Higher Logic Learning Series - Supercharge Member Loyalty & Power Community Engagement

Lauren DaveHunter Ava Caitlin

Marina

Elizabeth Weaver Engel, M.A., CAE

CEO and Chief StrategistSpark Consulting

Peggy Hoffman, CAECo-founder

Mariner Management & Marketing

Get the white paper: http://bit.ly/13Wwe1F … Connect with us: @peggyhoffman @ewengel

POLL:What is your role in your association’s

volunteer program?

http://bit.ly/13Wwe1F




Agenda

Reward and Recognition Building the right culture Keys to good volunteer management Ways to say thank you that say thank YOU





Get the white paper: http://bit.ly/13Wwe1F







Get the white paper:http://resources.higherlogic.com/volunteerism-white-paper




http://resources.higherlogic.com/volunteerism-white-paper




How successful is your volunteer program?*

* 2012 ASAE Executive Management Section Council study





How successful is your volunteer program?*

2.9 (on 5-point scale)

only 5.8% = “extremely successful”






Look what was missing!*






Look what was missing!*

• Measurement instruments for volunteer satisfaction & volunteer program assessment

• Volunteer training programs for all segments• Tools for volunteer leadership development • Tools for assessing & communicating the value of

volunteering• Processes for recruiting volunteers & matching them

with opportunities* 2012 ASAE Executive Management Section Council study





Organizational Culture

Values + Beliefs Behavior





Keys to good volunteer culture

• Offer options that suit everyone– The Volunteer Continuum

• Manage your volunteers well – Orientation and training– Conduct evaluations

• Thank people





ad hocvirtual micro

episodic




Audit & Investment

Board

NFPA Volunteer Support Structure

STRATEGIC TASK FORCES

Determines what success “looks like,” codifies into a set of

objectives and metrics, and tracks progress over time.

WORKING COMMITTEES

Provides oversight to programs aligned with objectives; helps

engage members in creation of value and program development

and delivery.

CONSTITUENCY COUNCILS

Influences program development and delivery to better serve their individual needs; helps members

plug into programs.

GOVERNANCE BODIES

The Board and the committees it appoints to fulfill its obligations. Sets the strategic vision; ensures

appropriate resources to accomplish it

VOLU

NTE

ER E

NG

AGEM

ENT

STRATEGIC CO

MM

UN

ICATION

Executive

Inclusiveness

Workforce

Development

Education

Econ & StatsMembership

Annual Conference

ISO TC 131Technical

Board

Technology Roadmap

IFPE

Marketing

Technology

Pneumatics

Future LeadersDistributors

Suppliers

Fluid Power Systems Conf


VOLUNTEER CONTINUUM

CREATINGPROMOTING GOVERNINGCONSUMING SERVING






viewing, reading,

attending

liking, sharing, recommending

contributing, commenting, responding to

surveys

volunteering in non-governing

role

volunteering in a leadership

role





viewing, reading,

attending

liking, sharing, recommending

contributing, commenting, responding to

surveys

volunteering in non-governing

role

volunteering in a leadership

role

Participatory & supportive; counted as a member of the community

Validating your association, your content, your mission

Directly (e.g. speaks, writes, competes surveys, comments) or Indirectly (e.g. Member-owned blogs, white papers, webinars)

Ad-hoc, micro, committee or TF member

Board, committee chair, TF chair


MEMBER-DRIVEN MENTORING





MEMBER-OWNED LINKEDIN GROUP




MEMBERS UNITE


traditional VOLUNTEER roles

unofficial ENGAGEMENT activities





Orientation: What am I committing to? How

does it connect to mission?





Training:What skills and knowledge do I

need to be successful?





Evaluation:What did I/we learn, what can I/we

learn, how will I/we learn?





POLL:How did you mark #NVW2015?





What’s her motivation?What matters most to him?





*#!





Your stories….




Keep in Touch!Peggy Hoffman, CAEPresident & Association ManagerMariner Management@peggyhoffman [email protected]

Elizabeth Weaver Engel, CAECEO & Chief StrategistSpark Consulting@[email protected] the white paper: http://bit.ly/13Wwe1F

mailto:[email protected]

mailto:[email protected]



Higher Logic Learning Series - Supercharge Member Loyalty & Power Community Engagement

Education

Transcript of Higher Logic Learning Series - Supercharge Member Loyalty & Power Community Engagement