Higher ed...
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INDUSTRY WEAPON, INC. © 2014 | [email protected] | 1-877-344-8450 | INDUSTRYWEAPON.COM HIGHER ED COMMUNICATIONS While applying for a college, a potential student will be bombarded with Facebook interactions, emails, Tweets, and even text messages. But once the student is on campus, all the hype stops. Now they are responsible for seeking out information and often have to wait in line to speak with a school representative face to face. The same situation happens with faculty and staff. Higher education institutions have to admit it: their internal communication efforts are often neglected, and left on the backburner while the they throw their attention at other prospective students or alumni. The campus communications team must reassess their responsibility in keeping the student body informed. From when classes are available for sign-up to where to find the school nurse, new students rely on them to provide these details. They must also keep their faculty and staff up-to-date, because the school website and handbooks do not always have the information they need. The school website content is usually limited to a general-schedule calendar and an event notification system for visitors and potential students. Beyond this, the content team uses email blasts for campus news that typically land in the junk folder. Because of this, commuters frequently miss or receive wrong information about campus activities. Faculty members are often limited to a small mailbox, in place of an office. Without a rooted residence on the grounds, these campus members are passed over by typical communication attempts. The communications team has to distribute information across classrooms, offices, libraries, dormitories, and gyms. In the past, they often printed out a measly stack of flyers and tacked them onto overlooked bulletin boards. In such a fast-paced, high capacity environment these forms of communication fall short. Information can quickly change, resulting in wasted time, energy, and money. 36% of faculty do not have an office on campus 1 4/5 seniors commute to campus 3 30% of freshmen commute to college. 2 over 1 http://www.heri.ucla.edu/infographics/FAC_infographic.pdf 2 http://www.buffalostate.edu/campuslife/documents/thedisengagedcommuter.pdf 3 http://www.buffalostate.edu/campuslife/documents/thedisengagedcommuter.pdf Campus communication teams must reassess their responsibility in keeping the student body informed Stop Cramming Communications: How Thriving Higher Ed Institutions Internally Communicate
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INDUSTRY WEAPON, INC. © 2014 | [email protected] | 1-877-344-8450 | INDUSTRYWEAPON.COM
HIGHER ED COMMUNICATIONS
While applying for a college, a potential student will be bombarded with Facebook interactions, emails, Tweets, and even text messages. But once the student is on campus, all the hype stops. Now they are responsible for seeking out information and often have to wait in line to speak with a school representative face to face. The same situation happens with faculty and staff. Higher education institutions have to admit it: their internal communication efforts are often neglected, and left on the backburner while the they throw their attention at other prospective students or alumni.
The campus communications team must reassess their responsibility in keeping the student body informed. From when classes are available for sign-up to where to find the school nurse, new students rely on them to provide these details. They must also keep their faculty and staff up-to-date, because the school website and handbooks do not always have the information they need.
The school website content is usually limited to a general-schedule calendar and an event notification system for visitors and potential students. Beyond this, the content team uses email blasts for campus news that typically land in the junk folder.
Because of this, commuters frequently miss or receive wrong information about campus activities. Faculty members are often limited to a small mailbox, in place of an office. Without a rooted residence on the grounds, these campus members are passed over by typical communication attempts.
The communications team has to distribute information across classrooms, offices, libraries, dormitories, and gyms. In the past, they often printed out a measly stack of flyers and tacked them onto overlooked bulletin boards. In such a fast-paced, high capacity environment these forms of communication fall short. Information can quickly change, resulting in wasted time, energy, and money.
36%of faculty do not have an
office on campus1
4/5seniors commute
to campus3
30%of freshmen commute
to college.2
over
1 http://www.heri.ucla.edu/infographics/FAC_infographic.pdf2 http://www.buffalostate.edu/campuslife/documents/thedisengagedcommuter.pdf3 http://www.buffalostate.edu/campuslife/documents/thedisengagedcommuter.pdf
Campus communicationteams must reassesstheir responsibility in keeping the student
body informed
Stop Cramming Communications:How Thriving Higher Ed InstitutionsInternally Communicate
