EnrollmentMarketingServices

Education is our passion. Your success is our business.

1 Who We Are

2 Interactive

3 Creative

4 Direct Marketing (Search)

5 Traditional Media

6 Marketing Services

Who We ArePlattForm Higher Education is the largest full-service agency specializing in enrollment marketing for higher education. For more than 20 years, we have helped colleges and universities throughout the United States and Canada aim higher with our innovative, specialized expertise and exceptional service.

Education is our passion. Your success is our business. By partnering exclusively with colleges and universities, we can stay focused on your institution’s enrollment challenges. With a clear understanding, we can provide solution-focused strategies, regardless whether it is an undergraduate, graduate, continuing education or online program.

Through a collaborative process characterized by exceptional service, our educational marketing strategies help you attract, enroll and retain more students. In fact, it is this exceptional service that binds all of our values together. It’s the cornerstone of our business.

Form a Strategic PartnershipWe have the resources to complement your admissions team and to help you develop and realize every stage of your strategy. Because we are passionate about providing personalized attention, you experience exceptional customer service while getting all the benefits of our unparalleled range of in-house services.

Whether you want to completely reinvent your institution’s brand, extend your presence on the Web or design a new viewbook, we have the resources and expertise you need. And just because we’re a full-service agency doesn’t mean you need every service we provide.

Gain a Competitive EdgeTo recruit more of the right students, you have to be more competitive today than ever before. Your partnership with PlattForm Higher Education gives you an edge.

We are proud of our ability to develop targeted marketing strategies that address your unique needs. Our recommendations are formed organically through a process of thoughtful research and a wide range of relevant data analysis. Once we figure out the facts, we move quickly to express your brand and elicit a response from the right prospective students.

Our partnership is based, in part, on earned trust and verifiable results. In sum, our customized approach to direct-response advertising and brand development can offer the results you’ve been looking for.

Aim higher with the leader in enrollment marketing • More than 22 years in higher education marketing • Trusted partner to more than 4,000 schools • Leader in innovation • Understand how to balance direct-response and brand development • Proven history of high–quality, high-converting inquiries • Can quickly adapt strategy to accommodate for changes • Full-service capabilities allow us to maximize your budget for optimal results

What We Do

Interactive Marketing

Creative Services

Direct Marketing

Traditional Media

Marketing Services

1

InteractiveInnovative. Experienced. Reliable. Clients frequently use words like these to describe PlattForm Higher Education’s Interactive Marketing team. As the leading provider of interactive marketing services for higher education, we have earned a solid reputation for providing solution-driven strategies that create long-term opportunities for admissions departments.

Today, the landscape of higher education is more complicated and competitive than ever before. You need a partner who can help you swiftly and effectively navigate emerging technologies while supporting your overall recruitment goals – one that combines advanced interactive capabilities with the focused attention to detail exemplified by exceptional customer service.

The process is quite simple. Quality inquiry. Applicant. Enrolled student. As our partner, you can start using words like these to describe your prospective students faster and more often because our strategies help you achieve your goals.

We offer:

• Interactive Cost-Per-Inquiry Generation

• Pay-Per-Click Advertising

• Online Display Advertising

• Search Engine Optimization

• Social Media

• Email Marketing

• Web Design and Development

• Mobile Marketing

60% of search engine clicks are generated from the top 3 results on a search engine’s results page.

(AdAge)

53 Billion

minutes – amount of cumulative time Americans spent on Facebook in March, 2011. That’s the equivalent of about 100,000 years

(AdAge)

Half of all adults get information on a cell phone or tablet computer

(MarketingProfs)

2

CreativeColleges and universities rely on our creative team for projects best defined as

expressive, captivating and original. As passionate as they are about creativity,

our Creative team is equally interested in turning potential students into enrolled

students.

We strive to understand what is unique to your school and present it in such a

way that is most compelling to the targeted student. We specialize in enrollment

marketing, which means we get to the essence of what is essential much faster.

Your School’s Point of Difference

PlattForm Higher Education’s creative professionals work closely with you in order

to understand exactly who comprises your target audience. We find out what

makes your institution different, and we produce creative pieces that communicate

your institution’s distinct voice.

Our creative services include:

• Collateral development

• Content writing

• Direct mail

• Print

• Production

• Web design

• Viewbooks

92%

of highschool students will

remove a school from their

list if they cannot find what

they’re looking for on the

school’s website

(Noel-Levitz survey)

3

Direct MarketingSome people still think of direct marketing simply as direct mail. It’s not.

Innovations in communication and technology have blurred the lines across digital, social and mobile marketing. That’s why Direct Marketing specializes in data-driven, integrated campaigns that drive highly targeted and variable messaging across a multitude of channels. In other words, we take your data and use it to target the right people in the right places to generate the best results.

Our approach to direct marketing combines our expertise in inquiry generation, education recruitment marketing and direct marketing. We take a holistic view of a student’s lifecycle to drive insights and decision making, and continually refine our contact strategies. This results in a more cost-effective process that consistently improves conversion from inquiry through application and enrollment.

Our strategy is structured and executed into the following key phases:

• Database development • Analysis and insight development • Campaign strategy design and development • Program execution and measurement

Our Direct Marketing services include:

• Direct Mail • eRespond • Admissions Support Center • eApplication

• Email Marketing • eComplete

Perhaps different from most, we continually test and refine. Every campaign is an ongoing learning process. At the same time, our direct marketing teams also understand that students are real people, not just demographics and data.

That’s why, in addition to our tactical skills, we have the creative talent who can find the right words, compelling images and engaging designs that will deliver your message and inspire results.

2nd communication to non-responders can result in up to two-thirds the response rate of first communication results.

(PlattForm)

4

30% The amount of additional response, on average, that an outbound calling campaign can add to a direct mail campaign

(PlattForm)

7.6% Projected growth of DR Broadcast (TV) spend for 2011

(Winterberry Group)

3 out of 4 Americans surf the Web while they watch television, and half of those do so every day

(Nielsen and Yahoo!)

TraditionalMedia

5

PlattForm Higher Education creates comprehensive media campaigns that ensure your institution appears in front of your target audience. Delivering brand impressions can be cost-prohibitive, but we know how to stretch your media dollar. Whether it is local broadcast, cable or print channels, we rely on our local market knowledge, expertise and reporting to arrive at data-driven decisions that are invaluable in media buy negotiations.

Our data-driven decisions are based on tireless research, including:

• Market profiles and vendor information • Competitive spend and strategy insights • Market segmentation and targeting • Local and national qualitative and

behavioral insights • Historical results by market/vendor/

curriculum

Customized reporting options:

• Market at a Glance • Inquiry Tracking Summary Report • Monthly Marketing Report • Vendor and Traffic Performance Report • Competitive Spend Report • Monthly Pacing Report

Our Traditional Media team consists of more than 40 education-focused media pros with over 90 combined years of direct-response media placement experience. Since 1989, we’ve pioneered the way in cost-per-inquiry media strategies. Our extensive knowledge of current and historical market opportunities, conditions and competition is unrivaled in the education industry.

As a full-service agency, our capabilities go well beyond inquiry generation services. Our marketing services provide an umbrella of tailored solutions designed specifically for higher education.

Business Intelligence

Effective strategy requires an understanding of your target market demographic and their motivating factors. They can differ by program or location. Even the slightest differences can mean big changes to your messaging, as well as the target areas themselves. Our business intelligence team helps bring clarity to your marketing strategy through data analytics and market research. We provide insights into your competition, market and students.

Admissions Support Center

PlattForm Higher Education’s Admissions Support Center offers high contact rates, allowing your admissions staff to spend more time enrolling prospective students and less time chasing after bad inquiries. We offer a complete suite of admissions support solutions to help you meet your needs.

Public Relations

A successful public relations strategy allows you to address issues and tout your accomplishments to as wide an audience as possible, creating market awareness and a healthy reputation. At PlattForm Higher Education, we manage highly customized, high reach public relations programs designed to accelerate market awareness about your most important endeavors.

For all types of higher education, the number of women earning degrees is rising faster than the number of men earning the same degree

(AdAge)

Marketing Services

6

Aim Higher

Contact us at marketing@plattformhighered.comor 1.877.261.6450.

15500 W. 113th Street, Suite 200Lenexa, KS 66219

PlattFormHigherEd.com