAM**The Micro Center credit card is issued by Wells Fargo Financial National Bank. Special terms for apply to qualifying purchases of LG 55" OLED HDTV sku: 071225 and all other items on the same transaction with approved credit. The special terms APR will continue to apply until all qualifying purchases are paid in full. The monthly payment for this purchase will be the amount that will pay for the purchase in full in equal payments during the promotional (special terms) period. The APR for Purchases will apply to certain fees such as a late payment fee or if you use the card for other transactions. For newly opened accounts, the APR for Purchases is 27.99%. This APR may vary with the market based on the U.S. Prime Rate and is given as of 7/1/2014. If you are charged interest in any billing cycle, the minimum interest charge will be $1.00. Offer expires 9/28/2014.

55" OLED Cinema 3D Smart HDTV•55EA9800•1920x1080PanelResolution•TripleXD™Engine•4HDMI,component,and3USBconnectivity•Built-inWi-Fi•1-yearlimitedwarranty

1080pOLED

199999071225

SAVE $1300

Reg. $3299.99While Quantities Last

0% APR FOR 36 MONTHS**

with purchase of LG 55" OLED Smart HDTV (Sku 071225) See side panel for important credit costs and terms.

55"

ST0914B Quantities are limited by manufacturers' availability or while supplies last. Not all products available in all stores. We reserve the right to limit quantities. No rain checks, except in Michigan. Not responsible for pricing, graphic or typographical errors. Rebate offers do not refund sales tax paid by customer.

PRICES GOOD 12/30/13 - 1/12/14

LOWEST PROCESSOR PRICING!WE COMPARE NEWEGG.COM AND MATCH OR BEAT THE LOWESTPROCESSOR PRICE. Check microcenter.com for current prices.

See store for details.

A10 7850K Boxed Processor Black Edition

FX 6300 Boxed Processor Black Edition

FX 8320 Boxed Processor Black Edition

4th Gen Core i7-4790K Boxed ProcessorUnlocked

4th Gen Core i7-5820K Boxed ProcessorUnlocked

4th Gen Core i5-4690K Boxed ProcessorUnlocked

PROCESSORS

SAVE $100SAVE $200

LIMIT 1 PER CUSTOMER. IN-STORE ONLY. SEE STORE FOR MORE MAC® OFFERS.

13.3" MacBook Pro• 2.5GHzdual-coreIntel

Corei5processor

13.3" MacBook Pro with Retina Display• 2.4GHzdual-coreIntel

Corei5processor

99999690966Reg. $1099.99119999

880393Reg. $1399.99

22" Class LED Display

21.5"

9999439703284349

24" LED Display HP 20" LED Display 27" LED Display 27" IPS LED Display

139994891128999

637926 17999659458 19999

179119

24" 27"IPS

12999083774

27"

24" Class LED Display

13999179176

23.6"20"

LED DISPLAYS

WINDOWS 8 NOTEBOOKS

PERFORMANCE NOTEBOOKS

WINDOWS 7 PROFESSIONAL NOTEBOOKS

HP ProBook 450 G1 • 4thGenerationIntel®

Core™i5-4200M• AMDRadeon™ HD 8750M• 8GBDDR3Memory• 750GBHardDrive• Windows®7Professional (IncludesWindows® 8 Pro) 59999

053884

15.6" HP ProBook 450 G1 • 4thGenerationIntel®

Core™i7-4702MQ• AMDRadeon™ HD 8750M• 8GBDDR3Memory• 750GBHardDrive• Windows®7Professional (IncludesWindows® 8 Pro) 79999

053934

15.6"

TOUCHSCREEN NOTEBOOKS

59999861005

B680 • 4thGenerationIntel® Core™i5-4570• 8GBMemory•(2)1TBHDDsRAID1• Windows®7Professional (downgraderightsfromWin8Pro)

Reg.$569.99 47999861054

Reg.$299.99 27999246421

B359 •Intel® Core™i3-4340• 4GBMemory•2TBHardDrive• Windows®7Professional (downgraderightsfromWin8Pro)

Inspiron 3000-2770 • Intel® Pentium®G3240• 4GBMemory•1TBHardDrive• Windows®7HomePremium

39999242685

Inspiron 3000-5078 • 4thGenerationIntel®

Core™i5-4460• 8GBMemory•1TBHardDrive• Windows®7HomePremium

54999242651

Inspiron 3000-5847 • 4thGenerationIntel®

Core™i5-4460• 8GBMemory•1TBHardDrive• Windows®7Professional

(IncludesWindows® 8 Pro)

62999242495

HP Pro 3500 • Intel® Core™i5-3470• 4GBMemory•500GBHardDrive• Windows®7Professional (IncludesWindows® 8 Pro)

52999873836

39999239103

Inspiron 3000s-1846 • Intel®Celeron®G1840• 4GBMemory•500GBHD• Windows®7Professional (IncludesWindows® 8 Pro) 79999

238709

XPS 8700-1261 • 4thGenerationIntel®

Core™i7-4790• NVIDIA®GeForce®GT720Graphics• 8GBMemory•1TBHardDrive• Windows®7HomePremium

Aspire E5-571-509R• 4thGenerationIntel®

Core™i5-4210U• 4GBDDR3LMemory• 500GBHardDrive• Intel®HD4400Graphics• Windows® 8.1

39999276626

15.6"

Limit1perhousehold/In-storeonly.

Limit1perhousehold/In-storeonly.

Inspiron 15-3542 • 4thGenerationIntel®

Core™i3-4030U• 4GBDDR3Memory• 500GBHardDrive• Windows® 8.1

49999279174

15.6"

TOUCHSCREEN

Limit1perhousehold/In-storeonly.

44999242594

Inspiron 3000-3384 • Intel® Pentium®G3240• 4GBDDR3Memory• 1TB7200RPMHardDrive• Windows®7Professional (IncludesWindows® 8 Pro)

Aspire E5-571• 4thGenerationIntel®

Core™i3-4030U• 4GBDDR3LMemory• 500GBHardDrive• Intel®HD4400Graphics• Windows® 8.1

32999304022

15.6"

Satellite C55-B5353• Intel® Pentium® N3530Quad-Core

• 4GBDDR3LMemory• 500GBHardDrive• Windows® 8.1

23999451088

39999279166

Inspiron 15-3542 • Intel® Pentium®3558U• 4GBDDR3Memory• 500GBHardDrive• Windows® 8.1

15.6"

TOUCHSCREEN

Limit1perhousehold/In-storeonly.

WINDOWS 7 PRO DESKTOPS

WINDOWS 7 PRO DESKTOPS

WINDOWS 7 DESKTOPS

39999410126

HP Prodesk 400 G1 • Intel® Pentium®G3220• 4GBDDR3Memory• 1TB7200RPMHardDrive• Windows®7Professional (IncludesWindows® 8 Pro)

49999410134

HP Prodesk 400 G1• 4thGenerationIntel®

Core™i5-4690S• 8GBMemory•1TBHardDrive• Windows®7HomePremium

79999279109

Inspiron 15-5547 • 4thGenerationIntel®

Core™i7-4510U• 8GBDDR3LMemory• 1TBHardDrive• Windows® 8.1

15.6"

TOUCHSCREEN

CONVERTIBLES

HP ProBook 350 G1 • 4thGenerationIntel®

Core™i7-4500U• 8GBDDR3Memory• 1TBHardDrive• Intel®HD4400Graphics• Windows®7Professional (IncludesWindows® 8.1 Pro) 64999

304048

Windows® 7 ProWindows® 7 Pro

Windows® 7 Pro

15.6"

ALL-IN-ONES

29999292383

Inspiron 3043• Intel®Celeron®Dual-CoreN2830• 4GBDDR3LMemory• 500GB5400RPMHardDrive• Windows® 8.1

19.5"

B648 • 4thGenerationIntel® Core™i5-4570• 8GBMemory•2TBHardDrive• Windows®7Professional (downgraderightsfromWin8Pro)

57999861021Reg.$649.99

Limited supplies

54999242586

Inspiron 3000-4923 • 4thGenIntel® Core™i3-4150• 8GBDDR3Memory• 1TB7200RPMHardDrive• Windows®7Professional (IncludesWindows® 8 Pro)

K555LA-MH51 • Intel® Core™i5-4210U• 8GBDDR3LMemory• 1TBHardDrive• DLDVD±RW/CD-RW• Windows® 8.1

49999439687

15.6"

Limit1perhousehold/In-storeonly.

X551MAV-EB01-B • Intel®Celeron®N2830• 4GBDDR3Memory• 500GBHardDrive• Windows® 8.1

19999443481

15.6"

Inspiron 11 Convertible• Intel® Pentium® N3530Quad-Core

• 11.6"HDTouchDisplay• 4GBDDR3LMemory•500GBHardDrive• Windows® 8.1 39999

279869

TOUCHSCREEN

11.6"

Inspiron 7347 Convertible• 4thGenerationIntel®

Core™i3-4010U• 13.3"IPSLEDTouchDisplay• 4GBDDR3LMemory• 500GBHardDrive• Windows® 8.1 49999

446153

TOUCHSCREEN

13.3"

Inspiron 7347 Convertible• 4thGenerationIntel®

Core™i5-4210U• 13.3"IPSLEDTouchDisplay• 8GBDDR3LMemory• 500GBHardDrive• Windows® 8.1 67999

446195

TOUCHSCREEN

13.3"

WINDOWS 8 DESKTOPS

19999420323

Lenovo H500s• Intel®Celeron®Dual-CoreJ1800• 4GBDDR3LMemory•500GB7200RPMHardDrive• Windows® 8.1

Limit1perhousehold/In-storeonly.

29999239244

Inspiron 3000s-1234 • Intel® Pentium® G3240Dual-Core

• 4GBDDR3Memory• 500GB7200RPMHardDrive• Windows® 8.1

49999485763

HP Prodesk 400 G1 • 4thGenerationIntel®

Core™i5-4690S• 8GBDDR3Memory• 1TB7200RPMHardDrive• Windows® 8.1

HP 110-243wbRefurbished• AMDA4-5000Quad-Core• 8GBDDR3Memory• 1TB7200RPMHardDrive• SuperMultiDVDBurner• Windows® 8.1

7999944466159999

320416

17.3"R751JN-MH71• 4thGenerationIntel®

Core™i7-4710HQ• NVIDIA®GeForce®GT840M• 8GBDDR3Memory• 1TBHardDrive• 17.3"HD+Display• Windows® 8.1

Satellite S55-B5289• 4thGenerationIntel®

Core™i7-4710HQ• 8GBDDR3LMemory• 1TBHardDrive• Windows® 8.1 99999

444653

ROG GL551JM-DH71 • 4thGenerationIntel®

Core™i7-4710HQ• NVIDIA®GeForce®GTX860M• 16GBDDR3LMemory• 1TB7200RPMHardDrive• Windows® 8.1

15.6"

15.6"

HP 350 G1• 4thGenerationIntel®

Core™i3-4005U• 6GBDDR3LMemory• 750GBHardDrive• Windows® 8.1

37999493478

15.6"

Limit1perhousehold/In-storeonly.

Limit1perhousehold/In-storeonly.

Limit1perhousehold/In-storeonly.

Limit1perhousehold/In-storeonly.

Limit1perhousehold/In-storeonly.

Limit1perhousehold/In-storeonly.

Limit1perhousehold/In-storeonly.

Lenovo Flex 2 15• Intel® Pentium®N3530• 15.6"LEDTouchDisplay• 4GBDDR3LMemory• 500GBHardDrive• Windows® 8.1

32999521187

TOUCHSCREEN

15.6"

PENTIUM®

QUAD-CORE

360O HINGE

360O HINGE

360O HINGE

Reg. $249.99

Limit1perhousehold/In-storeonly.

Aspire ES1-512-P9GT• Intel® Pentium®N3540 Quad-Core

• 4GBDDR3LMemory• 500GBHardDrive• 8xSuperMultiDLDVDDrive• Windows® 8.1 22999

432179

15.6"

PENTIUM®

QUAD-CORE

Reg. $299.99

Reg. $349.99

15.6"

HOLIDAY SAVINGS!OPEN MON-SAT: 9am - 10pm, SUN: 10am - 7pm. PRICES GOOD 12/1 -12/14/2014

24" LCD Display

24"

SAMSUNG SSDSAVINGS!

EXTERNAL HARD DRIVES

840 EVO Series Internal Desktop SSDs

850 Pro Series 256GB SATA III 2.5" Internal SSD

Get an additional $10 or $20 coupon bundle savings

when purchased with any motherboard, processor, PC or Mac system. See store for details.

SSDPrice after

Bundle Savings

Price after Bundle Savings

Price after Bundle Savings

2599923999708701500GB EVO

1899917999369801256GB

89997999708677120GB EVO

1399912999708693250GB EVO

Reg.

Reg.

Reg.

SOLID STATE DRIVESINTERNAL HARD DRIVES

4GB DDR3-1600 CL11 SO-DIMM Laptop Memory Module

16GB DDR3-1600 CL9 Laptop Memory Kit

109999999*318162

11999421958

15999182931

MX100 Series 256GB SATA III 6Gb/s 2.5" Internal SSD

when purchased with any motherboard, processor, PC or Mac system. See store for details.

Price after Bundle Savings Reg.

4999449785500GB

59994497931TB

2.5" 5400RPM Internal Hard Drive Kits

4499622365

500GB 7200RPM

4999622456

1TB 7200RPM

7999622373

2TB Intellipower

9999622381

3TB Intellipower

10999622407

Desktop Mainstream SATA 6.0Gb/s 3.5" Internal HDDs

Desktop Performance 2TB SATA 6.0Gb/s 3.5" Internal Hard Drive

5499564880500GB

69990575391TB

64995649061TB

89991124332TB

99990540982TB

3799405316SAVE!

Reg.$44.99

14499666826SAVE!

Reg.$169.99

WOW!

Toshiba 3.5" SATA 7200RPM 3.0Gb/s Internal Bulk HDDsBare Drives

Barracuda 7200RPM SATA 6.0Gb/s 3.5" Hard Drives

49999818291TB 9999540989

3TB6999306399

2TB

109998462123TB

79992486742TB

59996469011TB

MX100 SATA 2.5" Internal SSDs 7299

318303128GB

20999318253512GB

Price after Bundle Savings Reg.

Ballistix Sport DDR3 CL9 Desktop Memory Kits

Ballistix Elite DDR3 Desktop Memory Kit

Memory

Memory

RegularPrice

RegularPrice

Price after Instant Savings

Price after Instant Savings

Price after Bundle Savings

Price after Bundle Savings

DDR3 CL9

CRUCIAL BALLISTIXBUNDLE SAVINGS!

Save an additional $5, $10 or $20 When purchased with any motherboard or processor

with instant coupon savings. See store for details.

15999149991399929726716GB 1600

18999169991649913572316GB 1866

899972992113348GB1600 7799

MEMORY

Canvio Basics 3.0 USB 3.0 Portable Hard Drives

Backup Plus Slim SuperSpeed USB 3.0 Portable Hard Drives

* After $10 coupon savings with any AMD FX processor purchase.My Passport Ultra SuperSpeed USB 3.0 Portable External Hard Drives

6999622639

9999662692

1TB

2TB

Elements 2.5" SuperSpeed USB 3.0 Portable Hard Drives

Elements 4TB 3.5" SuperSpeed USB 3.0 External Hard Drive

Backup Plus 5TB 3.5" USB 3.0Hard Drive

More colors available in store!

More colors available in store!

GB

Price after Bundle Savings

259

Reg.

WOW!

WOW!

WOW!

120GB SandForce Solid State Drive

5499462655

59991556971TB

89991557052TB

CX Series 750W ATX Modular Power Supply

SuperNOVA 850G2 850W ATX Modular 12V Power Supply

CX Series 600W ATX Modular Power Supply

GeForce GTX 760 Overclocked 2GB PCIe GDDR57499

190306

SAVE!

After instant savings & $20 mfr. mail-in rebate. Reg. $119.99

6499189845

SAVE!

After instant savings & $10 mfr. mail-in rebate. Reg. $97.99

12999109280

SAVE!

After instant savings & $15 mfr. mail-in rebate. Reg. $189.99

1999368217

SAVE!

After instant savings & $10 mfr. mail-in rebate. Reg. $34.99

18499675892

SAVE!

After instant savings & $30 mfr. mail-in rebate. Reg. $249.99

EL Series 400W ATX Power Supply

GeForce GTX 750 Ti Superclocked 2GB PCIe 3.0 x16

GeForce G210 1GB DDR3 PCIe Video Card

GeForce GTX 970 Superclocked ACX 2.0 3.0 x16

1499037275

$109.99 motherboard sold separately. 9999Processor 333328

Motherboard 248401

BOTH FOR

ONLY

Z97 PC Mate Socket LGA 1150 ATX Motherboard and NEW Intel Pentium Anniversary G3258 Boxed Processor Bundle

GA-F2A58M-HD2 FM2 mATX AMD Motherboard

Z97-AR LGA 1150 ATX Intel Motherboard

After bundle savings when purchased with select FM2+ processor.

$49.99 sold separately.

369470 FREEupply

COMPUTER CASES POWER SUPPLIES PCIe VIDEO CARDS MOTHERBOARDS

8499304204

After instant and bundle savings when purchased with select Intel® processor.

$124.99 sold separately.

12999108563

SAVE!

After instant savings & $30 mfr. mail-in rebate. Reg. $199.99

13999718197

SAVE!

After instant savings & $20 mfr. mail-in rebate. Reg. $164.99

Obsidian Series 750D Full-Tower ATX Case

Black ATX ComputerCasewith Rubberized Coating

Versa H22 Special Edition Mid-Tower Case

3999224022

Carbide Series 200R Mid-Tower ATX Case

After instant savings &

2999293928

Reg. $34.99

SAVE!

Reg. $49.99

SAVE!

5999144683

Reg. $74.99

SAVE!

35999457671

Reg. $399.99

SAVE!

ST1214A Quantities are limited by manufacturers' availability or while supplies last. Not all products available in all stores. We reserve the right to limit quantities. No rain checks, except in Michigan. Not responsible for pricing, graphic or typographical errors. Rebate offers do not refund sales tax paid by customer. ST1214A Quantities are limited by manufacturers' availability or while supplies last. Not all products available in all stores. We reserve the right to limit quantities. No rain checks, except in Michigan. Not responsible for pricing, graphic or typographical errors. Rebate offers do not refund sales tax paid by customer.

11999006528

Limit1perhousehold/In-storeonly.

11999045005

Limit1perhousehold/In-storeonly.

8999006759

Limit1perhousehold/In-storeonly.

Reg.$139.99

24999302273

Limit1perhousehold/In-storeonly.

Reg.$369.99

29999397901

Limit1perhousehold/In-storeonly.

Reg.$419.99

17999302356

Limit1perhousehold/In-storeonly.

Reg.$259.99

Bag Inserts Bring Customers Back To You

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Email

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Micro Center Confidential. ©2014, Micro Electronics, Inc. All rights reserved. Micro Center, PowerSpec and WinBook are registered trademarks of Micro Electronics, Inc. All other trademarks are property of their respective owners.

• Proven promotional success • Rapid results, immediate impressions• An active, responsive audience

Themed Newsletter Banners Custom Emails & Special Promotions

Targeted Email Success Continues“For every $1 spent, $44.25 is the average return on eMail marketing investment.”

- Experian

“Email show high web engagement rates... and achieves the highest comparative conversion rates.”

- CMO Council 2014

“7 in 10 people say they made use of a coupon or discount from a marketing eMail in the prior week.”

- Blue Kangaroo Study

Mobile Device Usage on the Rise

Micro Center offers our Partners two Email Investment Options:

Email – Your Performance Investment

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Micro Center Confidential. ©2014, Micro Electronics, Inc. All rights reserved. Micro Center, PowerSpec and WinBook are registered trademarks of Micro Electronics, Inc. All other trademarks are property of their respective owners.

Email Banner Ads are effective click generators.Our partners can advertise in both general and category specific email newsletters to our proprietary database of customers.

Our newsletter editions include:• Bestsellers eNews weekly • Special Editions• Computer Parts• HDTV• E-Catalog Now Online• Small Business• Refurbished Products• Systems/Tablets• Special Customer Offers• Seasonal Editions

Email editions are designed for maximum deliverability, high open rates, fast load times, and clicks from top to bottom.

Key Benefits for Our Partners• Email newsletters let you communicate with targeted customers and prospects to increase sales, drive store traffic to your products and enhance brand loyalty

• Extremely cost-effective and precisely trackable results

• Gets you in front of some of the very best customers

• Particularly effective when repeated on multiple campaigns and coupled with a effective landing page on microcenter.com

Availability and Space Limitations • Up to six ad spots will be available in each newsletter. • Audience varies by category and theme; ask your Merchandise Manager • Minimum commitment: one issue • Duration: one week

Micro Center maintains one of the largest active customer email databases in the country. Unlike most other email lists, the vast majority of our email addresses are attached to postal addresses and customer pur-chase history. This allows us to target specific market segments, resulting in greater response rates.

Email Editions/Themed Newsletters

• Targeted responders • Cost effectiveness • Optimized for all devices

Banner Position

Banner Position

Banner Position

Banner Position

Banner Position

Email Drives Customers to Buy

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Micro Center Confidential. ©2014, Micro Electronics, Inc. All rights reserved. Micro Center, PowerSpec and WinBook are registered trademarks of Micro Electronics, Inc. All other trademarks are property of their respective owners.

Availability and Space Limitations• Select partners only • Four pages or more per E-Catalog • Minimum commitment: one month Contact your Merchandise Manager to discuss opportunities

• Showcases comprehensive selections • Excellent branding• Increased sales in key selling seasons • Can be event or product-triggered

Key Partner Benefits• Our creative is designed to get opened, get read and generate increased sales

• Ideal for launching new products/lines and measuring results

• Easily forwarded to generate referrals

• An opportunity for partners to stand out and capture more visibility and higher sales

• A chance for unique and category products to gain sales and word-of-mouth buzz

Micro Center never sells or provides our customer eMail lists to anyone. Partners can advertise directly to this valuable group through co-branded eMails. Your products, your brand and your messaging integrated into our eMail creative, our targeting and our landing pages.

Customized, Co-branded Email Campaigns

19

Emails – Your Message, Our Audience

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Digital Advertising

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Micro Center Confidential. ©2014, Micro Electronics, Inc. All rights reserved. Micro Center, PowerSpec and WinBook are registered trademarks of Micro Electronics, Inc. All other trademarks are property of their respective owners.

Digital advertising: Growth Opportunity According to Nielsen’s U.S. Digital Consumer Report1, “Americans now own four digital devices on average, and the average U.S. consumer spends 60 hours a week consuming content across devices.”

Micro Center customers are mobile-device driven Since 2010, microcenter.com customers have more than quadrupled their use of mobile internal devices to browse and shop. And, with microcenter.com’s store-specific inventory display, that behavior results in increase sales and satisfied customers.

Mobile shoppers are young and interestedMicro Center online shoppers are predominantly male, with the largest percentage in the 25-34 age group. Nearly 10% of Micro Center mobile users are in the growing, tech-hungry 18-24 age group.

Computers and consumer electronics - an online growth categoryWeb sales are forecasted to surpass $100 billion by 2018 in this key category. The computers and consumer electronics products category is the largest product category in e-commerce, comprising an estimated 21.8% of total web sales. That share is expected to increase to 22.1% of the total by 2018.2

102/12/2014; 2eMarketer

In response to the increasing use of mobile devices to view web content, Micro Center launched a completely redesigned adaptive site in June, 2014. For valued vendors and content providers, this presents an exciting opportunity to reach microcenter.com customers with compelling messaging on any device.

microcenter.com - all device accessible

Digital Advertising

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Micro Center Confidential. ©2014, Micro Electronics, Inc. All rights reserved. Micro Center, PowerSpec and WinBook are registered trademarks of Micro Electronics, Inc. All other trademarks are property of their respective owners.

Home Page Banner Ads - Premier Positioning

The first stop on a successful visitAdvertising opportunities on the microcenter.com home page are available in three distinct sizes and page locations. Important top-of-page positioning immediately attracts attention; left-column banners offer both visibility and affordability.

Product driven, brand enhancing Home page banners are versatile enough to convey both your unique product offers and brand messaging.

Availability and Space Limitations.Ask your Merchandise Manager for details.

Digital Advertising

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Micro Center Confidential. ©2014, Micro Electronics, Inc. All rights reserved. Micro Center, PowerSpec and WinBook are registered trademarks of Micro Electronics, Inc. All other trademarks are property of their respective owners.

Search Results Banner Ads - Targeted Effectiveness

Over 1.3 million visitors each month click directly to specific category searches on microcenter.com. Several ad options are available: a top banner; side towers and featured product.

Ads on search results pages directly influence your customers as they are comparison shopping. These ads target only those categories relevant to your brand.

Top banners appear on top-level category searches and remain visible until a shopper filters the results to a related subcategory. Side towers can appear at any time through the filtering process.

A featured product also appears on top-level searches, securing the coveted “top result” listing on the page.

Search Results Advertising - Extremely targeted, high traffic opportunities

Availability and Space Limitations.Ask your Merchandise Manager for details.

Digital Advertising

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Micro Center Confidential. ©2014, Micro Electronics, Inc. All rights reserved. Micro Center, PowerSpec and WinBook are registered trademarks of Micro Electronics, Inc. All other trademarks are property of their respective owners.

Product Pages - Close the sale

Product pages - in-depth detail Product pages on microcenter.com enhance the selection / sales process through comprehensive detail including: • In-depth specs and in-the-box information • Customer reviews • Q&A, where you can respond to customers’ product inquires to increase conversion rates & brand loyality • Suggested add-ons / recommended items - with high visibility throughout the purchase process, these items can provide reassuring “what others purchased” direction as well as triggering impulse purchases.

Taglines and Banner adsTwo promotional areas are available on product pages: taglines, found directly beneath product titles, and enhanced marketing banners, displayed within the overview tab.

Support for syndicated marketing contentIf you’re working with a syndicated content provider, your content can be included on a specific product page when the overview tab is selected.

Content providers currently in use include WebCollage, SellPoints, CNET and FlixMedia.

Reviews - a 5-star opportunityfor successIn making a “buy now” decision, shoppers on microcenter.com value the opinions of their peers. Reviews online exceed 200,000 across a wide variety of categories.

Availability and Space Limitations.Ask your Merchandise Manager for details.

Digital Advertising

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Micro Center Confidential. ©2014, Micro Electronics, Inc. All rights reserved. Micro Center, PowerSpec and WinBook are registered trademarks of Micro Electronics, Inc. All other trademarks are property of their respective owners.

Brand Showcases - Build Equity, Loyalty

Showcase your brand On microcenter.com, your brand can be featured as a Brand Product Showcase, a dedicated destination for exclusive products and services. Showcases can be provided through syndicated content, or can be custom-built to your specifications.

One click away Brand Showcases are accessible throughout the site, one click away through the Brand Showcase tab dropdown.

Availability and Space Limitations. Ask your Merchandise Manager for details.

Digital Advertising

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Micro Center Confidential. ©2014, Micro Electronics, Inc. All rights reserved. Micro Center, PowerSpec and WinBook are registered trademarks of Micro Electronics, Inc. All other trademarks are property of their respective owners.

Protect. Upgrade. Mobilize. ReplaceMicro Center’s Small / Medium Business Solutions mini-site offers products and solutions for all phases of today’s successful, growing businesses. Select this targeted, business-centric site to promote your successful solutions.

Target your best customers’ inboxesCustom SMB emails further increase your solution visibility to your best customers. These emails, sent approximately twice a month, reach an audience with a purchase history of business and business-related products.

Today’s business environment requires stability, flexibility, protection of existing assets, empowerment of new ideas, and growth opportunities. Micro Center is the ideal partner to help you reach a targeted, interested business market.

Small / Medium Business Solutions

Digital Advertising

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Micro Center Confidential. ©2014, Micro Electronics, Inc. All rights reserved. Micro Center, PowerSpec and WinBook are registered trademarks of Micro Electronics, Inc. All other trademarks are property of their respective owners.

Visibility and interactionYou, as a vendor, can participate in that engagement – promoting your products to our social media networks - through product giveaway sweepstakes.

This multi-channel opportunity incorporates both social media and our website. Our customers will see posts about the sweepstakes and will enter to win your product. Once a winner is chosen, they will write a review of your product which will then be posted on microcenter.com.

With thousands of followers, activelyinterested in computers and consumer electronics, social media promotions afford great visibility and interaction.

Customer engagement is at the core of our business. As such, we value the ability to interact with our customers through Facebook and Twitter.

Social Media - multi-channel engagement

Availability and Space Limitations.Ask your Merchandise Manager for details.

Digital Advertising

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Custom Programs

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Micro Center Confidential. ©2014, Micro Electronics, Inc. All rights reserved. Micro Center, PowerSpec and WinBook are registered trademarks of Micro Electronics, Inc. All other trademarks are property of their respective owners.

Electronic Signage (LED Electronic Billboards)

Availability and Space Limitations• Minimum commitment: two weeks • Duration: Varies by frequency package

Digital outdoor advertising using LED Electronic Billboards has rapidly emerged as the medium of choice for cost-effective, high-impact proximity advertising. Micro Center partners can take advantage of Micro Center’s high-resolution LED Electronic Billboards in select key markets.

Signs are sized and positioned for best highway visibility from within the driver’s normal field of view, and are tuned for both day and night readability. Ads run twenty hours per day.

• Select markets • Huge visibility, multiple impressions • Immediate response

Store LocationNearest Entrance/Exit Ramps

Average Daily Traffic Count in Vehicles per Day

Micro Center North JerseyNorthern New Jersey/Paterson I-80 at NJ 20 N exit 132,000

Micro Center Sharonville Cincinnati/SharonvilleI-275 at Mosteller Rd. exit 112,000

Micro Center Dallas Dallas/RichardsonN. Central Expwy at Spring Valley Rd. exit 180,000

From NJDOT, ODOT, TXDOT

Dallas New JerseyCincinnati

Key Benefits• Maximizes Impact – 94% of people passing digital billboards can recall messaging while only 43% recall static, non-dynamic, billboards (Harris poll)

• Dynamically Flexible – perfect for any just-in-time marketing messaging. Our partners can show multiple messages for the same product, or advertise a full-range of products

• Adaptable Messaging – use our digital signage for product launches, branding, promotions, special in-store events and more

Electronic Signage Improves Visability

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Micro Center Confidential. ©2014, Micro Electronics, Inc. All rights reserved. Micro Center, PowerSpec and WinBook are registered trademarks of Micro Electronics, Inc. All other trademarks are property of their respective owners.

Business Building and Testing Programs

• Real feedback on real problems in a dynamic retail environment• Specific market testing • Controllable exposure

Product/Promo Testing and DevelopmentPartner with Micro Center for product testing and development. We can assist with consumer evaluations of new product designs or in determining how to market existing products more successfully.

Key Benefits• No other retailer reaches a more knowledgeable group of computer enthusiasts

• No other partner can provide you with more valuable feedback on how customers will react to new products

• Stores are in leading test markets from coast-to-coast – ideal for both in-store and online tests

• Limit exposure by launching a product in a key test market

• Provides quick response time and actionable feedback

• Real customer testing in real shopping environments

Micro Center offers the following new product development and research services:Surveys• Digital surveys and reporting on new products or categories and product concepts, available now or in the future

• Survey versioning to deliver reaction to different pricing, offer, presentation, etc. via E-Coupons

• After-sale surveys and reporting

• Store associate feedback from experienced, knowledgable sales professionals

Tests via email• Ad placements for new products within general emails with links and E-Coupon response reporting

• New product emails with specific links to E-Catalog and E-Coupon response reporting

• Dedicated Trigger campaigns (based on specific new product purchases) and response reporting

Campaign(s) Tests• Surveys at specific store locations with follow-up reporting

• Comprehensive New Product Campaign reporting

• Couponing and Coupon redemption tracking for price or offer testing

Direct Mail and/or E-Catalog Tests• Ad placements in our general Broadsheet and E-Catalog

with response reporting

• Coupons or QR codes on postal pieces with response reporting

In Store• Assort product in key test market stores

• Receive quick feedback on customer reactions to packaging and pricing

Business Building and Testing Programs

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Micro Center Confidential. ©2014, Micro Electronics, Inc. All rights reserved. Micro Center, PowerSpec and WinBook are registered trademarks of Micro Electronics, Inc. All other trademarks are property of their respective owners.

Champions are tenured Micro Center Sales professionals with top-notch communication and problem-solving skills

What Champions Do• Recommend Vendor’s products as the best

solutions consistently• Responsible for driving sales• Maintain merchandising and displays in all

store areas• Communicate and execute Vendor promotions• Train store staff on latest products and assist in

Vendor training and education• Delivers weekly in-the-field reporting that gives

feedback from customers and associates

What You Invest• Monthly funding with a minimum

1 year commitment• Commitment to deliver quality training

• Training at company’s corporate offices or access to web based training materials

• Vendor’s demonstration units• Helps provide Champions with

product experience to relay testimonials to customers

What You Get For Your Investment• Highly motivated store advocates with focus on your product lines• Delivery of enthusiastic professional sales presentations to every

customer focusing on your total solution • Dedicated Micro Center Champion Manager

• Assists in Delivery of communications and directs conference calls

• Audits Champion execution and measures sales growth

• Coaches Champions to insure delivery of top quality reporting and feedback

Vendor Sponsored Sales Champion

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Micro Center Confidential. ©2014, Micro Electronics, Inc. All rights reserved. Micro Center, PowerSpec and WinBook are registered trademarks of Micro Electronics, Inc. All other trademarks are property of their respective owners.

• Top Tenure in Industry • Passionate, Knowledgeable Associates• Experts in their Categories

Associate Training and Development Programs

Why should you train Micro Center Associates?• We need our vendors to support training efforts in order to keep our Sales Associates informed on your latest technologies and new trends.

• Each Sales Associate takes an average of 4 hours of “required” sales skill & product training per month

• Sales Associates take over 225,000 courses annually, not including vendor onsite training, averaging over 90%+ training compliance.

Training Packages Available• Vendor Hosted - Assigns Vendor online courses from the Vendors Online Training Site

• Standard Package - Uses the Vendors Pre-Existing Web Based Course installed in our Training site

• Most Popular: Intermediate Package - Vendor supplies us with content (ppt, video etc) and Micro Center develops course and installs into our site, assignments given to select department (minimal development, no audio)

• Custom Course Development Package - Interactive Course (See you Merchandise Manager for Details) How does it work?• Contact your Merchandise Manager

• Select the type of Training, Products, and the Month to Train

• Fill out details within Training Form

Ask your Merchandise Manager for availability and details.

Associate Training Programs

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Merchandising

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Micro Center Confidential. ©2014, Micro Electronics, Inc. All rights reserved. Micro Center, PowerSpec and WinBook are registered trademarks of Micro Electronics, Inc. All other trademarks are property of their respective owners.

• Increased sales of impulse and high unit items• Enhanced visibility of key supplies• Position partner products in the store’s highest-traffic area

Great Numbers – Eyeballs and UnitsMicro Center offers two locations as an opportunity for impulse purchases. These two areas of the store are plano-grammed at the sku level, so you know where your products should be at all times.

Every buying customer has to walk thru this location. Customers can browse magazines, pick up refreshments, play with toys, and replenish needed supplies while they queue at the check-out line.• Refreshments• Accessories, supplies, and consumables• Batteries • Magazines • Tools and flashlights• T-shirts, gadgets, science, toys, and wonders• Unique, impulse items

Front End and Check-Out Line Section

Availability and Space Limitations• Must be unique to the front, cannot be carried anywhere else in the store • Must complete testing period• Some slotting fees required • Duration: four months

Promote Impulse Purchases at Check-Outs

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Micro Center Confidential. ©2014, Micro Electronics, Inc. All rights reserved. Micro Center, PowerSpec and WinBook are registered trademarks of Micro Electronics, Inc. All other trademarks are property of their respective owners.

• Store-within-store offers unexcelled visibility• Substantial, consistent brand messaging• Attention-getting fixtures and overhead signage

Micro Center offers our preferred partners the opportunity with Premier Vendor Spaces to create a “store-within-a-store” or “department-within-a-department” to dominate in-store mindshare and promote unmatched brand consciousness.

Premier Vendor Spaces

Availability and Space Limitations• Must be approved by executive management

Dominate In-Store Traffic

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Micro Center Confidential. ©2014, Micro Electronics, Inc. All rights reserved. Micro Center, PowerSpec and WinBook are registered trademarks of Micro Electronics, Inc. All other trademarks are property of their respective owners.

Endcaps, In-Line Shelving and Floor

Key Benefits• Front-end Super Endcaps, front-end inline endcaps and floor stacks

are ideal for generating impulse buying and increasing visibility of your product

• Our partners can supply their own signage and branding messages and utilize customized endcap headers

In a retail environment, free-standing merchandise racks anchored to the floor are called gondolas; endcaps occur at the both ends of a gondola facing heavy-traffic aisles in the store.

Front-end Super Endcaps are an extremely desirable location due to the large amount of floor-traffic passing by them in the front of the store. Our partners can purchase Front-end Super Endcaps for one month intervals

Floor Stacks are boxes of products stacked on top of each other to form a square or rectangle of merchandise in an aisle or other high traffic area.

• Increased visibility • Improved brand awareness • Controlled messages

Front-end Inline Endcaps appear on the interior side of the Front-end section (the front-end section faces the checkouts) and offer prime display space at the front of the store. Our partners can purchase Front-end Inline Endcaps for one month intervals.

POS

Front End Inline Endcaps

In-Line EndcapsThe entire Micro Center store is merchandised by product category. Many categories are candidates for “In-line” endcaps – that is, endcap merchandising inside the aisle where the category is positioned. Select vendor partners with several SKUs in a category can invest to place their products in preferred positions. This branded grouping and positioning right at the point of purchase can generate significant ROI.

Limitations apply. See your Merchandise Manager for opportunities

Availability and Space Limitations• Offered monthly • Minimum commitment: one month • Duration: one month

In-Store Displays Sell Products

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Large-format Signs: In-Store Display, Store Entry Posters and Department Posters

Micro Center offers In-store displays, store-entry posters and department posters to provide exceptional visibility for our partners.

• Colorful signs attract attention • Increased visibility • Improved product brand and awareness

Key Benefits• Increase visibility for your product, offer or branding campaign

• Enhance customer awareness and broaden visibility to build sales

Availability and Space Limitations • Minimum commitment: one month • Duration: one month • Merchandise Manager approval

In-Store Displays

Department Posters

In-Store Signage Motivates Customers

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